{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"815709023348","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-27T09:32:33-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-27T13:05:34-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"815709023348","listing_identifier":"B07TKYKDHW","brand":"Bulletproof","title":"Bulletproof Innerfuel Prebiotic Fiber Powder, 16g Fiber","listing_title":"Bulletproof Innerfuel Prebiotic Fiber Powder, 16g Fiber, Unflavored, 13.4 oz","identity":{"canonical_gtin":"00815709023348","source_listing_gtin":"00815709023348","listing_identifier":"B07TKYKDHW","product_image":"https://m.media-amazon.com/images/I/71I3kGGan+L.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B07TKYKDHW","primary_url":"https://m.media-amazon.com/images/I/71I3kGGan+L.jpg","image_count":7,"last_attempted":"2026-07-27T09:32:33-0700","attempts":1},"observed_at":"2026-07-27","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Bulletproof","package_brand":"BULLET PROOF","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Bulletproof 360, Inc.","entity":"CORPORATION","country":"Delaware, USA","address_filed":"5335 College Ave., Suite 22, Oakland, California 94618, UNITED STATES","address_public":"California 94618, UNITED STATES","serial_number":"98894587","registration_number":null,"wordmark":"BULLETPROOF","status_description":"FINAL REFUSAL - MAILED","filed_date":"2024-12-10T00:00:00","first_use_commerce_date":null,"registration_date":null,"assignment_recorded":false,"goods_services":["IC 005: Nutritional supplements; dietary supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=98894587&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Bulletproof 360, Inc.","country":"Delaware, USA","address":"5335 College Ave., Suite 22, Oakland, California 94618, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"The useful read","headline":"FDA recall appears in this brand's history","deck":"An exact-product recall is a direct signal. 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Bulletproof 360 Inc recalled a different product on January 23, 2018. FDA has since closed that case. The recalled item was “Bulletproof Unflavored Collagen Protein High Performance Building Blocks Dietary Supplement, packaged in a 16-oz. composite-film bag, UPC: 8 15709 02115 3. The label is read in”. FDA recorded the reason as “Bulletproof Collagen Protein is recalled due to undeclared milk. The actual product inside the package is whey (milk) protein but mis-labeled as collagen protein”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. 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(CORPORATION) in Delaware, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Bulletproof 360, Inc. (CORPORATION) in Delaware, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=98894587&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-27","presentation_tone":"ok","evidence_id":"ev-ca89a6b0e82e","evidence_url":"https://lookcloser.ai/e/ev-ca89a6b0e82e","content_fingerprint":"sha256:d63d0a0080a27cd9e3ae4291247b6992c99998c5fb0ce1af28e2f6407dd305f4","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98894587&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Serial 98894587","registry_name":"USPTO","standard":null,"identifier":"Serial 98894587"}],"evidence":{"summary":"USPTO lists Bulletproof 360, Inc. (CORPORATION) in Delaware, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98894587&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-27","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Serial 98894587","receipt_label":"USPTO · Serial 98894587"}],"observed_at":"2026-07-27","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Bulletproof 360, Inc. (CORPORATION) in Delaware, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/815709023348/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"label-and-serving-arithmetic-panel-arithmetic-needs-confirmation","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Panel arithmetic needs confirmation","detail":"The listing-image panel produced 53,060 mg across 9 actives for an ≈19,000 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it.","proof":"The listing-image panel produced 53,060 mg across 9 actives for an ≈19,000 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07TKYKDHW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-19b29b68b8aa","evidence_url":"https://lookcloser.ai/e/ev-19b29b68b8aa","content_fingerprint":"sha256:7912433ba5366d0d685dfdab5fb9b16a6fd18374868b3abb745f7206ad6366ba","registry_receipts":[],"evidence":{"summary":"The listing-image panel produced 53,060 mg across 9 actives for an ≈19,000 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing-image panel produced 53,060 mg across 9 actives for an ≈19,000 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it."