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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/850008273452/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"No physical impossibility in the listed amounts","detail":"Technical check only: the panel’s 5 actives sum to 10,199 mg, which fits inside the ≈10,400 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":"Technical check only: the panel’s 5 actives sum to 10,199 mg, which fits inside the ≈10,400 mg serving. 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New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Live+Conscious%22+OR+product_description:%22Live+Conscious%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"caution","evidence_id":"ev-6e5a6db771ee","evidence_url":"https://lookcloser.ai/e/ev-6e5a6db771ee","content_fingerprint":"sha256:8459b12278d833169e59bef9ef28a50c8571c58a09a90d6594862086629220f2","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-06-2026","report_url":"https://lookcloser.ai/p/850008273452/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-06-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B09GLB11DN","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-a5502bb96b8d","evidence_url":"https://lookcloser.ai/e/ev-a5502bb96b8d","content_fingerprint":"sha256:301d450c70796f908522dabb98238334e25ecd66e95fa7367cdc0cd49e906f57","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09GLB11DN","observed_at":"2026-08-06","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09GLB11DN","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/850008273452/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 57 on 2025-07-02 to 81 on 2026-08-03 (net +24). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 57 on 2025-07-02 to 81 on 2026-08-03 (net +24). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B09GLB11DN","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-bb453efa64b9","evidence_url":"https://lookcloser.ai/e/ev-bb453efa64b9","content_fingerprint":"sha256:0c61f8ec1c97f58b17cc5873e55a761606852534b0a7cfb7e6c1b931d4e5d45a","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 57 on 2025-07-02 to 81 on 2026-08-03 (net +24). 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/850008273452/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-d91b44a91df4","record_id":"850008273452","gtin":"850008273452","claim_key":"finding:label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-beyond","primary_source":"facts_panel","claim":"Ingredient amounts are hidden inside “Beyond Collagen Proprietary Blend”","bucket":"claimed_no_support","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “Beyond Collagen Proprietary Blend” (10.1 g) as a combined amount. 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A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09GLB11DN","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09GLB11DN","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:f9ce81a3408d995e59aa9d1daa4024d63c50bf64450c06ad448e07db9273c6d9","evidence_url":"https://lookcloser.ai/e/ev-d91b44a91df4"},{"evidence_id":"ev-9d20928e2b90","record_id":"850008273452","gtin":"850008273452","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists New Momentum Media, Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists New Momentum Media, Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. 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This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09GLB11DN","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09GLB11DN","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:492cc3c54415b962af257d9680e95fdc1702333a0f37b1b347972adb83d83a30","evidence_url":"https://lookcloser.ai/e/ev-67e9c523d276"},{"evidence_id":"ev-ad0d138e7531","record_id":"850008273452","gtin":"850008273452","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"41 servings × 10.4 g = 426.4 g, matching the printed net weight 427 g (Net Wt. 15 oz (0.941lb/427 g)). 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This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09GLB11DN","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09GLB11DN","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:c194d8d51f514e429ef5a9b13ed0c894f3c35a293bef2636cc2035f759f9d497","evidence_url":"https://lookcloser.ai/e/ev-ad0d138e7531"},{"evidence_id":"ev-6830e901ea36","record_id":"850008273452","gtin":"850008273452","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. 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That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09GLB11DN","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09GLB11DN","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:4c1d37139998ef8074dfc4ce574112d68adfa2273645ea4a3753da8a385e6ff8","evidence_url":"https://lookcloser.ai/e/ev-6830e901ea36"},{"evidence_id":"ev-bb453efa64b9","record_id":"850008273452","gtin":"850008273452","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 57 on 2025-07-02 to 81 on 2026-08-03 (net +24). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 57 on 2025-07-02 to 81 on 2026-08-03 (net +24). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09GLB11DN","observed_at":"2026-08-06","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09GLB11DN","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:0c61f8ec1c97f58b17cc5873e55a761606852534b0a7cfb7e6c1b931d4e5d45a","evidence_url":"https://lookcloser.ai/e/ev-bb453efa64b9"},{"evidence_id":"ev-a5502bb96b8d","record_id":"850008273452","gtin":"850008273452","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. 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Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09GLB11DN","observed_at":"2026-08-06","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09GLB11DN","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:301d450c70796f908522dabb98238334e25ecd66e95fa7367cdc0cd49e906f57","evidence_url":"https://lookcloser.ai/e/ev-a5502bb96b8d"},{"evidence_id":"ev-6b17bad928f0","record_id":"850008273452","gtin":"850008273452","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"pubmed_collagen","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how collagen peptides have been studied. 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