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That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850018274944/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-08-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 08, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nobi+Nutrition%22+OR+product_description:%22Nobi+Nutrition%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-08","presentation_tone":"caution","evidence_id":"ev-a2ec43eeca03","evidence_url":"https://lookcloser.ai/e/ev-a2ec43eeca03","content_fingerprint":"sha256:b79568a41a353f69c9728640283f4cc4239fd757a631da4caaa9138bc2ae4c8b","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nobi+Nutrition%22+OR+product_description:%22Nobi+Nutrition%22)&limit=5","observed_at":"2026-08-08","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Nobi Nutrition","receipt_label":"FDA enforcement search · Nobi Nutrition"}],"observed_at":"2026-08-08","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-08-2026","report_url":"https://lookcloser.ai/p/850018274944/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-08-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DN27MH6B","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-08","presentation_tone":"gap","evidence_id":"ev-c1e169df2095","evidence_url":"https://lookcloser.ai/e/ev-c1e169df2095","content_fingerprint":"sha256:e7b3d1247d44652071f5ae2df1d9d423f2034c6f4480979f05c2117cb84d0a71","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DN27MH6B","observed_at":"2026-08-08","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DN27MH6B","observed_at":"2026-08-08","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-08","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/850018274944/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 45 on 2025-07-12 to 98 on 2026-07-26 (net +53). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 45 on 2025-07-12 to 98 on 2026-07-26 (net +53). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DN27MH6B","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-08","presentation_tone":"gap","evidence_id":"ev-87ade855547e","evidence_url":"https://lookcloser.ai/e/ev-87ade855547e","content_fingerprint":"sha256:e6c325dfa0b670c9f6528b96e28baea37255d96b259b46f37930fe161522973a","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 45 on 2025-07-12 to 98 on 2026-07-26 (net +53). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DN27MH6B","observed_at":"2026-08-08","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DN27MH6B","observed_at":"2026-08-08","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-08","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 45 on 2025-07-12 to 98 on 2026-07-26 (net +53). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/850018274944/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850018274944","scope":"exact_product","inference_level":"gap","observed_at":"2026-08-08","presentation_tone":"gap","evidence_id":"ev-eb6e02d1f7a8","evidence_url":"https://lookcloser.ai/e/ev-eb6e02d1f7a8","content_fingerprint":"sha256:f63c792d9a6e167800505e93ac5a75b876e59a3cd2a1c1cfcc64e156b5412205","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850018274944","observed_at":"2026-08-08","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DN27MH6B","observed_at":"2026-08-08","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-08","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/850018274944/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-638a6c794e36","record_id":"850018274944","gtin":"850018274944","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Nobi Nutrition LLC (LIMITED LIABILITY COMPANY) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Nobi Nutrition LLC (LIMITED LIABILITY COMPANY) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87957680&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-08","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5655747","receipt_label":"USPTO · Registration 5655747"}],"observed_at":"2026-08-08","content_fingerprint":"sha256:58eb18cb45f5046b409409c439253e48b6c20d8b49c7d1f9753a1c76dd8a5595","evidence_url":"https://lookcloser.ai/e/ev-638a6c794e36"},{"evidence_id":"ev-c952ecb3f0b7","record_id":"850018274944","gtin":"850018274944","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 49 to 98 between July 27, 2025 and July 26, 2026. The largest rise inside any single 30-day window was about 32, so the count moved in steps rather than in one