{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"817053024088","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-14T03:18:01-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-14T05:19:00-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"817053024088","listing_identifier":"B0DV7YFT2M","brand":"SmartyPants","title":"SmartyPants Teen Girl Multivitamin Gummies, Omega 3 (DHA/EPA)","listing_title":"SmartyPants Teen Girl Multivitamin Gummies, Omega 3 (DHA/EPA), Vitamin C, D3, B12, Vitamin A, K & Zinc, Biotin to Support Hair, Skin & Nails, Gluten Free, 60 Count (30 Day Supply)","identity":{"canonical_gtin":"00817053024088","source_listing_gtin":"00817053024088","listing_identifier":"B0DV7YFT2M","product_image":"https://m.media-amazon.com/images/I/71S6pKXIAgL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","primary_url":"https://m.media-amazon.com/images/I/71S6pKXIAgL.jpg","image_count":8,"last_attempted":"2026-08-14T03:18:01-0700","attempts":1},"observed_at":"2026-08-14","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"SmartyPants","package_brand":"SmartyPants","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"SmartyPants, LLC","entity":"LIMITED LIABILITY COMPANY; CORPORATION","country":"DELAWARE, USA","address_filed":"DELAWARE, USA) DBA SmartyPants Healthy Minds, LLC; 827 Marco Place, Venice, CALIFORNIA 90291, UNITED STATES","address_public":"CALIFORNIA 90291, UNITED STATES; CALIFORNIA 90292, UNITED STATES","serial_number":"77906521","registration_number":"4026710","wordmark":"SMARTYPANTS","status_description":"REGISTERED AND RENEWED","filed_date":"2010-01-06T00:00:00","first_use_commerce_date":"2010-06-24","registration_date":"2011-09-13","assignment_recorded":true,"goods_services":["IC 005: Vitamins and nutritional supplements.","IC 044: Providing an Internet website featuring news and information in the field of children's health."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=77906521&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"SmartyPants, LLC","country":"DELAWARE, USA","address":"DELAWARE, USA) DBA SmartyPants Healthy Minds, LLC; 827 Marco Place, Venice, CALIFORNIA 90291, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"The useful read","headline":"FDA recall appears in this brand's history","deck":"An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.","display_mode":"single_home_per_finding","finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","serving_mass_impossibility","claim_not_on_panel","dose_vs_research","nih-published-research-each-ingredient-s-amount-is-disclosed","barcode-gtin-record-upc-independently-corroborated","nih-published-research-research-context-is-available-for-the-listed-ingr","nih-published-research-reaching-a-studied-dose-costs-about-81-month","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","serving_mass_impossibility","claim_not_on_panel"],"cards":[{"finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","card_type":"fda_recall","question":"safety","tone":"warn","weight":96,"headline":"FDA recall appears in this brand's history","evidence":"This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy…”","so_what":"An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.","source":"FDA public records","source_links":[],"registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22SmartyPants%22+OR+product_description:%22SmartyPants%22)&limit=5","label":"FDA enforcement search · SmartyPants","registry_name":"FDA enforcement","standard":null,"identifier":"SmartyPants"}],"evidence_id":"ev-35a1de011b17","evidence_url":"https://lookcloser.ai/e/ev-35a1de011b17","presentation_home":"finding_catalog"},{"finding_id":"serving_mass_impossibility","card_type":"serving_mass_impossibility","question":"label","tone":"warn","weight":92,"headline":"The label says 4.15 g of omega-3 in 4 gummies — but not what those 4 gummies weigh","evidence":"A serving is 4 gummies, and the panel declares 4,150 mg — 4.15 g — of omega-3 in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of…","so_what":"That weight is the one number that would let anyone check the amount on the front. We did not weigh it ourselves, so this is an open question, not a problem we found.","source":"Label and serving arithmetic","source_links":[],"registry_receipts":[],"evidence_id":"ev-ab776ea4a024","evidence_url":"https://lookcloser.ai/e/ev-ab776ea4a024","presentation_home":"finding_catalog"},{"finding_id":"claim_not_on_panel","card_type":"claim_not_on_panel","question":"label","tone":"gap","weight":82,"headline":"The headline amount is not tied to a same-name panel row","evidence":"The listing presents 85 mg for omega-3, but vision:claude-cli:subscription does not contain a same-name quantified row. The retained image read may be incomplete, so this is a specific question to resolve rather than a contradiction.","so_what":"You are being sold on an ingredient the verified panel does not separately declare. The brand should explain the mismatch.","source":"Listing claim vs Supplement Facts","source_links":[],"registry_receipts":[],"evidence_id":"ev-8f5e738a62dc","evidence_url":"https://lookcloser.ai/e/ev-8f5e738a62dc","presentation_home":"finding_catalog"},{"finding_id":"dose_vs_research","card_type":"dose_vs_research","question":"label","tone":"gap","weight":64,"headline":"EPA + DHA dose is below one studied range","evidence":"The panel declares 68 mg EPA + DHA per serving (2 Gummies). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","so_what":"This lines up the amount on the label with the range used in the linked studies.