{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"840160201646","processing":{"collection_process_version":"legacy_unversioned","last_collected_at":null,"last_collection_event":null,"label_reader_version":"2026-07-26.2","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:43:35-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"840160201646","listing_identifier":"B08LQYMV9D","brand":"OLLY","title":"Olly Ultra Strength Prenatal Softgels","listing_title":"OLLY Ultra Strength Prenatal Multivitamin Softgels, Supports Mom's Wellness & Baby's Healthy Growth and Brain Development,* Folic Acid, DHA, Iron, Vitamins B, C, D & E, 30 Day Supply - 60 Count","identity":{"canonical_gtin":"00840160201646","source_listing_gtin":"00840160201646","listing_identifier":"B08LQYMV9D","product_image":"https://m.media-amazon.com/images/I/61RfgcFwH4L.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":null,"primary_url":"https://m.media-amazon.com/images/I/61RfgcFwH4L.jpg","image_count":8,"last_attempted":"2026-07-23T12:28:10-0700","attempts":1,"last_verified":"2026-07-30T12:25:08-0700","last_http_status":206,"reachable":true},"observed_at":"2026-07-21","source_confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"OLLY","package_brand":"OLLY","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"OLLY PBC","entity":"CORPORATION","country":"DELAWARE, USA","address_filed":"86 Graham Street, Suite 200, San Francisco, California 94129, UNITED STATES","address_public":"California 94129, UNITED STATES","serial_number":"86417346","registration_number":"4783519","wordmark":"OLLY","status_description":"REGISTERED AND RENEWED","filed_date":"2014-10-07T00:00:00","first_use_commerce_date":"2015-04-14","registration_date":"2015-07-28","assignment_recorded":false,"goods_services":["IC 005: Vitamin and mineral supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=86417346&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"OLLY PBC","country":"DELAWARE, USA","address":"86 Graham Street, Suite 200, San Francisco, California 94129, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_panel","kicker":"The useful read","headline":"EPA + DHA dose is below one studied range","deck":"This lines up the amount on the label with the range used in the linked studies.","display_mode":"single_home_per_finding","finding_ids":["dose_vs_research","nih-published-research-each-ingredient-s-amount-is-disclosed","brand-storefront-same-barcode-on-the-brand-s-own-store","nih-published-research-research-context-is-available-for-the-listed-ingr","uspto-trademark-registry-exact-trademark-owner-identified"],"point_finding_ids":["dose_vs_research","nih-published-research-each-ingredient-s-amount-is-disclosed","brand-storefront-same-barcode-on-the-brand-s-own-store"],"cards":[{"finding_id":"dose_vs_research","card_type":"dose_vs_research","question":"label","tone":"gap","weight":64,"headline":"EPA + DHA dose is below one studied range","evidence":"The panel declares 260 mg EPA + DHA per serving (2 softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","so_what":"This lines up the amount on the label with the range used in the linked studies.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Omega-3 Fatty Acids fact sheet","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","role":"omega-3 (EPA + DHA) context · not product evidence"},{"label":"PubMed dose-response trial","url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","role":"omega-3 (EPA + DHA) context · not product evidence"},{"label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","role":"magnesium context · not product evidence"},{"label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","role":"magnesium context · not product evidence"}],"registry_receipts":[],"evidence_id":"ev-54aeb9290dc5","evidence_url":"https://lookcloser.ai/e/ev-54aeb9290dc5","presentation_home":"claim_scorecard"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 21 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-b0fdf7f1f1ce","evidence_url":"https://lookcloser.ai/e/ev-b0fdf7f1f1ce","presentation_home":"finding_catalog"},{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 840160201646.","evidence":"The brand's store lists this exact barcode as “Ultra Strength Prenatal Softgels” (variant: Default Title) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-3d26ed75098d","evidence_url":"https://lookcloser.ai/e/ev-3d26ed75098d","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for omega-3, magnesium, zinc.","evidence":"Published sources describe how omega-3, magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Omega-3 Fatty Acids fact sheet","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","role":"omega-3 (EPA + DHA) context · not product evidence"},{"label":"PubMed dose-response trial","url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","role":"omega-3 (EPA + DHA) context · not