{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"850000628854","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-06T05:24:42-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-06T08:27:10-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"850000628854","listing_identifier":"B09CW5Q8L2","brand":"NAKED","title":"NAKED Gut - Daily Gut Health Supplement - Natural Gut Health Powder for Gut Cleanse","listing_title":"NAKED Gut - Daily Gut Health Supplement - Natural Gut Health Powder for Gut Cleanse, Digestive Support, GMO-Free, Soy-Free, Gluten-Free, Vegan and Hypoallergenic, 40 Servings","identity":{"canonical_gtin":"00850000628854","source_listing_gtin":"00850000628854","listing_identifier":"B09CW5Q8L2","product_image":"https://m.media-amazon.com/images/I/61GNR+SCMTL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","primary_url":"https://m.media-amazon.com/images/I/61GNR+SCMTL.jpg","image_count":6,"last_attempted":"2026-08-06T05:24:42-0700","attempts":1},"observed_at":"2026-08-06","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"NAKED","package_brand":"NAKED","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Naked Whey, Inc.","entity":"CORPORATION","country":"Florida, USA","address_filed":"382 NE 191st St., #50062, Miami, Florida 33179, UNITED STATES","address_public":"Florida 33179, UNITED STATES","serial_number":"99442214","registration_number":"8253254","wordmark":"NAKED","status_description":"REGISTERED","filed_date":"2025-10-14T00:00:00","first_use_commerce_date":"2021-09-08","registration_date":"2026-05-12","assignment_recorded":false,"goods_services":["IC 005: Vitamin supplements; Multivitamin preparations."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Naked Whey, Inc.","country":"Florida, USA","address":"382 NE 191st St., #50062, Miami, Florida 33179, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"The useful read","headline":"Category context: weight-loss products carry documented FDA risk","deck":"This is category history, not proof about this product, but it changes how much unsupported claims deserve to be trusted.","display_mode":"single_home_per_finding","finding_ids":["fda-public-records-category-context-weight-loss-products-carry-documente","nih-published-research-each-ingredient-s-amount-is-disclosed","barcode-gtin-record-upc-independently-corroborated","nih-published-research-research-context-is-available-for-the-listed-ingr","uspto-trademark-registry-exact-trademark-owner-identified"],"point_finding_ids":["fda-public-records-category-context-weight-loss-products-carry-documente","nih-published-research-each-ingredient-s-amount-is-disclosed","barcode-gtin-record-upc-independently-corroborated"],"cards":[{"finding_id":"fda-public-records-category-context-weight-loss-products-carry-documente","card_type":"fda_category_context","question":"safety","tone":"warn","weight":74,"headline":"Category context: weight-loss products carry documented FDA risk","evidence":"FDA's health-fraud program lists weight-loss products among the top supplement categories found to contain undeclared drug ingredients. Category-level documented fact — not a test result for this specific product. Source: fda.gov (linked in Related research).","so_what":"This is category history, not proof about this product, but it changes how much unsupported claims deserve to be trusted.","source":"FDA public records","source_links":[],"registry_receipts":[],"evidence_id":"ev-d285cdc50ef4","evidence_url":"https://lookcloser.ai/e/ev-d285cdc50ef4","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 11 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-2407a1ee2068","evidence_url":"https://lookcloser.ai/e/ev-2407a1ee2068","presentation_home":"finding_catalog"},{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 850000628854.","evidence":"Open Food Facts resolves 850000628854 to \"NAKED GUT\" (Naked Nutrition) — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-f4da6d7e8c4a","evidence_url":"https://lookcloser.ai/e/ev-f4da6d7e8c4a","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for prebiotic fiber.","evidence":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized…","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Fiber overview (MVMS context)","url":"https://ods.od.nih.gov/factsheets/list-all/","role":"prebiotic fiber (inulin-type) context · not product evidence"},{"label":"PubMed search: inulin prebiotic randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","role":"prebiotic fiber (inulin-type) context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_fiber","url":"https://ods.od.nih.gov/factsheets/list-all/","label":"NIH ODS — Fiber overview (MVMS context)","registry_name":"NIH ODS","standard":null,"identifier":"prebiotic fiber (inulin-type)"}],"evidence_id":"ev-6b16f7901a43","evidence_url":"https://lookcloser.ai/e/ev-6b16f7901a43","presentation_home":"research_section"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: Naked Whey, Inc. · corporation, Florida, USA","evidence":"USPTO lists Naked Whey, Inc. (CORPORATION) in Florida, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 8253254","registry_name":"USPTO","standard":null,"identifier":"Registration 8253254"}],"evidence_id":"ev-5afe927d2c40","evidence_url":"https://lookcloser.ai/e/ev-5afe927d2c40","presentation_home":"ownership_section"}],"research_links":[{"ingredient":"prebiotic fiber (inulin-type)","label":"NIH ODS — Fiber overview (MVMS context)","url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","product_evidence":false},{"ingredient":"prebiotic fiber (inulin-type)","label":"PubMed search: inulin prebiotic randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"Category context: weight-loss products carry documented FDA risk","summary":"FDA's health-fraud program lists weight-loss products among the top supplement categories found to contain undeclared drug ingredients. Category-level documented fact — not a test result for this specific product. Source: fda.gov (linked in Related research).","lead_finding_id":"fda-public-records-category-context-weight-loss-products-carry-documente","key_findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"barcode-gtin-record-upc-independently-corroborated","class":"ok","headline":"UPC independently corroborated","source":"Barcode / GTIN record","scope":"exact_product"}],"documented_concern_count":0,"confirmed_check_count":3,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Category context: weight-loss products carry documented FDA risk","detail":"FDA's health-fraud program lists weight-loss products among the top supplement categories found to contain undeclared drug ingredients. Category-level documented fact — not a test result for this specific product. Source: fda.gov (linked in Related