{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"850008273469","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-24T04:12:36-0700","last_collection_event":"intake","label_reader_version":"legacy_unversioned","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:44:37-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"850008273469","listing_identifier":"B09TV8HD67","brand":"Live Conscious","title":"Live Conscious KSM-66 Ashwagandha Supplement w/L Theanine & AlphaWave","listing_title":"Live Conscious KSM-66 Ashwagandha Supplement w/L Theanine & AlphaWave - ZenWell Everyday Stress Relief, Cognitive, Brain Health - Ashwagandha for Men & Women - 60 Capsules (2-Pack)","identity":{"canonical_gtin":"00850008273469","source_listing_gtin":"00850008273469","listing_identifier":"B09TV8HD67","product_image":"https://m.media-amazon.com/images/I/61Qwe6es2vL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B09TV8HD67","primary_url":"https://m.media-amazon.com/images/I/61Qwe6es2vL.jpg","image_count":7,"last_attempted":"2026-08-24T04:12:36-0700","attempts":1},"observed_at":"2026-09-01","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"unknown","compatible":null,"listing_brand":"Live Conscious","package_brand":null,"match_method":"insufficient_text","similarity":null},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"New Momentum Media, Inc.","entity":"CORPORATION","country":"CALIFORNIA, USA","address_filed":"11331 183rd St #407, Cerritos, CALIFORNIA 90703, UNITED STATES","address_public":"CALIFORNIA 90703, UNITED STATES","serial_number":"90092470","registration_number":"6421767","wordmark":"LIVE CONSCIOUS","status_description":"REGISTERED","filed_date":"2020-08-04T00:00:00","first_use_commerce_date":"2021-01-11","registration_date":"2021-07-13","assignment_recorded":false,"goods_services":["IC 005: Dietary and nutritional supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=90092470&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"New Momentum Media, Inc.","country":"CALIFORNIA, USA","address":"11331 183rd St #407, Cerritos, CALIFORNIA 90703, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"The barcode identity checks out · 850008273469.","deck":"The barcode matches, so we are checking the right product rather than a look-alike.","display_mode":"single_home_per_finding","finding_ids":["barcode-gtin-record-upc-independently-corroborated","uspto-trademark-registry-exact-trademark-owner-identified"],"point_finding_ids":["barcode-gtin-record-upc-independently-corroborated","uspto-trademark-registry-exact-trademark-owner-identified"],"cards":[{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 850008273469.","evidence":"UPCitemdb resolves 850008273469 to \"KSM-66 Ashwagandha + AlphaWave - ZenWell by Live Conscious | Cognitive Brain He\" (Live Conscious) — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-72f377d66809","evidence_url":"https://lookcloser.ai/e/ev-72f377d66809","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: New Momentum Media, Inc. · corporation, CALIFORNIA, USA","evidence":"USPTO lists New Momentum Media, Inc. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/850008273469/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"UPCitemdb resolves 850008273469 to \"KSM-66 Ashwagandha + AlphaWave - ZenWell by Live Conscious | Cognitive  Brain He\" (Live Conscious) — consistent with this listing.","proof":"UPCitemdb resolves 850008273469 to \"KSM-66 Ashwagandha + AlphaWave - ZenWell by Live Conscious | Cognitive  Brain He\" (Live Conscious) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850008273469","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-09-01","presentation_tone":"ok","evidence_id":"ev-72f377d66809","evidence_url":"https://lookcloser.ai/e/ev-72f377d66809","content_fingerprint":"sha256:8c100341219480e64dfe4aee70b959cc682e9c2939305a18b0bf0e07e2d76ed5","registry_receipts":[],"evidence":{"summary":"UPCitemdb resolves 850008273469 to \"KSM-66 Ashwagandha + AlphaWave - ZenWell by Live Conscious | Cognitive  Brain He\" (Live Conscious) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850008273469","observed_at":"2026-09-01","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09TV8HD67","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 850008273469 to \"KSM-66 Ashwagandha + AlphaWave - ZenWell by Live Conscious | Cognitive  Brain He\" (Live Conscious) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/850008273469/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. 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This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/850008273469/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B09TV8HD67","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-8467152c625d","evidence_url":"https://lookcloser.ai/e/ev-8467152c625d","content_fingerprint":"sha256:e3f2d8e9eddd027313b910d12389a64911722331e2433455721833cf04277911","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. 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That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850008273469/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Live+Conscious%22+OR+product_description:%22Live+Conscious%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"caution","evidence_id":"ev-f4065455cfd9","evidence_url":"https://lookcloser.ai/e/ev-f4065455cfd9","content_fingerprint":"sha256:26df995baba7a75d5e59b61c8dd86067cb8d10e0c059d6618892d09cdc2762e0","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Live+Conscious%22+OR+product_description:%22Live+Conscious%22)&limit=5","observed_at":"2026-09-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Live Conscious","receipt_label":"FDA enforcement search · Live Conscious"}],"observed_at":"2026-09-01","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/850008273469/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B09TV8HD67","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-6dfbd3c38f30","evidence_url":"https://lookcloser.ai/e/ev-6dfbd3c38f30","content_fingerprint":"sha256:ab3ad972749b948d440450ed46a50492bb9c2c67fbda70294a7e60be30cf5978","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09TV8HD67","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09TV8HD67","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/850008273469/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 20 on 2025-07-21 to 27 on 2026-08-24 (net +7). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 20 on 2025-07-21 to 27 on 2026-08-24 (net +7). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B09TV8HD67","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-d0323e9f89e1","evidence_url":"https://lookcloser.ai/e/ev-d0323e9f89e1","content_fingerprint":"sha256:ed87583b0358433a5286faf9d0fc1a6453cb1cacfa82e21386da7c9afcd03731","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 20 on 2025-07-21 to 27 on 2026-08-24 (net +7). 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/850008273469/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-ad1ca6fd20af","record_id":"850008273469","gtin":"850008273469","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists New Momentum Media, Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists New Momentum Media, Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. 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