burst.","proof":{"first":["2025-07-27",49],"last":["2026-07-26",98],"max_30d_review_gain":32},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DN27MH6B","observed_at":"2026-08-08","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-08","content_fingerprint":"sha256:f27f95febb25c0ffc1dca083428ac783475fbbf4edd77c9b645213160a344271","evidence_url":"https://lookcloser.ai/e/ev-c952ecb3f0b7"},{"evidence_id":"ev-f6204b8adf61","record_id":"850018274944","gtin":"850018274944","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_magnesium","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-08","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-08","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-08","content_fingerprint":"sha256:011705beff6a0a5b02c37e19dd3726bfb36f426060fa835ea6a9473873c045c0","evidence_url":"https://lookcloser.ai/e/ev-f6204b8adf61"},{"evidence_id":"ev-a2ec43eeca03","record_id":"850018274944","gtin":"850018274944","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-08-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 08, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nobi+Nutrition%22+OR+product_description:%22Nobi+Nutrition%22)&limit=5","observed_at":"2026-08-08","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Nobi Nutrition","receipt_label":"FDA enforcement search · Nobi Nutrition"}],"observed_at":"2026-08-08","content_fingerprint":"sha256:b79568a41a353f69c9728640283f4cc4239fd757a631da4caaa9138bc2ae4c8b","evidence_url":"https://lookcloser.ai/e/ev-a2ec43eeca03"},{"evidence_id":"ev-6d3e6f9170de","record_id":"850018274944","gtin":"850018274944","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DN27MH6B","observed_at":"2026-08-08","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DN27MH6B","observed_at":"2026-08-08","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-08","content_fingerprint":"sha256:eed94850b0e246c9783bb480a3fe54ab5421d8cb6a04f285bf1e855ab3ad7d0c","evidence_url":"https://lookcloser.ai/e/ev-6d3e6f9170de"},{"evidence_id":"ev-80be88620b67","record_id":"850018274944","gtin":"850018274944","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DN27MH6B","observed_at":"2026-08-08","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DN27MH6B","observed_at":"2026-08-08","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-08","content_fingerprint":"sha256:f6fb4daa3cc690cac9f906ae7e05e9675b4245d81c8bde9b3bd3227300cc8356","evidence_url":"https://lookcloser.ai/e/ev-80be88620b67"},{"evidence_id":"ev-eb6e02d1f7a8","record_id":"850018274944","gtin":"850018274944","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850018274944","observed_at":"2026-08-08","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DN27MH6B","observed_at":"2026-08-08","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-08","content_fingerprint":"sha256:f63c792d9a6e167800505e93ac5a75b876e59a3cd2a1c1cfcc64e156b5412205","evidence_url":"https://lookcloser.ai/e/ev-eb6e02d1f7a8"},{"evidence_id":"ev-ce2cd188de97","record_id":"850018274944","gtin":"850018274944","claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DN27MH6B","observed_at":"2026-08-08","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-08","content_fingerprint":"sha256:94c271aa16d53df9c34db574580b571b829fde71747bec2304a962d07ef555f2","evidence_url":"https://lookcloser.ai/e/ev-ce2cd188de97"},{"evidence_id":"ev-87ade855547e","record_id":"850018274944","gtin":"850018274944","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 45 on 2025-07-12 to 98 on 2026-07-26 (net +53). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 45 on 2025-07-12 to 98 on 2026-07-26 (net +53). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DN27MH6B","observed_at":"2026-08-08","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DN27MH6B","observed_at":"2026-08-08","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-08","content_fingerprint":"sha256:e6c325dfa0b670c9f6528b96e28baea37255d96b259b46f37930fe161522973a","evidence_url":"https://lookcloser.ai/e/ev-87ade855547e"},{"evidence_id":"ev-c1e169df2095","record_id":"850018274944","gtin":"850018274944","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DN27MH6B","observed_at":"2026-08-08","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DN27MH6B","observed_at":"2026-08-08","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-08","content_fingerprint":"sha256:e7b3d1247d44652071f5ae2df1d9d423f2034c6f4480979f05c2117cb84d0a71","evidence_url":"https://lookcloser.ai/e/ev-c1e169df2095"},{"evidence_id":"ev-d90d88640ed3","record_id":"850018274944","gtin":"850018274944","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_magnesium","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-08","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-08","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-08","content_fingerprint":"sha256:33b5e517dc6e2169552dfd20b4f4fe6c23852e8a12bd7862a97b8cee3a1d983a","evidence_url":"https://lookcloser.ai/e/ev-d90d88640ed3"},{"evidence_id":"ev-ff8bff4d01d6","record_id":"850018274944","gtin":"850018274944","claim_key":"claim:testing","primary_source":"source_listing","claim":"“& THIRD-PARTY TESTED: Nobi Nutrition’s Magnesium sleep supplement is Doctor-Formulated and Third-Party”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. 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