product evidence"},{"label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","role":"magnesium context · not product evidence"},{"label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","role":"magnesium context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"},{"source":"nih_ods_omega-3","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","label":"NIH ODS — Omega-3 Fatty Acids fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"omega-3 (EPA + DHA)"},{"source":"nih_ods_zinc","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","label":"NIH ODS — Zinc fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"zinc"}],"evidence_id":"ev-690d7dbbe72c","evidence_url":"https://lookcloser.ai/e/ev-690d7dbbe72c","presentation_home":"research_section"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: OLLY PBC · corporation, DELAWARE, USA","evidence":"USPTO lists OLLY PBC (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=86417346&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 4783519","registry_name":"USPTO","standard":null,"identifier":"Registration 4783519"}],"evidence_id":"ev-09f9ae525592","evidence_url":"https://lookcloser.ai/e/ev-09f9ae525592","presentation_home":"ownership_section"}],"research_links":[{"ingredient":"omega-3 (EPA + DHA)","label":"NIH ODS — Omega-3 Fatty Acids fact sheet","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"omega-3 (EPA + DHA)","label":"PubMed dose-response trial","url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","scope":"ingredient_context","product_evidence":false},{"ingredient":"zinc","label":"NIH ODS — Zinc fact sheet","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"zinc","label":"PubMed search: zinc supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"EPA + DHA dose is below one studied range","summary":"The panel declares 260 mg EPA + DHA per serving (2 softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","lead_finding_id":"dose_vs_research","key_findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":4,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"EPA + DHA dose is below one studied range","detail":"The panel declares 260 mg EPA + DHA per serving (2 softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","lead_finding_id":"dose_vs_research","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"dose_vs_research","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":58,"headline":"EPA + DHA dose is below one studied range","detail":"The panel declares 260 mg EPA + DHA per serving (2 softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","proof":{"subject":"EPA + DHA","declared_mg":260,"studied_range_mg":[300,1800],"if_present":true},"identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","nih_ods_omega-3","nih_ods_zinc","pubmed_magnesium"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-54aeb9290dc5","evidence_url":"https://lookcloser.ai/e/ev-54aeb9290dc5","content_fingerprint":"sha256:bc6dcc1573bcfb0bcd9dc42156347f9b3f15833e3224f0e46ad9368e52144101","registry_receipts":[],"evidence":{"summary":{"subject":"EPA + DHA","declared_mg":260,"studied_range_mg":[300,1800],"if_present":true},"source_refs":["nih_ods_magnesium","nih_ods_omega-3","nih_ods_zinc","pubmed_magnesium"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","looked":"LookCloser checked NIH / published research.","found":"The panel declares 260 mg EPA + DHA per serving (2 softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict."},"html_anchor":"finding-dose_vs_research","report_url":"https://lookcloser.ai/p/840160201646/full#finding-dose_vs_research"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","nih_ods_omega-3","nih_ods_zinc","pubmed_magnesium"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-b0fdf7f1f1ce","evidence_url":"https://lookcloser.ai/e/ev-b0fdf7f1f1ce","content_fingerprint":"sha256:b29f1b3b7aed2ca44cc7e67a474e0e33fa188ebd45aa62b4e40104243816f8a4","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["nih_ods_magnesium","nih_ods_omega-3","nih_ods_zinc","pubmed_magnesium"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/840160201646/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists OLLY PBC (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists OLLY PBC (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=86417346&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-09f9ae525592","evidence_url":"https://lookcloser.ai/e/ev-09f9ae525592","content_fingerprint":"sha256:ebf2519939a6750bff482fa271f106855777ba0f944fffebb1524a074a3a892d","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=86417346&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 4783519","registry_name":"USPTO","standard":null,"identifier":"Registration 4783519"}],"evidence":{"summary":"USPTO lists OLLY PBC (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=86417346&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4783519","receipt_label":"USPTO · Registration 4783519"}],"observed_at":"2026-07-21","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists OLLY PBC (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/840160201646/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Ultra Strength Prenatal Softgels” (variant: Default Title) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Ultra Strength Prenatal Softgels” (variant: Default Title) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://olly.com/products/ultra-soft-gels-prentatal","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-3d26ed75098d","evidence_url":"https://lookcloser.ai/e/ev-3d26ed75098d","content_fingerprint":"sha256:57c256ec111e45e9b83b13df4d8312c91ae64c8d16f7b6fe1fb706dd8c4aae81","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Ultra Strength Prenatal Softgels” (variant: Default Title) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://olly.com/products/ultra-soft-gels-prentatal","observed_at":"2026-07-21","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Ultra Strength Prenatal Softgels” (variant: Default Title) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/840160201646/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 840160201646 to \"Prenatal Folic Acid + DHA\" (OLLY.) — consistent with this listing.","proof":"Open Food Facts resolves 840160201646 to \"Prenatal Folic Acid + DHA\" (OLLY.) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00840160201646","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-5642b526e3d3","evidence_url":"https://lookcloser.ai/e/ev-5642b526e3d3","content_fingerprint":"sha256:7fb0803bd3183b41f72bf081e0c6ce28215e58966d2b980dd992451394e57790","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 840160201646 to \"Prenatal Folic Acid + DHA\" (OLLY.) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00840160201646","observed_at":"2026-07-21","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 840160201646 to \"Prenatal Folic Acid + DHA\" (OLLY.) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/840160201646/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B08LQYMV9D","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-8865e7e8205c","evidence_url":"https://lookcloser.ai/e/ev-8865e7e8205c","content_fingerprint":"sha256:c18b19bdb97dd15660c9cbd6d52fa0405585e1f2655565c0a1be11055b4e2e4f","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/840160201646/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how omega-3, magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","proof":"Published sources describe how omega-3, magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","nih_ods_omega-3","nih_ods_zinc","pubmed_magnesium"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-690d7dbbe72c","evidence_url":"https://lookcloser.ai/e/ev-690d7dbbe72c","content_fingerprint":"sha256:b1c3b749fb07b3d42bbefe6cb3be9deb72a0f16e75ba4e259e3f6bd142a065c6","registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"},{"source":"nih_ods_omega-3","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","label":"NIH ODS — Omega-3 Fatty Acids fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"omega-3 (EPA + DHA)"},{"source":"nih_ods_zinc","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","label":"NIH ODS — Zinc fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"zinc"}],"evidence":{"summary":"Published sources describe how omega-3, magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","source_refs":["nih_ods_magnesium","nih_ods_omega-3","nih_ods_zinc","pubmed_magnesium"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how omega-3, magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/840160201646/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","source":"Certification / laboratory record","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Brand holds NSF/ANSI 173 certification (brand-level)","detail":"OLLY, Public Benefit Corporation appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “ULTRA STRENGTH PRENATAL SOFTGEL”. Certification covers contents and contaminants — not effectiveness.","proof":"OLLY, Public Benefit Corporation appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “ULTRA STRENGTH PRENATAL SOFTGEL”. Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=olly&","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-3f75215c0788","evidence_url":"https://lookcloser.ai/e/ev-3f75215c0788","content_fingerprint":"sha256:e3aec996c4acf5ccc6f2adb0d3288daf169dd467e0cb9f12ba680d9aaac19fb9","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=olly&","label":"NSF/ANSI 173 · ULTRA STRENGTH PRENATAL SOFTGEL","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"ULTRA STRENGTH PRENATAL SOFTGEL"}],"evidence":{"summary":"OLLY, Public Benefit Corporation appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “ULTRA STRENGTH PRENATAL SOFTGEL”. Certification covers contents and contaminants — not effectiveness.