The dose claim fits the serving — physically possible
Claimed omega-3 104.0 mg is 2% of the ≈6,800 mg serving (serving size on the label, keyed to UPC 817053023999) — within physical limits.
Full record · 817053023999 · back to the summary
SmartyPants Men's Multivitamin Gummies with Omega 3 DHA/EPA
Exact product checkedGTIN 00817053023999 · checked 2026-07-25
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
The 104 mg total omega-3 fatty acids claim matches the panel
MARKETING104 mg — per-serving claim
PANELTotal Omega-3 Fatty Acids 104 mg — same amountAlgal Oil 183 mg + Total Omega-3 Fatty Acids 104 mg
matches panelWe did the comparison: the listing claims 104 mg of total omega-3 fatty acids, and the listing-image panel shows 104 mg total omega-3 fatty acids 3 gummies. Those amounts agree. This is internal consistency, not independent lab testing.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 20 | — | |
| Total Carbohydrate | 5 g | — | |
| Total Sugars | 3 g | — | |
| Vitamin A (as retinyl palmitate) | 270 mcg | — | |
| Vitamin C (as ascorbic acid) | 45 mg | — | |
| Vitamin D (as cholecalciferol) | 40 mcg | — | |
| Vitamin E (as d-alpha-tocopherol from sunflower oil) | 9 mg | — | |
| Vitamin K (as phylloquinone) | 52 mcg | — | |
| Thiamin (vitamin B1 as thiamin mononitrate) | 0.12 mg | — | |
| Riboflavin (vitamin B2) | 0.26 mg | — | |
| Niacin (vitamin B3 as inositol niacinate) | 4 mg | — | |
| Vitamin B6 (as pyridoxine HCl) | 1.7 mg | — | |
| Folate (as L-methylfolate, calcium salt) | 400 mcg DFE | — | |
| Vitamin B12 (as methylcobalamin) | 4 mcg | — | |
| Biotin | 15 mcg | — | |
| Iodine (as potassium iodide) | 150 mcg | — | |
| Zinc (as zinc citrate) | 11 mg | — | |
| Selenium (as sodium selenite) | 14 mcg | — | |
| Sodium | 10 mg | — | |
| Algal Oil | 183 mg | — | |
| Total Omega-3 Fatty Acids | 104 mg | — | |
| DHA (Docosahexaenoic Acid) | 55 mg | — | |
| EPA (Eicosahexaenoic Acid) | 28 mg | — | |
| Lycopene | 6.5 mg | — |
Mass check · assumptions shown
5.287 g listed contents = 0.287 g major actives + 5 g carbohydrate
Assume 4 pectin gummies × 2.5–3.5 g each = 10–14 g serving. That leaves roughly 0–2 g for water, pectin, sweetener, acid, and flavor. Serving weight is not printed, so this is a warning, not a closed impossibility.
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out5
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Exact trademark owner identified
USPTO lists SmartyPants, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Barcode confirmed in an outside database
Open Food Facts resolves 817053023999 to "Men’s Plus Multi & Omegas" (SmartyPants) — consistent with this listing.
The review count moved gradually, not in one burst
Written reviews rose from 46 to 96 between August 19, 2025 and August 13, 2026. The largest rise inside any single 30-day window was about 12, so the count moved in steps rather than in one burst.
Documented concerns
What needs caution2
These are documented contradictions or claims that need more evidence. They are separate from missing data.
The label says 5.287 g of omega-3 in 4 gummies — but not what th
A serving is 4 gummies, and the panel lists 5,287 mg — 5.287 g — of omega-3 in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of them near 10 to 14 grams. If that holds here, omega-3 would be a high share of the serving’s weight, and that is why we stopped on this number. But we did not weigh these gummies. The 2.5–3.5 gram figure is a general estimate for the format, not a measurement of this product. One published number would settle it: the weight of one gummy, or of a 4-gummy serving. Until then we can’t confirm the 5.287 g and we can’t dispute it. Nothing here says the product is short — only that the label doesn’t let anyone check. Checked September 3, 2026.
Dose is lower than studies used
label claims 104 mg/serving — below the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). A lower dose is not necessarily useless — but it is not the amount the research used. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
Unresolved public record
What is still missing9
We looked for these signals but could not settle them from public sources. A gap is not a strike.
EPA + DHA dose is below one studied range
The panel lists 83 mg EPA + DHA per serving (3 Gummies). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.
Listing claim matches the label panel
The listing claims 104 mg; the photo-read Supplement Facts panel shows Total Omega-3 Fatty Acids at 104 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.
Cost to reach a studied dose
At 2.9 serving(s) a day to reach the low end of the studied range (300–1800 mg), this product runs roughly $69 per month. A price observation, not a recommendation.
Research context is available for the listed ingredients
Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
Certified by NSF — contents and contaminants checked
SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Prenatal Omega-3 DHA”. Certification covers contents and contaminants — not effectiveness.
FDA recall appears in this brand's history
This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy: 90 gummies. UPC 8 5136 00425 5 Distributed by SmartyPants Inc., Marina d”. FDA recorded the reason as “Consumer complaints of finding foreign objects in bottles of gummy vitamins”. Verify at FDA’s recall database.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 43 on 2025-08-05 to 96 on 2026-08-13 (net +53). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Answered by the panel: the 0.104 g listing number equals Thiamin (vitamin B1 as thiamin mononitrate) 0.12 mg + Total Omega-3 Fatty Acids 104 mg. What lot-specific document confirms those listed amounts?
