LookCloser.aipublic supplement evidence
Exact product checked · GTIN 00817053020820SmartyPants · checked Aug 31, 2026 · on sale since Jul 8, 2024🇺🇸 USPTO wordmark owner · SmartyPants, LLC · DELAWARE, USA
Quick read · SmartyPants

SmartyPants Multivitamin for Men

Checked against public sources on August 31, 2026 · LookCloser does not sell or recommend supplements.

Does the marketing hold up?

FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Is the dose real?Can’t check — no panel filed
What a serving costsNo price found for this exact barcode
Is it tested?Claimed — no lab or certificate found
Who’s behind it?🇺🇸SmartyPants, LLClimited liability company; corporation · DELAWARE, USA
Is it the real thing?Barcode matches outside records
Trouble on record?Brand history — not this product

“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.

1? couldn’t verifyno contradictions · brand-level recall on file
Marketing claims, checked

The checks, one by one

The public sources did not settle the marketing promises on this label.

?Couldn’t verify independently1

“Clean, Third Party Tested Formula: Our organic men's vitamins are a Clean Label Project Purity Award”

No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. Under NSF/ANSI 173, NSF lists SmartyPants, Inc. products, including Kids Digestive 2 Billion CFU Probiotic, Grape, but not this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.

Evidence →

We looked and found no public proof. That does not count against the product.

Quick read · 3 useful findings

What is worth knowing.

Headlines first. Open evidence only when you want the source trail.

Needs explanationAny trouble in public records?

FDA recall appears in this brand's history

An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Evidence and sources

This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy…”

Locked evidence record →Open the full source-linked finding
CheckedWho is behind it?

The barcode identity checks out · 817053020820.

The barcode matches, so we are checking the right product rather than a look-alike.

Evidence and sources

Open Food Facts resolves 817053020820 to "Men's Organic Multi & Omegas" (Smarty Pants) — consistent with this listing.

Locked evidence record →Open the full source-linked finding
CheckedCan you trust the review pattern?

Reviews rose from 44 to 61 between December 17, 2025 and August 29, 2026 — no sudden jump.

A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.

Evidence and sources

Written reviews rose from 44 to 61 between December 17, 2025 and August 29, 2026. The largest rise inside any single 30-day window was about 5, so the count moved in steps rather than in one burst.

Locked evidence record →Open the full source-linked finding
What remains open 1
  • We have not found a public label filing for this exact product.

These are evidence gaps, not strikes against the product.

Who owns the brand wordmark?
🇺🇸
SmartyPants, LLCLimited Liability Company; Corporation · exact supplement-class mark for SMARTYPANTS
Registration4026710
Registered2011-09-13
AssignmentsYes

Filed address
DELAWARE, USA) DBA SmartyPants Healthy Minds, LLC; 827 Marco Place, Venice, CALIFORNIA 90291, UNITED STATES

USPTO identifies the public owner or applicant behind this brand wordmark. This does not by itself identify the product manufacturer or prove where the product was made. Open USPTO source ↗

Research behind the findings

Dose and research context

We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.

Where it sells

Price check for this exact product

Amazon

Exact UPC/GTIN match
$28.51

matching UPC/GTIN · checked Sep 3, 2026

View on Amazon ↗

iHerb

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

Search iHerb ↗

Target

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

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Walmart

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

Search Walmart ↗

Only one exact price was available at build time; prices change by date, seller, and promotion.

Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.

Want to inspect the evidence?

The full report shows every source, the exact unresolved question, and the documentation that would settle it.

Read / share full evidence →

Record built September 03, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.