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Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/850018274401/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 86 on 2025-07-02 to 180 on 2026-07-31 (net +94). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 86 on 2025-07-02 to 180 on 2026-07-31 (net +94). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0BB88JXZZ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-ef7fd2ff7910","evidence_url":"https://lookcloser.ai/e/ev-ef7fd2ff7910","content_fingerprint":"sha256:b49eec83f825f664e42df064b7f6e2e3b8bdf3a269f11b1794e06f392f7d3be1","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 86 on 2025-07-02 to 180 on 2026-07-31 (net +94). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0BB88JXZZ","observed_at":"2026-07-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BB88JXZZ","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 86 on 2025-07-02 to 180 on 2026-07-31 (net +94). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/850018274401/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850018274401","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-14ea193637d1","evidence_url":"https://lookcloser.ai/e/ev-14ea193637d1","content_fingerprint":"sha256:66ed79757982f15824febf176800b286f848b53f5ac4d42950baafa5a10afc87","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850018274401","observed_at":"2026-07-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BB88JXZZ","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/850018274401/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-f319c5c12be6","record_id":"850018274401","gtin":"850018274401","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Nobi Nutrition LLC (LIMITED LIABILITY COMPANY) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Nobi Nutrition LLC (LIMITED LIABILITY COMPANY) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87957680&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5655747","receipt_label":"USPTO · Registration 5655747"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:8da998f25b7f368e7f6a3a5f7e930af46382bdf5a9e8ade2ae0dc1996a8ed802","evidence_url":"https://lookcloser.ai/e/ev-f319c5c12be6"},{"evidence_id":"ev-f1778b02676d","record_id":"850018274401","gtin":"850018274401","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_magnesium","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_ashwagandha","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:00cded0ce487fe7d0be63eac8dd17d5246dd458dfa395babc30e5448bc9b76be","evidence_url":"https://lookcloser.ai/e/ev-f1778b02676d"},{"evidence_id":"ev-a05caf8fabe6","record_id":"850018274401","gtin":"850018274401","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nobi+Nutrition%22+OR+product_description:%22Nobi+Nutrition%22)&limit=5","observed_at":"2026-07-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Nobi Nutrition","receipt_label":"FDA enforcement search · Nobi Nutrition"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:c4ba9d37ff288db7c6dc6bbc9e7cc0475259707ed5eeb259f1add683abf99a10","evidence_url":"https://lookcloser.ai/e/ev-a05caf8fabe6"},{"evidence_id":"ev-1869add5d609","record_id":"850018274401","gtin":"850018274401","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0BB88JXZZ","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BB88JXZZ","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:c457756ec942b15669ae7b35bd21530af2b7694c04f5f9910c31bafdf7ec6660","evidence_url":"https://lookcloser.ai/e/ev-1869add5d609"},{"evidence_id":"ev-2391aff016f3","record_id":"850018274401","gtin":"850018274401","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0BB88JXZZ","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BB88JXZZ","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:126b43a4748323276f3d58194cb41a54a6e2e964792d4bc7def517673e20590d","evidence_url":"https://lookcloser.ai/e/ev-2391aff016f3"},{"evidence_id":"ev-14ea193637d1","record_id":"850018274401","gtin":"850018274401","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850018274401","observed_at":"2026-07-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BB88JXZZ","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:66ed79757982f15824febf176800b286f848b53f5ac4d42950baafa5a10afc87","evidence_url":"https://lookcloser.ai/e/ev-14ea193637d1"},{"evidence_id":"ev-ef7fd2ff7910","record_id":"850018274401","gtin":"850018274401","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 86 on 2025-07-02 to 180 on 2026-07-31 (net +94). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 86 on 2025-07-02 to 180 on 2026-07-31 (net +94). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0BB88JXZZ","observed_at":"2026-07-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BB88JXZZ","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:b49eec83f825f664e42df064b7f6e2e3b8bdf3a269f11b1794e06f392f7d3be1","evidence_url":"https://lookcloser.ai/e/ev-ef7fd2ff7910"},{"evidence_id":"ev-2e7ac347e1c3","record_id":"850018274401","gtin":"850018274401","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0BB88JXZZ","observed_at":"2026-07-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BB88JXZZ","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:2d8b4408453aecf4edbf5df77c1fece8d4e118eba930aabfbef997f847aea284","evidence_url":"https://lookcloser.ai/e/ev-2e7ac347e1c3"},{"evidence_id":"ev-e82c12c69c39","record_id":"850018274401","gtin":"850018274401","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_magnesium","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium, ashwagandha have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"Published sources describe how magnesium, ashwagandha have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_ashwagandha","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:4151f9493952da6b4bbd29b9df18550a75b05e65b8f985c612def89ba0778261","evidence_url":"https://lookcloser.ai/e/ev-e82c12c69c39"},{"evidence_id":"ev-49660b56c996","record_id":"850018274401","gtin":"850018274401","claim_key":"claim:testing","primary_source":"source_listing","claim":"“TESTED”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"…3RD-PARTY TESTED…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BB88JXZZ","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://www.nobinutrition.com","observed_at":"2026-07-31","identity_basis":"brand_domain_only","scope":"brand_or_exact_product"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:d9d0276dedd8e66266039febe291f55baf35011ed9199191a5f7696b9524501d","evidence_url":"https://lookcloser.ai/e/ev-49660b56c996"},{"evidence_id":"ev-43f11c4b977b","record_id":"850018274401","gtin":"850018274401","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“QUALITY: Magnesium + Ashwagandha is always made without dairy, gluten, GMO’s, or soy in a facility that adheres to GMP”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","proof":{"kind":"manufacturing","status":"partly","snippet":"…UNMATCHED QUALITY: Magnesium + Ashwagandha is always made without dairy, gluten, GMO’s, or soy in a facility that adheres to GMP standards.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BB88JXZZ","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://www.nobinutrition.com","observed_at":"2026-07-31","identity_basis":"brand_domain_only","scope":"brand_or_exact_product"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:43a977d3a52613b892d6471544c5330c06a7736857fb85b6b2691938767a6da4","evidence_url":"https://lookcloser.ai/e/ev-43f11c4b977b"},{"evidence_id":"ev-af15ec4b4a10","record_id":"850018274401","gtin":"850018274401","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“YOUR MIND & BODY: Each serving contains 400mg of Magnesium Citrate to help support muscle relaxation, and 500mg of Ashwagandha to help relieve”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","proof":{"kind":"efficacy","status":"partly","snippet":"…RELAX YOUR MIND & BODY: Each serving contains 400mg of Magnesium Citrate to help support muscle relaxation, and 500mg of Ashwagandha to help relieve stress.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BB88JXZZ","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_ashwagandha","source_url":"https://ods.od.nih.gov/factsheets/Ashwagandha-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"ashwagandha","receipt_label":"NIH ODS · ashwagandha fact sheet"},{"source":"pubmed_ashwagandha","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:ab0a3eb1f6ef790602bf4fff9151c9650990f1a483d76feccc7c4898f3234fac","evidence_url":"https://lookcloser.ai/e/ev-af15ec4b4a10"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":900,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[{"subject":"ashwagandha","amount_mg":500,"basis":"unspecified"},{"subject":"magnesium","amount_mg":400,"basis":"unspecified"}],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":120,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["STRESS SUPPORT FORMULA*","CALM*","RELAX*","900 MG COMPLEX","PER SERVING","Dietary Supplement","500mg Ashwagandha+","400mg Magnesium+","SUPPORTS CALM & RELAXATION*","HIGHLY ABSORBABLE MAGNESIUM*"],"certification_text":["3RD-PARTY TESTED","GMP CERTIFIED","GOOD MANUFACTURING PRACTICE","cGMP"],"claim_checks":[{"kind":"testing","label":"Quality-testing claim","snippet":"…3RD-PARTY TESTED…","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. 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