},"html_anchor":"finding-label-and-serving-arithmetic-panel-arithmetic-needs-confirmation","report_url":"https://lookcloser.ai/p/815709023348/full#finding-label-and-serving-arithmetic-panel-arithmetic-needs-confirmation"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","noted":true,"severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B07TKYKDHW","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-79d69fb9b575","evidence_url":"https://lookcloser.ai/e/ev-79d69fb9b575","content_fingerprint":"sha256:fa80b55ad3d16c8baedd7d80cd79b16eab3ad3fca23e8722a801868a4c98f858","registry_receipts":[],"evidence":{"summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/815709023348/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"20 servings × 19 g = 380 g, matching the printed net weight 380 g (NET WT 13.4 OZ. (380g)). This checks agreement within the photo read; it is not an independent contents test.","proof":"20 servings × 19 g = 380 g, matching the printed net weight 380 g (NET WT 13.4 OZ. (380g)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07TKYKDHW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-179e04f4961b","evidence_url":"https://lookcloser.ai/e/ev-179e04f4961b","content_fingerprint":"sha256:5416012d25effeabb85268c0bb6793bf68dd0e75b51b098bd9bbf49e9a534ab6","registry_receipts":[],"evidence":{"summary":"20 servings × 19 g = 380 g, matching the printed net weight 380 g (NET WT 13.4 OZ. (380g)). 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This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/815709023348/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","proof":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_fiber","pubmed_fiber"],"source_url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-617e08eb409f","evidence_url":"https://lookcloser.ai/e/ev-617e08eb409f","content_fingerprint":"sha256:0c80e91647f48689cb1e7fbd0d391741c08ee39da9baa089199a8d9eff39248f","registry_receipts":[{"source":"nih_ods_fiber","url":"https://ods.od.nih.gov/factsheets/list-all/","label":"NIH ODS — Fiber overview (MVMS context)","registry_name":"NIH ODS","standard":null,"identifier":"prebiotic fiber (inulin-type)"}],"evidence":{"summary":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","source_refs":["nih_ods_fiber","pubmed_fiber"],"source_records":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-27","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/815709023348/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","noted":true,"severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. Bulletproof 360 Inc recalled a different product on January 23, 2018. FDA has since closed that case. The recalled item was “Bulletproof Unflavored Collagen Protein High Performance Building Blocks Dietary Supplement, packaged in a 16-oz. composite-film bag, UPC: 8 15709 02115 3. The label is read in”. FDA recorded the reason as “Bulletproof Collagen Protein is recalled due to undeclared milk. The actual product inside the package is whey (milk) protein but mis-labeled as collagen protein”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"This recall is not about the product on this page. Bulletproof 360 Inc recalled a different product on January 23, 2018. FDA has since closed that case. The recalled item was “Bulletproof Unflavored Collagen Protein High Performance Building Blocks Dietary Supplement, packaged in a 16-oz. composite-film bag, UPC: 8 15709 02115 3. The label is read in”. FDA recorded the reason as “Bulletproof Collagen Protein is recalled due to undeclared milk. The actual product inside the package is whey (milk) protein but mis-labeled as collagen protein”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Bulletproof%22+OR+product_description:%22Bulletproof%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"caution","evidence_id":"ev-0c22b720a940","evidence_url":"https://lookcloser.ai/e/ev-0c22b720a940","content_fingerprint":"sha256:a144bc07319209150bf9f3e6e78cd09d9c827768f2f8b245ee9664ae01e65414","registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Bulletproof%22+OR+product_description:%22Bulletproof%22)&limit=5","label":"FDA enforcement search · Bulletproof","registry_name":"FDA enforcement","standard":null,"identifier":"Bulletproof"}],"evidence":{"summary":"This recall is not about the product on this page. Bulletproof 360 Inc recalled a different product on January 23, 2018. FDA has since closed that case. The recalled item was “Bulletproof Unflavored Collagen Protein High Performance Building Blocks Dietary Supplement, packaged in a 16-oz. composite-film bag, UPC: 8 15709 02115 3. The label is read in”. FDA recorded the reason as “Bulletproof Collagen Protein is recalled due to undeclared milk. The actual product inside the package is whey (milk) protein but mis-labeled as collagen protein”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Bulletproof%22+OR+product_description:%22Bulletproof%22)&limit=5","observed_at":"2026-07-27","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Bulletproof","receipt_label":"FDA enforcement search · Bulletproof"}],"observed_at":"2026-07-27","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Bulletproof 360 Inc recalled a different product on January 23, 2018. FDA has since closed that case. The recalled item was “Bulletproof Unflavored Collagen Protein High Performance Building Blocks Dietary Supplement, packaged in a 16-oz. composite-film bag, UPC: 8 15709 02115 3. The label is read in”. FDA recorded the reason as “Bulletproof Collagen Protein is recalled due to undeclared milk. The actual product inside the package is whey (milk) protein but mis-labeled as collagen protein”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/815709023348/full#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07TKYKDHW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-718096e2b253","evidence_url":"https://lookcloser.ai/e/ev-718096e2b253","content_fingerprint":"sha256:f481bac2da47b105bb5bff64539bf4df66f683f3714bf00e3adb02ee5c01c045","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/815709023348/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07TKYKDHW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-0f0282cb4aed","evidence_url":"https://lookcloser.ai/e/ev-0f0282cb4aed","content_fingerprint":"sha256:ba6c51b58b21b55b882a81dbb5bca221ac7fa5d133abbc8c16d75cdb10f75ede","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/815709023348/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 225 on 2025-07-07 to 258 on 2026-07-22 (net +33). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 225 on 2025-07-07 to 258 on 2026-07-22 (net +33). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07TKYKDHW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-2726cdcb5362","evidence_url":"https://lookcloser.ai/e/ev-2726cdcb5362","content_fingerprint":"sha256:4c0bc6a8d69656312dda403eb9cf3097d3d4ec8f35a118cd78e3efa6e716f3a7","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 225 on 2025-07-07 to 258 on 2026-07-22 (net +33). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 225 on 2025-07-07 to 258 on 2026-07-22 (net +33). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/815709023348/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Barcode record is too sparse to confirm identity","detail":"Open Food Facts resolves 815709023348 to \"Prebiotic\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":"Open Food Facts resolves 815709023348 to \"Prebiotic\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00815709023348","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-e17adaa9544a","evidence_url":"https://lookcloser.ai/e/ev-e17adaa9544a","content_fingerprint":"sha256:1dbfa4b8c8c2ea8a07f9ebccefd7ff891ca48747cad45d8f3aab8103caae8ad1","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 815709023348 to \"Prebiotic\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00815709023348","observed_at":"2026-07-27","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 815709023348 to \"Prebiotic\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"html_anchor":"finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","report_url":"https://lookcloser.ai/p/815709023348/full#finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity"}],"evidence_records":[{"evidence_id":"ev-ca89a6b0e82e","record_id":"815709023348","gtin":"815709023348","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Bulletproof 360, Inc. (CORPORATION) in Delaware, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Bulletproof 360, Inc. (CORPORATION) in Delaware, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98894587&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-27","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Serial 98894587","receipt_label":"USPTO · Serial 98894587"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:d63d0a0080a27cd9e3ae4291247b6992c99998c5fb0ce1af28e2f6407dd305f4","evidence_url":"https://lookcloser.ai/e/ev-ca89a6b0e82e"},{"evidence_id":"ev-37840ccf6f9e","record_id":"815709023348","gtin":"815709023348","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_fiber","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:1ec2439a4bbdfc148721b7db1ae310654aecc76b2f56be78ecf4fc5a39949263","evidence_url":"https://lookcloser.ai/e/ev-37840ccf6f9e"},{"evidence_id":"ev-0c22b720a940","record_id":"815709023348","gtin":"815709023348","claim_key":"finding:fda-public-records-fda-recall-appears-in-this-brand-s-history","primary_source":"openfda_search","claim":"FDA recall appears in this brand's