{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"850009805454","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-21T19:14:20-0700","last_collection_event":"intake","label_reader_version":"legacy_unversioned","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:44:35-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"850009805454","listing_identifier":"B0DCP3S35G","brand":"Root'd","title":"Root'd Multivitamin Powder for Women - 25 Vitamins & Minerals with 3X Electrolytes","listing_title":"Root'd Multivitamin Powder for Women - 25 Vitamins & Minerals with 3X Electrolytes, 9 Organic Superfoods, Probiotics & Enzymes, Sugar-Free Multivitamin & Hydration | 30 Vitamin Drink Mix Packets","identity":{"canonical_gtin":"00850009805454","source_listing_gtin":"00850009805454","listing_identifier":"B0DCP3S35G","product_image":"https://m.media-amazon.com/images/I/71X5YWIj1aL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0DCP3S35G","primary_url":"https://m.media-amazon.com/images/I/71X5YWIj1aL.jpg","image_count":8,"last_attempted":"2026-08-21T19:14:20-0700","attempts":1},"observed_at":"2026-08-31","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"unknown","compatible":null,"listing_brand":"Root'd","package_brand":null,"match_method":"insufficient_text","similarity":null},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[],"trademark_owner_status":"not_found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"Reviews rose from 22 to 69 between August 10, 2025 and August 25, 2026 — no sudden jump.","deck":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","display_mode":"single_home_per_finding","finding_ids":["review_velocity_gradual"],"point_finding_ids":["review_velocity_gradual"],"cards":[{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 22 to 69 between August 10, 2025 and August 25, 2026 — no sudden jump.","evidence":"Written reviews rose from 22 to 69 between August 10, 2025 and August 25, 2026. The largest rise inside any single 30-day window was about 17, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0DCP3S35G","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-86469ee656bb","evidence_url":"https://lookcloser.ai/e/ev-86469ee656bb","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"multivitamin / greens blend","label":"NIH ODS — Multivitamin/mineral supplements fact sheet","url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"multivitamin / greens blend","label":"PubMed search: multivitamin supplementation outcomes","url":"https://pubmed.ncbi.nlm.nih.gov/?term=multivitamin+supplementation+health+outcomes","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product.","Brand ownership is not settled in this record."]},"tldr":{"assessment":"checks_confirmed","headline":"The review count moved gradually, not in one burst","summary":"Written reviews rose from 22 to 69 between August 10, 2025 and August 25, 2026. The largest rise inside any single 30-day window was about 17, so the count moved in steps rather than in one burst.","lead_finding_id":"review_velocity_gradual","key_findings":[{"id":"review_velocity_gradual","class":"ok","headline":"The review count moved gradually, not in one burst","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":1,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 22 to 69 between August 10, 2025 and August 25, 2026. The largest rise inside any single 30-day window was about 17, so the count moved in steps rather than in one burst.","lead_finding_id":"review_velocity_gradual","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"label-and-serving-arithmetic-single-dose-label-math-not-applicable-to-th","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Single-dose label math: not applicable to this formula","detail":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. 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The largest rise inside any single 30-day window was about 17, so the count moved in steps rather than in one burst.","proof":{"first":["2025-08-10",22],"last":["2026-08-25",69],"max_30d_review_gain":17},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0DCP3S35G","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"ok","evidence_id":"ev-86469ee656bb","evidence_url":"https://lookcloser.ai/e/ev-86469ee656bb","content_fingerprint":"sha256:0b60a323384cf1d77f449d7443dffb0abffe6924d5e36d720db934f56c1eaa4a","registry_receipts":[],"evidence":{"summary":{"first":["2025-08-10",22],"last":["2026-08-25",69],"max_30d_review_gain":17},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DCP3S35G","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked keepa.","found":"Written reviews rose from 22 to 69 between August 10, 2025 and August 25, 2026. The largest rise inside any single 30-day window was about 17, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/850009805454/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0DCP3S35G","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-d0e2d01c8680","evidence_url":"https://lookcloser.ai/e/ev-d0e2d01c8680","content_fingerprint":"sha256:49ac90587b66dbfad562adec0ca0deba4f12b3fe7e114d85f1c6dfa9d35f3844","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DCP3S35G","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850009805454/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Root%27d%22+OR+product_description:%22Root%27d%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"caution","evidence_id":"ev-e0e7bd687a12","evidence_url":"https://lookcloser.ai/e/ev-e0e7bd687a12","content_fingerprint":"sha256:826b5e3909921a8030e286fedf7f0ffa0c60f45e68578ca3a7e691ec45dfd534","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Root%27d%22+OR+product_description:%22Root%27d%22)&limit=5","observed_at":"2026-08-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Root'd","receipt_label":"FDA