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A different product from the same firm is company context, not a strike against this item.","source":"FDA public records","source_links":[],"registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22SmartyPants%22+OR+product_description:%22SmartyPants%22)&limit=5","label":"FDA enforcement search · SmartyPants","registry_name":"FDA enforcement","standard":null,"identifier":"SmartyPants"}],"evidence_id":"ev-c2e773438557","evidence_url":"https://lookcloser.ai/e/ev-c2e773438557","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for omega-3, zinc.","evidence":"Published sources describe how omega-3, zinc have been studied. 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Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","key_findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"review_velocity_gradual","class":"ok","headline":"Reviews accumulated gradually","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":2,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"FDA recall appears in this brand's history","detail":"Brand-level context only, not a finding about this product. Smartypants Vitamins recalled a different or not-exactly-bound product on 2018-11-13: “Consumer complaints of finding foreign objects in  bottles of gummy vitamins.” (status: Terminated). The recalled product was: “Smartypants Kids Complete, Non GMO   Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy:  90 gummies.  UPC 8 5136 00425 5    Distributed by SmartyPants Inc., Marina d” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists SmartyPants, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists SmartyPants, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=77906521&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4026710","receipt_label":"USPTO · Registration 4026710"}],"observed_at":"2026-07-25","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists SmartyPants, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/817053023982/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DCZX7XSJ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-cfecb8501eef","evidence_url":"https://lookcloser.ai/e/ev-cfecb8501eef","content_fingerprint":"sha256:c845ed4d011cba59d8f3ce4a7b095dfac8aad9ed8700c5f286f34baa507c6a63","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DCZX7XSJ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DCZX7XSJ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/817053023982/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","proof":"Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_omega-3","nih_ods_zinc","pubmed_omega-3","pubmed_zinc"],"source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-6715b17612fb","evidence_url":"https://lookcloser.ai/e/ev-6715b17612fb","content_fingerprint":"sha256:5d6e6c6e89cdf2635cb59a890bc947825c7cacd9ad146cb89a46a85e7ab707df","registry_receipts":[{"source":"nih_ods_omega-3","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","label":"NIH ODS — Omega-3 Fatty Acids fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"omega-3 (EPA + DHA)"},{"source":"nih_ods_zinc","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","label":"NIH ODS — Zinc fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"zinc"}],"evidence":{"summary":"Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","source_refs":["nih_ods_omega-3","nih_ods_zinc","pubmed_omega-3","pubmed_zinc"],"source_records":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-25","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/817053023982/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"Reviews accumulated gradually","detail":"Written reviews grew from 121 to 178 across 2026-02-16 – 2026-07-25 with no single manufactured spike (largest 30-day gain ~15).","proof":{"first":["2026-02-16",121],"last":["2026-07-25",178],"max_30d_review_gain":15},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0DCZX7XSJ","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-e102b3f99e43","evidence_url":"https://lookcloser.ai/e/ev-e102b3f99e43","content_fingerprint":"sha256:fc2799c40209e5cef12afea59d0b6966c1eae00d8a90a68f34c83fcab601d7fc","registry_receipts":[],"evidence":{"summary":{"first":["2026-02-16",121],"last":["2026-07-25",178],"max_30d_review_gain":15},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DCZX7XSJ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked keepa.","found":"Written reviews grew from 121 to 178 across 2026-02-16 – 2026-07-25 with no single manufactured spike (largest 30-day gain ~15)."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/817053023982/full#finding-review_velocity_gradual"},{"id":"certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","source":"Certification / laboratory record","class":"gap","severity":"info","weight":19,"headline":"Brand holds NSF/ANSI 173 certification (brand-level)","detail":"SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Prenatal Omega-3 DHA”. Certification covers contents and contaminants — not effectiveness.","proof":"SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Prenatal Omega-3 DHA”. Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smartypants&","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-25bb8e172ca6","evidence_url":"https://lookcloser.ai/e/ev-25bb8e172ca6","content_fingerprint":"sha256:1b262d45e3059e9458da7cbf27a36a93bead0b44f5035b460852cd53a9c33858","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smartypants&","label":"NSF/ANSI 173 · SmartyPants, Inc.","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"SmartyPants, Inc."}],"evidence":{"summary":"SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Prenatal Omega-3 DHA”. Certification covers contents and contaminants — not effectiveness.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smartypants&","observed_at":"2026-07-25","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"SmartyPants, Inc.","receipt_label":"NSF/ANSI 173 · SmartyPants, Inc."