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Exact product checked · GTIN 00817053024064SmartyPants · checked Aug 31, 2026 · on sale since Sep 1, 2024🇺🇸 USPTO wordmark owner · SmartyPants, LLC · DELAWARE, USA
Quick read · SmartyPants

SmartyPants Kids Immunity Elderberry Gummies: Kids Immune…

Checked against public sources on August 31, 2026 · LookCloser does not sell or recommend supplements.

90gummies · 30 servings

Does the marketing hold up?

FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Is the dose real?Panel read — dose not verified11 ingredients listed; no advertised amount we could confirm against them
What a serving costsNo price found for this exact barcode
Is it tested?NSF seal printed on the labelwe read it off the package photo; not confirmed in NSF’s registry
Who’s behind it?🇺🇸SmartyPants, LLClimited liability company; corporation · DELAWARE, USA
Is it the real thing?Barcode matches outside records
Trouble on record?Brand history — not this product

“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.

1◖ partly confirmedno contradictions · brand-level recall on file
The label itself

What the Supplement Facts panel says

Serving size Serving Size 2 Gummies · 30 servings per container

Calories15
Total Carbohydrate4 g
Total Sugars3 g
Includes 3 g Added Sugars3 g
Vitamin C (as ascorbic acid)90 mg
Vitamin D (as cholecalciferol)12.5 mcg
Vitamin B6 (as pyridoxine HCl)0.5 mg
Vitamin B12 (as methylcobalamin)2 mcg
Zinc (as zinc citrate)3 mg
Sodium10 mg
ElderCraft® European Black Elderberry Extract (Sambucus nigra L.) (fruit) (32:1, equivalent to1200 mg of fresh elderberries)38 mg

Printed on the package: Contents Certified NSF · NSF · Non-GMO Tested

We read 11 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.

Marketing claims, checked

The checks, one by one

The public sources did not settle the marketing promises on this label.

Partly confirmed1

“SmartyPants Kids Immunity Elderberry Gummies: Kids Immune Support Supplement, Vitamin C, Vitamin D, Vitamins B6 & B12 and Zinc, Gluten Free,…”

Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.

Evidence →

Ingredient research can support context, but it is not a trial of this exact product.

Quick read · 4 useful findings

What is worth knowing.

Headlines first. Open evidence only when you want the source trail.

Needs explanationAny trouble in public records?

FDA recall appears in this brand's history

An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Evidence and sources

This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy…”

Locked evidence record →Open the full source-linked finding
CheckedIs the label honest?

Every ingredient shows its amount · 11 ingredients listed.

Every ingredient shows its real amount — nothing is hidden in a proprietary blend.

Evidence and sources

The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.

Locked evidence record →Open the full source-linked finding
CheckedWho is behind it?

The barcode identity checks out · 817053024064.

The barcode matches, so we are checking the right product rather than a look-alike.

Evidence and sources

UPCitemdb resolves 817053024064 to "SmartyPants Kids' Triple Action Immunity Gummies with Vitamins C, D3, & Zinc, El" (SmartyPants) — consistent with this listing.

Locked evidence record →Open the full source-linked finding
CheckedCan you trust the review pattern?

Reviews rose from 53 to 101 between August 7, 2025 and September 1, 2026 — no sudden jump.

A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.

Evidence and sources

Written reviews rose from 53 to 101 between August 7, 2025 and September 1, 2026. The largest rise inside any single 30-day window was about 11, so the count moved in steps rather than in one burst.

Locked evidence record →Open the full source-linked finding
What remains open 1
  • We have not found a public label filing for this exact product.

These are evidence gaps, not strikes against the product.

Who owns the brand wordmark?
🇺🇸
SmartyPants, LLCLimited Liability Company; Corporation · exact supplement-class mark for SMARTYPANTS
Registration4026710
Registered2011-09-13
AssignmentsYes

Filed address
DELAWARE, USA) DBA SmartyPants Healthy Minds, LLC; 827 Marco Place, Venice, CALIFORNIA 90291, UNITED STATES

USPTO identifies the public owner or applicant behind this brand wordmark. This does not by itself identify the product manufacturer or prove where the product was made. Open USPTO source ↗

Research behind the findings

Dose and research context

We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.

Background reading

What the research says about these amounts

Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.

The panel lists 3 mg of zinc per serving. Studies we found used 8 mg–40 mg a day, so this sits below that range.

0studied 8 mg–40 mg

Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.

Buying options

Where you can check or buy it

Open related seller leads before buying, then confirm the flavor, count, and serving size. Their prices are visible, but LookCloser does not claim savings until the pages share a UPC/GTIN.

Amazon

Submitted listing
No price confirmed

No current offer was available via Keepa on 2026-09-03.

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Brand website

Official storefront
No price confirmed

Open the brand storefront to search manually.

No defensible same-product page was saved from the brand catalog.

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iHerb

Not confirmed
No price confirmed

No matching product page was confirmed in the current record. Search results cannot be attached as this product until the UPC/GTIN matches.

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Target

Not confirmed
No price confirmed

No matching product page was confirmed in the current record. Search results cannot be attached as this product until the UPC/GTIN matches.

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Walmart

Not confirmed
No price confirmed

No matching product page was confirmed in the current record. Search results cannot be attached as this product until the UPC/GTIN matches.

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Prices and stock are point-in-time observations. Related pages are never used as product evidence. No affiliate links; LookCloser earns nothing from these sellers.

Want to inspect the evidence?

The full report shows every source, the exact unresolved question, and the documentation that would settle it.

Read / share full evidence →

Record built September 03, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.