{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"815784023394","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-25T01:15:08-0700","last_collection_event":"intake","label_reader_version":"legacy_unversioned","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:44:37-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"815784023394","listing_identifier":"B0CC7BW2TF","brand":"Moon Juice","title":"Moon Juice Mini Dew™","listing_title":"Moon Juice, Mini Dew Electrolytes Powder, Sugar-Free Hydration, Watermelon","identity":{"canonical_gtin":"00815784023394","source_listing_gtin":"00815784023394","listing_identifier":"B0CC7BW2TF","product_image":"https://m.media-amazon.com/images/I/61k2ZJsZQPL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0CC7BW2TF","primary_url":"https://m.media-amazon.com/images/I/61k2ZJsZQPL.jpg","image_count":8,"last_attempted":"2026-08-25T01:15:08-0700","attempts":1},"observed_at":"2026-09-01","source_confirmations":["source_listing_gtin","brand_store_gtin"],"brand_consistency":{"status":"unknown","compatible":null,"listing_brand":"Moon Juice","package_brand":null,"match_method":"insufficient_text","similarity":null},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"MOON JUICE VENTURES, LLC","entity":"LIMITED LIABILITY COMPANY; CORPORATION","country":"DELAWARE, USA","address_filed":"507 ROSE AVENUE, VENICE, CALIFORNIA 90291, UNITED STATES","address_public":"CALIFORNIA 90291, UNITED STATES; California 90034, UNITED STATES","serial_number":"87168657","registration_number":"5137725","wordmark":"MOON JUICE","status_description":"SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED","filed_date":"2016-09-12T00:00:00","first_use_commerce_date":"2011-01-01","registration_date":"2017-02-07","assignment_recorded":true,"goods_services":["IC 032: Beverages, namely, fruit juices and fruit drinks, mixed fruit juices and drinks, fruit-based beverages, vegetable juices and drinks, and herbal juices; Fruit and vegetable juice concentrates; Vegetable-fruit juices, drinks and smoothies; Coconut juice; Beverages, namely, fruit, vegetable and herbal juices containing nutritional supplements; Non-alcoholic beverages, namely, fruit and vegetable juice blends, beverages containing fruit juices and fruit juice beverages; Non-alcoholic fruit extracts used in the preparation of beverages; Coconut milk not used as a milk substitute; Prepared entrees consisting of fruit, vegetable and herbal juices; Powders used in the preparation of fruit-based beverages and vegetable-based beverages; Powders used in the preparation of fruit, vegetable and herbal based beverages in the nature of fruit, vegetable and herbal juices; Preparations for making beverages, namely, fruit, vegetable and herbal juices; Syrups for making beverages; Herbal juices; Herbal juice mixes and blends; Fruit and vegetable based juice drinks and smoothies; Fruit and vegetable juices, drinks and smoothies; Essences for making non-alcoholic beverages not in the nature of essential oils."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=87168657&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"MOON JUICE VENTURES, LLC","country":"DELAWARE, USA","address":"507 ROSE AVENUE, VENICE, CALIFORNIA 90291, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"The barcode identity checks out · 815784023394.","deck":"The barcode matches, so we are checking the right product rather than a look-alike.","display_mode":"single_home_per_finding","finding_ids":["brand-storefront-same-barcode-on-the-brand-s-own-store","uspto-trademark-registry-exact-trademark-owner-identified"],"point_finding_ids":["brand-storefront-same-barcode-on-the-brand-s-own-store","uspto-trademark-registry-exact-trademark-owner-identified"],"cards":[{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 815784023394.","evidence":"The brand's store lists this exact barcode as “Mini Dew™” (variant: Watermelon / Jar) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-91022b70c0b0","evidence_url":"https://lookcloser.ai/e/ev-91022b70c0b0","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: MOON JUICE VENTURES, LLC · limited liability company; corporation, DELAWARE, USA","evidence":"USPTO lists MOON JUICE VENTURES, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=87168657&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5137725","registry_name":"USPTO","standard":null,"identifier":"Registration 5137725"}],"evidence_id":"ev-08fed86b21eb","evidence_url":"https://lookcloser.ai/e/ev-08fed86b21eb","presentation_home":"ownership_section"}],"research_links":[],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"Same barcode on the brand's own store","summary":"The brand's store lists this exact barcode as “Mini Dew™” (variant: Watermelon / Jar) — identity confirmed across retailer listings.","lead_finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","key_findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":2,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Mini Dew™” (variant: Watermelon / Jar) — identity confirmed across retailer listings.","lead_finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists MOON JUICE VENTURES, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists MOON JUICE