},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DCZX7XSJ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Certification / laboratory record.","found":"SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Prenatal Omega-3 DHA”. Certification covers contents and contaminants — not effectiveness."},"html_anchor":"finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","report_url":"https://lookcloser.ai/p/817053023982/full#finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"Brand-level context only, not a finding about this product. Smartypants Vitamins recalled a different or not-exactly-bound product on 2018-11-13: “Consumer complaints of finding foreign objects in  bottles of gummy vitamins.” (status: Terminated). The recalled product was: “Smartypants Kids Complete, Non GMO   Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy:  90 gummies.  UPC 8 5136 00425 5    Distributed by SmartyPants Inc., Marina d” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"Brand-level context only, not a finding about this product. Smartypants Vitamins recalled a different or not-exactly-bound product on 2018-11-13: “Consumer complaints of finding foreign objects in  bottles of gummy vitamins.” (status: Terminated). The recalled product was: “Smartypants Kids Complete, Non GMO   Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy:  90 gummies.  UPC 8 5136 00425 5    Distributed by SmartyPants Inc., Marina d” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22SmartyPants%22+OR+product_description:%22SmartyPants%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"caution","evidence_id":"ev-c2e773438557","evidence_url":"https://lookcloser.ai/e/ev-c2e773438557","content_fingerprint":"sha256:215baa13e5981584f32778b24b800f88f24738d61e7aa8b973cd10916bb00d0a","registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22SmartyPants%22+OR+product_description:%22SmartyPants%22)&limit=5","label":"FDA enforcement search · SmartyPants","registry_name":"FDA enforcement","standard":null,"identifier":"SmartyPants"}],"evidence":{"summary":"Brand-level context only, not a finding about this product. Smartypants Vitamins recalled a different or not-exactly-bound product on 2018-11-13: “Consumer complaints of finding foreign objects in  bottles of gummy vitamins.” (status: Terminated). The recalled product was: “Smartypants Kids Complete, Non GMO   Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy:  90 gummies.  UPC 8 5136 00425 5    Distributed by SmartyPants Inc., Marina d” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22SmartyPants%22+OR+product_description:%22SmartyPants%22)&limit=5","observed_at":"2026-07-25","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"SmartyPants","receipt_label":"FDA enforcement search · SmartyPants"}],"observed_at":"2026-07-25","looked":"LookCloser checked FDA public records.","found":"Brand-level context only, not a finding about this product. Smartypants Vitamins recalled a different or not-exactly-bound product on 2018-11-13: “Consumer complaints of finding foreign objects in  bottles of gummy vitamins.” (status: Terminated). The recalled product was: “Smartypants Kids Complete, Non GMO   Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy:  90 gummies.  UPC 8 5136 00425 5    Distributed by SmartyPants Inc., Marina d” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/817053023982/full#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":19,"headline":"Public label filing not retained","detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DCZX7XSJ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-2dd1ba740b29","evidence_url":"https://lookcloser.ai/e/ev-2dd1ba740b29","content_fingerprint":"sha256:5e5db0cce76766a67a28a2c2cba76a79a1b1fddbcdfb6bde51c132517ffe9820","registry_receipts":[],"evidence":{"summary":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DCZX7XSJ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DCZX7XSJ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/817053023982/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DCZX7XSJ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-4a08bcfea1ad","evidence_url":"https://lookcloser.ai/e/ev-4a08bcfea1ad","content_fingerprint":"sha256:39d779773d61f6cb5b6d32aa7aa3a7be392f3fd5cf34694173ce8f2354d56afa","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DCZX7XSJ","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DCZX7XSJ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/817053023982/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 118 on 2026-02-02 to 178 on 2026-07-25 (net +60). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 118 on 2026-02-02 to 178 on 2026-07-25 (net +60). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DCZX7XSJ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-3fe76b9f0c83","evidence_url":"https://lookcloser.ai/e/ev-3fe76b9f0c83","content_fingerprint":"sha256:5990ab846a468aff6d2b11c52f4b8ce991541709b918bd0a9ecde26fa2442944","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 118 on 2026-02-02 to 178 on 2026-07-25 (net +60). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DCZX7XSJ","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DCZX7XSJ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 118 on 2026-02-02 to 178 on 2026-07-25 (net +60). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/817053023982/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","source":"Barcode / GTIN record","class":"gap","severity":"info","weight":14,"headline":"Barcode record is too sparse to confirm identity","detail":"Open Food Facts resolves 817053023982 to \"\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":"Open Food Facts resolves 817053023982 to \"\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00817053023982","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-a45925719a3b","evidence_url":"https://lookcloser.ai/e/ev-a45925719a3b","content_fingerprint":"sha256:1c4ee86aa69885e3ad01db879150dc4aca363d3228ca0d09e19fb5e1a3872b36","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 817053023982 to \"\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00817053023982","observed_at":"2026-07-25","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DCZX7XSJ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 