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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/817053024767/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. 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A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/817053024767/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","proof":"Published sources describe how omega-3, zinc have been studied. 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Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_omega-3","nih_ods_zinc","pubmed_omega-3","pubmed_zinc"],"source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-09","presentation_tone":"gap","evidence_id":"ev-2514a194062a","evidence_url":"https://lookcloser.ai/e/ev-2514a194062a","content_fingerprint":"sha256:643a9777401e8bfb4f1bfcf36b63ece203f057aeb670d7e2db1c040a04caba90","registry_receipts":[{"source":"nih_ods_omega-3","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","label":"NIH ODS — Omega-3 Fatty Acids fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"omega-3 (EPA + DHA)"},{"source":"nih_ods_zinc","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","label":"NIH ODS — Zinc fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"zinc"}],"evidence":{"summary":"Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","source_refs":["nih_ods_omega-3","nih_ods_zinc","pubmed_omega-3","pubmed_zinc"],"source_records":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-09","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/817053024767/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 0 to 33 between April 28 and August 4, 2026. The largest rise inside any single 30-day window was about 18, so the count moved in steps rather than in one burst.","proof":{"first":["2026-04-28",0],"last":["2026-08-04",33],"max_30d_review_gain":18},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0GSH77F5Z","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-09","presentation_tone":"ok","evidence_id":"ev-14d0a7c80082","evidence_url":"https://lookcloser.ai/e/ev-14d0a7c80082","content_fingerprint":"sha256:f579e58a677e0d0500c353924226bb9a89a58e515bd74892940bda21fc19816d","registry_receipts":[],"evidence":{"summary":{"first":["2026-04-28",0],"last":["2026-08-04",33],"max_30d_review_gain":18},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-09","looked":"LookCloser checked keepa.","found":"Written reviews rose from 0 to 33 between April 28 and August 4, 2026. The largest rise inside any single 30-day window was about 18, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/817053024767/full#finding-review_velocity_gradual"},{"id":"certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","source":"Certification / laboratory record","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Brand holds NSF/ANSI 173 certification (brand-level)","detail":"SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Prenatal Omega-3 DHA”. Certification covers contents and contaminants — not effectiveness.","proof":"SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Prenatal Omega-3 DHA”. Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smartypants&","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-09","presentation_tone":"gap","evidence_id":"ev-721178c4e411","evidence_url":"https://lookcloser.ai/e/ev-721178c4e411","content_fingerprint":"sha256:b18cc2f925aa8973a45d800a2b8bd2bb972e133c067f8f2f671ce8a843fefbf1","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smartypants&","label":"NSF/ANSI 173 · SmartyPants, Inc.","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"SmartyPants, Inc."}],"evidence":{"summary":"SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Prenatal Omega-3 DHA”. Certification covers contents and contaminants — not effectiveness.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smartypants&","observed_at":"2026-08-09","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"SmartyPants, Inc.","receipt_label":"NSF/ANSI 173 · SmartyPants, Inc."},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-09","looked":"LookCloser checked Certification / laboratory record.","found":"SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Prenatal Omega-3 DHA”. Certification covers contents and contaminants — not effectiveness."},"html_anchor":"finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","report_url":"https://lookcloser.ai/p/817053024767/full#finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","noted":true,"severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy: 90 gummies. UPC 8 5136 00425 5 Distributed by SmartyPants Inc., Marina d”. FDA recorded the reason as “Consumer complaints of finding foreign objects in bottles of gummy vitamins”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy: 90 gummies. UPC 8 5136 00425 5 Distributed by SmartyPants Inc., Marina d”. FDA recorded the reason as “Consumer complaints of finding foreign objects in bottles of gummy vitamins”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22SmartyPants%22+OR+product_description:%22SmartyPants%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-09","presentation_tone":"caution","evidence_id":"ev-499b443c8425","evidence_url":"https://lookcloser.ai/e/ev-499b443c8425","content_fingerprint":"sha256:ea036f633e04ea681df0b06a398b1d8f2a003e50ec046e06cdc5c11ca212fcb3","registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22SmartyPants%22+OR+product_description:%22SmartyPants%22)&limit=5","label":"FDA enforcement search · SmartyPants","registry_name":"FDA enforcement","standard":null,"identifier":"SmartyPants"}],"evidence":{"summary":"This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy: 90 gummies. UPC 8 5136 00425 5 Distributed by SmartyPants Inc., Marina d”. FDA recorded the reason as “Consumer complaints of finding foreign objects in bottles of gummy