VENTURES, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=87168657&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-09-01","presentation_tone":"ok","evidence_id":"ev-08fed86b21eb","evidence_url":"https://lookcloser.ai/e/ev-08fed86b21eb","content_fingerprint":"sha256:fa5fc5e1c966927400ecbd2fcf67d37542952f3994027a7e0d9fc040e9de7ca2","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=87168657&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5137725","registry_name":"USPTO","standard":null,"identifier":"Registration 5137725"}],"evidence":{"summary":"USPTO lists MOON JUICE VENTURES, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87168657&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-09-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5137725","receipt_label":"USPTO · Registration 5137725"}],"observed_at":"2026-09-01","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists MOON JUICE VENTURES, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/815784023394/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Mini Dew™” (variant: Watermelon / Jar) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Mini Dew™” (variant: Watermelon / Jar) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://moonjuice.com/products/mini-dew-electrolyte-powder-mix","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-09-01","presentation_tone":"ok","evidence_id":"ev-91022b70c0b0","evidence_url":"https://lookcloser.ai/e/ev-91022b70c0b0","content_fingerprint":"sha256:29f99f3880eb1f75b0a756bb14e2bce16134646cb54c008e3564898b028d3169","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Mini Dew™” (variant: Watermelon / Jar) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://moonjuice.com/products/mini-dew-electrolyte-powder-mix","observed_at":"2026-09-01","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CC7BW2TF","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Mini Dew™” (variant: Watermelon / Jar) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/815784023394/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0CC7BW2TF","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-70f68116d1d0","evidence_url":"https://lookcloser.ai/e/ev-70f68116d1d0","content_fingerprint":"sha256:be4bd77e2b19cd59d4950431aaf07e4242266b5cd1c887ba8d54095b36852db1","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CC7BW2TF","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/815784023394/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0CC7BW2TF","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-4c776b7a8b1d","evidence_url":"https://lookcloser.ai/e/ev-4c776b7a8b1d","content_fingerprint":"sha256:b6584b391b45bf0f3956d90c33fc8a1467f1d37bc844b7eb5070fbb22894a0d3","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CC7BW2TF","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/815784023394/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Moon+Juice%22+OR+product_description:%22Moon+Juice%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"caution","evidence_id":"ev-8151c22fca53","evidence_url":"https://lookcloser.ai/e/ev-8151c22fca53","content_fingerprint":"sha256:a47329e870dfb4a4a352235d32fb4d5088097dff814fc137b301a149cc14af6c","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Moon+Juice%22+OR+product_description:%22Moon+Juice%22)&limit=5","observed_at":"2026-09-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Moon Juice","receipt_label":"FDA enforcement search · Moon Juice"}],"observed_at":"2026-09-01","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/815784023394/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CC7BW2TF","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-fb12415274b9","evidence_url":"https://lookcloser.ai/e/ev-fb12415274b9","content_fingerprint":"sha256:b445d24c41bd0eb8cbb708cf21aca1066fe9bfab244308959f6b657865555809","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CC7BW2TF","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CC7BW2TF","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/815784023394/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 141 on 2025-07-21 to 156 on 2026-06-04 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 141 on 2025-07-21 to 156 on 2026-06-04 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CC7BW2TF","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-88ed48680476","evidence_url":"https://lookcloser.ai/e/ev-88ed48680476","content_fingerprint":"sha256:48d8c6099ecffe56fa991c54f0b7e2909ed95f196c850497a06c3852dd81ecf1","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 141 on 2025-07-21 to 156 on 2026-06-04 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CC7BW2TF","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CC7BW2TF","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 141 on 2025-07-21 to 156 on 2026-06-04 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/815784023394/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Barcode record is too sparse to confirm identity","detail":"Open Food Facts resolves 815784023394 to \"Moon Juice\" (Mini Dew), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":"Open Food Facts resolves 815784023394 to \"Moon Juice\" (Mini Dew), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00815784023394","scope":"exact_product","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-ad1e778c5996","evidence_url":"https://lookcloser.ai/e/ev-ad1e778c5996","content_fingerprint":"sha256:ee8b03d03fda4fb0cfb35db26134cda43ca9913d1ab553c132a6c4f3547ea70b","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 