817053023982 to \"\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"html_anchor":"finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","report_url":"https://lookcloser.ai/p/817053023982/full#finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity"}],"evidence_records":[{"evidence_id":"ev-cfecb8501eef","record_id":"817053023982","gtin":"817053023982","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DCZX7XSJ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DCZX7XSJ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:c845ed4d011cba59d8f3ce4a7b095dfac8aad9ed8700c5f286f34baa507c6a63","evidence_url":"https://lookcloser.ai/e/ev-cfecb8501eef"},{"evidence_id":"ev-6715b17612fb","record_id":"817053023982","gtin":"817053023982","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_omega-3","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","proof":{"detail":"Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial."},"source_refs":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:5d6e6c6e89cdf2635cb59a890bc947825c7cacd9ad146cb89a46a85e7ab707df","evidence_url":"https://lookcloser.ai/e/ev-6715b17612fb"},{"evidence_id":"ev-2dd1ba740b29","record_id":"817053023982","gtin":"817053023982","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":{"detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DCZX7XSJ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DCZX7XSJ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:5e5db0cce76766a67a28a2c2cba76a79a1b1fddbcdfb6bde51c132517ffe9820","evidence_url":"https://lookcloser.ai/e/ev-2dd1ba740b29"},{"evidence_id":"ev-c2e773438557","record_id":"817053023982","gtin":"817053023982","claim_key":"finding:fda-public-records-fda-recall-appears-in-this-brand-s-history","primary_source":"openfda_search","claim":"FDA recall appears in this brand's history","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"Brand-level context only, not a finding about this product. Smartypants Vitamins recalled a different or not-exactly-bound product on 2018-11-13: “Consumer complaints of finding foreign objects in  bottles of gummy vitamins.” (status: Terminated). The recalled product was: “Smartypants Kids Complete, Non GMO   Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy:  90 gummies.  UPC 8 5136 00425 5    Distributed by SmartyPants Inc., Marina d” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":{"detail":"Brand-level context only, not a finding about this product. Smartypants Vitamins recalled a different or not-exactly-bound product on 2018-11-13: “Consumer complaints of finding foreign objects in  bottles of gummy vitamins.” (status: Terminated). The recalled product was: “Smartypants Kids Complete, Non GMO   Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy:  90 gummies.  UPC 8 5136 00425 5    Distributed by SmartyPants Inc., Marina d” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22SmartyPants%22+OR+product_description:%22SmartyPants%22)&limit=5","observed_at":"2026-07-25","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"SmartyPants","receipt_label":"FDA enforcement search · SmartyPants"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:215baa13e5981584f32778b24b800f88f24738d61e7aa8b973cd10916bb00d0a","evidence_url":"https://lookcloser.ai/e/ev-c2e773438557"},{"evidence_id":"ev-25bb8e172ca6","record_id":"817053023982","gtin":"817053023982","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Prenatal Omega-3 DHA”. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Prenatal Omega-3 DHA”. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smartypants&","observed_at":"2026-07-25","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"SmartyPants, Inc.","receipt_label":"NSF/ANSI 173 · SmartyPants, Inc."},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DCZX7XSJ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:1b262d45e3059e9458da7cbf27a36a93bead0b44f5035b460852cd53a9c33858","evidence_url":"https://lookcloser.ai/e/ev-25bb8e172ca6"},{"evidence_id":"ev-63b2abc86f7b","record_id":"817053023982","gtin":"817053023982","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists SmartyPants, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists SmartyPants, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=77906521&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4026710","receipt_label":"USPTO · Registration 4026710"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:d208866faa4c8dd460fa89ab61ba932b3f14344141f142bff3e88826b4ce068f","evidence_url":"https://lookcloser.ai/e/ev-63b2abc86f7b"},{"evidence_id":"ev-a45925719a3b","record_id":"817053023982","gtin":"817053023982","claim_key":"finding:barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","primary_source":"barcode_search","claim":"Barcode record is too sparse to confirm identity","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 817053023982 to \"\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":{"detail":"Open Food Facts resolves 817053023982 to \"\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00817053023982","observed_at":"2026-07-25","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DCZX7XSJ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:1c4ee86aa69885e3ad01db879150dc4aca363d3228ca0d09e19fb5e1a3872b36","evidence_url":"https://lookcloser.ai/e/ev-a45925719a3b"},{"evidence_id":"ev-3fe76b9f0c83","record_id":"817053023982","gtin":"817053023982","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 118 on 2026-02-02 to 178 on 2026-07-25 (net +60). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 118 on 2026-02-02 to 178 on 2026-07-25 (net +60). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DCZX7XSJ","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DCZX7XSJ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:5990ab846a468aff6d2b11c52f4b8ce991541709b918bd0a9ecde26fa2442944","evidence_url":"https://lookcloser.ai/e/ev-3fe76b9f0c83"},{"evidence_id":"ev-4a08bcfea1ad","record_id":"817053023982","gtin":"817053023982","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. 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