vitamins”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22SmartyPants%22+OR+product_description:%22SmartyPants%22)&limit=5","observed_at":"2026-08-09","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"SmartyPants","receipt_label":"FDA enforcement search · SmartyPants"}],"observed_at":"2026-08-09","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy: 90 gummies. UPC 8 5136 00425 5 Distributed by SmartyPants Inc., Marina d”. FDA recorded the reason as “Consumer complaints of finding foreign objects in bottles of gummy vitamins”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/817053024767/full#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0GSH77F5Z","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-09","presentation_tone":"gap","evidence_id":"ev-b27413fa75da","evidence_url":"https://lookcloser.ai/e/ev-b27413fa75da","content_fingerprint":"sha256:3edc2b4eee2b26a277187709de4b4ee9289e3e0f8e7ab649c044a6efffebecc5","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-09","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/817053024767/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0GSH77F5Z","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-09","presentation_tone":"gap","evidence_id":"ev-50cbb6f84b4a","evidence_url":"https://lookcloser.ai/e/ev-50cbb6f84b4a","content_fingerprint":"sha256:d3fdc88e8a91ebc4e3bb5591d46b4e50a72b3972614014789331afc714cb2248","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-09","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/817053024767/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 0 on 2026-04-28 to 33 on 2026-08-04 (net +33). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 0 on 2026-04-28 to 33 on 2026-08-04 (net +33). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0GSH77F5Z","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-09","presentation_tone":"gap","evidence_id":"ev-66b9a79c2e4d","evidence_url":"https://lookcloser.ai/e/ev-66b9a79c2e4d","content_fingerprint":"sha256:a6a589441380ded3ad1eac8b105ad35f84ca47a77a484fe20a5f25f87af9a385","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 0 on 2026-04-28 to 33 on 2026-08-04 (net +33). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-09","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 0 on 2026-04-28 to 33 on 2026-08-04 (net +33). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/817053024767/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00817053024767","scope":"exact_product","inference_level":"gap","observed_at":"2026-08-09","presentation_tone":"gap","evidence_id":"ev-28d5a5259874","evidence_url":"https://lookcloser.ai/e/ev-28d5a5259874","content_fingerprint":"sha256:45424f344185d82bb87d6b4886bc3e60723ed916ff7ecb7435f4321670ba2d9f","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00817053024767","observed_at":"2026-08-09","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-09","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/817053024767/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-9919025d006d","record_id":"817053024767","gtin":"817053024767","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists SmartyPants, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists SmartyPants, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=77906521&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-09","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4026710","receipt_label":"USPTO · Registration 4026710"}],"observed_at":"2026-08-09","content_fingerprint":"sha256:b43b6fb31eb83dd671d9088f66b2e8ab362a00f3dd2a729f4d328c9480b91782","evidence_url":"https://lookcloser.ai/e/ev-9919025d006d"},{"evidence_id":"ev-14d0a7c80082","record_id":"817053024767","gtin":"817053024767","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 0 to 33 between April 28 and August 4, 2026. The largest rise inside any single 30-day window was about 18, so the count moved in steps rather than in one burst.","proof":{"first":["2026-04-28",0],"last":["2026-08-04",33],"max_30d_review_gain":18},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-09","content_fingerprint":"sha256:f579e58a677e0d0500c353924226bb9a89a58e515bd74892940bda21fc19816d","evidence_url":"https://lookcloser.ai/e/ev-14d0a7c80082"},{"evidence_id":"ev-0553d404fde1","record_id":"817053024767","gtin":"817053024767","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_omega-3","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-09","content_fingerprint":"sha256:4472507acf7c999985d35735f98f34e5567214e45ac20a83f08788bca9153ba5","evidence_url":"https://lookcloser.ai/e/ev-0553d404fde1"},{"evidence_id":"ev-499b443c8425","record_id":"817053024767","gtin":"817053024767","claim_key":"finding:fda-public-records-fda-recall-appears-in-this-brand-s-history","primary_source":"openfda_search","claim":"FDA recall appears in this brand's history","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy: 90 gummies. UPC 8 5136 00425 5 Distributed by SmartyPants Inc., Marina d”. FDA recorded the reason as “Consumer complaints of finding foreign objects in bottles of gummy vitamins”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":{"detail":"This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy: 90 gummies. UPC 8 5136 00425 5 Distributed by SmartyPants Inc., Marina d”. FDA recorded the reason as “Consumer complaints of finding foreign objects in bottles of gummy vitamins”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22SmartyPants%22+OR+product_description:%22SmartyPants%22)&limit=5","observed_at":"2026-08-09","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"SmartyPants","receipt_label":"FDA enforcement search · SmartyPants"}],"observed_at":"2026-08-09","content_fingerprint":"sha256:ea036f633e04ea681df0b06a398b1d8f2a003e50ec046e06cdc5c11ca212fcb3","evidence_url":"https://lookcloser.ai/e/ev-499b443c8425"},{"evidence_id":"ev-2d4c750b9cdb","record_id":"817053024767","gtin":"817053024767","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-09","content_fingerprint":"sha256:b810bb87498a6060032d77402c1293b1f470a78c4e675b3c71b06021cd9c1db8","evidence_url":"https://lookcloser.ai/e/ev-2d4c750b9cdb"},{"evidence_id":"ev-b27413fa75da","record_id":"817053024767","gtin":"817053024767","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-09","content_fingerprint":"sha256:3edc2b4eee2b26a277187709de4b4ee9289e3e0f8e7ab649c044a6efffebecc5","evidence_url":"https://lookcloser.ai/e/ev-b27413fa75da"},{"evidence_id":"ev-28d5a5259874","record_id":"817053024767","gtin":"817053024767","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00817053024767","observed_at":"2026-08-09","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-09","content_fingerprint":"sha256:45424f344185d82bb87d6b4886bc3e60723ed916ff7ecb7435f4321670ba2d9f","evidence_url":"https://lookcloser.ai/e/ev-28d5a5259874"},{"evidence_id":"ev-721178c4e411","record_id":"817053024767","gtin":"817053024767","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Prenatal Omega-3 DHA”. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Prenatal Omega-3 DHA”. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smartypants&","observed_at":"2026-08-09","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"SmartyPants, Inc.","receipt_label":"NSF/ANSI 173 · SmartyPants, Inc."},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-09","content_fingerprint":"sha256:b18cc2f925aa8973a45d800a2b8bd2bb972e133c067f8f2f671ce8a843fefbf1","evidence_url":"https://lookcloser.ai/e/ev-721178c4e411"},{"evidence_id":"ev-66b9a79c2e4d","record_id":"817053024767","gtin":"817053024767","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 0 on 2026-04-28 to 33 on 2026-08-04 (net +33). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 0 on 2026-04-28 to 33 on 2026-08-04 (net +33). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-09","content_fingerprint":"sha256:a6a589441380ded3ad1eac8b105ad35f84ca47a77a484fe20a5f25f87af9a385","evidence_url":"https://lookcloser.ai/e/ev-66b9a79c2e4d"},{"evidence_id":"ev-50cbb6f84b4a","record_id":"817053024767","gtin":"817053024767","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-09","content_fingerprint":"sha256:d3fdc88e8a91ebc4e3bb5591d46b4e50a72b3972614014789331afc714cb2248","evidence_url":"https://lookcloser.ai/e/ev-50cbb6f84b4a"},{"evidence_id":"ev-3412d3649079","record_id":"817053024767","gtin":"817053024767","claim_key":"finding:dose_vs_research","primary_source":"nih_ods_omega-3","claim":"EPA + DHA dose is below one studied range","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"The panel declares 68 mg EPA + DHA per serving (Serving Size 2 Gummies). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","proof":{"subject":"EPA + DHA","declared_mg":68,"studied_range_mg":[300,1800],"if_present":true},"source_refs":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-09","content_fingerprint":"sha256:b3040d058bbc82d3de4cd957b543e4aadfd35f0d6e6f5ccc2bc8f73d5359f344","evidence_url":"https://lookcloser.ai/e/ev-3412d3649079"},{"evidence_id":"ev-2514a194062a","record_id":"817053024767","gtin":"817053024767","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_omega-3","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","proof":{"detail":"Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial."},"source_refs":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-09","content_fingerprint":"sha256:643a9777401e8bfb4f1bfcf36b63ece203f057aeb670d7e2db1c040a04caba90","evidence_url":"https://lookcloser.ai/e/ev-2514a194062a"},{"evidence_id":"ev-2079d14a59fc","record_id":"817053024767","gtin":"817053024767","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“GUMMIES FOR KIDS: One bottle of SmartyPants Toy Story 5 by Disney Pixar with 60 multivitamin gummies delivers 16 daily nutrients to support kid's…”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"The panel declares 68 mg EPA + DHA per serving (Serving Size 2 Gummies). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","proof":{"kind":"efficacy","status":"partly","snippet":"…MULTIVITAMIN GUMMIES FOR KIDS: One bottle of SmartyPants Toy Story 5 by Disney Pixar with 60 multivitamin gummies delivers 16 daily nutrients to support kid's growth and"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GSH77F5Z","observed_at":"2026-08-09","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_vitamin-a","source_url":"https://ods.od.nih.gov/factsheets/VitaminA-HealthProfessional/","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"vitamin a","receipt_label":"NIH ODS · vitamin a fact sheet"},{"source":"pubmed_vitamin-a","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22vitamin+a%22","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_vitamin-c","source_url":"https://ods.od.nih.gov/factsheets/VitaminC-HealthProfessional/","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"vitamin c","receipt_label":"NIH ODS · vitamin c fact sheet"},{"source":"pubmed_vitamin-c","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22vitamin+c%22","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_vitamin-d","source_url":"https://ods.od.nih.gov/factsheets/VitaminD-HealthProfessional/","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"vitamin d","receipt_label":"NIH ODS · vitamin d fact 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sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-09","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-09","content_fingerprint":"sha256:b2198e0cd8e3f078e5efab2676acdeb6b567da1fa2a7d41e07043853f3979cfd","evidence_url":"https://lookcloser.ai/e/ev-2079d14a59fc"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":150,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":60,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["KIDS PLUS","Multi & Omegas","Dietary Supplement","Supports Brain Health†*","and Big Adventures","†Iodine, Riboflavin, Biotin, and Vitamins B6, B12, and C Support Brain 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