research).","lead_finding_id":"fda-public-records-category-context-weight-loss-products-carry-documente","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_fiber","pubmed_fiber"],"source_url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-08-06","presentation_tone":"ok","evidence_id":"ev-2407a1ee2068","evidence_url":"https://lookcloser.ai/e/ev-2407a1ee2068","content_fingerprint":"sha256:03835705aaa5741e6682e6a822c6fa2cf4b07c87d66a97fc13cb05c4d89e3b0d","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["nih_ods_fiber","pubmed_fiber"],"source_records":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-06","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/850000628854/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Naked Whey, Inc. (CORPORATION) in Florida, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Naked Whey, Inc. (CORPORATION) in Florida, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-08-06","presentation_tone":"ok","evidence_id":"ev-5afe927d2c40","evidence_url":"https://lookcloser.ai/e/ev-5afe927d2c40","content_fingerprint":"sha256:ba4c0b03029ff25a9cfbc5116448a0695533dd8cebda2ed39689b7d87a40e52b","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 8253254","registry_name":"USPTO","standard":null,"identifier":"Registration 8253254"}],"evidence":{"summary":"USPTO lists Naked Whey, Inc. (CORPORATION) in Florida, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-06","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 8253254","receipt_label":"USPTO · Registration 8253254"}],"observed_at":"2026-08-06","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Naked Whey, Inc. (CORPORATION) in Florida, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/850000628854/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 850000628854 to \"NAKED GUT\" (Naked Nutrition) — consistent with this listing.","proof":"Open Food Facts resolves 850000628854 to \"NAKED GUT\" (Naked Nutrition) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850000628854","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-08-06","presentation_tone":"ok","evidence_id":"ev-f4da6d7e8c4a","evidence_url":"https://lookcloser.ai/e/ev-f4da6d7e8c4a","content_fingerprint":"sha256:3ba5830cdd69b13c41c32afea84448713f64533f398e4a50d76e7a94c2b7dda1","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 850000628854 to \"NAKED GUT\" (Naked Nutrition) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850000628854","observed_at":"2026-08-06","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850000628854 to \"NAKED GUT\" (Naked Nutrition) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/850000628854/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"No physical impossibility in the listed amounts","detail":"Technical check only: the panel’s 7 actives sum to 6,000 mg, which fits inside the ≈6,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":"Technical check only: the panel’s 7 actives sum to 6,000 mg, which fits inside the ≈6,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B09CW5Q8L2","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-a7f73e87edd0","evidence_url":"https://lookcloser.ai/e/ev-a7f73e87edd0","content_fingerprint":"sha256:b71e19b618913a36fb57961fbc6a68e2db8d5d7679dd9c6a05f93e3102809ae7","registry_receipts":[],"evidence":{"summary":"Technical check only: the panel’s 7 actives sum to 6,000 mg, which fits inside the ≈6,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 7 actives sum to 6,000 mg, which fits inside the ≈6,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"html_anchor":"finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","report_url":"https://lookcloser.ai/p/850000628854/full#finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"40 servings × 6 g = 240 g, matching the printed net weight 240 g (NET WT 8.5 OZ (240G)). This checks agreement within the photo read; it is not an independent contents test.","proof":"40 servings × 6 g = 240 g, matching the printed net weight 240 g (NET WT 8.5 OZ (240G)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B09CW5Q8L2","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-8f8b8e34396b","evidence_url":"https://lookcloser.ai/e/ev-8f8b8e34396b","content_fingerprint":"sha256:2930fdf13a03aaf9d4752840e6128e648dd45e065606569c7207bc1bb5ad646c","registry_receipts":[],"evidence":{"summary":"40 servings × 6 g = 240 g, matching the printed net weight 240 g (NET WT 8.5 OZ (240G)). This checks agreement within the photo read; it is not an independent contents test.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Label and serving arithmetic.","found":"40 servings × 6 g = 240 g, matching the printed net weight 240 g (NET WT 8.5 OZ (240G)). This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/850000628854/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","proof":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_fiber","pubmed_fiber"],"source_url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-6b16f7901a43","evidence_url":"https://lookcloser.ai/e/ev-6b16f7901a43","content_fingerprint":"sha256:9235eeeaac8dede68738b0d6787619378b99d6e6a14c9eebf253107bebf6cd3d","registry_receipts":[{"source":"nih_ods_fiber","url":"https://ods.od.nih.gov/factsheets/list-all/","label":"NIH ODS — Fiber overview (MVMS context)","registry_name":"NIH ODS","standard":null,"identifier":"prebiotic fiber (inulin-type)"}],"evidence":{"summary":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","source_refs":["nih_ods_fiber","pubmed_fiber"],"source_records":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-06","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/850000628854/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","source":"Certification / laboratory record","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Brand holds NSF/ANSI 173 certification (brand-level)","detail":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","proof":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-14a60dada514","evidence_url":"https://lookcloser.ai/e/ev-14a60dada514","content_fingerprint":"sha256:0af6cd8eec5213fc793a6567a53543686f90198339edb03d6540dd0df1f11b19","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","label":"NSF/ANSI 173 · Naked Whey, Inc","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Naked Whey, Inc"}],"evidence":{"summary":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","observed_at":"2026-08-06","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Naked Whey, Inc","receipt_label":"NSF/ANSI 173 · Naked Whey, Inc"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Certification / laboratory record.","found":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness."},"html_anchor":"finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","report_url":"https://lookcloser.ai/p/850000628854/full#finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b"},{"id":"fda-public-records-category-context-weight-loss-products-carry-documente","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Category context: weight-loss products carry documented FDA risk","detail":"FDA's health-fraud program lists weight-loss products among the top supplement categories found to contain undeclared drug ingredients. Category-level documented fact — not a test result for this specific product. Source: fda.gov (linked in Related research).","proof":"FDA's health-fraud program lists weight-loss products among the top supplement categories found to contain undeclared drug ingredients. Category-level documented fact — not a test result for this specific product. Source: fda.gov (linked in Related research).","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-d285cdc50ef4","evidence_url":"https://lookcloser.ai/e/ev-d285cdc50ef4","content_fingerprint":"sha256:8ab2a1af90ce826dc81e7a1081230292d3abf39b76289b42ae7beeafe38a94f8","registry_receipts":[],"evidence":{"summary":"FDA's health-fraud program lists weight-loss products among the top supplement categories found to contain undeclared drug ingredients. Category-level documented fact — not a test result for this specific product. Source: fda.gov (linked in Related research).","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","observed_at":"2026-08-06","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NAKED","receipt_label":"FDA enforcement search · NAKED"}],"observed_at":"2026-08-06","looked":"LookCloser checked FDA public records.","found":"FDA's health-fraud program lists weight-loss products among the top supplement categories found to contain undeclared drug ingredients. Category-level documented fact — not a test result for this specific product. Source: fda.gov (linked in Related research)."},"html_anchor":"finding-fda-public-records-category-context-weight-loss-products-carry-documente","report_url":"https://lookcloser.ai/p/850000628854/full#finding-fda-public-records-category-context-weight-loss-products-carry-documente"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B09CW5Q8L2","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-457a287e08b9","evidence_url":"https://lookcloser.ai/e/ev-457a287e08b9","content_fingerprint":"sha256:c77fd3671a54df94b7dcccb66c7fea3cc402e9ba92bd3ee1a74c04b4ab950c21","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850000628854/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-06-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 06, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"caution","evidence_id":"ev-f5f4f9faddcf","evidence_url":"https://lookcloser.ai/e/ev-f5f4f9faddcf","content_fingerprint":"sha256:62f9b5fb1537c867d24c6c4625af06c3904b83408ea377b42c1e0527e88e2b3a","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","observed_at":"2026-08-06","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NAKED","receipt_label":"FDA enforcement search · NAKED"}],"observed_at":"2026-08-06","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-06-2026","report_url":"https://lookcloser.ai/p/850000628854/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-06-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B09CW5Q8L2","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-f33f5de8784d","evidence_url":"https://lookcloser.ai/e/ev-f33f5de8784d","content_fingerprint":"sha256:00504347a1f520dc69fbda1a38788da80f8e6d93428f2cee07509b57f31fb5c1","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/850000628854/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 148 on 2026-01-21 to 165 on 2026-06-30 (net +17). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 148 on 2026-01-21 to 165 on 2026-06-30 (net +17). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B09CW5Q8L2","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-93db6dac341e","evidence_url":"https://lookcloser.ai/e/ev-93db6dac341e","content_fingerprint":"sha256:a0198d5888a24d3e0bf50f7bc56a3799bdd83a88017115f658e175475df552dd","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 148 on 2026-01-21 to 165 on 2026-06-30 (net +17). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 148 on 2026-01-21 to 165 on 2026-06-30 (net +17). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/850000628854/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-5afe927d2c40","record_id":"850000628854","gtin":"850000628854","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Naked Whey, Inc. (CORPORATION) in Florida, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Naked Whey, Inc. (CORPORATION) in Florida, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-06","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 8253254","receipt_label":"USPTO · Registration 8253254"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:ba4c0b03029ff25a9cfbc5116448a0695533dd8cebda2ed39689b7d87a40e52b","evidence_url":"https://lookcloser.ai/e/ev-5afe927d2c40"},{"evidence_id":"ev-f4da6d7e8c4a","record_id":"850000628854","gtin":"850000628854","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850000628854 to \"NAKED GUT\" (Naked Nutrition) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 850000628854 to \"NAKED GUT\" (Naked Nutrition) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850000628854","observed_at":"2026-08-06","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:3ba5830cdd69b13c41c32afea84448713f64533f398e4a50d76e7a94c2b7dda1","evidence_url":"https://lookcloser.ai/e/ev-f4da6d7e8c4a"},{"evidence_id":"ev-2407a1ee2068","record_id":"850000628854","gtin":"850000628854","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_fiber","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:03835705aaa5741e6682e6a822c6fa2cf4b07c87d66a97fc13cb05c4d89e3b0d","evidence_url":"https://lookcloser.ai/e/ev-2407a1ee2068"},{"evidence_id":"ev-d285cdc50ef4","record_id":"850000628854","gtin":"850000628854","claim_key":"finding:fda-public-records-category-context-weight-loss-products-carry-documente","primary_source":"openfda_search","claim":"Category context: weight-loss products carry documented FDA risk","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"FDA's health-fraud program lists weight-loss products among the top supplement categories found to contain undeclared drug ingredients. Category-level documented fact — not a test result for this specific product. Source: fda.gov (linked in Related research).","proof":{"detail":"FDA's health-fraud program lists weight-loss products among the top supplement categories found to contain undeclared drug ingredients. Category-level documented fact — not a test result for this specific product. Source: fda.gov (linked in Related research)."