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=olly&","observed_at":"2026-07-21","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"ULTRA STRENGTH PRENATAL SOFTGEL","receipt_label":"NSF/ANSI 173 · ULTRA STRENGTH PRENATAL SOFTGEL"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Certification / laboratory record.","found":"OLLY, Public Benefit Corporation appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “ULTRA STRENGTH PRENATAL SOFTGEL”. Certification covers contents and contaminants — not effectiveness."},"html_anchor":"finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","report_url":"https://lookcloser.ai/p/840160201646/full#finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B08LQYMV9D","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-2f03f18f4653","evidence_url":"https://lookcloser.ai/e/ev-2f03f18f4653","content_fingerprint":"sha256:778054ec780fb18dda4d787023a054b84e3b7666cf40d542b10331269dcd700d","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/840160201646/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22OLLY%22+OR+product_description:%22OLLY%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"caution","evidence_id":"ev-9ba2566ec07c","evidence_url":"https://lookcloser.ai/e/ev-9ba2566ec07c","content_fingerprint":"sha256:bc2ec84a56b30782e49e994d841fa9159e1fe8196ed601290de1e3a2c839326b","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22OLLY%22+OR+product_description:%22OLLY%22)&limit=5","observed_at":"2026-07-21","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"OLLY","receipt_label":"FDA enforcement search · OLLY"}],"observed_at":"2026-07-21","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/840160201646/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B08LQYMV9D","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-95c87e794884","evidence_url":"https://lookcloser.ai/e/ev-95c87e794884","content_fingerprint":"sha256:a67a38bdc8d7e1ab91bac139819aae497c546b658b07353fed385efff98293d7","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/840160201646/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 419 on 2025-08-05 to 526 on 2026-08-24 (net +107). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 419 on 2025-08-05 to 526 on 2026-08-24 (net +107). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B08LQYMV9D","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-260434bb077b","evidence_url":"https://lookcloser.ai/e/ev-260434bb077b","content_fingerprint":"sha256:cca777f601a93bc374c2be0b8b1c674d7950afcb9b490378fb0532ced35a50f4","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 419 on 2025-08-05 to 526 on 2026-08-24 (net +107). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 419 on 2025-08-05 to 526 on 2026-08-24 (net +107). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/840160201646/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-09f9ae525592","record_id":"840160201646","gtin":"840160201646","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists OLLY PBC (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists OLLY PBC (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=86417346&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4783519","receipt_label":"USPTO · Registration 4783519"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:ebf2519939a6750bff482fa271f106855777ba0f944fffebb1524a074a3a892d","evidence_url":"https://lookcloser.ai/e/ev-09f9ae525592"},{"evidence_id":"ev-3d26ed75098d","record_id":"840160201646","gtin":"840160201646","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Ultra Strength Prenatal Softgels” (variant: Default Title) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Ultra Strength Prenatal Softgels” (variant: Default Title) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://olly.com/products/ultra-soft-gels-prentatal","observed_at":"2026-07-21","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:57c256ec111e45e9b83b13df4d8312c91ae64c8d16f7b6fe1fb706dd8c4aae81","evidence_url":"https://lookcloser.ai/e/ev-3d26ed75098d"},{"evidence_id":"ev-5642b526e3d3","record_id":"840160201646","gtin":"840160201646","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 840160201646 to \"Prenatal Folic Acid + DHA\" (OLLY.) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 840160201646 to \"Prenatal Folic Acid + DHA\" (OLLY.) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00840160201646","observed_at":"2026-07-21","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:7fb0803bd3183b41f72bf081e0c6ce28215e58966d2b980dd992451394e57790","evidence_url":"https://lookcloser.ai/e/ev-5642b526e3d3"},{"evidence_id":"ev-b0fdf7f1f1ce","record_id":"840160201646","gtin":"840160201646","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_magnesium","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:b29f1b3b7aed2ca44cc7e67a474e0e33fa188ebd45aa62b4e40104243816f8a4","evidence_url":"https://lookcloser.ai/e/ev-b0fdf7f1f1ce"},{"evidence_id":"ev-9ba2566ec07c","record_id":"840160201646","gtin":"840160201646","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22OLLY%22+OR+product_description:%22OLLY%22)&limit=5","observed_at":"2026-07-21","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"OLLY","receipt_label":"FDA enforcement search · OLLY"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:bc2ec84a56b30782e49e994d841fa9159e1fe8196ed601290de1e3a2c839326b","evidence_url":"https://lookcloser.ai/e/ev-9ba2566ec07c"},{"evidence_id":"ev-8865e7e8205c","record_id":"840160201646","gtin":"840160201646","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:c18b19bdb97dd15660c9cbd6d52fa0405585e1f2655565c0a1be11055b4e2e4f","evidence_url":"https://lookcloser.ai/e/ev-8865e7e8205c"},{"evidence_id":"ev-2f03f18f4653","record_id":"840160201646","gtin":"840160201646","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:778054ec780fb18dda4d787023a054b84e3b7666cf40d542b10331269dcd700d","evidence_url":"https://lookcloser.ai/e/ev-2f03f18f4653"},{"evidence_id":"ev-3f75215c0788","record_id":"840160201646","gtin":"840160201646","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"OLLY, Public Benefit Corporation appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “ULTRA STRENGTH PRENATAL SOFTGEL”. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"OLLY, Public Benefit Corporation appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “ULTRA STRENGTH PRENATAL SOFTGEL”. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=olly&","observed_at":"2026-07-21","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"ULTRA STRENGTH PRENATAL SOFTGEL","receipt_label":"NSF/ANSI 173 · ULTRA STRENGTH PRENATAL SOFTGEL"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:e3aec996c4acf5ccc6f2adb0d3288daf169dd467e0cb9f12ba680d9aaac19fb9","evidence_url":"https://lookcloser.ai/e/ev-3f75215c0788"},{"evidence_id":"ev-260434bb077b","record_id":"840160201646","gtin":"840160201646","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 419 on 2025-08-05 to 526 on 2026-08-24 (net +107). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 419 on 2025-08-05 to 526 on 2026-08-24 (net +107). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:cca777f601a93bc374c2be0b8b1c674d7950afcb9b490378fb0532ced35a50f4","evidence_url":"https://lookcloser.ai/e/ev-260434bb077b"},{"evidence_id":"ev-95c87e794884","record_id":"840160201646","gtin":"840160201646","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:a67a38bdc8d7e1ab91bac139819aae497c546b658b07353fed385efff98293d7","evidence_url":"https://lookcloser.ai/e/ev-95c87e794884"},{"evidence_id":"ev-54aeb9290dc5","record_id":"840160201646","gtin":"840160201646","claim_key":"finding:dose_vs_research","primary_source":"nih_ods_magnesium","claim":"EPA + DHA dose is below one studied range","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"The panel declares 260 mg EPA + DHA per serving (2 softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","proof":{"subject":"EPA + DHA","declared_mg":260,"studied_range_mg":[300,1800],"if_present":true},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:bc6dcc1573bcfb0bcd9dc42156347f9b3f15833e3224f0e46ad9368e52144101","evidence_url":"https://lookcloser.ai/e/ev-54aeb9290dc5"},{"evidence_id":"ev-690d7dbbe72c","record_id":"840160201646","gtin":"840160201646","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_magnesium","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how omega-3, magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","proof":{"detail":"Published sources describe how omega-3, magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:b1c3b749fb07b3d42bbefe6cb3be9deb72a0f16e75ba4e259e3f6bd142a065c6","evidence_url":"https://lookcloser.ai/e/ev-690d7dbbe72c"},{"evidence_id":"ev-ca2a459ab038","record_id":"840160201646","gtin":"840160201646","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“OLLY Ultra Strength Prenatal Multivitamin Softgels, Supports Mom's Wellness & Baby's Healthy Growth and Brain Development,* Folic Acid, DHA, Iron,…”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"The panel declares 260 mg EPA + DHA per serving (2 softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","proof":{"kind":"efficacy","status":"partly","snippet":"OLLY Ultra Strength Prenatal Multivitamin Softgels, Supports Mom's Wellness & Baby's Healthy Growth and Brain Development,* Folic Acid, DHA, Iron, Vitamins B, C, D & E, 3"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08LQYMV9D","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_vitamin-a","source_url":"https://ods.od.nih.gov/factsheets/VitaminA-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"vitamin a","receipt_label":"NIH ODS · vitamin a fact 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