LookCloser.aipublic supplement evidence
Exact product checked · GTIN 00850009136213Shore Magic · checked Aug 14, 2026 · on sale since Feb 12, 2021🇺🇸 USPTO wordmark owner · Generation Joy LLC · Delaware, USA
Quick read · Shore Magic

Shore Magic Premium Marine Collagen Powder

Checked against public sources on August 14, 2026 · LookCloser does not sell or recommend supplements.

Does the marketing hold up?

Every ingredient shows its amount · 15 ingredients listed. Every ingredient shows its real amount — nothing is hidden in a proprietary blend.

Is the dose real?Panel read — dose not verified15 ingredients listed; no advertised amount we could confirm against them
What a serving costs$4.00per serving, at the checked price
Is it tested?No testing claim made
Who’s behind it?🇺🇸Generation Joy LLClimited liability company · Delaware, USA
Is it the real thing?Barcode matches outside records
Trouble on record?No recalls found

“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.

2◖ partly confirmedno contradictions · no recalls
The label itself

What the Supplement Facts panel says

Serving size 2 scoops (10g) · 30 servings per container · NET WT. 10.58 OZ (300g)

Calories35
Total Fat0 g
Saturated Fat0 g
Trans Fat0 g
Cholesterol0 mg
Sodium20 mg
Total Carbohydrate0 g
Dietary Fiber0 g
Total Sugars0 g
Includes Added Sugars0 g
Protein9 g
Vitamin D0 mcg
Calcium0 mg
Iron0 mg
Potassium0 mg

Printed on the package: OU FISH · GMP · GOOD MANUFACTURING PRACTICE · NUT FREE · EGG FREE · DAIRY FREE · GLUTEN FREE · NON GMO

We read 15 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.

Marketing claims, checked

The checks, one by one

The public sources did not settle the marketing promises on this label.

Partly confirmed2

“COLLAGEN COVERAGE: Types I, II, III & IV from wild-caught fish, supports skin firmness, joint flexibility, connective tissue repair, and bone…”

Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.

Evidence →
“GMP”

“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.

Evidence →

Ingredient research can support context, but it is not a trial of this exact product.

Quick read · 2 useful findings

What is worth knowing.

Headlines first. Open evidence only when you want the source trail.

CheckedIs the label honest?

Every ingredient shows its amount · 15 ingredients listed.

Every ingredient shows its real amount — nothing is hidden in a proprietary blend.

Evidence and sources

The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.

Locked evidence record →Open the full source-linked finding
CheckedWho is behind it?

The barcode identity checks out · 850009136213.

The barcode matches, so we are checking the right product rather than a look-alike.

Evidence and sources

Open Food Facts resolves 850009136213 to "shore magic" () — consistent with this listing.

Locked evidence record →Open the full source-linked finding
What remains open 2
  • No FDA recall matched this brand in the current search.
  • We have not found a public label filing for this exact product.

These are evidence gaps, not strikes against the product.

Who owns the brand wordmark?
🇺🇸
Generation Joy LLCLimited Liability Company · exact supplement-class mark for SHORE MAGIC
Registration8049815
Registered2025-12-02
AssignmentsNo transfers recorded

Filed address
1411 Broadway, 2nd Floor, New York, New York 10018, UNITED STATES

USPTO identifies the public owner or applicant behind this brand wordmark. This does not by itself identify the product manufacturer or prove where the product was made. Open USPTO source ↗

Research behind the findings

Dose and research context

We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.

Where it sells

Price check for this exact product

Amazon

Exact UPC/GTIN match
$120.00

$4.00 per labeled serving

matching UPC/GTIN · checked Aug 14, 2026

View on Amazon ↗

Brand website

Official product-page candidate · UPC absent
$381.00

Official shopping lead; excluded from exact price comparisons.

Premium Marine Collagen Powder · Default Title. Confirm the package UPC/GTIN before buying.

Check brand website ↗

iHerb

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

Search iHerb ↗

Target

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

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Walmart

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

Search Walmart ↗

Only one exact price was available at build time; prices change by date, seller, and promotion.

The brand-page price is shown as a shopping lead only. It is excluded from the exact-product price difference because the page does not publish this record's matching UPC/GTIN.

Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.

Want the complete evidence trail?

The summary stops at product-specific facts. The full report preserves every source, calculation, limitation, and unresolved check for review or sharing.

Read / share full evidence →

Record built August 14, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.