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","observed_at":"2026-08-06","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NAKED","receipt_label":"FDA enforcement search · NAKED"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:8ab2a1af90ce826dc81e7a1081230292d3abf39b76289b42ae7beeafe38a94f8","evidence_url":"https://lookcloser.ai/e/ev-d285cdc50ef4"},{"evidence_id":"ev-f5f4f9faddcf","record_id":"850000628854","gtin":"850000628854","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-06-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 06, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","observed_at":"2026-08-06","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NAKED","receipt_label":"FDA enforcement search · NAKED"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:62f9b5fb1537c867d24c6c4625af06c3904b83408ea377b42c1e0527e88e2b3a","evidence_url":"https://lookcloser.ai/e/ev-f5f4f9faddcf"},{"evidence_id":"ev-a7f73e87edd0","record_id":"850000628854","gtin":"850000628854","claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 7 actives sum to 6,000 mg, which fits inside the ≈6,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 7 actives sum to 6,000 mg, which fits inside the ≈6,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:b71e19b618913a36fb57961fbc6a68e2db8d5d7679dd9c6a05f93e3102809ae7","evidence_url":"https://lookcloser.ai/e/ev-a7f73e87edd0"},{"evidence_id":"ev-8f8b8e34396b","record_id":"850000628854","gtin":"850000628854","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"40 servings × 6 g = 240 g, matching the printed net weight 240 g (NET WT 8.5 OZ (240G)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"40 servings × 6 g = 240 g, matching the printed net weight 240 g (NET WT 8.5 OZ (240G)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:2930fdf13a03aaf9d4752840e6128e648dd45e065606569c7207bc1bb5ad646c","evidence_url":"https://lookcloser.ai/e/ev-8f8b8e34396b"},{"evidence_id":"ev-457a287e08b9","record_id":"850000628854","gtin":"850000628854","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:c77fd3671a54df94b7dcccb66c7fea3cc402e9ba92bd3ee1a74c04b4ab950c21","evidence_url":"https://lookcloser.ai/e/ev-457a287e08b9"},{"evidence_id":"ev-14a60dada514","record_id":"850000628854","gtin":"850000628854","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","observed_at":"2026-08-06","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Naked Whey, Inc","receipt_label":"NSF/ANSI 173 · Naked Whey, Inc"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:0af6cd8eec5213fc793a6567a53543686f90198339edb03d6540dd0df1f11b19","evidence_url":"https://lookcloser.ai/e/ev-14a60dada514"},{"evidence_id":"ev-93db6dac341e","record_id":"850000628854","gtin":"850000628854","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 148 on 2026-01-21 to 165 on 2026-06-30 (net +17). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 148 on 2026-01-21 to 165 on 2026-06-30 (net +17). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:a0198d5888a24d3e0bf50f7bc56a3799bdd83a88017115f658e175475df552dd","evidence_url":"https://lookcloser.ai/e/ev-93db6dac341e"},{"evidence_id":"ev-f33f5de8784d","record_id":"850000628854","gtin":"850000628854","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:00504347a1f520dc69fbda1a38788da80f8e6d93428f2cee07509b57f31fb5c1","evidence_url":"https://lookcloser.ai/e/ev-f33f5de8784d"},{"evidence_id":"ev-6b16f7901a43","record_id":"850000628854","gtin":"850000628854","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_fiber","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","proof":{"detail":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:9235eeeaac8dede68738b0d6787619378b99d6e6a14c9eebf253107bebf6cd3d","evidence_url":"https://lookcloser.ai/e/ev-6b16f7901a43"},{"evidence_id":"ev-5b26baafb91d","record_id":"850000628854","gtin":"850000628854","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“NAKED Gut - Daily Gut Health Supplement - Natural Gut Health Powder for Gut Cleanse, Digestive Support, GMO-Free, Soy-Free, Gluten-Free, Vegan and…”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","proof":{"kind":"efficacy","status":"partly","snippet":"NAKED Gut - Daily Gut Health Supplement - Natural Gut Health Powder for Gut Cleanse, Digestive Support, GMO-Free, Soy-Free, Gluten-Free, Vegan and Hypoallergenic, 40 Serv"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_probiotic","source_url":"https://ods.od.nih.gov/factsheets/Probiotics-HealthProfessional/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"probiotic","receipt_label":"NIH ODS · probiotic fact sheet"},{"source":"pubmed_probiotic","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22probiotic%22","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:18b07cfac45cc789aa347d0d644cc49bfd9faa815c1388e9671e60f09680c61a","evidence_url":"https://lookcloser.ai/e/ev-5b26baafb91d"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":6000,"percent_of_serving":null,"serving_mass_source":"serving size on the label, keyed to UPC 850000628854","ambiguity":null,"declared_actives_total_mg":5950,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":null,"servings":40,"pack_count":1,"units_conflict":false},"marketing_text":["DAILY DIGESTIVE HEALTH SUPPLEMENT","WITH NOTHING TO HIDE","Premium Digestive Health Powder","Total Gut Health Support","With prebiotics, probiotics, glutamine, licorice root, and fiber","Rich In Pre And Probiotics","To support improved gut function and boost healthy gut bacteria*","Improves Bloating & Digestion*","7 Premium Ingredients","DAILY DIGESTIVE HEALTH SUPPLEMENT WITH NOTHING TO HIDE"],"certification_text":["VEGAN","Gluten Free"],"claim_checks":[{"kind":"efficacy","label":"Benefit claim","snippet":"NAKED Gut - Daily Gut Health Supplement - Natural Gut Health Powder for Gut Cleanse, Digestive Support, GMO-Free, Soy-Free, Gluten-Free, Vegan and Hypoallergenic, 40 Serv","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","status":"partly"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":6,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": \"NAKED GUT\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": \"NET WT 8.5 OZ (240G)\", \"net_weight_g\": 240, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"DAILY DIGESTIVE HEALTH SUPPLEMENT\", \"WITH NOTHING TO HIDE\"], \"certifications\": []}\n"},{"img":1,"model":"claude-cli:subscription","text":"{\"brand\": \"NAKED\", \"product_name\": \"NAKED GUT\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Premium Digestive Health Powder\", \"Total Gut Health Support\", \"With prebiotics, probiotics, glutamine, licorice root, and fiber\", \"Rich In Pre And Probiotics\", \"To support improved gut function and boost healthy gut bacteria*\", \"Improves Bloating & Digestion*\"], \"certifications\": []}\n"},{"img":2,"model":"claude-cli:subscription","text":"{\"brand\": \"NAKED\", \"product_name\": \"NAKED GUT\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": \"NET WT 8.5 OZ (240g)\", \"net_weight_g\": 240, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"7 Premium Ingredients\", \"DAILY DIGESTIVE HEALTH SUPPLEMENT WITH NOTHING TO HIDE\", \"No Added Flavors | No Added Sweeteners\", \"2G FIBER\", \"0G FAT\", \"15 