815784023394 to \"Moon Juice\" (Mini Dew), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00815784023394","observed_at":"2026-09-01","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CC7BW2TF","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 815784023394 to \"Moon Juice\" (Mini Dew), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"html_anchor":"finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","report_url":"https://lookcloser.ai/p/815784023394/full#finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity"}],"evidence_records":[{"evidence_id":"ev-08fed86b21eb","record_id":"815784023394","gtin":"815784023394","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists MOON JUICE VENTURES, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists MOON JUICE VENTURES, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87168657&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-09-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5137725","receipt_label":"USPTO · Registration 5137725"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:fa5fc5e1c966927400ecbd2fcf67d37542952f3994027a7e0d9fc040e9de7ca2","evidence_url":"https://lookcloser.ai/e/ev-08fed86b21eb"},{"evidence_id":"ev-91022b70c0b0","record_id":"815784023394","gtin":"815784023394","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Mini Dew™” (variant: Watermelon / Jar) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Mini Dew™” (variant: Watermelon / Jar) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://moonjuice.com/products/mini-dew-electrolyte-powder-mix","observed_at":"2026-09-01","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CC7BW2TF","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:29f99f3880eb1f75b0a756bb14e2bce16134646cb54c008e3564898b028d3169","evidence_url":"https://lookcloser.ai/e/ev-91022b70c0b0"},{"evidence_id":"ev-8151c22fca53","record_id":"815784023394","gtin":"815784023394","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Moon+Juice%22+OR+product_description:%22Moon+Juice%22)&limit=5","observed_at":"2026-09-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Moon Juice","receipt_label":"FDA enforcement search · Moon Juice"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:a47329e870dfb4a4a352235d32fb4d5088097dff814fc137b301a149cc14af6c","evidence_url":"https://lookcloser.ai/e/ev-8151c22fca53"},{"evidence_id":"ev-70f68116d1d0","record_id":"815784023394","gtin":"815784023394","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"source_listing","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CC7BW2TF","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:be4bd77e2b19cd59d4950431aaf07e4242266b5cd1c887ba8d54095b36852db1","evidence_url":"https://lookcloser.ai/e/ev-70f68116d1d0"},{"evidence_id":"ev-4c776b7a8b1d","record_id":"815784023394","gtin":"815784023394","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"source_listing","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CC7BW2TF","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:b6584b391b45bf0f3956d90c33fc8a1467f1d37bc844b7eb5070fbb22894a0d3","evidence_url":"https://lookcloser.ai/e/ev-4c776b7a8b1d"},{"evidence_id":"ev-ad1e778c5996","record_id":"815784023394","gtin":"815784023394","claim_key":"finding:barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","primary_source":"barcode_search","claim":"Barcode record is too sparse to confirm identity","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 815784023394 to \"Moon Juice\" (Mini Dew), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":{"detail":"Open Food Facts resolves 815784023394 to \"Moon Juice\" (Mini Dew), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00815784023394","observed_at":"2026-09-01","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CC7BW2TF","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:ee8b03d03fda4fb0cfb35db26134cda43ca9913d1ab553c132a6c4f3547ea70b","evidence_url":"https://lookcloser.ai/e/ev-ad1e778c5996"},{"evidence_id":"ev-88ed48680476","record_id":"815784023394","gtin":"815784023394","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 141 on 2025-07-21 to 156 on 2026-06-04 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 141 on 2025-07-21 to 156 on 2026-06-04 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CC7BW2TF","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CC7BW2TF","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:48d8c6099ecffe56fa991c54f0b7e2909ed95f196c850497a06c3852dd81ecf1","evidence_url":"https://lookcloser.ai/e/ev-88ed48680476"},{"evidence_id":"ev-fb12415274b9","record_id":"815784023394","gtin":"815784023394","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CC7BW2TF","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CC7BW2TF","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:b445d24c41bd0eb8cbb708cf21aca1066fe9bfab244308959f6b657865555809","evidence_url":"https://lookcloser.ai/e/ev-fb12415274b9"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":3700,"percent_of_serving":null,"serving_mass_source":"serving size on the label, keyed to UPC 815784023394","ambiguity":null,"declared_actives_total_mg":null,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":null,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":[],"certification_text":[],"claim_checks":[{"kind":"efficacy","label":"Benefit