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Omega-3 Fatty Acids fact sheet","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","role":"omega-3 (EPA + DHA) context · not product evidence"},{"label":"PubMed dose-response trial","url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","role":"omega-3 (EPA + DHA) context · not product evidence"},{"label":"NIH ODS — Zinc fact sheet","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","role":"zinc context · not product evidence"},{"label":"PubMed search: zinc supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","role":"zinc context · not product evidence"}],"registry_receipts":[],"evidence_id":"ev-b6e677a35c92","evidence_url":"https://lookcloser.ai/e/ev-b6e677a35c92","presentation_home":"claim_scorecard"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 25 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-450d954c723c","evidence_url":"https://lookcloser.ai/e/ev-450d954c723c","presentation_home":"finding_catalog"},{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 817053024088.","evidence":"Open Food Facts resolves 817053024088 to \"Teen Girl Plus Multi & Omegas\" (Smarty Pants) — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-6937e145e6ff","evidence_url":"https://lookcloser.ai/e/ev-6937e145e6ff","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for omega-3, zinc.","evidence":"Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Omega-3 Fatty Acids fact sheet","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","role":"omega-3 (EPA + DHA) context · not product evidence"},{"label":"PubMed dose-response trial","url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","role":"omega-3 (EPA + DHA) context · not product evidence"},{"label":"NIH ODS — Zinc fact sheet","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","role":"zinc context · not product evidence"},{"label":"PubMed search: zinc supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","role":"zinc context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_omega-3","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","label":"NIH ODS — Omega-3 Fatty Acids fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"omega-3 (EPA + DHA)"},{"source":"nih_ods_zinc","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","label":"NIH ODS — Zinc fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"zinc"}],"evidence_id":"ev-70ff5f071b32","evidence_url":"https://lookcloser.ai/e/ev-70ff5f071b32","presentation_home":"research_section"},{"finding_id":"nih-published-research-reaching-a-studied-dose-costs-about-81-month","card_type":"cost_to_reach_dose","question":"value","tone":"neutral","weight":42,"headline":"Reaching a studied dose costs about $81/month","evidence":"At 3.5 serving(s) a day to reach the low end of the studied range (300–1800 mg), this product runs roughly $81 per month. A price observation, not a recommendation.","so_what":"Comparing cost at a research-relevant amount shows how quickly the package is used and what the routine actually costs.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-067189305e31","evidence_url":"https://lookcloser.ai/e/ev-067189305e31","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: SmartyPants, LLC · limited liability company; corporation, DELAWARE, USA","evidence":"USPTO lists SmartyPants, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=77906521&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 4026710","registry_name":"USPTO","standard":null,"identifier":"Registration 4026710"}],"evidence_id":"ev-c2b23da3c347","evidence_url":"https://lookcloser.ai/e/ev-c2b23da3c347","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 47 to 143 between July 19, 2025 and July 31, 2026 — no sudden jump.","evidence":"Written reviews rose from 47 to 143 between July 19, 2025 and July 31, 2026. The largest rise inside any single 30-day window was about 14, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0DV7YFT2M","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-454b2447054b","evidence_url":"https://lookcloser.ai/e/ev-454b2447054b","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"omega-3 (EPA + DHA)","label":"NIH ODS — Omega-3 Fatty Acids fact sheet","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"omega-3 (EPA + DHA)","label":"PubMed dose-response trial","url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","scope":"ingredient_context","product_evidence":false},{"ingredient":"zinc","label":"NIH ODS — Zinc fact sheet","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"zinc","label":"PubMed search: zinc supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","scope":"ingredient_context","product_evidence":false}],"open_items":["We have not found a public label filing for this exact product."]},"tldr":{"assessment":"caution","headline":"FDA recall appears in this brand's history","summary":"This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy: 90 gummies. UPC 8 5136 00425 5 Distributed by SmartyPants Inc., Marina d”. FDA recorded the reason as “Consumer complaints of finding foreign objects in bottles of gummy vitamins”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","key_findings":[{"id":"serving_mass_impossibility","class":"warn","headline":"The label says 4.15 g of omega-3 in 4 gummies — but not what those 4 gummies weigh","source":"Label and serving arithmetic","scope":"ingredient_context"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"}],"documented_concern_count":2,"confirmed_check_count":5,"open_question_count":2,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"caution","headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy: 90 gummies. UPC 8 5136 00425 5 Distributed by SmartyPants Inc., Marina d”. FDA recorded the reason as “Consumer complaints of finding foreign objects in bottles of gummy vitamins”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — a finding needs explanation","detail":"Omega-3 dose is below the studied range.