CALORIES\"], \"certifications\": [\"VEGAN\"]}\n"},{"img":3,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"NAKED\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Made with Natural Ingredients\", \"Blend of seven ingredients formulated to enhance digestive health\", \"With three pre and probiotics\", \"Vegan and Hypoallergenic\", \"No Artificial Sweeteners, Flavors, or Colors\"], \"certifications\": []}\n```\n"},{"img":4,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": true, \"serving_size_text\": \"Serving Size 6g (About 1 scoop)\", \"serving_size_g\": 6, \"servings_per_container\": 40, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [{\"name\": \"Calories\", \"amount\": \"15\", \"unit\": \"\"}, {\"name\": \"Total Carbohydrate\", \"amount\": \"4\", \"unit\": \"g\"}, {\"name\": \"Dietary Fiber\", \"amount\": \"2\", \"unit\": \"g\"}, {\"name\": \"Sodium\", \"amount\": \"40\", \"unit\": \"mg\"}, {\"name\": \"Acacia\", \"amount\": \"2000\", \"unit\": \"mg\"}, {\"name\": \"Citrus Pectin\", \"amount\": \"1000\", \"unit\": \"mg\"}, {\"name\": \"iXOS (Xylooligosaccharides)\", \"amount\": \"1000\", \"unit\": \"mg\"}, {\"name\": \"Glutamine\", \"amount\": \"1000\", \"unit\": \"mg\"}, {\"name\": \"Inulin (Jerusalem Artichoke)\", \"amount\": \"850\", \"unit\": \"mg\"}, {\"name\": \"Licorice Powder\", \"amount\": \"100\", \"unit\": \"mg\"}, {\"name\": \"Probiotic Blend DE111 (5 Billion CFU*)\", \"amount\": \"50\", \"unit\": \"mg\"}], \"label_claims\": [\"Nutrition With Nothing To Hide\"], \"certifications\": [\"Gluten Free\"]}\n"},{"img":5,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": \"NAKED GUT\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Easy, Versatile, & Convenient\", \"Mixes With Anything\", \"Add 1 scoop to 8 oz of water or your favorite beverage\", \"Take Daily\", \"To protect, prevent, and assist with the support of the digestive system*\", \"Use alongside Naked Greens to further support gut health, while also promoting toxin detox, stress reduction, and improved immune function*\"], \"certifications\": []}\n```\n"}],"source_images":["https://m.media-amazon.com/images/I/61GNR+SCMTL.jpg","https://m.media-amazon.com/images/I/81SQSVZh+lL.jpg","https://m.media-amazon.com/images/I/61t0vJHWAiL.jpg","https://m.media-amazon.com/images/I/81PAM93uLnL.jpg","https://m.media-amazon.com/images/I/71CCVVOPn8L.jpg","https://m.media-amazon.com/images/I/81rWpeuBORL.jpg"],"facts_panel_image":4,"brand":"NAKED","product_name":"NAKED GUT","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":"Serving Size 6g (About 1 scoop)","serving_size_g":6,"servings_per_container":40,"net_weight_text":"NET WT 8.5 OZ (240G)","net_weight_g":240,"unit_count_text":null,"actives":[{"name":"Calories","amount":"15","unit":""},{"name":"Total Carbohydrate","amount":"4","unit":"g"},{"name":"Dietary Fiber","amount":"2","unit":"g"},{"name":"Sodium","amount":"40","unit":"mg"},{"name":"Acacia","amount":"2000","unit":"mg"},{"name":"Citrus Pectin","amount":"1000","unit":"mg"},{"name":"iXOS (Xylooligosaccharides)","amount":"1000","unit":"mg"},{"name":"Glutamine","amount":"1000","unit":"mg"},{"name":"Inulin (Jerusalem Artichoke)","amount":"850","unit":"mg"},{"name":"Licorice Powder","amount":"100","unit":"mg"},{"name":"Probiotic Blend DE111 (5 Billion CFU*)","amount":"50","unit":"mg"}],"responsible_parties":[],"websites":[],"label_claims":["DAILY DIGESTIVE HEALTH SUPPLEMENT","WITH NOTHING TO HIDE","Premium Digestive Health Powder","Total Gut Health Support","With prebiotics, probiotics, glutamine, licorice root, and fiber","Rich In Pre And Probiotics","To support improved gut function and boost healthy gut bacteria*","Improves Bloating & Digestion*","7 Premium Ingredients","DAILY DIGESTIVE HEALTH SUPPLEMENT WITH NOTHING TO HIDE"],"certifications":["VEGAN","Gluten Free"],"panel_rows":[{"name":"Calories","amount":"15","unit":""},{"name":"Total Carbohydrate","amount":"4","unit":"g"},{"name":"Dietary Fiber","amount":"2","unit":"g"},{"name":"Sodium","amount":"40","unit":"mg"},{"name":"Acacia","amount":"2000","unit":"mg"},{"name":"Citrus Pectin","amount":"1000","unit":"mg"},{"name":"iXOS (Xylooligosaccharides)","amount":"1000","unit":"mg"},{"name":"Glutamine","amount":"1000","unit":"mg"},{"name":"Inulin (Jerusalem Artichoke)","amount":"850","unit":"mg"},{"name":"Licorice Powder","amount":"100","unit":"mg"},{"name":"Probiotic Blend DE111 (5 Billion CFU*)","amount":"50","unit":"mg"}]},"resolved_facts_panel":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":6,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": \"NAKED GUT\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": \"NET WT 8.5 OZ (240G)\", \"net_weight_g\": 240, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"DAILY DIGESTIVE HEALTH SUPPLEMENT\", \"WITH NOTHING TO HIDE\"], \"certifications\": []}\n"},{"img":1,"model":"claude-cli:subscription","text":"{\"brand\": \"NAKED\", \"product_name\": \"NAKED GUT\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Premium Digestive Health Powder\", \"Total Gut Health Support\", \"With prebiotics, probiotics, glutamine, licorice root, and fiber\", \"Rich In Pre And Probiotics\", \"To support improved gut function and boost healthy gut bacteria*\", \"Improves Bloating & Digestion*\"], \"certifications\": []}\n"},{"img":2,"model":"claude-cli:subscription","text":"{\"brand\": \"NAKED\", \"product_name\": \"NAKED GUT\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": \"NET WT 8.5 OZ (240g)\", \"net_weight_g\": 240, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"7 Premium Ingredients\", \"DAILY DIGESTIVE HEALTH SUPPLEMENT WITH NOTHING TO HIDE\", \"No Added Flavors | No Added Sweeteners\", \"2G FIBER\", \"0G FAT\", \"15 CALORIES\"], \"certifications\": [\"VEGAN\"]}\n"},{"img":3,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"NAKED\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Made with Natural Ingredients\", \"Blend of seven ingredients formulated to enhance digestive health\", \"With three pre and probiotics\", \"Vegan and Hypoallergenic\", \"No Artificial Sweeteners, Flavors, or Colors\"], \"certifications\": []}\n```\n"},{"img":4,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": true, \"serving_size_text\": \"Serving Size 6g (About 1 scoop)\", \"serving_size_g\": 6, \"servings_per_container\": 40, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [{\"name\": \"Calories\", \"amount\": \"15\", \"unit\": \"\"}, {\"name\": \"Total Carbohydrate\", \"amount\": \"4\", \"unit\": \"g\"}, {\"name\": \"Dietary Fiber\", \"amount\": \"2\", \"unit\": \"g\"}, {\"name\": \"Sodium\", \"amount\": \"40\", \"unit\": \"mg\"}, {\"name\": \"Acacia\", \"amount\": \"2000\", \"unit\": \"mg\"}, {\"name\": \"Citrus Pectin\", \"amount\": \"1000\", \"unit\": \"mg\"}, {\"name\": \"iXOS (Xylooligosaccharides)\", \"amount\": \"1000\", \"unit\": \"mg\"}, {\"name\": \"Glutamine\", \"amount\": \"1000\", \"unit\": \"mg\"}, {\"name\": \"Inulin (Jerusalem Artichoke)\", \"amount\": \"850\", \"unit\": \"mg\"}, {\"name\": \"Licorice