history","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Bulletproof 360 Inc recalled a different product on January 23, 2018. FDA has since closed that case. The recalled item was “Bulletproof Unflavored Collagen Protein High Performance Building Blocks Dietary Supplement, packaged in a 16-oz. composite-film bag, UPC: 8 15709 02115 3. The label is read in”. FDA recorded the reason as “Bulletproof Collagen Protein is recalled due to undeclared milk. The actual product inside the package is whey (milk) protein but mis-labeled as collagen protein”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":{"detail":"This recall is not about the product on this page. Bulletproof 360 Inc recalled a different product on January 23, 2018. FDA has since closed that case. The recalled item was “Bulletproof Unflavored Collagen Protein High Performance Building Blocks Dietary Supplement, packaged in a 16-oz. composite-film bag, UPC: 8 15709 02115 3. The label is read in”. FDA recorded the reason as “Bulletproof Collagen Protein is recalled due to undeclared milk. The actual product inside the package is whey (milk) protein but mis-labeled as collagen protein”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Bulletproof%22+OR+product_description:%22Bulletproof%22)&limit=5","observed_at":"2026-07-27","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Bulletproof","receipt_label":"FDA enforcement search · Bulletproof"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:a144bc07319209150bf9f3e6e78cd09d9c827768f2f8b245ee9664ae01e65414","evidence_url":"https://lookcloser.ai/e/ev-0c22b720a940"},{"evidence_id":"ev-19b29b68b8aa","record_id":"815709023348","gtin":"815709023348","claim_key":"finding:label-and-serving-arithmetic-panel-arithmetic-needs-confirmation","primary_source":"facts_panel","claim":"Panel arithmetic needs confirmation","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing-image panel produced 53,060 mg across 9 actives for an ≈19,000 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it.","proof":{"detail":"The listing-image panel produced 53,060 mg across 9 actives for an ≈19,000 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:7912433ba5366d0d685dfdab5fb9b16a6fd18374868b3abb745f7206ad6366ba","evidence_url":"https://lookcloser.ai/e/ev-19b29b68b8aa"},{"evidence_id":"ev-179e04f4961b","record_id":"815709023348","gtin":"815709023348","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"20 servings × 19 g = 380 g, matching the printed net weight 380 g (NET WT 13.4 OZ. (380g)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"20 servings × 19 g = 380 g, matching the printed net weight 380 g (NET WT 13.4 OZ. (380g)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:5416012d25effeabb85268c0bb6793bf68dd0e75b51b098bd9bbf49e9a534ab6","evidence_url":"https://lookcloser.ai/e/ev-179e04f4961b"},{"evidence_id":"ev-718096e2b253","record_id":"815709023348","gtin":"815709023348","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:f481bac2da47b105bb5bff64539bf4df66f683f3714bf00e3adb02ee5c01c045","evidence_url":"https://lookcloser.ai/e/ev-718096e2b253"},{"evidence_id":"ev-e17adaa9544a","record_id":"815709023348","gtin":"815709023348","claim_key":"finding:barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","primary_source":"barcode_search","claim":"Barcode record is too sparse to confirm identity","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 815709023348 to \"Prebiotic\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":{"detail":"Open Food Facts resolves 815709023348 to \"Prebiotic\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00815709023348","observed_at":"2026-07-27","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:1dbfa4b8c8c2ea8a07f9ebccefd7ff891ca48747cad45d8f3aab8103caae8ad1","evidence_url":"https://lookcloser.ai/e/ev-e17adaa9544a"},{"evidence_id":"ev-79d69fb9b575","record_id":"815709023348","gtin":"815709023348","claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:fa80b55ad3d16c8baedd7d80cd79b16eab3ad3fca23e8722a801868a4c98f858","evidence_url":"https://lookcloser.ai/e/ev-79d69fb9b575"},{"evidence_id":"ev-2726cdcb5362","record_id":"815709023348","gtin":"815709023348","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 225 on 2025-07-07 to 258 on 2026-07-22 (net +33). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 225 on 2025-07-07 to 258 on 2026-07-22 (net +33). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TKYKDHW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:4c0bc6a8d69656312dda403eb9cf3097d3d4ec8f35a118cd78e3efa6e716f3a7","evidence_url":"https://lookcloser.ai/e/ev-2726cdcb5362"},{"evidence_id":"ev-0f0282cb4aed","record_id":"815709023348","gtin":"815709023348","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. 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