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":5,"findings":[{"id":"serving_mass_impossibility","source":"Label and serving arithmetic","class":"warn","noted":false,"severity":"warn","weight":92,"headline":"The label says 4.15 g of omega-3 in 4 gummies — but not what those 4 gummies weigh","detail":"A serving is 4 gummies, and the panel declares 4,150 mg — 4.15 g — of omega-3 in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of them near 10 to 14 grams. If that holds here, omega-3 would be a high share of the serving’s weight, and that is why we stopped on this number. But we did not weigh these gummies. The 2.5–3.5 gram figure is a general estimate for the format, not a measurement of this product. One published number would settle it: the weight of one gummy, or of a 4-gummy serving. Until then we can’t confirm the 4.15 g and we can’t dispute it. Nothing here says the product is short — only that the label doesn’t let anyone check. Checked August 14, 2026.","proof":{"declared_contents_mg":4150,"active_total_mg":150,"carbohydrate_mg":4000,"typical_gummy_mass_g":[2.5,3.5],"serving_count":4,"serving_weight_stated":false,"stated_serving_mass_mg":null},"identity_basis":"ingredient","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DV7YFT2M","scope":"ingredient_context","inference_level":"derived","observed_at":"2026-08-14","presentation_tone":"warn","evidence_id":"ev-ab776ea4a024","evidence_url":"https://lookcloser.ai/e/ev-ab776ea4a024","content_fingerprint":"sha256:128d6b38e6d531edbe7d9b92ef82c2a89f76564c6d143ebbc4c61b5cbb6dffd5","registry_receipts":[],"evidence":{"summary":{"declared_contents_mg":4150,"active_total_mg":150,"carbohydrate_mg":4000,"typical_gummy_mass_g":[2.5,3.5],"serving_count":4,"serving_weight_stated":false,"stated_serving_mass_mg":null},"source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","looked":"LookCloser checked Label and serving arithmetic.","found":"A serving is 4 gummies, and the panel declares 4,150 mg — 4.15 g — of omega-3 in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of them near 10 to 14 grams. If that holds here, omega-3 would be a high share of the serving’s weight, and that is why we stopped on this number. But we did not weigh these gummies. The 2.5–3.5 gram figure is a general estimate for the format, not a measurement of this product. One published number would settle it: the weight of one gummy, or of a 4-gummy serving. Until then we can’t confirm the 4.15 g and we can’t dispute it. Nothing here says the product is short — only that the label doesn’t let anyone check. Checked August 14, 2026."},"html_anchor":"finding-serving_mass_impossibility","report_url":"https://lookcloser.ai/p/817053024088/full#finding-serving_mass_impossibility"},{"id":"nih-published-research-omega-3-dose-is-below-the-studied-range","source":"NIH / published research","class":"warn","noted":false,"severity":"warn","weight":80,"headline":"Omega-3 dose is below the studied range","detail":"label claims 85 mg/serving — below the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). A lower dose is not necessarily useless — but it is not the amount the research used. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","proof":"label claims 85 mg/serving — below the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). A lower dose is not necessarily useless — but it is not the amount the research used. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_omega-3","nih_ods_zinc","pubmed_omega-3","pubmed_zinc"],"source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-08-14","presentation_tone":"warn","evidence_id":"ev-6fc23d3fad4e","evidence_url":"https://lookcloser.ai/e/ev-6fc23d3fad4e","content_fingerprint":"sha256:d0d51a9a48bc9aee5dad5eddf0dcb30988efa7a76d9797def65bc7f47ad26ccd","registry_receipts":[{"source":"nih_ods_omega-3","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","label":"NIH ODS — Omega-3 Fatty Acids fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"omega-3 (EPA + DHA)"},{"source":"nih_ods_zinc","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","label":"NIH ODS — Zinc fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"zinc"}],"evidence":{"summary":"label claims 85 mg/serving — below the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). A lower dose is not necessarily useless — but it is not the amount the research used. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","source_refs":["nih_ods_omega-3","nih_ods_zinc","pubmed_omega-3","pubmed_zinc"],"source_records":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-14","looked":"LookCloser checked NIH / published research.","found":"label claims 85 mg/serving — below the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). A lower dose is not necessarily useless — but it is not the amount the research used. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial."},"html_anchor":"finding-nih-published-research-omega-3-dose-is-below-the-studied-range","report_url":"https://lookcloser.ai/p/817053024088/full#finding-nih-published-research-omega-3-dose-is-below-the-studied-range"},{"id":"dose_vs_research","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":58,"headline":"EPA + DHA dose is below one studied range","detail":"The panel declares 68 mg EPA + DHA per serving (2 Gummies). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","proof":{"subject":"EPA + DHA","declared_mg":68,"studied_range_mg":[300,1800],"if_present":true},"identity_basis":"ingredient","status":"live","source_refs":["nih_ods_omega-3","nih_ods_zinc","pubmed_omega-3","pubmed_zinc"],"source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-14","presentation_tone":"gap","evidence_id":"ev-b6e677a35c92","evidence_url":"https://lookcloser.ai/e/ev-b6e677a35c92","content_fingerprint":"sha256:9e16640b2b930048fd22835e2eb35dad959d9e38df9b0ea7d57c00f091d26d1a","registry_receipts":[],"evidence":{"summary":{"subject":"EPA + DHA","declared_mg":68,"studied_range_mg":[300,1800],"if_present":true},"source_refs":["nih_ods_omega-3","nih_ods_zinc","pubmed_omega-3","pubmed_zinc"],"source_records":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-14","looked":"LookCloser checked NIH / published research.","found":"The panel declares 68 mg EPA + DHA per serving (2 Gummies). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict."},"html_anchor":"finding-dose_vs_research","report_url":"https://lookcloser.ai/p/817053024088/full#finding-dose_vs_research"},{"id":"certification-laboratory-record-testing-claim-names-a-recognized-certifi","source":"Certification / laboratory record","class":"ok","noted":false,"severity":"ok","weight":43,"headline":"Testing claim names a recognized certifier","detail":"The package carries a Clean Label Project seal, which we read from the product photographs. We have not queried Clean Label Project's own registry for this exact product, so this records the certifier the brand names — not a confirmation from that certifier.","proof":"The package carries a Clean Label Project seal, which we read from the product photographs. We have not queried Clean Label Project's own registry for this exact product, so this records the certifier the brand names — not a confirmation from that certifier.