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This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/850009273369/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":"Published sources describe how magnesium have been studied. 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That is a LookCloser coverage gap, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850009273369/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B08ZJQ1XD4","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-24","presentation_tone":"gap","evidence_id":"ev-8c7b2e0550db","evidence_url":"https://lookcloser.ai/e/ev-8c7b2e0550db","content_fingerprint":"sha256:3fe32e1d8ebbe128a07c0e0238744156fe8a99c862553271018a5ff6bf556616","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 917 on 2026-01-28 to 1,083 on 2026-07-21 (net +166). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B08ZJQ1XD4","observed_at":"2026-07-24","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08ZJQ1XD4","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 917 on 2026-01-28 to 1,083 on 2026-07-21 (net +166). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/850009273369/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","source":"Barcode / GTIN record","class":"gap","severity":"info","weight":14,"headline":"Barcode record is too sparse to confirm identity","detail":"Open Food Facts resolves 850009273369 to \"LMNT Watermelon Salt\" (LMNT), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":"Open Food Facts resolves 850009273369 to \"LMNT Watermelon Salt\" (LMNT), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850009273369","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-24","presentation_tone":"gap","evidence_id":"ev-ce967ae45928","evidence_url":"https://lookcloser.ai/e/ev-ce967ae45928","content_fingerprint":"sha256:79a6a0b320ee32190eb627de0ebb32ec837ce311514aad1f2a51f147e83eed4c","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 850009273369 to \"LMNT Watermelon Salt\" (LMNT), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850009273369","observed_at":"2026-07-24","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08ZJQ1XD4","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850009273369 to \"LMNT Watermelon Salt\" (LMNT), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"html_anchor":"finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","report_url":"https://lookcloser.ai/p/850009273369/full#finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity"}],"evidence_records":[{"evidence_id":"ev-c9b1a2ee9b2e","record_id":"850009273369","gtin":"850009273369","claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 2 actives sum to 260 mg, which fits inside the ≈6,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 2 actives sum to 260 mg, which fits inside the ≈6,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B08ZJQ1XD4","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08ZJQ1XD4","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:fa1e01d1ca0aa82c68532a744e9078249076a5a188c111803a4180ea91a048fd","evidence_url":"https://lookcloser.ai/e/ev-c9b1a2ee9b2e"},{"evidence_id":"ev-84b44267f3ff","record_id":"850009273369","gtin":"850009273369","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_magnesium","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-24","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-24","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:4c56490bec8a4e80e664692302024937ea6ad1bc303573253bf4ed2bd1959d12","evidence_url":"https://lookcloser.ai/e/ev-84b44267f3ff"},{"evidence_id":"ev-f05b93bb9d08","record_id":"850009273369","gtin":"850009273369","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"30 servings × 6 g = 180 g, matching the printed net weight 180 g (NET WT 6.3oz (180g)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"30 servings × 6 g = 180 g, matching the printed net weight 180 g (NET WT 6.3oz (180g)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B08ZJQ1XD4","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08ZJQ1XD4","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:90bfe07d2a63abdecf4b16c9787bb2bec556b22e4c83304c0c5a40fe90a7f00d","evidence_url":"https://lookcloser.ai/e/ev-f05b93bb9d08"},{"evidence_id":"ev-802aea8f7a20","record_id":"850009273369","gtin":"850009273369","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":{"detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B08ZJQ1XD4","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08ZJQ1XD4","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:a0d4d871fc339a91fd9efe46fa741b6ac4bad746da0f979e84cba27a8748150c","evidence_url":"https://lookcloser.ai/e/ev-802aea8f7a20"},{"evidence_id":"ev-d32acbfc6e93","record_id":"850009273369","gtin":"850009273369","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists DRINK LMNT, INC. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists DRINK LMNT, INC. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=97278828&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-24","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7078700","receipt_label":"USPTO · Registration 7078700"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:2e2c1b6b6ece061dca922e1ee806148c2ebb14bfd908e1f21195168878ba62e8","evidence_url":"https://lookcloser.ai/e/ev-d32acbfc6e93"},{"evidence_id":"ev-ce967ae45928","record_id":"850009273369","gtin":"850009273369","claim_key":"finding:barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","primary_source":"barcode_search","claim":"Barcode record is too sparse to confirm identity","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850009273369 to \"LMNT Watermelon Salt\" (LMNT), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":{"detail":"Open Food Facts resolves 850009273369 to \"LMNT Watermelon Salt\" (LMNT), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850009273369","observed_at":"2026-07-24","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08ZJQ1XD4","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:79a6a0b320ee32190eb627de0ebb32ec837ce311514aad1f2a51f147e83eed4c","evidence_url":"https://lookcloser.ai/e/ev-ce967ae45928"},{"evidence_id":"ev-8c7b2e0550db","record_id":"850009273369","gtin":"850009273369","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 917 on 2026-01-28 to 1,083 on 2026-07-21 (net +166). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 917 on 2026-01-28 to 1,083 on 2026-07-21 (net +166). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B08ZJQ1XD4","observed_at":"2026-07-24","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08ZJQ1XD4","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:3fe32e1d8ebbe128a07c0e0238744156fe8a99c862553271018a5ff6bf556616","evidence_url":"https://lookcloser.ai/e/ev-8c7b2e0550db"},{"evidence_id":"ev-75268510d42c","record_id":"850009273369","gtin":"850009273369","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B08ZJQ1XD4","observed_at":"2026-07-24","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08ZJQ1XD4","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:cbaf8bfbe619ab29aa7bf1ca40cab852bab383deef51e9a5defb150193d4234d","evidence_url":"https://lookcloser.ai/e/ev-75268510d42c"},{"evidence_id":"ev-89b4694833dc","record_id":"850009273369","gtin":"850009273369","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"Reviews accumulated gradually","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews grew from 920 to 1083 across 2026-01-30 – 2026-07-21 with no single manufactured spike (largest 30-day gain ~73).","proof":{"first":["2026-01-30",920],"last":["2026-07-21",1083],"max_30d_review_gain":73},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08ZJQ1XD4","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:a27e9afa2084203de08b05a5190fc43c89b003066e73e86032aa621f838308d0","evidence_url":"https://lookcloser.ai/e/ev-89b4694833dc"},{"evidence_id":"ev-0c5a7638eedf","record_id":"850009273369","gtin":"850009273369","claim_key":"claim:origin","primary_source":"source_listing","claim":"“NOTHING DODGY ZERO SUGAR HYDRATION MADE IN THE USA USA WEIGHTLIFTING”","bucket":"unverified","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","proof":{"kind":"origin","status":"unverified","snippet":"…CAFFEINE NOTHING DODGY ZERO SUGAR HYDRATION MADE IN THE USA USA WEIGHTLIFTING"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08ZJQ1XD4","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:fc8a945d8db7a269221ab0e78656dee7b57249cdaee5a86b7044c63aef2da3e2","evidence_url":"https://lookcloser.ai/e/ev-0c5a7638eedf"},{"evidence_id":"ev-8dcc4616c596","record_id":"850009273369","gtin":"850009273369","claim_key":"dose:sodium","primary_source":"facts_panel","claim":"“Sodium 1,000 mg per serving”","bucket":"checks_out","looked":"the listing dose against the exact same named panel subject","found":"The label promises 1,000 mg per serving. The panel says 1,000 mg. They match.","proof":{"subject":"sodium","listing_amount_mg":1000,"panel_amount_mg":1000,"panel_source":"listing_image","tolerance_mg":20},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B08ZJQ1XD4","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08ZJQ1XD4","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:0947c0b9194239c49af97464b755ccdda39fcc41136ab44814cc2c6e24d36aeb","evidence_url":"https://lookcloser.ai/e/ev-8dcc4616c596"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":6000,"percent_of_serving":null,"serving_mass_source":"serving size on the label, keyed to UPC 850009273369","ambiguity":null,"declared_actives_total_mg":200,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[{"subject":"magnesium","amount_mg":60,"basis":"unspecified"},{"subject":"potassium","amount_mg":200,"basis":"unspecified"},{"subject":"sodium","amount_mg":1000,"basis":"per_serving"}],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":null,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["FEEL THE DIFFERENCE","NO SUGAR","1g CARBS","NO GLUTEN","NO DODGY INGREDIENTS","VEGAN FRIENDLY","PALEO-KETO FRIENDLY","NO CAFFEINE","NOTHING DODGY","ZERO SUGAR HYDRATION"],"certification_text":["MADE IN THE USA","USA WEIGHTLIFTING"],"claim_checks":[{"kind":"origin","label":"Origin claim","snippet":"…CAFFEINE NOTHING DODGY ZERO SUGAR HYDRATION MADE IN THE USA USA WEIGHTLIFTING","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. 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