The panel resolves what the headline number includes. The remaining question is whether the product in hand matches those listed amounts; ask for a lot-specific certificate of analysis.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
3
Why is the omega-3 (EPA + DHA) amount below the dose used in published research?
There can be good answers — a more bioavailable form, a different intended use. Ask for the reasoning and any data behind it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 817053023999.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Look the product up yourself in NSF’s certified-products registry.
Search “SmartyPants, Inc.” at info.nsf.org — certification covers contents and contaminants, not effectiveness.
4
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Manufacturing claim “…GMP CERTIFIED…” | Partly supported We looked for: the facility registration or certificate behind the claim | “GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check. |
| Benefit claim “…MULTIVITAMIN GUMMIES FOR MEN: One bottle of 90 SmartyPants Men's multivitamin gummies provides 19 daily nutrients, including vitamin C and Zinc for immune support.…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient evidence exists; on dose: label claims 104 mg/serving — below the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Total Omega-3 Fatty Acids | shaded = doses used in studies (300 mg–1.8 g) · bar = this label | 104 mg — below the studied range |
| Zinc (as zinc citrate) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 11 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- zinc — daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 4 of 6 public signals
✓ Per-serving dose established✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 817053023999 — via source listing UPC |
| Brand | SmartyPants |
| Source listing identifier | B0DM3G925Y |
| Retailer listing title | SmartyPants Men's Multivitamin Gummies with Omega 3 DHA/EPA, Methylfol… show full titleSmartyPants Men's Multivitamin Gummies with Omega 3 DHA/EPA, Methylfolate, Vitamin D3, C, B12, B6, A, K, Zinc, Raspberry Lemonade Flavor, 90 Count (30 Day Supply) |
| USPTO brand owner | SmartyPants, LLC · LIMITED LIABILITY COMPANY; CORPORATION · DELAWARE, USA |
| Owner filed address | DELAWARE, USA) DBA SmartyPants Healthy Minds, LLC; 827 Marco Place, Venice, CALIFORNIA 90291, UNITED STATES |
From the label (photo-read)
| Serving size | 3 Gummies |
| Servings per container | 30 |
| Pack statement | 90 Gummies |
| Badges printed on pack | NSF, clean, Gon, GMP CERTIFIED, NON GMO, clean label PROJECT®, PURITY AWARD, CONTENTS CERTIFIED, gen, NON-GMO TESTED, CLEAN LABEL PROJECT, NON-GMO |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 20 | High clearly legible in the photo |
| Total Carbohydrate | 5 g | High clearly legible in the photo |
| Total Sugars | 3 g | High clearly legible in the photo |
| Vitamin A (as retinyl palmitate) | 270 mcg | High clearly legible in the photo |
| Vitamin C (as ascorbic acid) | 45 mg | High clearly legible in the photo |
| Vitamin D (as cholecalciferol) | 40 mcg | High clearly legible in the photo |
| Vitamin E (as d-alpha-tocopherol from sunflower oil) | 9 mg | High clearly legible in the photo |
| Vitamin K (as phylloquinone) | 52 mcg | High clearly legible in the photo |
| Thiamin (vitamin B1 as thiamin mononitrate) | 0.12 mg | High clearly legible in the photo |
| Riboflavin (vitamin B2) | 0.26 mg | High clearly legible in the photo |
| Niacin (vitamin B3 as inositol niacinate) | 4 mg | High clearly legible in the photo |
| Vitamin B6 (as pyridoxine HCl) | 1.7 mg | High clearly legible in the photo |
| Folate (as L-methylfolate, calcium salt) | 400 mcg DFE | High clearly legible in the photo |
| Vitamin B12 (as methylcobalamin) | 4 mcg | High clearly legible in the photo |
| Biotin | 15 mcg | High clearly legible in the photo |
| Iodine (as potassium iodide) | 150 mcg | High clearly legible in the photo |
| Zinc (as zinc citrate) | 11 mg | High clearly legible in the photo |
| Selenium (as sodium selenite) | 14 mcg | High clearly legible in the photo |
| Sodium | 10 mg | High clearly legible in the photo |
| Algal Oil | 183 mg | High clearly legible in the photo |
| Total Omega-3 Fatty Acids | 104 mg | High clearly legible in the photo |
| DHA (Docosahexaenoic Acid) | 55 mg | High clearly legible in the photo |
| EPA (Eicosahexaenoic Acid) | 28 mg | High clearly legible in the photo |
| Lycopene | 6.5 mg | High clearly legible in the photo |
Claims printed on the packaging:
“#1 Men's Multi Gummy Brand” · “30 Day Supply” · “19 Daily Nutrients to Support His Active Lifestyle*” · “Omega-3 DHA & EPA from Algal Oil” · “Vitamin D3 for Immune Support*” · “Vitamin B12 Supports Energy Metabolism*” · “Vitamin A for Eye Health*” · “104 mg Omega-3 per 3 Gummies”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $23.99 checked Sep 03, 2026 — varies by variant/session; price history pending |
Official brand domain: www.smartypantsvitamins.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Selenium — NIH ODS · MedlinePlus · PubMed (12,481) · UL 400 mcg (adults)
Omega-3 — NIH ODS · MedlinePlus · PubMed (14,320) · FDA: <5 g/day EPA+DHA from supplements
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
omega-3 (EPA + DHA) — NIH ODS — Omega-3 Fatty Acids fact sheet · PubMed dose-response trial · ClinicalTrials.gov — 684 registered studies
ℹ Dosage: label claims 104 mg/serving — below the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely).
ℹ Use pattern in research: research measures EPA and DHA together, not the weight of the fish-oil concentrate; the panel must expose those rows separately.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 817053023999 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai