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Exact product checked · GTIN 00817053024767SmartyPants · checked Aug 9, 2026 · on sale since Apr 20, 2026🇺🇸 USPTO wordmark owner · SmartyPants, LLC · DELAWARE, USA
Quick read · SmartyPants

SmartyPants and Disney-Pixar’s Toy Story 5 Kids Multivitamin…

Checked against public sources on August 9, 2026 · LookCloser does not sell or recommend supplements.

60gummies · 30 servings

Does the marketing hold up?

FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Is the dose real?Panel read — dose not verified23 ingredients listed; no advertised amount we could confirm against them
What a serving costs$0.69per serving, at the checked price
Is it tested?Clean Label Project seal printed on the labelwe read it off the package photo
Who’s behind it?🇺🇸SmartyPants, LLClimited liability company; corporation · DELAWARE, USA
Is it the real thing?Barcode matches outside records
Trouble on record?Brand history — not this product

“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.

1◖ partly confirmedno contradictions · brand-level recall on file
The label itself

What the Supplement Facts panel says

Serving size Serving Size 2 Gummies · 30 servings per container

Calories15
Total Carbohydrate4 g
Total Sugars3 g
Includes Added Sugars3 g
Vitamin A (as retinyl palmitate)180 mcg
Vitamin C (as ascorbic acid)45 mg
Vitamin D (as cholecalciferol)20 mcg (800 IU)
Vitamin E (as d-alpha tocopherol)6.6 mg
Vitamin K (as phylloquinone)20 mcg
Thiamin (vitamin B1 as thiamin mononitrate)0.1 mg
Riboflavin (vitamin B2)0.16 mg
Vitamin B6 (as pyridoxine HCl)1 mg
Folate (as Ca 5-Methylfolate)250 mcg DFE
Vitamin B12 (as methylcobalamin)2.4 mcg
Biotin16 mcg
Iodine (as potassium iodide)90 mcg
Zinc (as zinc citrate)1.6 mg
Sodium10 mg
Algal Oil150 mg
Total Omega-3 Fatty Acids85 mg
DHA (Docosahexaenoic Acid)45 mg
EPA (Eicosapentaenoic Acid)23 mg
Inositol2 mg

Printed on the package: Clean Label Project · clean label PURITY AWARD

We read 23 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.

Marketing claims, checked

The checks, one by one

The public sources did not settle the marketing promises on this label.

Partly confirmed1

“GUMMIES FOR KIDS: One bottle of SmartyPants Toy Story 5 by Disney Pixar with 60 multivitamin gummies delivers 16 daily nutrients to support kid's…”

The panel lists 68 mg EPA + DHA per serving (Serving Size 2 Gummies). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.

Evidence →

Ingredient research can support context, but it is not a trial of this exact product.

Quick read · 3 useful findings

What is worth knowing.

Headlines first. Open evidence only when you want the source trail.

Needs explanationAny trouble in public records?

FDA recall appears in this brand's history

An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Evidence and sources

This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy…”

Locked evidence record →Open the full source-linked finding
CheckedIs the label honest?

Every ingredient shows its amount · 23 ingredients listed.

Every ingredient shows its real amount — nothing is hidden in a proprietary blend.

Evidence and sources

The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.

Locked evidence record →Open the full source-linked finding
CheckedCan you trust the review pattern?

Reviews rose from 0 to 33 between April 28 and August 4, 2026 — no sudden jump.

A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.

Evidence and sources

Written reviews rose from 0 to 33 between April 28 and August 4, 2026. The largest rise inside any single 30-day window was about 18, so the count moved in steps rather than in one burst.

Locked evidence record →Open the full source-linked finding
What remains open 2
  • We have not found a public label filing for this exact product.
  • Barcode checksum is valid; no independent product record was found.

These are evidence gaps, not strikes against the product.

Who owns the brand wordmark?
🇺🇸
SmartyPants, LLCLimited Liability Company; Corporation · exact supplement-class mark for SMARTYPANTS
Registration4026710
Registered2011-09-13
AssignmentsYes

Filed address
DELAWARE, USA) DBA SmartyPants Healthy Minds, LLC; 827 Marco Place, Venice, CALIFORNIA 90291, UNITED STATES

USPTO identifies the public owner or applicant behind this brand wordmark. This does not by itself identify the product manufacturer or prove where the product was made. Open USPTO source ↗

Research behind the findings

Dose and research context

The label amount is shown beside the range used in the linked ingredient studies.

Dose vs research

EPA + DHA

68 mg per serving — below the 300–1800 mg/day used in the linked studies.

Linked ingredient research · label amount, not a recommendation
Background reading

What the research says about these amounts

Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.

The panel lists 45 mg of omega-3 (EPA + DHA) per serving. Studies we found used 300 mg–1.8 g a day, so this sits below that range.

0studied 300 mg–1.8 g

Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.

The panel lists 2 mg of zinc per serving. Studies we found used 8 mg–40 mg a day, so this sits below that range.

0studied 8 mg–40 mg

Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.

Where it sells

Price check for this exact product

Amazon

Exact UPC/GTIN match
$20.60

$0.69 per labeled serving

matching UPC/GTIN · checked Aug 9, 2026

View on Amazon ↗

iHerb

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

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Target

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

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Walmart

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

Search Walmart ↗

Only one exact price was available at build time; prices change by date, seller, and promotion.

No official brand storefront is confirmed in this record. That is neutral, but it prevents a direct brand-price, label, review, and document check.

Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.

Want to inspect the evidence?

The full report shows every source, the exact unresolved question, and the documentation that would settle it.

Read / share full evidence →

Record built August 09, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.