claim","snippet":"…Quench Your Brain - A 2-in-1 electrolyte mix with trace minerals that supports cognitive clarity and helps reduce mental fatigue, delivering instant hydration with every","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not assessed — not as a negative.","status":"not-assessed"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"not_captured","label_photo_read":{"barcode":null,"actives":[],"panel_rows":[]},"resolved_facts_panel":null,"nih_dsld":null,"ingredient_science":null,"nsf_certification":null,"brand_documentation_request":null,"plain_summary":null,"fda_recalls":{"count":0},"offers_at_check_time":[["Retailer listing",43.95],["Brand website",44]],"price_comparison":{"identity_basis":"upc_gtin","record_gtin":"00815784023394","source_listing_gtin":"00815784023394","retailer_gtin_match":true,"brand_store_gtin_match":true,"seller_identifiers":{"Brand store (moonjuice.com)":"815784023394"},"same_product_only":true,"offers":[["Amazon",43.95],["Brand 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and reviews are compared only when both pages publish the same UPC/GTIN."},"brand_store":{"host":"https://moonjuice.com","sku_count":66,"supp_count":61,"distinct_trend_cats":3,"cats":["ashwagandha","collagen","magnesium"],"specialist":false,"review_surface":{"status":"found","rating":null,"count":453,"source":"brand product page review distribution","url":"https://moonjuice.com/products/mini-dew-electrolyte-powder-mix","observed_at":"2026-09-01"},"domain_lookup":{"status":"confirmed","brand":"Moon Juice","host":"https://moonjuice.com","source_url":"https://moonjuice.com","identity_basis":"retained_brand_storefront","observed_at":"2026-08-25"}},"brand_review_surface":{"status":"found","rating":null,"count":453,"source":"brand product page review 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verdict"},"review_count_history":{"identity_basis":"exact_listing_identifier","selection_basis":"built_record","demand_reach":null,"rating_count":{"points":[],"summary":null},"written_review_count":{"points":[["2025-07-21",141],["2025-07-30",142],["2025-08-09",141],["2025-08-16",143],["2025-08-24",145],["2025-09-07",138],["2025-09-14",139],["2025-09-22",140],["2025-09-29",142],["2025-10-28",143],["2025-11-11",145],["2025-11-18",152],["2025-11-29",153],["2025-12-25",154],["2026-01-15",155],["2026-01-25",157],["2026-05-05",158],["2026-05-21",157],["2026-05-26",155],["2026-06-04",156]],"summary":{"start":["2025-07-21",141],"latest":["2026-06-04",156],"net_change":15,"largest_increase":7,"largest_decrease":-7}},"price_snapshot":{"status":"available","amount":43.95,"currency":"USD","price_type":"lowest_new","observed_at":"2026-08-25T08:15:37.025291+00:00","source":"Keepa","source_url":"https://keepa.com/#!product/1-B0CC7BW2TF","listing_url":"https://www.amazon.com/dp/B0CC7BW2TF","identity_basis":"exact_listing_identifier","listing_identifier":"B0CC7BW2TF","raw_cents":4395},"catalog_snapshot":{"observed_at":"2026-08-25T08:15:37.025291+00:00","listed_since":"2023-07-18","parent_listing_identifier":"B0CLMG22F4","root_category_id":3760901,"category_path":[{"id":3760901,"name":"Health & Household"},{"id":3764441,"name":"Diet & Sports Nutrition"},{"id":6973663011,"name":"Sports Nutrition"},{"id":6973694011,"name":"Electrolyte Replacements"}],"brand":"Moon Juice","manufacturer":"Moon Juice","monthly_sold_estimate":300,"monthly_sold_note":"Source estimate; demand context only, not verified unit sales.","review_counts_last_observed":"2026-08-22","sales_rank_drops":{"30_days":10,"90_days":27,"180_days":54},"out_of_stock_percentage":{"30_days":null,"90_days":null,"180_days":null},"offer_count":3,"context_note":"Rank drops, stockout percentages, offer counts, and monthly-sold values are source observations or estimates; they do not establish product quality."}},"source_registry":{"source_listing":{"type":"product_listing","scope":"exact_listing","observed_at":"2026-09-01","url":"https://www.amazon.com/dp/B0CC7BW2TF","identity_basis":"listing_identifier","limitation":null},"barcode_search":{"type":"barcode_registry_search","scope":"exact_gtin","observed_at":"2026-09-01","url":"https://world.openfoodfacts.org/product/00815784023394","identity_basis":"gtin"},"nih_dsld_search":{"type":"government_label_catalog","scope":"product_label","observed_at":"2026-09-01","url":"https://dsld.od.nih.gov/","identity_basis":"search_only","checked":false,"registry_name":"NIH DSLD","identifier":null,"receipt_label":null},"uspto_search":{"type":"government_trademark_registry","scope":"brand","observed_at":"2026-09-01","url":"https://tsdr.uspto.gov/#caseNumber=87168657&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods","checked":true,"registry_name":"USPTO","identifier":"Registration 5137725","receipt_label":"USPTO · Registration 5137725"},"openfda_search":{"type":"government_enforcement_search","scope":"product_or_brand","observed_at":"2026-09-01","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Moon+Juice%22+OR+product_description:%22Moon+Juice%22)&limit=5","identity_basis":"search_only","checked":true,"registry_name":"FDA enforcement","identifier":"Moon Juice","receipt_label":"FDA enforcement search · Moon 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