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smartypants&","scope":"search_scope","inference_level":"direct_observation","observed_at":"2026-08-14","presentation_tone":"ok","evidence_id":"ev-dd96be0ff3dd","evidence_url":"https://lookcloser.ai/e/ev-dd96be0ff3dd","content_fingerprint":"sha256:6b7862c9165fbfad8b651a97179de6b93683f7586c58dfb6a65b4bf8150d6a63","registry_receipts":[],"evidence":{"summary":"The package carries a Clean Label Project seal, which we read from the product photographs. We have not queried Clean Label Project's own registry for this exact product, so this records the certifier the brand names — not a confirmation from that certifier.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smartypants&","observed_at":"2026-08-14","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"SmartyPants, Inc.","receipt_label":"NSF/ANSI 173 · SmartyPants, Inc."},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","looked":"LookCloser checked Certification / laboratory record.","found":"The package carries a Clean Label Project seal, which we read from the product photographs. We have not queried Clean Label Project's own registry for this exact product, so this records the certifier the brand names — not a confirmation from that certifier."},"html_anchor":"finding-certification-laboratory-record-testing-claim-names-a-recognized-certifi","report_url":"https://lookcloser.ai/p/817053024088/full#finding-certification-laboratory-record-testing-claim-names-a-recognized-certifi"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_omega-3","nih_ods_zinc","pubmed_omega-3","pubmed_zinc"],"source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-08-14","presentation_tone":"ok","evidence_id":"ev-450d954c723c","evidence_url":"https://lookcloser.ai/e/ev-450d954c723c","content_fingerprint":"sha256:f50c2ed1437644eedcbd69e61190c2819d681624566a81b5abfcb9d63b13b68a","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["nih_ods_omega-3","nih_ods_zinc","pubmed_omega-3","pubmed_zinc"],"source_records":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-14","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/817053024088/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists SmartyPants, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists SmartyPants, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=77906521&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-08-14","presentation_tone":"ok","evidence_id":"ev-c2b23da3c347","evidence_url":"https://lookcloser.ai/e/ev-c2b23da3c347","content_fingerprint":"sha256:018fe127cc7b1e4820d778a0658a771a6b17508ee9ca12949b5c1c2d5b0da953","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=77906521&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 4026710","registry_name":"USPTO","standard":null,"identifier":"Registration 4026710"}],"evidence":{"summary":"USPTO lists SmartyPants, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=77906521&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-14","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4026710","receipt_label":"USPTO · Registration 4026710"}],"observed_at":"2026-08-14","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists SmartyPants, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/817053024088/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"claim_not_on_panel","source":"Listing claim vs Supplement Facts","class":"gap","noted":false,"severity":"info","weight":38,"headline":"The headline amount is not tied to a same-name panel row","detail":"The listing presents 85 mg for omega-3, but vision:claude-cli:subscription does not contain a same-name quantified row. The retained image read may be incomplete, so this is a specific question to resolve rather than a contradiction.","proof":{"headline_claim_mg":85,"headline_subject":"omega-3","panel_source":"listing_image","same_name_row_found":false},"identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0DV7YFT2M","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-14","presentation_tone":"gap","evidence_id":"ev-8f5e738a62dc","evidence_url":"https://lookcloser.ai/e/ev-8f5e738a62dc","content_fingerprint":"sha256:f8c7f25038a26df07c78257d9d5b13c3b1ee8eb4839d8b047f23a2b21ae06641","registry_receipts":[],"evidence":{"summary":{"headline_claim_mg":85,"headline_subject":"omega-3","panel_source":"listing_image","same_name_row_found":false},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","looked":"LookCloser checked Listing claim vs Supplement Facts.","found":"The listing presents 85 mg for omega-3, but vision:claude-cli:subscription does not contain a same-name quantified row. The retained image read may be incomplete, so this is a specific question to resolve rather than a contradiction."},"html_anchor":"finding-claim_not_on_panel","report_url":"https://lookcloser.ai/p/817053024088/full#finding-claim_not_on_panel"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 817053024088 to \"Teen Girl Plus Multi & Omegas\" (Smarty Pants) — consistent with this listing.","proof":"Open Food Facts resolves 817053024088 to \"Teen Girl Plus Multi & Omegas\" (Smarty Pants) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00817053024088","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-08-14","presentation_tone":"ok","evidence_id":"ev-6937e145e6ff","evidence_url":"https://lookcloser.ai/e/ev-6937e145e6ff","content_fingerprint":"sha256:7c7ad04e88fab3463e507bbd41499e33ec04fb250330cb7c938dcaf8305d3f03","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 817053024088 to \"Teen Girl Plus Multi & Omegas\" (Smarty Pants) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00817053024088","observed_at":"2026-08-14","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 817053024088 to \"Teen Girl Plus Multi & Omegas\" (Smarty Pants) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/817053024088/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DV7YFT2M","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-14","presentation_tone":"gap","evidence_id":"ev-26af10bd9792","evidence_url":"https://lookcloser.ai/e/ev-26af10bd9792","content_fingerprint":"sha256:c1cd1cd8a64fde1e7eda3b564a866071556a558006be39332235ed1a95fde21c","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/817053024088/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"nih-published-research-reaching-a-studied-dose-costs-about-81-month","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Reaching a studied dose costs about $81/month","detail":"At 3.5 serving(s) a day to reach the low end of the studied range (300–1800 mg), this product runs roughly $81 per month. A price observation, not a recommendation.","proof":"At 3.5 serving(s) a day to reach the low end of the studied range (300–1800 mg), this product runs roughly $81 per month. A price observation, not a recommendation.