Barcode confirmed in an outside database
UPCitemdb resolves 819444017006 to "Onnit - Alpha Brain Memory & Focus 90 Caps" (Onnit) — consistent with this listing.
Full record · 819444017006 · back to the summary
ONNIT Alpha Brain Nootropic Brain Supplement for Focus
Exact product checkedGTIN 00819444017006 · checked 2026-07-25
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
8listed rows
8separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 8 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Vitamin B6 (as Pyridoxine HCl) | 10mg 588% | — | |
| Alpha-GPC (GPC, Bacopa Monnieri Extract) | 300mg | — | |
| Huperzine A | 400mg | — | |
| L-Tyrosine, L-Theanine, L-Serine | 650mg | — | |
| Bacopa extract | 360mg | — | |
| L-Alpha glycerylphosphorylcholine | 150mg | — | |
| whole egg extract standardized to 1% L-Alpha glycerylphosphorylcholine | 18000mg | — | |
| L-Leucine | 60mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-flash-1.5 Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out1
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing6
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: Onnit Labs LLC, Onnit Labs, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Review-count history: not available
Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.
“Lab tested” claimed, but no lab or report named
The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is saved, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Public label filing not saved
This record does not currently hold an matched to this exact product public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Can you send the certificate of analysis (COA) for the lot number on my bottle?
A real COA names the testing laboratory, the test date, the lot it covers, and what was measured. “Third-party tested” with no document behind it is a marketing sentence.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 819444017006.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Quality-testing claim “…R COGNITIVE PERFORMANCE. BACKED BY RESEARCH. LAB TESTED CAFFEINE FREE GLUTEN FREE SOY FREE NON GMO T…” | Claimed, not verifiable We looked for: the observed listing, saved brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried | No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur. |
| Benefit claim “…for Focus, Memory, Mental Clarity, Cognitive Support with L-Theanine and Vitamin B6, 90 Count Unl…” | Not checked yet We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not checked yet — not as a negative. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 3 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 819444017006 — via source listing UPC |
| Brand | ONNIT |
| Source listing identifier | B07WP7Q5BF |
| Retailer listing title | ONNIT Alpha Brain Nootropic Brain Supplement for Focus, Memory, Mental… show full titleONNIT Alpha Brain Nootropic Brain Supplement for Focus, Memory, Mental Clarity, Cognitive Support with L-Theanine and Vitamin B6, 90 Count |
| USPTO brand-owner record | Onnit Labs LLC · TEXAS, USA; DELAWARE, USA · registration 4442143 · 4401 Freidrich Lane, Suite 302, Austin, TEXAS 78744, UNITED STATES |
| USPTO brand-owner record | Onnit Labs, Inc. · DELAWARE, USA · registration 6309608 · Ste. 302, 4401 Freidrich Lane, Ste. 302, Austin, TEXAS 78744, UNITED STATES |
| USPTO brand-owner record | Onnit Labs, Inc. · DELAWARE, USA · registration 5839194 · 4401 Freidrich Lane, Ste. 302, Austin, Texas 78744, UNITED STATES |
From the label (photo-read)
| Serving size | 2 Capsules |
| Servings per container | 45 |
| Net weight | NET WT 6.76 OZ (192g) |
| Pack statement | 90 CAPSULES |
| Badges printed on pack | LAB TESTED, CAFFEINE FREE, GLUTEN FREE, SOY FREE, NON GMO TESTED |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin B6 (as Pyridoxine HCl) | 10mg 588% | High clearly legible in the photo |
| Alpha-GPC (GPC, Bacopa Monnieri Extract) | 300mg | High clearly legible in the photo |
| Huperzine A | 400mg | High clearly legible in the photo |
| L-Tyrosine, L-Theanine, L-Serine | 650mg | High clearly legible in the photo |
| Bacopa extract | 360mg | High clearly legible in the photo |
| L-Alpha glycerylphosphorylcholine | 150mg | High clearly legible in the photo |
| whole egg extract standardized to 1% L-Alpha glycerylphospho | 18000mg | High clearly legible in the photo |
| L-Leucine | 60mg | High clearly legible in the photo |
Claims printed on the packaging:
“HELPS SUPPORT FOCUS” · “HELPS SUPPORT MEMORY” · “HELPS SUPPORT REACTION TIME” · “SHARPER FOCUS+” · “LEARNING RETENTION+” · “MEMORY SUPPORT+” · “CALM UNDER PRESSURE+” · “A TRUSTED PART OF THE ALPHA BRAIN® STORY.”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $79.95 checked Jul 25, 2026 — varies by variant/session; price history pending |
Brand store onnit.com: 33 supplement products — a single-category catalog.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Ingredient science — NIH references
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Record 819444017006 · built July 25, 2026 · lookcloser.ai · corrections@lookcloser.ai