full reportFull record · 850017780552 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 5 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Protein | 13g | — | |
| Iron | 1.7mg | — | |
| Sodium | 135mg | — | |
| Potassium | 310mg | — | |
| Beef Bone Broth Powder | 13.5g | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-flash-1.5 Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
USPTO lists Paleovalley LLC (LIMITED LIABILITY COMPANY) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Written reviews grew from 237 to 295 across 2026-02-19 – 2026-07-20 with no single manufactured spike (largest 30-day gain ~15).
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Technical check only: the panel’s 3 actives sum to 13,812 mg, which fits inside the ≈19,100 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.
30 servings × 19.1 g = 573 g, matching the printed net weight 573 g (NET WT. 1.26 LBS (573 G)). This checks agreement within the photo read; it is not an independent contents test.
This record does not currently hold an matched to this exact product public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 234 on 2026-02-05 to 295 on 2026-07-20 (net +61). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.
What to ask and check
Ask the brand or seller
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 850017780552.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…s for Hair, Skin, Gut Health, Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMO…” | Not checked yet We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not checked yet — not as a negative. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 850017780552 — via source listing UPC |
| Brand | Paleovalley |
| Source listing identifier | B0BXZ5LN34 |
| Retailer listing title | Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Co… show full titlePaleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair, Skin, Gut Health, Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate |
| USPTO brand owner | Paleovalley LLC · LIMITED LIABILITY COMPANY · CALIFORNIA, USA |
| Owner filed address | 150 Wells St #1018, Erie, Colorado 80516, UNITED STATES |
From the label (photo-read)
| Serving size | 1 Scoop (19.1g) |
| Servings per container | 30 |
| Net weight | NET WT. 1.26 LBS (573 G) |
| Pack statement | 30 SERVINGS |
| Badges printed on pack | NON GMO, GLUTEN FREE, SOY FREE, GRAIN FREE |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Protein | 13g | High clearly legible in the photo |
| Iron | 1.7mg | High clearly legible in the photo |
| Sodium | 135mg | High clearly legible in the photo |
| Potassium | 310mg | High clearly legible in the photo |
| Beef Bone Broth Powder | 13.5g | High clearly legible in the photo |
Claims printed on the packaging:
“13G PROTEIN PER SERVING” · “NON GMO” · “COLLAGEN RICH” · “A COLLAGEN-RICH ANCESTRAL SUPERFOOD MADE FROM GRASS FED BEEF BONE BROTH” · “MADE FROM GRASS FED BEEF BONE BROTH, NOT HIDES NEVER GIVEN HORMONES OR STEROIDS” · “RAISED ON PASTURE SOY FREE GRAIN FREE GLUTEN FREE” · “13g of real grass fed bone broth protein in every serving.” · “Naturally occurring collagen to support skin, hair, and nails.”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $66.99 checked Jul 25, 2026 — varies by variant/session; price history pending |
Official brand domain: www.paleovalley.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Ingredient science — NIH references
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Potassium — NIH ODS · MedlinePlus · PubMed (16,128) · no UL; supplements capped at 99 mg OTC
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Record 850017780552 · built July 25, 2026 · lookcloser.ai · corrections@lookcloser.ai