{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"850015311901","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-25T00:06:06-0700","last_collection_event":"intake","label_reader_version":"2026-07-24.6","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-25T13:43:36-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"850015311901","listing_identifier":"B0CLQZHVHL","brand":"TRU NIAGEN","title":"TRU NIAGEN Patented NAD+ Supplement | Nicotinamide Riboside (NR) | 30-1000mg Servings (2…","listing_title":"TRU NIAGEN Patented NAD+ Supplement | Nicotinamide Riboside (NR) | 30-1000mg Servings (2x500mg, Take 2 Daily)","identity":{"canonical_gtin":"00850015311901","source_listing_gtin":"00850015311901","listing_identifier":"B0CLQZHVHL","product_image":"https://m.media-amazon.com/images/I/419HAHLQ4tL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0CLQZHVHL","primary_url":"https://m.media-amazon.com/images/I/419HAHLQ4tL.jpg","image_count":8,"last_attempted":"2026-07-25T00:06:05-0700","attempts":1},"observed_at":"2026-07-25","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"TRU NIAGEN","package_brand":"TRU NIAGEN","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"ChromaDex Inc.","entity":"CORPORATION","country":"CALIFORNIA, USA","address_filed":"Suite G, 10005 Muirlands Blvd, Irvine, California 92618, UNITED STATES","address_public":"California 92618, UNITED STATES","serial_number":"87497901","registration_number":"5370103","wordmark":"TRU NIAGEN","status_description":"SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED","filed_date":"2017-06-20T00:00:00","first_use_commerce_date":"2016-06-30","registration_date":"2018-01-02","assignment_recorded":false,"goods_services":["IC 005: Dietary and nutritional supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=87497901&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"distributed_by","name":"ChromaDex, Inc.","address":"10900 Wilshire Blvd., Suite 600, Los Angeles, CA 90024","verbatim":"Distributed by: ChromaDex, Inc., 10900 Wilshire Blvd., Suite 600, Los Angeles, CA 90024"}],"identity_nodes":[{"role":"trademark_owner","name":"ChromaDex Inc.","country":"CALIFORNIA, USA","address":"Suite G, 10005 Muirlands Blvd, Irvine, California 92618, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"},{"role":"distributed_by","name":"ChromaDex, Inc.","address":"10900 Wilshire Blvd., Suite 600, Los Angeles, CA 90024","verbatim":"Distributed by: ChromaDex, Inc., 10900 Wilshire Blvd., Suite 600, Los Angeles, CA 90024","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"exact_normalized_name_match","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"The useful read","headline":"The observed listing says it is tested, but names no lab or certifier.","deck":"A testing badge without an issuer or report is a marketing claim, not evidence. 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NSF, IFOS, USP, and Informed-Sport were not checked in this record.","so_what":"A testing badge without an issuer or report is a marketing claim, not evidence. Ask for the lab name and lot-specific report.","source":"Certification / laboratory record","source_links":[{"label":"Observed listing claim","url":"https://www.amazon.com/dp/B0CLQZHVHL","role":"claim surface"}],"registry_receipts":[],"evidence_id":"ev-cace1ad9c655","evidence_url":"https://lookcloser.ai/e/ev-cace1ad9c655","presentation_home":"claim_scorecard"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 1 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-2762df7bab58","evidence_url":"https://lookcloser.ai/e/ev-2762df7bab58","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: ChromaDex Inc. · corporation, CALIFORNIA, USA","evidence":"USPTO lists ChromaDex Inc. 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It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=87497901&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5370103","registry_name":"USPTO","standard":null,"identifier":"Registration 5370103"}],"evidence_id":"ev-609763996fa9","evidence_url":"https://lookcloser.ai/e/ev-609763996fa9","presentation_home":"ownership_section"}],"research_links":[],"open_items":["No identity-bound public label filing is retained in this record.","Barcode checksum is valid; no independent product record was found."]},"tldr":{"assessment":"checks_confirmed","headline":"Testing claimed — documentation not found","summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. 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No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. 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(CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists ChromaDex Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=87497901&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-609763996fa9","evidence_url":"https://lookcloser.ai/e/ev-609763996fa9","content_fingerprint":"sha256:25727f2add63d9d71e5ed5d9fadd4f1a12ff16db517934d14167652e0ce9b171","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=87497901&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5370103","registry_name":"USPTO","standard":null,"identifier":"Registration 5370103"}],"evidence":{"summary":"USPTO lists ChromaDex Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87497901&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5370103","receipt_label":"USPTO · Registration 5370103"}],"observed_at":"2026-07-25","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists ChromaDex Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/850015311901/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0CLQZHVHL","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-506e02a9d2fc","evidence_url":"https://lookcloser.ai/e/ev-506e02a9d2fc","content_fingerprint":"sha256:8fe43ac18c3c71280112d1886f402e782d052e449cc7ed142a83eb138ea6b95d","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0CLQZHVHL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CLQZHVHL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/850015311901/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0CLQZHVHL","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-cace1ad9c655","evidence_url":"https://lookcloser.ai/e/ev-cace1ad9c655","content_fingerprint":"sha256:4465e68d16429f1e0e59dfe33a571e4a2b5d2b89214f5c732dac778dac734fcd","registry_receipts":[],"evidence":{"summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CLQZHVHL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/850015311901/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":19,"headline":"Public label filing not retained","detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0CLQZHVHL","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-83c6eb93e443","evidence_url":"https://lookcloser.ai/e/ev-83c6eb93e443","content_fingerprint":"sha256:bcd2f6a1e35b96af1d6157be4408feac69a9cdb904b5f11cb8d40ae1328c28d4","registry_receipts":[],"evidence":{"summary":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0CLQZHVHL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CLQZHVHL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850015311901/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CLQZHVHL","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-863be2b9b866","evidence_url":"https://lookcloser.ai/e/ev-863be2b9b866","content_fingerprint":"sha256:9920372425358e2fee0be2aa8c598170b524c3107273497018f3acbdaaff3847","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CLQZHVHL","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CLQZHVHL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/850015311901/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 135 on 2026-07-18 to 135 on 2026-07-18 (net +0). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 135 on 2026-07-18 to 135 on 2026-07-18 (net +0). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CLQZHVHL","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-dad740c97918","evidence_url":"https://lookcloser.ai/e/ev-dad740c97918","content_fingerprint":"sha256:0496cdf5aa677b84d3e86be30eaa1ce7cfbb61406fc99adf64a9728c3d9075d0","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 135 on 2026-07-18 to 135 on 2026-07-18 (net +0). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CLQZHVHL","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CLQZHVHL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 135 on 2026-07-18 to 135 on 2026-07-18 (net +0). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/850015311901/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850015311901","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-918e2f96d8d4","evidence_url":"https://lookcloser.ai/e/ev-918e2f96d8d4","content_fingerprint":"sha256:6cec41f8fc60e1c2211e9e1c087d7a8b4e53c2555c8522778cd6dcb696d4ee6b","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850015311901","observed_at":"2026-07-25","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CLQZHVHL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. 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