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_omega-3","nih_ods_zinc","pubmed_omega-3","pubmed_zinc"],"source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-14","presentation_tone":"gap","evidence_id":"ev-067189305e31","evidence_url":"https://lookcloser.ai/e/ev-067189305e31","content_fingerprint":"sha256:895b30742d9ca1037d9e50960cb700ab04dcbd071e4f07570ec4ce83e2ffc72b","registry_receipts":[],"evidence":{"summary":"At 3.5 serving(s) a day to reach the low end of the studied range (300–1800 mg), this product runs roughly $81 per month. A price observation, not a recommendation.","source_refs":["nih_ods_omega-3","nih_ods_zinc","pubmed_omega-3","pubmed_zinc"],"source_records":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-14","looked":"LookCloser checked NIH / published research.","found":"At 3.5 serving(s) a day to reach the low end of the studied range (300–1800 mg), this product runs roughly $81 per month. A price observation, not a recommendation."},"html_anchor":"finding-nih-published-research-reaching-a-studied-dose-costs-about-81-month","report_url":"https://lookcloser.ai/p/817053024088/full#finding-nih-published-research-reaching-a-studied-dose-costs-about-81-month"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","proof":"Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_omega-3","nih_ods_zinc","pubmed_omega-3","pubmed_zinc"],"source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-14","presentation_tone":"gap","evidence_id":"ev-70ff5f071b32","evidence_url":"https://lookcloser.ai/e/ev-70ff5f071b32","content_fingerprint":"sha256:2c994dbb1070eb52d59117b0c65a02f1f93134ed0089399fe831c0b3c400838b","registry_receipts":[{"source":"nih_ods_omega-3","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","label":"NIH ODS — Omega-3 Fatty Acids fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"omega-3 (EPA + DHA)"},{"source":"nih_ods_zinc","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","label":"NIH ODS — Zinc fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"zinc"}],"evidence":{"summary":"Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","source_refs":["nih_ods_omega-3","nih_ods_zinc","pubmed_omega-3","pubmed_zinc"],"source_records":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-14","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/817053024088/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 47 to 143 between July 19, 2025 and July 31, 2026. The largest rise inside any single 30-day window was about 14, so the count moved in steps rather than in one burst.","proof":{"first":["2025-07-19",47],"last":["2026-07-31",143],"max_30d_review_gain":14},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0DV7YFT2M","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-14","presentation_tone":"ok","evidence_id":"ev-454b2447054b","evidence_url":"https://lookcloser.ai/e/ev-454b2447054b","content_fingerprint":"sha256:7f29257af5d66cf217c408b098ca69ec58ab0ba10fa742979b7e0a19343bf426","registry_receipts":[],"evidence":{"summary":{"first":["2025-07-19",47],"last":["2026-07-31",143],"max_30d_review_gain":14},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","looked":"LookCloser checked keepa.","found":"Written reviews rose from 47 to 143 between July 19, 2025 and July 31, 2026. The largest rise inside any single 30-day window was about 14, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/817053024088/full#finding-review_velocity_gradual"},{"id":"certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","source":"Certification / laboratory record","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Brand holds NSF/ANSI 173 certification (brand-level)","detail":"SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Teen Girl Plus Multi & Omegas”. Certification covers contents and contaminants — not effectiveness.","proof":"SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Teen Girl Plus Multi & Omegas”. Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smartypants&","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-14","presentation_tone":"gap","evidence_id":"ev-4e6611a1d6aa","evidence_url":"https://lookcloser.ai/e/ev-4e6611a1d6aa","content_fingerprint":"sha256:d213e3c5f0dd865e1aae550bd4a605fb8864a638985cd48b29273fe10de28694","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smartypants&","label":"NSF/ANSI 173 · SmartyPants, Inc.","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"SmartyPants, Inc."}],"evidence":{"summary":"SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Teen Girl Plus Multi & Omegas”. Certification covers contents and contaminants — not effectiveness.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smartypants&","observed_at":"2026-08-14","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"SmartyPants, Inc.","receipt_label":"NSF/ANSI 173 · SmartyPants, Inc."},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","looked":"LookCloser checked Certification / laboratory record.","found":"SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Teen Girl Plus Multi & Omegas”. Certification covers contents and contaminants — not effectiveness."