Powder\", \"amount\": \"100\", \"unit\": \"mg\"}, {\"name\": \"Probiotic Blend DE111 (5 Billion CFU*)\", \"amount\": \"50\", \"unit\": \"mg\"}], \"label_claims\": [\"Nutrition With Nothing To Hide\"], \"certifications\": [\"Gluten Free\"]}\n"},{"img":5,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": \"NAKED GUT\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Easy, Versatile, & Convenient\", \"Mixes With Anything\", \"Add 1 scoop to 8 oz of water or your favorite beverage\", \"Take Daily\", \"To protect, prevent, and assist with the support of the digestive system*\", \"Use alongside Naked Greens to further support gut health, while also promoting toxin detox, stress reduction, and improved immune function*\"], \"certifications\": []}\n```\n"}],"source_images":["https://m.media-amazon.com/images/I/61GNR+SCMTL.jpg","https://m.media-amazon.com/images/I/81SQSVZh+lL.jpg","https://m.media-amazon.com/images/I/61t0vJHWAiL.jpg","https://m.media-amazon.com/images/I/81PAM93uLnL.jpg","https://m.media-amazon.com/images/I/71CCVVOPn8L.jpg","https://m.media-amazon.com/images/I/81rWpeuBORL.jpg"],"facts_panel_image":4,"brand":"NAKED","product_name":"NAKED GUT","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":"Serving Size 6g (About 1 scoop)","serving_size_g":6,"servings_per_container":40,"net_weight_text":"NET WT 8.5 OZ (240G)","net_weight_g":240,"unit_count_text":null,"actives":[{"name":"Calories","amount":"15","unit":""},{"name":"Total Carbohydrate","amount":"4","unit":"g"},{"name":"Dietary Fiber","amount":"2","unit":"g"},{"name":"Sodium","amount":"40","unit":"mg"},{"name":"Acacia","amount":"2000","unit":"mg"},{"name":"Citrus Pectin","amount":"1000","unit":"mg"},{"name":"iXOS (Xylooligosaccharides)","amount":"1000","unit":"mg"},{"name":"Glutamine","amount":"1000","unit":"mg"},{"name":"Inulin (Jerusalem Artichoke)","amount":"850","unit":"mg"},{"name":"Licorice Powder","amount":"100","unit":"mg"},{"name":"Probiotic Blend DE111 (5 Billion CFU*)","amount":"50","unit":"mg"}],"responsible_parties":[],"websites":[],"label_claims":["DAILY DIGESTIVE HEALTH SUPPLEMENT","WITH NOTHING TO HIDE","Premium Digestive Health Powder","Total Gut Health Support","With prebiotics, probiotics, glutamine, licorice root, and fiber","Rich In Pre And Probiotics","To support improved gut function and boost healthy gut bacteria*","Improves Bloating & Digestion*","7 Premium Ingredients","DAILY DIGESTIVE HEALTH SUPPLEMENT WITH NOTHING TO HIDE"],"certifications":["VEGAN","Gluten Free"],"panel_rows":[{"name":"Calories","amount":"15","unit":""},{"name":"Total Carbohydrate","amount":"4","unit":"g"},{"name":"Dietary Fiber","amount":"2","unit":"g"},{"name":"Sodium","amount":"40","unit":"mg"},{"name":"Acacia","amount":"2000","unit":"mg"},{"name":"Citrus Pectin","amount":"1000","unit":"mg"},{"name":"iXOS (Xylooligosaccharides)","amount":"1000","unit":"mg"},{"name":"Glutamine","amount":"1000","unit":"mg"},{"name":"Inulin (Jerusalem Artichoke)","amount":"850","unit":"mg"},{"name":"Licorice Powder","amount":"100","unit":"mg"},{"name":"Probiotic Blend DE111 (5 Billion CFU*)","amount":"50","unit":"mg"}]},"nih_dsld":null,"ingredient_science":{"ingredients":[{"ingredient":"probiotic","declared_name":"Probiotic Blend DE111 (5 Billion CFU*)","ods_url":"https://ods.od.nih.gov/factsheets/Probiotics-HealthProfessional/","medlineplus_url":"https://medlineplus.gov/search/?query=probiotic","pubmed_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22probiotic%22","ul":null,"ul_unit":"CFU","ul_scope":"strain-specific; label CFU at-manufacture vs at-expiry differ","pubmed_count":25361}],"ul_exceedances":[],"source":"NIH ODS fact sheets + IOM Dietary Reference Intakes; PubMed E-utilities"},"nsf_certification":{"company":"Naked Whey, Inc","identity_basis":"company_brand","products":["Cherry Lime Naked Energy","Citrus Naked Energy","Fruit Punch Naked Energy","Naked Energy","Strawberry Lemonade Naked Energy","Watermelon Naked Energy","NAKED CREATINE®"],"matched_product":null,"closest_product":null,"standard":"NSF/ANSI 173","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&"},"brand_documentation_request":null,"plain_summary":null,"fda_recalls":{"count":0},"offers_at_check_time":[["Retailer listing",24.99]],"price_comparison":{"identity_basis":"upc_gtin","record_gtin":"00850000628854","source_listing_gtin":"00850000628854","retailer_gtin_match":true,"brand_store_gtin_match":false,"seller_identifiers":{},"same_product_only":true,"offers":[["Amazon",24.99]],"offer_records":[{"seller":"Amazon","price":24.99,"currency":"USD","url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06T12:29:09.974588+00:00","identity_basis":"exact_gtin","gtin":"00850000628854","rating":null,"price_source":"Keepa","price_type":"lowest_new"}],"observed_at":"2026-08-06"},"commerce_context":{"observed_at":"2026-08-06","record_gtin":"00850000628854","source_listing":{"status":"exact_listing","url":"https://www.amazon.com/dp/B09CW5Q8L2","price":24.99,"price_receipt":{"status":"available","amount":24.99,"currency":"USD","price_type":"lowest_new","observed_at":"2026-08-06T12:29:09.974588+00:00","source":"Keepa","source_url":"https://keepa.com/#!product/1-B09CW5Q8L2","listing_url":"https://www.amazon.com/dp/B09CW5Q8L2","identity_basis":"exact_listing_identifier","listing_identifier":"B09CW5Q8L2","raw_cents":2499},"rating":null,"rating_count":null,"published_gtin":"00850000628854"},"brand_site":{"status":"not_confirmed","host":null,"url":null,"title":null,"variant":null,"price":null,"availability":"unknown","published_gtin":null,"identity_basis":"exact_name_domain_candidates_checked","comparison_allowed":false,"candidate_binding":null,"shared_marketing_markers":[],"review_surface":null,"testing_surface":null},"exact_offers":[{"seller":"Amazon","price":24.99,"currency":"USD","url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06T12:29:09.974588+00:00","identity_basis":"exact_gtin","gtin":"00850000628854","rating":null,"price_source":"Keepa","price_type":"lowest_new"}],"external_marketplaces":{"iherb":{"source":"iHerb","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"00850000628854","search_url":"https://www.iherb.com/search?kw=NAKED+NAKED+Gut+-+Daily+Gut+Health+Supplement+-+Natural+Gut+Health+Powder+for+Gut+Cleanse%2C+Digestive+Support%2C+GMO-Free%2C+Soy-Free%2C+Gluten-Free%2C+Vegan+and+Hypoallergenic%2C+40+Servings"},"target":{"source":"Target","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"00850000628854","search_url":"https://www.target.com/s?searchTerm=NAKED+NAKED+Gut+-+Daily+Gut+Health+Supplement+-+Natural+Gut+Health+Powder+for+Gut+Cleanse%2C+Digestive+Support%2C+GMO-Free%2C+Soy-Free%2C+Gluten-Free%2C+Vegan+and+Hypoallergenic%2C+40+Servings"},"walmart":{"source":"Walmart","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"00850000628854","search_url":"https://www.walmart.com/search?q=NAKED+NAKED+Gut+-+Daily+Gut+Health+Supplement+-+Natural+Gut+Health+Powder+for+Gut+Cleanse%2C+Digestive+Support%2C+GMO-Free%2C+Soy-Free%2C+Gluten-Free%2C+Vegan+and+Hypoallergenic%2C+40+Servings"}},"comparison_status":"exact_single_seller","identity_rule":"Prices and reviews are compared only when both pages publish the same UPC/GTIN."},"brand_store":{"domain_lookup":{"status":"not_confirmed","brand":"NAKED","host":null,"source_url":null,"identity_basis":"exact_name_domain_candidates_checked","observed_at":"2026-08-06","attempts":[{"url":"https://www.naked.com","outcome":"supplement_context_not_observed"},{"url":"https://naked.com","outcome":"supplement_context_not_observed"},{"url":"https://www.naked.co","outcome":"supplement_context_not_observed"},{"url":"https://naked.co","outcome":"supplement_context_not_observed"},{"url":"https://getnaked.com","outcome":"supplement_context_not_observed"},{"url":"https://getnaked.co","outcome":"unavailable","detail":"<urlopen error [Errno -5] No address associated with hostname>"},{"url":"https://trynaked.com","outcome":"brand_name_not_observed"},{"url":"https://trynaked.co","outcome":"unavailable","detail":"<urlopen error [Errno -2] Name or service not known>"},{"url":"https://usenaked.com","outcome":"supplement_context_not_observed"},{"url":"https://usenaked.co","outcome":"unavailable","detail":"<urlopen error [Errno -2] Name or service not known>"},{"url":"https://mynaked.com","outcome":"supplement_context_not_observed"},{"url":"https://mynaked.co","outcome":"unavailable","detail":"<urlopen error [Errno -2] Name or service not known>"},{"url":"https://shopnaked.com","outcome":"supplement_context_not_observed"},{"url":"https://shopnaked.co","outcome":"supplement_context_not_observed"},{"url":"https://drinknaked.com","outcome":"brand_name_not_observed"},{"url":"https://drinknaked.co","outcome":"unavailable","detail":"<urlopen error [Errno -2] Name or service not known>"},{"url":"https://nakedwhey.com","outcome":"supplement_context_not_observed"},{"url":"https://nakedwhey.co","outcome":"unavailable","detail":"<urlopen error [Errno -2] Name or service not known>"}],"search_receipt":{"checked_at":"2026-08-06","provider":"Firecrawl Search","query":"naked gut daily official website","queries":["naked gut daily official website","naked \"Naked Whey, Inc.\" gut daily official website"],"query_fingerprint":"naked gut daily official website|naked whey inc","discovery_version":"2026-07-24.2-owner-label","result_count":0,"outcome":"search_unavailable","retryable":true,"provider_errors":["http_402: Insufficient credits to perform this request. For more credits, you can upgrade your plan at https://firecrawl.dev/pricing or try changing the request limit to "]}}},"brand_review_surface":null,"ratings_surface":{"stars":null,"count":null,"observed_at":"2026-08-06","source_ref":"source_listing","identity_basis":"exact_listing_identifier","note":"retailer rating surface; not a product-quality or authenticity verdict"},"review_count_history":{"identity_basis":"exact_listing_identifier","selection_basis":"built_record","demand_reach":null,"rating_count":{"points":[],"summary":null},"written_review_count":{"points":[["2026-01-21",148],["2026-01-31",150],["2026-02-14",152],["2026-02-28",154],["2026-03-07",155],["2026-04-05",156],["2026-04-19",158],["2026-05-09",159],["2026-05-14",161],["2026-06-02",163],["2026-06-16",166],["2026-06-30",165]],"summary":{"start":["2026-01-21",148],"latest":["2026-06-30",165],"net_change":17,"largest_increase":3,"largest_decrease":-1}},"price_snapshot":{"status":"available","amount":24.99,"currency":"USD","price_type":"lowest_new","observed_at":"2026-08-06T12:29:09.974588+00:00","source":"Keepa","source_url":"https://keepa.com/#!product/1-B09CW5Q8L2","listing_url":"https://www.amazon.com/dp/B09CW5Q8L2","identity_basis":"exact_listing_identifier","listing_identifier":"B09CW5Q8L2","raw_cents":2499},"catalog_snapshot":{"observed_at":"2026-08-06T12:29:09.974588+00:00","listed_since":"2021-12-02","parent_listing_identifier":"B0GHPXJFM2","root_category_id":3760901,"category_path":[{"id":3760901,"name":"Health & Household"},{"id":23675621011,"name":"Vitamins, Minerals & Supplements"},{"id":6942464011,"name":"Digestive Supplements"},{"id":6942465011,"name":"Prebiotics"}],"brand":"NAKED","manufacturer":"NAKED nutrition","monthly_sold_estimate":700,"monthly_sold_note":"Source estimate; demand context only, not verified unit sales.","review_counts_last_observed":"2026-07-28","sales_rank_drops":{"30_days":8,"90_days":23,"180_days":51},"out_of_stock_percentage":{"30_days":null,"90_days":null,"180_days":null},"offer_count":1,"context_note":"Rank drops, stockout percentages, offer counts, and monthly-sold values are source observations or estimates; they do not establish product quality."}},"source_registry":{"source_listing":{"type":"product_listing","scope":"exact_listing","observed_at":"2026-08-06","url":"https://www.amazon.com/dp/B09CW5Q8L2","identity_basis":"listing_identifier","limitation":null},"barcode_search":{"type":"barcode_registry_search","scope":"exact_gtin","observed_at":"2026-08-06","url":"https://world.openfoodfacts.org/product/00850000628854","identity_basis":"gtin"},"nih_dsld_search":{"type":"government_label_catalog","scope":"product_label","observed_at":"2026-08-06","url":"https://dsld.od.nih.gov/","identity_basis":"search_only","checked":false,"registry_name":"NIH DSLD","identifier":null,"receipt_label":null},"uspto_search":{"type":"government_trademark_registry","scope":"brand","observed_at":"2026-08-06","url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods","checked":true,"registry_name":"USPTO","identifier":"Registration 8253254","receipt_label":"USPTO · Registration 8253254"},"openfda_search":{"type":"government_enforcement_search","scope":"product_or_brand","observed_at":"2026-08-06","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","identity_basis":"search_only","checked":true,"registry_name":"FDA enforcement","identifier":"NAKED","receipt_label":"FDA enforcement search · NAKED"},"nsf_search":{"type":"certification_registry_search","scope":"product_or_brand","observed_at":"2026-08-06","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","identity_basis":"company_brand","checked":true,"registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Naked Whey, Inc","receipt_label":"NSF/ANSI 173 · Naked Whey, Inc"},"keepa_history":{"type":"paid_catalog_history","scope":"exact_listing","observed_at":"2026-08-06","url":"https://keepa.com/#!product/1-B09CW5Q8L2","identity_basis":"exact_listing_identifier"},"facts_panel":{"type":"image_read_supplement_facts","scope":"exact_listing","observed_at":"2026-08-06","url":"https://www.amazon.com/dp/B09CW5Q8L2","identity_basis":"listing_identifier","limitation":null},"nih_ods_probiotic":{"type":"government_ingredient_reference","scope":"ingredient","observed_at":"2026-08-06","url":"https://ods.od.nih.gov/factsheets/Probiotics-HealthProfessional/","identity_basis":"named_ingredient","checked":true,"registry_name":"NIH ODS","identifier":"probiotic","receipt_label":"NIH ODS · probiotic fact sheet"},"pubmed_probiotic":{"type":"research_index","scope":"ingredient","observed_at":"2026-08-06","url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22probiotic%22","identity_basis":"named_ingredient"},"nih_ods_fiber":{"type":"government_ingredient_reference","scope":"ingredient","observed_at":"2026-08-06","url":"https://ods.od.nih.gov/factsheets/list-all/","identity_basis":"named_ingredient","checked":true,"registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},"pubmed_fiber":{"type":"research_index","scope":"ingredient","observed_at":"2026-08-06","url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","identity_basis":"named_ingredient"}},"decision_support":{"disclosure":{"status":"amounts_disclosed","summary":"All 11 captured rows publish an amount.","captured_rows":11,"quantified_rows":11,"separately_quantified_rows":11,"combined_blend_rows":[],"integrity_tells":[],"derived_from":["facts_panel"]},"identity_convergence":{"gtin":"00850000628854","confirmations":["source_listing_gtin","external_barcode_record"],"confirmation_count":2,"summary":"2 source(s) matched to this exact product agree on its identity.","not_a_quality_score":true},"research_coverage":{"panel_rows":11,"ingredients_with_reference_context":1,"exact_product_dose_comparisons":0,"dose_comparison_finding_ids":[],"blend_limits_dose_comparison":false,"limitation":"Ingredient context is not product efficacy evidence."},"review_trajectory":{"status":"observed","start":{"date":"2026-01-21","count":148},"latest":{"date":"2026-06-30","count":165},"net_change":17,"span_days":160,"average_change_per_30_days":3.2,"largest_single_interval_increase":3,"identity_basis":"exact_listing_identifier","limitation":"Count movement does not establish review authenticity; variation families may share counts."},"review_surface_comparison":null,"market":{"offers":[{"seller":"Amazon","price":24.99,"currency":"USD","url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06T12:29:09.974588+00:00","identity_basis":"exact_gtin","gtin":"00850000628854","rating":null,"price_source":"Keepa","price_type":"lowest_new","price_per_labeled_serving":0.62}],"exact_gtin_only":true,"price_spread":null,"servings_basis":40,"limitation":"Prices are point-in-time observations."},"ownership":{"status":"found","owner":{"name":"Naked Whey, Inc.","entity":"CORPORATION","country":"Florida, USA","address_filed":"382 NE 191st St., #50062, Miami, Florida 33179, UNITED STATES","address_public":"Florida 33179, UNITED STATES","serial_number":"99442214","registration_number":"8253254","wordmark":"NAKED","status_description":"REGISTERED","filed_date":"2025-10-14T00:00:00","first_use_commerce_date":"2021-09-08","registration_date":"2026-05-12","assignment_recorded":false,"goods_services":["IC 005: Vitamin supplements; Multivitamin preparations."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"candidate_count":1,"brand_age_months":58.9,"manufacturer_link":"not_established","limitation":"Trademark ownership does not establish manufacturer or country of manufacture."},"open_questions":[{"finding_id":"certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","question":"Is this exact product, not only the brand, covered by the certification record?","source_headline":"Brand holds NSF/ANSI 173 certification (brand-level)","needed_evidence":"exact product registry entry","priority":19,"absence_is_not_a_strike":true}],"connected_signals":[],"evidence_balance":{"documented_concerns":0,"confirmed_checks":3,"neutral_or_open_findings":9,"material_open_questions":1,"concern_finding_ids":[],"confirmation_finding_ids":["uspto-trademark-registry-exact-trademark-owner-identified","barcode-gtin-record-upc-independently-corroborated","nih-published-research-each-ingredient-s-amount-is-disclosed"]},"claim_scorecard":{"version":"2026-07-23.9","fairness_note":"Couldn’t verify means public proof was not found; it is not a mark against the product. Ingredient research is not treated as a trial of this exact product.","bucket_order":["contradicted","overreaching","checks_out","partly","claimed_no_support","unverified"],"buckets":{"contradicted":[],"overreaching":[],"checks_out":[],"partly":[{"bucket":"partly","claim_key":"claim:efficacy","claim":"“NAKED Gut - Daily Gut Health Supplement - Natural Gut Health Powder for Gut Cleanse, Digestive Support, GMO-Free, Soy-Free, Gluten-Free, Vegan and…”","check":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","finding_id":null,"registry_receipts":[],"evidence_id":"ev-5b26baafb91d","evidence_url":"https://lookcloser.ai/e/ev-5b26baafb91d","content_fingerprint":"sha256:18b07cfac45cc789aa347d0d644cc49bfd9faa815c1388e9671e60f09680c61a","observed_at":"2026-08-06","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_probiotic","source_url":"https://ods.od.nih.gov/factsheets/Probiotics-HealthProfessional/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"probiotic","receipt_label":"NIH ODS · probiotic fact sheet"},{"source":"pubmed_probiotic","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22probiotic%22","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"}],"proof":{"kind":"efficacy","status":"partly","snippet":"NAKED Gut - Daily Gut Health Supplement - Natural Gut Health Powder for Gut Cleanse, Digestive Support, GMO-Free, Soy-Free, Gluten-Free, Vegan and Hypoallergenic, 40 Serv"}}],"claimed_no_support":[],"unverified":[]},"counts":{"contradicted":0,"overreaching":0,"checks_out":0,"partly":1,"claimed_no_support":0,"unverified":0},"puffery":["Premium Digestive Health Powder","7 Premium Ingredients"],"consumed_finding_ids":[]},"brand_presence":{"status":"not_confirmed","host":null,"exact_product_page":null,"consumer_meaning":"No independent brand website was confirmed, limiting direct label, price, review, contact, and testing-document checks.","absence_is_not_a_strike":true}},"observations":{"offers":[{"seller":"Amazon","price":24.99,"currency":"USD","url":"https://www.amazon.com/dp/B09CW5Q8L2","observed_at":"2026-08-06T12:29:09.974588+00:00","identity_basis":"exact_gtin","gtin":"00850000628854","rating":null,"price_source":"Keepa","price_type":"lowest_new"}],"ratings":{"stars":null,"count":null,"observed_at":"2026-08-06","source_ref":"source_listing"},"facts_panel_source":"listing_image"},"report_url":"https://lookcloser.ai/p/850000628854","methodology":"https://lookcloser.ai/methodology","built_at":"2026-08-06T15:27:10Z","status":"complete","caveats":["Pre-launch beta; not yet independently archived.","Listing-image panel data was machine-read; transcription errors are possible.","Prices and ratings are point-in-time snapshots.","LookCloser does not advise for or against any supplement."],"content_fingerprint":"sha256:55ab1e734a2136409ff1d21b6d37917e0c20f1f7bdfe59bb34ce85bc4c1b255f"}