Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Full record · 840160201646 · back to the summary
Olly Ultra Strength Prenatal Softgels
Exact product checkedGTIN 00840160201646 · checked 2026-07-21
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
21listed rows
21separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 21 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Total Fat | 0.5 g | — | |
| Vitamin A (as retinyl palmitate) | 650 mcg | — | |
| Vitamin C (as sodium ascorbate) | 60 mg | — | |
| Vitamin D (as cholecalciferol) | 20 mcg | — | |
| Vitamin E (as d-alpha tocopherol) | 19 mg | — | |
| (as thiamin hydrochloride) | 1.4 mg | — | |
| Riboflavin (Vitamin B2) | 1.6 mg | — | |
| Niacin (as niacinamide) | 18 mg | — | |
| Vitamin B6 (as pyridoxine hydrochloride) | 2 mg | — | |
| Folate | 667 mcg DFE | — | |
| Vitamin B12 (as cyanocobalamin) | 6 mcg | — | |
| Biotin (as D-Biotin) | 35 mcg | — | |
| Pantothenic Acid (as calcium-D-pantothenate) | 7 mg | — | |
| Iron (as ferrous fumarate and iron oxide) | 7.4 mg | — | |
| Iodine (as potassium iodide) | 150 mcg | — | |
| Magnesium (as magnesium oxide) | 50 mg | — | |
| Zinc (as zinc citrate) | 3 mg | — | |
| Omega-3s (from fish oil) | 260 mg | — | |
| DHA (docosahexaenoic acid) | 200 mg | — | |
| EPA (eicosapentaenoic acid) | 60 mg | — | |
| Ginger Extract (root) | 25 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out4
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Exact trademark owner identified
USPTO lists OLLY PBC (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Found on the brand's own store
The brand's store lists this exact barcode as “Ultra Strength Prenatal Softgels” (variant: Default Title) — identity confirmed across retailer listings.
Barcode confirmed in an outside database
Open Food Facts resolves 840160201646 to "Prenatal Folic Acid + DHA" (OLLY.) — consistent with this listing.
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing8
We looked for these signals but could not settle them from public sources. A gap is not a strike.
EPA + DHA dose is below one studied range
The panel lists 260 mg EPA + DHA per serving (2 softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how omega-3, magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
Certified by NSF — contents and contaminants checked
OLLY, Public Benefit Corporation appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “ULTRA STRENGTH PRENATAL SOFTGEL”. Certification covers contents and contaminants — not effectiveness.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 419 on 2025-08-05 to 526 on 2026-08-24 (net +107). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 840160201646.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Look the product up yourself in NSF’s certified-products registry.
Search “OLLY, Public Benefit Corporation” at info.nsf.org — certification covers contents and contaminants, not effectiveness.
4
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “OLLY Ultra Strength Prenatal Multivitamin Softgels, Supports Mom's Wellness & Baby's Healthy Growth and Brain Development,* Folic Acid, DHA, Iron, Vitamins B, C, D & E, 3” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Omega-3s (from fish oil) | shaded = doses used in studies (300 mg–1.8 g) · bar = this label | 260 mg — below the studied range |
| Magnesium (as magnesium oxide) | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 50 mg — below the studied range |
| Zinc (as zinc citrate) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 3 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- magnesium — daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold
- zinc — daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
✓ UPC / GTIN published✓ Brand's own store found✓ Third-party lab named or registry-certified· Per-serving dose established — not published· Supplement Facts visible in photos — not published· Found in NIH's label catalog (DSLD) — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 840160201646 |
| Brand | OLLY |
| Source listing identifier | B08LQYMV9D |
| Retailer listing title | OLLY Ultra Strength Prenatal Multivitamin Softgels, Supports Mom's Wel… show full titleOLLY Ultra Strength Prenatal Multivitamin Softgels, Supports Mom's Wellness & Baby's Healthy Growth and Brain Development,* Folic Acid, DHA, Iron, Vitamins B, C, D & E, 30 Day Supply - 60 Count |
| USPTO brand owner | OLLY PBC · CORPORATION · DELAWARE, USA |
| Owner filed address | 86 Graham Street, Suite 200, San Francisco, California 94129, UNITED STATES |
From the label (photo-read)
| Serving size | 2 softgels |
| Servings per container | 30 |
| Pack statement | 60 SOFTGELS |
| Badges printed on pack | NSF, CONTENTS CERTIFIED, Gluten-free |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Total Fat | 0.5 g | High clearly legible in the photo |
| Vitamin A (as retinyl palmitate) | 650 mcg | High clearly legible in the photo |
| Vitamin C (as sodium ascorbate) | 60 mg | High clearly legible in the photo |
| Vitamin D (as cholecalciferol) | 20 mcg | High clearly legible in the photo |
| Vitamin E (as d-alpha tocopherol) | 19 mg | High clearly legible in the photo |
| (as thiamin hydrochloride) | 1.4 mg | High clearly legible in the photo |
| Riboflavin (Vitamin B2) | 1.6 mg | High clearly legible in the photo |
| Niacin (as niacinamide) | 18 mg | High clearly legible in the photo |
| Vitamin B6 (as pyridoxine hydrochloride) | 2 mg | High clearly legible in the photo |
| Folate | 667 mcg DFE | High clearly legible in the photo |
| Vitamin B12 (as cyanocobalamin) | 6 mcg | High clearly legible in the photo |
| Biotin (as D-Biotin) | 35 mcg | High clearly legible in the photo |
| Pantothenic Acid (as calcium-D-pantothenate) | 7 mg | High clearly legible in the photo |
| Iron (as ferrous fumarate and iron oxide) | 7.4 mg | High clearly legible in the photo |
| Iodine (as potassium iodide) | 150 mcg | High clearly legible in the photo |
| Magnesium (as magnesium oxide) | 50 mg | High clearly legible in the photo |
| Zinc (as zinc citrate) | 3 mg | High clearly legible in the photo |
| Omega-3s (from fish oil) | 260 mg | High clearly legible in the photo |
| DHA (docosahexaenoic acid) | 200 mg | High clearly legible in the photo |
| EPA (eicosapentaenoic acid) | 60 mg | High clearly legible in the photo |
| Ginger Extract (root) | 25 mg | High clearly legible in the photo |
Claims printed on the packaging:
“ULTRA STRENGTH” · “For Mom's Wellness” · “& Baby's Healthy Growth & Brain Development*” · “Softgel Color May Vary Per Bottle” · “Same OLLY goodness inside.” · “MULTIVITAMIN for wellness, healthy growth & brain development*” · “SOFTGELS” · “Delivers essential nutrients + Omega-3 DHA for mom's wellness & baby's growth & brain development.”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Brand store (olly.com) ↗ | $19.99 variant: Default Title — matching UPC/GTIN |
Brand store olly.com: 71 supplement products (+2 merch items) — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Omega-3 — NIH ODS · MedlinePlus · PubMed (14,320) · FDA: <5 g/day EPA+DHA from supplements
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
omega-3 (EPA + DHA) — NIH ODS — Omega-3 Fatty Acids fact sheet · PubMed dose-response trial · ClinicalTrials.gov — 684 registered studies
ℹ Use pattern in research: research measures EPA and DHA together, not the weight of the fish-oil concentrate; the panel must expose those rows separately.
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 840160201646 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai