{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"850003901299","processing":{"collection_process_version":"2026-07-22.1","last_collected_at":"2026-07-22T18:08:56-0700","last_collection_event":"intake","label_reader_version":"2026-07-26.2","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:43:41-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"850003901299","listing_identifier":"B08HHQWBBZ","brand":"NutriFlair","title":"Nutriflair Berberine HCI 1200mg with Organic Ceylon Cinnamon - 120 capsules","listing_title":"NutriFlair Berberine HCl 1200mg, 120 Capsules - Plus Ceylon Cinnamon, Berberine HCI Root Supplements Pills - Made in USA","identity":{"canonical_gtin":"00850003901299","source_listing_gtin":"00850003901299","listing_identifier":"B08HHQWBBZ","product_image":"https://m.media-amazon.com/images/I/719uyMENXoL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":null,"primary_url":"https://m.media-amazon.com/images/I/719uyMENXoL.jpg","image_count":8,"last_attempted":"2026-07-23T12:28:10-0700","attempts":1,"last_verified":"2026-08-31T06:25:27-0700","last_http_status":206,"reachable":true},"observed_at":"2026-07-22","source_confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"NutriFlair","package_brand":"nutriflair","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"FINEST VITAMINS, LLC","entity":"LIMITED LIABILITY COMPANY","country":"WASHINGTON, USA","address_filed":"4742 42nd Ave SW #12, Seattle, WASHINGTON 98116, UNITED STATES","address_public":"WASHINGTON 98116, UNITED STATES","serial_number":"86963515","registration_number":"5077723","wordmark":"NUTRIFLAIR","status_description":"SECTION 8-ACCEPTED","filed_date":"2016-04-04T00:00:00","first_use_commerce_date":"2014-11-13","registration_date":"2016-11-08","assignment_recorded":false,"goods_services":["IC 005: Dietary food supplements, namely, vitamins, minerals, and herbal dietary supplements, solely for Human consumption."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=86963515&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"manufactured_for","name":"Nutrifair","address":"4742 42nd Ave\nSeattle, WA 98116","verbatim":"Manufactured For: NutriFar\n4742 42nd Ave\nSeattle, WA 98116 (800) 402-0"},{"role":"manufactured_for","name":"NutriFlair","address":"4742 42nd Ave SW #12\nSeattle, WA 98116","verbatim":"Manufactured For: NutriFlair\n4742 42nd Ave SW #12\nSeattle, WA 98116 | (800) 432-2031"}],"identity_nodes":[{"role":"trademark_owner","name":"FINEST VITAMINS, LLC","country":"WASHINGTON, USA","address":"4742 42nd Ave SW #12, Seattle, WASHINGTON 98116, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"},{"role":"manufactured_for","name":"Nutrifair","address":"4742 42nd Ave\nSeattle, WA 98116","verbatim":"Manufactured For: NutriFar\n4742 42nd Ave\nSeattle, WA 98116 (800) 402-0","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"different_named_entity","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."},{"role":"manufactured_for","name":"NutriFlair","address":"4742 42nd Ave SW #12\nSeattle, WA 98116","verbatim":"Manufactured For: NutriFlair\n4742 42nd Ave SW #12\nSeattle, WA 98116 | (800) 432-2031","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"different_named_entity","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"What we found","headline":"Package and trademark records name different responsible entities","deck":"The package says manufactured for: Nutrifair, 4742 42nd Ave Seattle, WA 98116. USPTO names FINEST VITAMINS, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing…","display_mode":"single_home_per_finding","finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found","brand-storefront-same-barcode-on-the-brand-s-own-store","uspto-trademark-registry-exact-trademark-owner-identified"],"point_finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found","brand-storefront-same-barcode-on-the-brand-s-own-store","uspto-trademark-registry-exact-trademark-owner-identified"],"cards":[{"finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","card_type":"testing_claimed_no_lab","question":"safety","tone":"warn","weight":80,"headline":"The observed listing says it is tested, but names no lab or certifier.","evidence":"The observed listing claims third-party testing without naming a lab or certifier. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=86963515&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5077723","registry_name":"USPTO","standard":null,"identifier":"Registration 5077723"}],"evidence_id":"ev-db5d29efaccc","evidence_url":"https://lookcloser.ai/e/ev-db5d29efaccc","presentation_home":"ownership_section"}],"research_links":[{"ingredient":"multivitamin / greens blend","label":"NIH ODS — Multivitamin/mineral supplements fact sheet","url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"multivitamin / greens blend","label":"PubMed search: multivitamin supplementation outcomes","url":"https://pubmed.ncbi.nlm.nih.gov/?term=multivitamin+supplementation+health+outcomes","scope":"ingredient_context","product_evidence":false}],"open_items":["We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"Testing claimed — documentation not found","summary":"The observed listing claims third-party testing without naming a lab or certifier. 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Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/850003901299/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Berberine HCI 1200mg with Organic Ceylon Cinnamon - 120 capsules” (variant: Default Title) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Berberine HCI 1200mg with Organic Ceylon Cinnamon - 120 capsules” (variant: Default Title) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://nutriflair.com/products/berberine-hcl-1200mg-plus-organic-ceylon-cinnamon-120-capsules","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-22","presentation_tone":"ok","evidence_id":"ev-daa6565940d9","evidence_url":"https://lookcloser.ai/e/ev-daa6565940d9","content_fingerprint":"sha256:008a1ed417ea5bddf6b82df7d5e6cee1277447bf9cf8e66c9ded2d7afe120a14","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Berberine HCI 1200mg with Organic Ceylon Cinnamon - 120 capsules” (variant: Default Title) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://nutriflair.com/products/berberine-hcl-1200mg-plus-organic-ceylon-cinnamon-120-capsules","observed_at":"2026-07-22","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08HHQWBBZ","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Berberine HCI 1200mg with Organic Ceylon Cinnamon - 120 capsules” (variant: Default Title) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/850003901299/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 850003901299 to \"Berberine\" (Nutriflair) — consistent with this listing.","proof":"Open Food Facts resolves 850003901299 to \"Berberine\" (Nutriflair) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850003901299","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-22","presentation_tone":"ok","evidence_id":"ev-1554505abe88","evidence_url":"https://lookcloser.ai/e/ev-1554505abe88","content_fingerprint":"sha256:5e4337cfb83998db8aaba92f7abecd80d78add364a4f6674f87b39beb1e1499f","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 850003901299 to \"Berberine\" (Nutriflair) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850003901299","observed_at":"2026-07-22","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08HHQWBBZ","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850003901299 to \"Berberine\" (Nutriflair) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/850003901299/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B08HHQWBBZ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-22","presentation_tone":"gap","evidence_id":"ev-08e7b9ea1903","evidence_url":"https://lookcloser.ai/e/ev-08e7b9ea1903","content_fingerprint":"sha256:9d2a050755e471441b0c47ba769a63836ba8fe909480895bb2493b89b6f437d2","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08HHQWBBZ","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/850003901299/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","noted":true,"severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B08HHQWBBZ","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-22","presentation_tone":"gap","evidence_id":"ev-5c0dc10764eb","evidence_url":"https://lookcloser.ai/e/ev-5c0dc10764eb","content_fingerprint":"sha256:c1e67be85bbbcf609aca8031aa2dee05643f8445121c222313519861d9053abe","registry_receipts":[],"evidence":{"summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. 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NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/850003901299/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B08HHQWBBZ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-22","presentation_tone":"gap","evidence_id":"ev-b160470750c8","evidence_url":"https://lookcloser.ai/e/ev-b160470750c8","content_fingerprint":"sha256:8dcd081cf741da59b3fbce1434b14929752de7ac819386cb7d6be353c813fef2","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08HHQWBBZ","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850003901299/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 0 on 2026-07-03 to 1,996 on 2026-07-31 (net +1,996). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 0 on 2026-07-03 to 1,996 on 2026-07-31 (net +1,996). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B08HHQWBBZ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-22","presentation_tone":"gap","evidence_id":"ev-7ba90977ae7e","evidence_url":"https://lookcloser.ai/e/ev-7ba90977ae7e","content_fingerprint":"sha256:6b7299be93267916f505f0d326deed61d7be716784ff1219109d68ce4e0234b5","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 0 on 2026-07-03 to 1,996 on 2026-07-31 (net +1,996). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B08HHQWBBZ","observed_at":"2026-07-22","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08HHQWBBZ","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 0 on 2026-07-03 to 1,996 on 2026-07-31 (net +1,996). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/850003901299/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"uspto-trademark-registry-package-and-trademark-records-name-different-re","source":"USPTO trademark registry","class":"gap","noted":true,"severity":"info","weight":14,"headline":"Package and trademark records name different responsible entities","detail":"The package says manufactured for: Nutrifair, 4742 42nd Ave\nSeattle, WA 98116. USPTO names FINEST VITAMINS, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":"The package says manufactured for: Nutrifair, 4742 42nd Ave\nSeattle, WA 98116. USPTO names FINEST VITAMINS, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=86963515&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-22","presentation_tone":"gap","evidence_id":"ev-c393f48270cd","evidence_url":"https://lookcloser.ai/e/ev-c393f48270cd","content_fingerprint":"sha256:35bcaf6d36fb8201aaeb4e33782320bf3bfbf1f4903159f17690811c4390abe5","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=86963515&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5077723","registry_name":"USPTO","standard":null,"identifier":"Registration 5077723"}],"evidence":{"summary":"The package says manufactured for: Nutrifair, 4742 42nd Ave\nSeattle, WA 98116. USPTO names FINEST VITAMINS, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=86963515&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-22","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5077723","receipt_label":"USPTO · Registration 5077723"}],"observed_at":"2026-07-22","looked":"LookCloser checked USPTO trademark registry.","found":"The package says manufactured for: Nutrifair, 4742 42nd Ave\nSeattle, WA 98116. USPTO names FINEST VITAMINS, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"html_anchor":"finding-uspto-trademark-registry-package-and-trademark-records-name-different-re","report_url":"https://lookcloser.ai/p/850003901299/full#finding-uspto-trademark-registry-package-and-trademark-records-name-different-re"}],"evidence_records":[{"evidence_id":"ev-db5d29efaccc","record_id":"850003901299","gtin":"850003901299","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists FINEST VITAMINS, LLC (LIMITED LIABILITY COMPANY) in WASHINGTON, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists FINEST VITAMINS, LLC (LIMITED LIABILITY COMPANY) in WASHINGTON, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=86963515&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-22","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5077723","receipt_label":"USPTO · Registration 5077723"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:5cbfc3d9ff53f8ff528a9e11b74b8d26f3782f025224be3430bc6e49a2a3d42d","evidence_url":"https://lookcloser.ai/e/ev-db5d29efaccc"},{"evidence_id":"ev-daa6565940d9","record_id":"850003901299","gtin":"850003901299","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Berberine HCI 1200mg with Organic Ceylon Cinnamon - 120 capsules” (variant: Default Title) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Berberine HCI 1200mg with Organic Ceylon Cinnamon - 120 capsules” (variant: Default Title) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://nutriflair.com/products/berberine-hcl-1200mg-plus-organic-ceylon-cinnamon-120-capsules","observed_at":"2026-07-22","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08HHQWBBZ","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:008a1ed417ea5bddf6b82df7d5e6cee1277447bf9cf8e66c9ded2d7afe120a14","evidence_url":"https://lookcloser.ai/e/ev-daa6565940d9"},{"evidence_id":"ev-1554505abe88","record_id":"850003901299","gtin":"850003901299","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850003901299 to \"Berberine\" (Nutriflair) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 850003901299 to \"Berberine\" (Nutriflair) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850003901299","observed_at":"2026-07-22","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08HHQWBBZ","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:5e4337cfb83998db8aaba92f7abecd80d78add364a4f6674f87b39beb1e1499f","evidence_url":"https://lookcloser.ai/e/ev-1554505abe88"},{"evidence_id":"ev-c393f48270cd","record_id":"850003901299","gtin":"850003901299","claim_key":"finding:uspto-trademark-registry-package-and-trademark-records-name-different-re","primary_source":"uspto_search","claim":"Package and trademark records name different responsible entities","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"The package says manufactured for: Nutrifair, 4742 42nd Ave\nSeattle, WA 98116. USPTO names FINEST VITAMINS, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":{"detail":"The package says manufactured for: Nutrifair, 4742 42nd Ave\nSeattle, WA 98116. USPTO names FINEST VITAMINS, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=86963515&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-22","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5077723","receipt_label":"USPTO · Registration 5077723"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:35bcaf6d36fb8201aaeb4e33782320bf3bfbf1f4903159f17690811c4390abe5","evidence_url":"https://lookcloser.ai/e/ev-c393f48270cd"},{"evidence_id":"ev-08e7b9ea1903","record_id":"850003901299","gtin":"850003901299","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"source_listing","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08HHQWBBZ","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:9d2a050755e471441b0c47ba769a63836ba8fe909480895bb2493b89b6f437d2","evidence_url":"https://lookcloser.ai/e/ev-08e7b9ea1903"},{"evidence_id":"ev-b160470750c8","record_id":"850003901299","gtin":"850003901299","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"source_listing","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08HHQWBBZ","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:8dcd081cf741da59b3fbce1434b14929752de7ac819386cb7d6be353c813fef2","evidence_url":"https://lookcloser.ai/e/ev-b160470750c8"},{"evidence_id":"ev-5c0dc10764eb","record_id":"850003901299","gtin":"850003901299","claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08HHQWBBZ","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:c1e67be85bbbcf609aca8031aa2dee05643f8445121c222313519861d9053abe","evidence_url":"https://lookcloser.ai/e/ev-5c0dc10764eb"},{"evidence_id":"ev-7ba90977ae7e","record_id":"850003901299","gtin":"850003901299","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 0 on 2026-07-03 to 1,996 on 2026-07-31 (net +1,996). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 0 on 2026-07-03 to 1,996 on 2026-07-31 (net +1,996). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B08HHQWBBZ","observed_at":"2026-07-22","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08HHQWBBZ","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:6b7299be93267916f505f0d326deed61d7be716784ff1219109d68ce4e0234b5","evidence_url":"https://lookcloser.ai/e/ev-7ba90977ae7e"},{"evidence_id":"ev-eed1e2fea67a","record_id":"850003901299","gtin":"850003901299","claim_key":"claim:testing","primary_source":"source_listing","claim":"“tested and designed for adults looking to incorporate botanical ingredients into their daily wellness”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. The exact brand page names no testing issuer and links no product-bound report. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"…Third-party tested and designed for adults looking to incorporate botanical ingredients into their daily wellness routine.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08HHQWBBZ","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://nutriflair.com/products/berberine-hcl-1200mg-plus-organic-ceylon-cinnamon-120-capsules","observed_at":"2026-07-22","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:74d659ea27be4aa8425f078b10382203a3da55e196f202d61bb692065c14a55b","evidence_url":"https://lookcloser.ai/e/ev-eed1e2fea67a"},{"evidence_id":"ev-c36c7da21675","record_id":"850003901299","gtin":"850003901299","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“& TRUSTED INGREDIENTS: NutriFlair Berberine capsules are manufactured in the USA in a registered facility operating under Good Manufacturing Practices”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","proof":{"kind":"manufacturing","status":"partly","snippet":"…TESTED & TRUSTED INGREDIENTS: NutriFlair Berberine capsules are manufactured in the USA in a registered facility operating under Good Manufacturing Practices (GMP).…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08HHQWBBZ","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://nutriflair.com/products/berberine-hcl-1200mg-plus-organic-ceylon-cinnamon-120-capsules","observed_at":"2026-07-22","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:074b4057d3e9059061b817da99732dd134f9882d01721bad0cf3ad38d9f337f0","evidence_url":"https://lookcloser.ai/e/ev-c36c7da21675"},{"evidence_id":"ev-8fe5054c5d21","record_id":"850003901299","gtin":"850003901299","claim_key":"claim:origin","primary_source":"source_listing","claim":"“NutriFlair Berberine HCl 1200mg, 120 Capsules - Plus Ceylon Cinnamon, Berberine HCI Root Supplements Pills - Made in”","bucket":"unverified","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","proof":{"kind":"origin","status":"unverified","snippet":"NutriFlair Berberine HCl 1200mg, 120 Capsules - Plus Ceylon Cinnamon, Berberine HCI Root Supplements Pills - Made in USA…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08HHQWBBZ","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:7e5d5ed983ec28bd8c89ab812b099000b8379ac5542581fd9d349839b9b3fc70","evidence_url":"https://lookcloser.ai/e/ev-8fe5054c5d21"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":null,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[{"subject":"berberine","amount_mg":1200,"basis":"unspecified"}],"testing":{"claimed":true,"named_lab_or_certifier":false},"container":{"units":120,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["WITH CEYLON CINNAMON","1200MG Berberine HCI / Serving","Enhanced with Ceylon Cinnamon","Third-Party Tested: Potency & Quality","1200 Mg Berberine HCl / Serving","As a dietary supplement, take two (2) veggie capsules once daily, preferably with a meal and water, or as directed by yo","NO CHEMICAL PRESERVES","NO FILLERS OR BINDERS","DIETARY SUPPLEMENT","MADE AND QUALITY TESTED IN THE US with globally sourced ingredients"],"certification_text":["VEGAN","NON-GMO","LAB TESTED","GMP PRACTICE","GMP","GLUTEN FREE","GOOD MANUFACTURING PRACTICE","GMP GOOD MANUFACTURING PRACTICE"],"claim_checks":[{"kind":"testing","label":"Quality-testing claim","snippet":"…Third-party tested and designed for adults looking to incorporate botanical ingredients into their daily wellness routine.…","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. The exact brand page names no testing issuer and links no product-bound report. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","status":"unverified"},{"kind":"authority","label":"Professional-endorsement claim","snippet":"…VEGAN, NON-GMO & GLUTEN FREE: Our doctor-formulated Berberine with Ceylon Cinnamon capsules are made with vegan, non-GMO, and gluten-free ingredients.…","looked":"who the professionals are, whether they were compensated, and what the endorsement covers","found":"A professional endorsement is a marketing credential, not clinical evidence. Public sources don’t establish who was consulted, whether they were paid, or what specifically they reviewed.","status":"context"},{"kind":"manufacturing","label":"Manufacturing claim","snippet":"…TESTED & TRUSTED INGREDIENTS: NutriFlair Berberine capsules are manufactured in the USA in a registered facility operating under Good Manufacturing Practices (GMP).…","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","status":"partly"},{"kind":"origin","label":"Origin claim","snippet":"NutriFlair Berberine HCl 1200mg, 120 Capsules - Plus Ceylon Cinnamon, Berberine HCI Root Supplements Pills - Made in USA…","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","status":"unverified"},{"kind":"efficacy","label":"Benefit claim","snippet":"…Every batch undergoes third-party testing and quality control procedures to help support product consistency - including all our best quality capsules, tablets, pills, g","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not assessed — not as a negative.","status":"not-assessed"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"not_captured","label_photo_read":{"src":"vision:google/gemini-2.5-flash","reader_version":"2026-07-26.2","images_read":8,"raw_reads":[{"img":0,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"nutriflair\", \"product_name\": \"Premium BERBERINE+\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": 60, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"120 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"WITH CEYLON CINNAMON\", \"1200MG Berberine HCI / Serving\", \"Enhanced with Ceylon Cinnamon\", \"Third-Party Tested: Potency & Quality\"], \"certifications\": []}\n```"},{"img":1,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": null,\n \"product_name\": null,\n \"barcode\": null,\n \"panel\": true,\n \"serving_size_text\": \"2 Capsules\",\n \"serving_size_g\": null,\n \"servings_per_container\": 60,\n \"net_weight_text\": null,\n \"net_weight_g\": null,\n \"unit_count_text\": \"120 Capsules\",\n \"responsible_parties\": [],\n \"websites\": [],\n \"actives\": [{\"name\": \"Berberine HCl\", \"amount\": \"1200\", \"unit\": \"mg\"},\n  {\"name\": \"(from Berberis aristata Root Extract)\", \"amount\": null, \"unit\": null},\n  {\"name\": \"Ceylon Cinnamon\", \"amount\": \"100\", \"unit\": \"mg\"},\n  {\"name\": \"(Cinnamomum verum)(bark)\", \"amount\": null, \"unit\": null}],\n \"label_claims\": [\"1200 Mg Berberine HCl / Serving\",\n  \"As a dietary supplement, take two (2) veggie capsules once daily, preferably with a meal and water, or as directed by your healthcare professional.\"],\n \"certifications\": []}\n```"},{"img":2,"model":"google/gemini-2.5-flash","text":"```json\n{\n  \"brand\": null,\n  \"product_name\": null,\n  \"barcode\": \"8500203060129\",\n  \"panel\": true,\n  \"serving_size_text\": null,\n  \"serving_size_g\": null,\n  \"servings_per_container\": null,\n  \"net_weight_text\": null,\n  \"net_weight_g\": null,\n  \"unit_count_text\": null,\n  \"responsible_parties\": [\n    {\n      \"role\": \"manufactured_for\",\n      \"name\": \"NutriFlair\",\n      \"address\": \"62-And Ave SW #12\",\n      \"verbatim\": \"tured For: NutriFlair\\n62-And Ave SW #12\"\n    }\n  ],\n  \"websites\": [\n    \"Emtrifilair.com\"\n  ],\n  \"actives\": [\n    {\n      \"name\": \"Amount Per Serving\",\n      \"amount\": \"1200\",\n      \"unit\": \"mg\"\n    },\n    {\n      \"name\": \"Berberine (Berberis\",\n      \"amount\": \"100\",\n      \"unit\": \"mg\"\n    }\n  ],\n  \"label_claims\": [\n    \"Keep out of reach of children.\",\n    \"Do not use if safety seal is damaged or missing.\",\n    \"Store in a cool, dry place.\",\n    \"*These statements have not been evaluated by the Food and\\nDrug Administration.\",\n    \"This product is not intended to diagnose,\\ntreat, cure, or prevent any disease.\",\n    \"LOT # AND EXPIRATION DATE PRINTED ON BOTTOM OF BOTTLE\"\n  ],\n  \"certifications\": []\n}\n```"},{"img":3,"model":"google/gemini-2.5-flash","text":"```json\n{\n  \"brand\": \"nutriflair®\",\n  \"product_name\": null,\n  \"barcode\": null,\n  \"panel\": false,\n  \"serving_size_text\": null,\n  \"serving_size_g\": null,\n  \"servings_per_container\": null,\n  \"net_weight_text\": null,\n  \"net_weight_g\": null,\n  \"unit_count_text\": null,\n  \"responsible_parties\": [],\n  \"websites\": [],\n  \"actives\": [],\n  \"label_claims\": [\n    \"NO CHEMICAL PRESERVES\",\n    \"NO FILLERS OR BINDERS\"\n  ],\n  \"certifications\": [\n    \"VEGAN\",\n    \"NON-GMO\",\n    \"GLUTEN FREE\"\n  ]\n}\n```"},{"img":4,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"nutriflair\", \"product_name\": \"Premium BERBERINE+ WITH CEYLON CINNAMON\", \"barcode\": null, \"panel\": true, 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The exact brand page names no testing issuer and links no product-bound report. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. The exact brand page names no testing issuer and links no product-bound report. NSF, IFOS, USP, and Informed-Sport were not checked in this record. 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