enforcement search · Root'd"}],"observed_at":"2026-08-31","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/850009805454/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DCP3S35G","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-4d72adc405c4","evidence_url":"https://lookcloser.ai/e/ev-4d72adc405c4","content_fingerprint":"sha256:ffa4b18e638de0c2c24c0dd3b4add3cef4449643c1b78b99b3694b5d97a1403b","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DCP3S35G","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DCP3S35G","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/850009805454/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 27 on 2025-08-02 to 69 on 2026-08-25 (net +42). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 27 on 2025-08-02 to 69 on 2026-08-25 (net +42). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DCP3S35G","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-ca9a55e2b50d","evidence_url":"https://lookcloser.ai/e/ev-ca9a55e2b50d","content_fingerprint":"sha256:9e7b802661f3bf6bde301c875ce4836aaadd1e6e7d71c7a0092d90e1431b9855","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 27 on 2025-08-02 to 69 on 2026-08-25 (net +42). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DCP3S35G","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DCP3S35G","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 27 on 2025-08-02 to 69 on 2026-08-25 (net +42). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/850009805454/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Barcode record is too sparse to confirm identity","detail":"Open Food Facts resolves 850009805454 to \"\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":"Open Food Facts resolves 850009805454 to \"\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850009805454","scope":"exact_product","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-51ac961a2629","evidence_url":"https://lookcloser.ai/e/ev-51ac961a2629","content_fingerprint":"sha256:45476951e6891bf4e3d6ba4e49635996b42d6e09799d091dc44ac682747efcd4","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 850009805454 to \"\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850009805454","observed_at":"2026-08-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DCP3S35G","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850009805454 to \"\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"html_anchor":"finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","report_url":"https://lookcloser.ai/p/850009805454/full#finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity"},{"id":"lookcloser-record-check-brand-ownership-record-not-retained","source":"LookCloser record check","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Brand ownership record not retained","detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tmsearch.uspto.gov/","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-82c4cf09ce7c","evidence_url":"https://lookcloser.ai/e/ev-82c4cf09ce7c","content_fingerprint":"sha256:8f9073a214412d654b35ec05d34183f36b16f81ed393985519d3fef6059b970e","registry_receipts":[],"evidence":{"summary":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-08-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-08-31","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"html_anchor":"finding-lookcloser-record-check-brand-ownership-record-not-retained","report_url":"https://lookcloser.ai/p/850009805454/full#finding-lookcloser-record-check-brand-ownership-record-not-retained"}],"evidence_records":[{"evidence_id":"ev-86469ee656bb","record_id":"850009805454","gtin":"850009805454","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 22 to 69 between August 10, 2025 and August 25, 2026. The largest rise inside any single 30-day window was about 17, so the count moved in steps rather than in one burst.","proof":{"first":["2025-08-10",22],"last":["2026-08-25",69],"max_30d_review_gain":17},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DCP3S35G","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:0b60a323384cf1d77f449d7443dffb0abffe6924d5e36d720db934f56c1eaa4a","evidence_url":"https://lookcloser.ai/e/ev-86469ee656bb"},{"evidence_id":"ev-e0e7bd687a12","record_id":"850009805454","gtin":"850009805454","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Root%27d%22+OR+product_description:%22Root%27d%22)&limit=5","observed_at":"2026-08-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Root'd","receipt_label":"FDA enforcement search · Root'd"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:826b5e3909921a8030e286fedf7f0ffa0c60f45e68578ca3a7e691ec45dfd534","evidence_url":"https://lookcloser.ai/e/ev-e0e7bd687a12"},{"evidence_id":"ev-bdfc2e8b0b87","record_id":"850009805454","gtin":"850009805454","claim_key":"finding:label-and-serving-arithmetic-single-dose-label-math-not-applicable-to-th","primary_source":"source_listing","claim":"Single-dose label math: not applicable to this formula","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike.","proof":{"detail":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DCP3S35G","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:d06e13c7d511c22cbadb0f3d0f12a1b1847d56d32985af5a64d6a2ec998c6fd1","evidence_url":"https://lookcloser.ai/e/ev-bdfc2e8b0b87"},{"evidence_id":"ev-d0e2d01c8680","record_id":"850009805454","gtin":"850009805454","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"source_listing","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. 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