},"html_anchor":"finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","report_url":"https://lookcloser.ai/p/817053024088/full#finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","noted":true,"severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy: 90 gummies. UPC 8 5136 00425 5 Distributed by SmartyPants Inc., Marina d”. FDA recorded the reason as “Consumer complaints of finding foreign objects in bottles of gummy vitamins”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy: 90 gummies. UPC 8 5136 00425 5 Distributed by SmartyPants Inc., Marina d”. FDA recorded the reason as “Consumer complaints of finding foreign objects in bottles of gummy vitamins”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22SmartyPants%22+OR+product_description:%22SmartyPants%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-14","presentation_tone":"caution","evidence_id":"ev-35a1de011b17","evidence_url":"https://lookcloser.ai/e/ev-35a1de011b17","content_fingerprint":"sha256:0943d90369998dc45ca6608821b5828c8b59f49283e51754459bc7b9499b5874","registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22SmartyPants%22+OR+product_description:%22SmartyPants%22)&limit=5","label":"FDA enforcement search · SmartyPants","registry_name":"FDA enforcement","standard":null,"identifier":"SmartyPants"}],"evidence":{"summary":"This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy: 90 gummies. UPC 8 5136 00425 5 Distributed by SmartyPants Inc., Marina d”. FDA recorded the reason as “Consumer complaints of finding foreign objects in bottles of gummy vitamins”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22SmartyPants%22+OR+product_description:%22SmartyPants%22)&limit=5","observed_at":"2026-08-14","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"SmartyPants","receipt_label":"FDA enforcement search · SmartyPants"}],"observed_at":"2026-08-14","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy: 90 gummies. UPC 8 5136 00425 5 Distributed by SmartyPants Inc., Marina d”. FDA recorded the reason as “Consumer complaints of finding foreign objects in bottles of gummy vitamins”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/817053024088/full#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DV7YFT2M","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-14","presentation_tone":"gap","evidence_id":"ev-7d92652fd51e","evidence_url":"https://lookcloser.ai/e/ev-7d92652fd51e","content_fingerprint":"sha256:d1e944c0858167a68632ba74f1a36a349ebd5ed4ae7ae712185220faaa0ff0cf","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/817053024088/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DV7YFT2M","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-14","presentation_tone":"gap","evidence_id":"ev-2286f4c98f59","evidence_url":"https://lookcloser.ai/e/ev-2286f4c98f59","content_fingerprint":"sha256:c4558f324f10c6aea587a5a7fa23363b6b88453a4f07cf51b2377ff499754d98","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/817053024088/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 43 on 2025-07-12 to 143 on 2026-07-31 (net +100). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 43 on 2025-07-12 to 143 on 2026-07-31 (net +100). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DV7YFT2M","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-14","presentation_tone":"gap","evidence_id":"ev-02ebaacc97f4","evidence_url":"https://lookcloser.ai/e/ev-02ebaacc97f4","content_fingerprint":"sha256:771b1b45929f84cd53b295570cc3b675b419c4e6a48552022d9895857272018a","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 43 on 2025-07-12 to 143 on 2026-07-31 (net +100). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 43 on 2025-07-12 to 143 on 2026-07-31 (net +100). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/817053024088/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-ab776ea4a024","record_id":"817053024088","gtin":"817053024088","claim_key":"finding:serving_mass_impossibility","primary_source":"facts_panel","claim":"The label says 4.15 g of omega-3 in 4 gummies — but not what those 4 gummies weigh","bucket":"claimed_no_support","looked":"LookCloser checked Label and serving arithmetic.","found":"A serving is 4 gummies, and the panel declares 4,150 mg — 4.15 g — of omega-3 in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of them near 10 to 14 grams. If that holds here, omega-3 would be a high share of the serving’s weight, and that is why we stopped on this number. But we did not weigh these gummies. The 2.5–3.5 gram figure is a general estimate for the format, not a measurement of this product. One published number would settle it: the weight of one gummy, or of a 4-gummy serving. Until then we can’t confirm the 4.15 g and we can’t dispute it. Nothing here says the product is short — only that the label doesn’t let anyone check. Checked August 14, 2026.","proof":{"declared_contents_mg":4150,"active_total_mg":150,"carbohydrate_mg":4000,"typical_gummy_mass_g":[2.5,3.5],"serving_count":4,"serving_weight_stated":false,"stated_serving_mass_mg":null},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","content_fingerprint":"sha256:128d6b38e6d531edbe7d9b92ef82c2a89f76564c6d143ebbc4c61b5cbb6dffd5","evidence_url":"https://lookcloser.ai/e/ev-ab776ea4a024"},{"evidence_id":"ev-6fc23d3fad4e","record_id":"817053024088","gtin":"817053024088","claim_key":"finding:nih-published-research-omega-3-dose-is-below-the-studied-range","primary_source":"nih_ods_omega-3","claim":"Omega-3 dose is below the studied range","bucket":"claimed_no_support","looked":"LookCloser checked NIH / published research.","found":"label claims 85 mg/serving — below the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). A lower dose is not necessarily useless — but it is not the amount the research used. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","proof":{"detail":"label claims 85 mg/serving — below the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). A lower dose is not necessarily useless — but it is not the amount the research used. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial."},"source_refs":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-14","content_fingerprint":"sha256:d0d51a9a48bc9aee5dad5eddf0dcb30988efa7a76d9797def65bc7f47ad26ccd","evidence_url":"https://lookcloser.ai/e/ev-6fc23d3fad4e"},{"evidence_id":"ev-c2b23da3c347","record_id":"817053024088","gtin":"817053024088","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists SmartyPants, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists SmartyPants, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=77906521&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-14","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4026710","receipt_label":"USPTO · Registration 4026710"}],"observed_at":"2026-08-14","content_fingerprint":"sha256:018fe127cc7b1e4820d778a0658a771a6b17508ee9ca12949b5c1c2d5b0da953","evidence_url":"https://lookcloser.ai/e/ev-c2b23da3c347"},{"evidence_id":"ev-6937e145e6ff","record_id":"817053024088","gtin":"817053024088","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 817053024088 to \"Teen Girl Plus Multi & Omegas\" (Smarty Pants) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 817053024088 to \"Teen Girl Plus Multi & Omegas\" (Smarty Pants) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00817053024088","observed_at":"2026-08-14","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","content_fingerprint":"sha256:7c7ad04e88fab3463e507bbd41499e33ec04fb250330cb7c938dcaf8305d3f03","evidence_url":"https://lookcloser.ai/e/ev-6937e145e6ff"},{"evidence_id":"ev-dd96be0ff3dd","record_id":"817053024088","gtin":"817053024088","claim_key":"finding:certification-laboratory-record-testing-claim-names-a-recognized-certifi","primary_source":"nsf_search","claim":"Testing claim names a recognized certifier","bucket":"checks_out","looked":"LookCloser checked Certification / laboratory record.","found":"The package carries a Clean Label Project seal, which we read from the product photographs. We have not queried Clean Label Project's own registry for this exact product, so this records the certifier the brand names — not a confirmation from that certifier.","proof":{"detail":"The package carries a Clean Label Project seal, which we read from the product photographs. We have not queried Clean Label Project's own registry for this exact product, so this records the certifier the brand names — not a confirmation from that certifier."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smartypants&","observed_at":"2026-08-14","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"SmartyPants, Inc.","receipt_label":"NSF/ANSI 173 · SmartyPants, Inc."},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","content_fingerprint":"sha256:6b7862c9165fbfad8b651a97179de6b93683f7586c58dfb6a65b4bf8150d6a63","evidence_url":"https://lookcloser.ai/e/ev-dd96be0ff3dd"},{"evidence_id":"ev-454b2447054b","record_id":"817053024088","gtin":"817053024088","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 47 to 143 between July 19, 2025 and July 31, 2026. The largest rise inside any single 30-day window was about 14, so the count moved in steps rather than in one burst.","proof":{"first":["2025-07-19",47],"last":["2026-07-31",143],"max_30d_review_gain":14},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","content_fingerprint":"sha256:7f29257af5d66cf217c408b098ca69ec58ab0ba10fa742979b7e0a19343bf426","evidence_url":"https://lookcloser.ai/e/ev-454b2447054b"},{"evidence_id":"ev-450d954c723c","record_id":"817053024088","gtin":"817053024088","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_omega-3","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-14","content_fingerprint":"sha256:f50c2ed1437644eedcbd69e61190c2819d681624566a81b5abfcb9d63b13b68a","evidence_url":"https://lookcloser.ai/e/ev-450d954c723c"},{"evidence_id":"ev-35a1de011b17","record_id":"817053024088","gtin":"817053024088","claim_key":"finding:fda-public-records-fda-recall-appears-in-this-brand-s-history","primary_source":"openfda_search","claim":"FDA recall appears in this brand's history","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy: 90 gummies. UPC 8 5136 00425 5 Distributed by SmartyPants Inc., Marina d”. FDA recorded the reason as “Consumer complaints of finding foreign objects in bottles of gummy vitamins”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":{"detail":"This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy: 90 gummies. UPC 8 5136 00425 5 Distributed by SmartyPants Inc., Marina d”. FDA recorded the reason as “Consumer complaints of finding foreign objects in bottles of gummy vitamins”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22SmartyPants%22+OR+product_description:%22SmartyPants%22)&limit=5","observed_at":"2026-08-14","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"SmartyPants","receipt_label":"FDA enforcement search · SmartyPants"}],"observed_at":"2026-08-14","content_fingerprint":"sha256:0943d90369998dc45ca6608821b5828c8b59f49283e51754459bc7b9499b5874","evidence_url":"https://lookcloser.ai/e/ev-35a1de011b17"},{"evidence_id":"ev-8f5e738a62dc","record_id":"817053024088","gtin":"817053024088","claim_key":"finding:claim_not_on_panel","primary_source":"source_listing","claim":"The headline amount is not tied to a same-name panel row","bucket":"unverified","looked":"LookCloser checked Listing claim vs Supplement Facts.","found":"The listing presents 85 mg for omega-3, but vision:claude-cli:subscription does not contain a same-name quantified row. The retained image read may be incomplete, so this is a specific question to resolve rather than a contradiction.","proof":{"headline_claim_mg":85,"headline_subject":"omega-3","panel_source":"listing_image","same_name_row_found":false},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","content_fingerprint":"sha256:f8c7f25038a26df07c78257d9d5b13c3b1ee8eb4839d8b047f23a2b21ae06641","evidence_url":"https://lookcloser.ai/e/ev-8f5e738a62dc"},{"evidence_id":"ev-26af10bd9792","record_id":"817053024088","gtin":"817053024088","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","content_fingerprint":"sha256:c1cd1cd8a64fde1e7eda3b564a866071556a558006be39332235ed1a95fde21c","evidence_url":"https://lookcloser.ai/e/ev-26af10bd9792"},{"evidence_id":"ev-7d92652fd51e","record_id":"817053024088","gtin":"817053024088","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","content_fingerprint":"sha256:d1e944c0858167a68632ba74f1a36a349ebd5ed4ae7ae712185220faaa0ff0cf","evidence_url":"https://lookcloser.ai/e/ev-7d92652fd51e"},{"evidence_id":"ev-4e6611a1d6aa","record_id":"817053024088","gtin":"817053024088","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Teen Girl Plus Multi & Omegas”. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Teen Girl Plus Multi & Omegas”. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smartypants&","observed_at":"2026-08-14","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"SmartyPants, Inc.","receipt_label":"NSF/ANSI 173 · SmartyPants, Inc."},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","content_fingerprint":"sha256:d213e3c5f0dd865e1aae550bd4a605fb8864a638985cd48b29273fe10de28694","evidence_url":"https://lookcloser.ai/e/ev-4e6611a1d6aa"},{"evidence_id":"ev-02ebaacc97f4","record_id":"817053024088","gtin":"817053024088","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 43 on 2025-07-12 to 143 on 2026-07-31 (net +100). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 43 on 2025-07-12 to 143 on 2026-07-31 (net +100). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","content_fingerprint":"sha256:771b1b45929f84cd53b295570cc3b675b419c4e6a48552022d9895857272018a","evidence_url":"https://lookcloser.ai/e/ev-02ebaacc97f4"},{"evidence_id":"ev-2286f4c98f59","record_id":"817053024088","gtin":"817053024088","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-14","content_fingerprint":"sha256:c4558f324f10c6aea587a5a7fa23363b6b88453a4f07cf51b2377ff499754d98","evidence_url":"https://lookcloser.ai/e/ev-2286f4c98f59"},{"evidence_id":"ev-b6e677a35c92","record_id":"817053024088","gtin":"817053024088","claim_key":"finding:dose_vs_research","primary_source":"nih_ods_omega-3","claim":"EPA + DHA dose is below one studied range","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"The panel declares 68 mg EPA + DHA per serving (2 Gummies). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","proof":{"subject":"EPA + DHA","declared_mg":68,"studied_range_mg":[300,1800],"if_present":true},"source_refs":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-14","content_fingerprint":"sha256:9e16640b2b930048fd22835e2eb35dad959d9e38df9b0ea7d57c00f091d26d1a","evidence_url":"https://lookcloser.ai/e/ev-b6e677a35c92"},{"evidence_id":"ev-70ff5f071b32","record_id":"817053024088","gtin":"817053024088","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_omega-3","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","proof":{"detail":"Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial."},"source_refs":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-14","content_fingerprint":"sha256:2c994dbb1070eb52d59117b0c65a02f1f93134ed0089399fe831c0b3c400838b","evidence_url":"https://lookcloser.ai/e/ev-70ff5f071b32"},{"evidence_id":"ev-067189305e31","record_id":"817053024088","gtin":"817053024088","claim_key":"finding:nih-published-research-reaching-a-studied-dose-costs-about-81-month","primary_source":"nih_ods_omega-3","claim":"Reaching a studied dose costs about $81/month","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"At 3.5 serving(s) a day to reach the low end of the studied range (300–1800 mg), this product runs roughly $81 per month. A price observation, not a recommendation.","proof":{"detail":"At 3.5 serving(s) a day to reach the low end of the studied range (300–1800 mg), this product runs roughly $81 per month. A price observation, not a recommendation."},"source_refs":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-14","content_fingerprint":"sha256:895b30742d9ca1037d9e50960cb700ab04dcbd071e4f07570ec4ce83e2ffc72b","evidence_url":"https://lookcloser.ai/e/ev-067189305e31"},{"evidence_id":"ev-a07a58e4b474","record_id":"817053024088","gtin":"817053024088","claim_key":"claim:testing","primary_source":"source_listing","claim":"“CLEAN, THIRD PARTY TESTED FORMULA: Our teen vitamins are Clean Label Project Purity”","bucket":"unverified","looked":"the observed listing, retained brand product page, the NSF/ANSI 173 certified-products registry, any linked COA or test report; IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. Under NSF/ANSI 173, NSF lists SmartyPants, Inc. products, including Kids Digestive 2 Billion CFU Probiotic, Grape, but not this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"…CERTIFIED CLEAN, THIRD PARTY TESTED FORMULA: Our teen vitamins are Clean Label Project Purity Awarded!…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smartypants&","observed_at":"2026-08-14","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"SmartyPants, Inc.","receipt_label":"NSF/ANSI 173 · SmartyPants, Inc."}],"observed_at":"2026-08-14","content_fingerprint":"sha256:fb4a994b231ded7f065ce36be0c04e0e32c74f28e4153b99d7dbf6210b836882","evidence_url":"https://lookcloser.ai/e/ev-a07a58e4b474"},{"evidence_id":"ev-c2f65da93912","record_id":"817053024088","gtin":"817053024088","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“SmartyPants Teen Girl Multivitamin Gummies, Omega 3 (DHA/EPA), Vitamin C, D3, B12, Vitamin A, K & Zinc, Biotin to Support Hair, Skin & Nails,…”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"The panel declares 68 mg EPA + DHA per serving (2 Gummies). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","proof":{"kind":"efficacy","status":"partly","snippet":"SmartyPants Teen Girl Multivitamin Gummies, Omega 3 (DHA/EPA), Vitamin C, D3, B12, Vitamin A, K & Zinc, Biotin to Support Hair, Skin & Nails, Gluten Free, 60 Count (30 Da"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DV7YFT2M","observed_at":"2026-08-14","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_vitamin-a","source_url":"https://ods.od.nih.gov/factsheets/VitaminA-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"vitamin a","receipt_label":"NIH ODS · vitamin a fact sheet"},{"source":"pubmed_vitamin-a","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22vitamin+a%22","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_vitamin-c","source_url":"https://ods.od.nih.gov/factsheets/VitaminC-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"vitamin c","receipt_label":"NIH ODS · vitamin c fact sheet"},{"source":"pubmed_vitamin-c","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22vitamin+c%22","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_vitamin-d","source_url":"https://ods.od.nih.gov/factsheets/VitaminD-HealthProfessional/","observed_at":"2026-08-14","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"vitamin d","receipt_label":"NIH ODS · vitamin d fact 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