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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/850042128862/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 850042128862 to \"NAKED WHEY\" (NAKED) — consistent with this listing.","proof":"Open Food Facts resolves 850042128862 to \"NAKED WHEY\" (NAKED) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850042128862","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-ffeff7caaec3","evidence_url":"https://lookcloser.ai/e/ev-ffeff7caaec3","content_fingerprint":"sha256:a9c661324a7d15b3d2b439999c7cd987a8d5ba03814cf6f9f0b75e58347bce90","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 850042128862 to \"NAKED WHEY\" (NAKED) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850042128862","observed_at":"2026-07-21","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850042128862 to \"NAKED WHEY\" (NAKED) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/850042128862/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"No physical impossibility in the listed amounts","detail":"Technical check only: the panel’s 15 actives sum to 16,654 mg, which fits inside the ≈30,000 mg serving. 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This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"html_anchor":"finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","report_url":"https://lookcloser.ai/p/850042128862/full#finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"30 servings × 30 g = 900 g, matching the printed net weight 907 g (NET WT 2 LB (907 G)). This checks agreement within the photo read; it is not an independent contents test.","proof":"30 servings × 30 g = 900 g, matching the printed net weight 907 g (NET WT 2 LB (907 G)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B00XIKPUK4","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-d9940245ce5b","evidence_url":"https://lookcloser.ai/e/ev-d9940245ce5b","content_fingerprint":"sha256:0edcbef0271a10a7328e6ccc83a700b6abf55400fa77a5ceeb44e8e784643298","registry_receipts":[],"evidence":{"summary":"30 servings × 30 g = 900 g, matching the printed net weight 907 g (NET WT 2 LB (907 G)). 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The largest rise inside any single 30-day window was about 66, so the count moved in steps rather than in one burst.","proof":{"first":["2025-07-31",230],"last":["2026-08-27",658],"max_30d_review_gain":66},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B00XIKPUK4","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-c1da84d7b682","evidence_url":"https://lookcloser.ai/e/ev-c1da84d7b682","content_fingerprint":"sha256:b5b9dc894a0449e67ef2e145467159b25f4096d21527cda9158f9f62cbfc8aa9","registry_receipts":[],"evidence":{"summary":{"first":["2025-07-31",230],"last":["2026-08-27",658],"max_30d_review_gain":66},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked keepa.","found":"Written reviews rose from 230 to 658 between July 31, 2025 and August 27, 2026. The largest rise inside any single 30-day window was about 66, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/850042128862/full#finding-review_velocity_gradual"},{"id":"certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","source":"Certification / laboratory record","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Brand holds NSF/ANSI 173 certification (brand-level)","detail":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","proof":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-70b4647fafa8","evidence_url":"https://lookcloser.ai/e/ev-70b4647fafa8","content_fingerprint":"sha256:d588cbcff7a54c5eacb1b4d749738d958c162a197fec9e65ff0fd8f32bb87a80","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","label":"NSF/ANSI 173 · Naked Whey, Inc","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Naked Whey, Inc"}],"evidence":{"summary":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","observed_at":"2026-07-21","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Naked Whey, Inc","receipt_label":"NSF/ANSI 173 · Naked Whey, Inc"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Certification / laboratory record.","found":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness."},"html_anchor":"finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","report_url":"https://lookcloser.ai/p/850042128862/full#finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B00XIKPUK4","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-284606065def","evidence_url":"https://lookcloser.ai/e/ev-284606065def","content_fingerprint":"sha256:d620dbcfe78903343d47d4781abca573e274c0b1a1209240f7bb8af060f6e76d","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850042128862/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"caution","evidence_id":"ev-13f2b15ac805","evidence_url":"https://lookcloser.ai/e/ev-13f2b15ac805","content_fingerprint":"sha256:0766979b1c4c936d9f889d1ccfd3e1956e4ef767f7ff576188c1a8f7f678aedc","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B00XIKPUK4","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-ecb5c5113a1b","evidence_url":"https://lookcloser.ai/e/ev-ecb5c5113a1b","content_fingerprint":"sha256:656d5c5717d47959e846de153f5bc577422bcc4b470648113e7c1d27fdb2a8db","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/850042128862/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 229 on 2025-07-29 to 658 on 2026-08-27 (net +429). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 229 on 2025-07-29 to 658 on 2026-08-27 (net +429). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B00XIKPUK4","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-2b9a60267ecb","evidence_url":"https://lookcloser.ai/e/ev-2b9a60267ecb","content_fingerprint":"sha256:8fd52eade704d4d76716f58d08caa5e9919460635c5a62a2913151c08ee781e7","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 229 on 2025-07-29 to 658 on 2026-08-27 (net +429). 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(CORPORATION) in Florida, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 8253254","receipt_label":"USPTO · Registration 8253254"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:2b9f550fb57676f32a1f4fca004faa5c731648038882813d9ef89fbbec9ffbbc","evidence_url":"https://lookcloser.ai/e/ev-b1277340cc16"},{"evidence_id":"ev-ffeff7caaec3","record_id":"850042128862","gtin":"850042128862","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850042128862 to \"NAKED WHEY\" (NAKED) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 850042128862 to \"NAKED WHEY\" (NAKED) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850042128862","observed_at":"2026-07-21","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:a9c661324a7d15b3d2b439999c7cd987a8d5ba03814cf6f9f0b75e58347bce90","evidence_url":"https://lookcloser.ai/e/ev-ffeff7caaec3"},{"evidence_id":"ev-c1da84d7b682","record_id":"850042128862","gtin":"850042128862","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 230 to 658 between July 31, 2025 and August 27, 2026. The largest rise inside any single 30-day window was about 66, so the count moved in steps rather than in one burst.","proof":{"first":["2025-07-31",230],"last":["2026-08-27",658],"max_30d_review_gain":66},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:b5b9dc894a0449e67ef2e145467159b25f4096d21527cda9158f9f62cbfc8aa9","evidence_url":"https://lookcloser.ai/e/ev-c1da84d7b682"},{"evidence_id":"ev-a055b8e21e93","record_id":"850042128862","gtin":"850042128862","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_fiber","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:32e124f4c662a35dcac168d5e406a879f1de42ecd9080fd36ee30e15071623de","evidence_url":"https://lookcloser.ai/e/ev-a055b8e21e93"},{"evidence_id":"ev-13f2b15ac805","record_id":"850042128862","gtin":"850042128862","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","observed_at":"2026-07-21","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NAKED","receipt_label":"FDA enforcement search · NAKED"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:0766979b1c4c936d9f889d1ccfd3e1956e4ef767f7ff576188c1a8f7f678aedc","evidence_url":"https://lookcloser.ai/e/ev-13f2b15ac805"},{"evidence_id":"ev-84d0d0f8e14c","record_id":"850042128862","gtin":"850042128862","claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 15 actives sum to 16,654 mg, which fits inside the ≈30,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 15 actives sum to 16,654 mg, which fits inside the ≈30,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:33ccbe7a04b7f144985f71d0565e1a589d53555dc8b425e048f7504e1e284d33","evidence_url":"https://lookcloser.ai/e/ev-84d0d0f8e14c"},{"evidence_id":"ev-d9940245ce5b","record_id":"850042128862","gtin":"850042128862","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"30 servings × 30 g = 900 g, matching the printed net weight 907 g (NET WT 2 LB (907 G)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"30 servings × 30 g = 900 g, matching the printed net weight 907 g (NET WT 2 LB (907 G)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:0edcbef0271a10a7328e6ccc83a700b6abf55400fa77a5ceeb44e8e784643298","evidence_url":"https://lookcloser.ai/e/ev-d9940245ce5b"},{"evidence_id":"ev-284606065def","record_id":"850042128862","gtin":"850042128862","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:d620dbcfe78903343d47d4781abca573e274c0b1a1209240f7bb8af060f6e76d","evidence_url":"https://lookcloser.ai/e/ev-284606065def"},{"evidence_id":"ev-70b4647fafa8","record_id":"850042128862","gtin":"850042128862","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","observed_at":"2026-07-21","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Naked Whey, Inc","receipt_label":"NSF/ANSI 173 · Naked Whey, Inc"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:d588cbcff7a54c5eacb1b4d749738d958c162a197fec9e65ff0fd8f32bb87a80","evidence_url":"https://lookcloser.ai/e/ev-70b4647fafa8"},{"evidence_id":"ev-2b9a60267ecb","record_id":"850042128862","gtin":"850042128862","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 229 on 2025-07-29 to 658 on 2026-08-27 (net +429). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 229 on 2025-07-29 to 658 on 2026-08-27 (net +429). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:8fd52eade704d4d76716f58d08caa5e9919460635c5a62a2913151c08ee781e7","evidence_url":"https://lookcloser.ai/e/ev-2b9a60267ecb"},{"evidence_id":"ev-ecb5c5113a1b","record_id":"850042128862","gtin":"850042128862","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00XIKPUK4","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:656d5c5717d47959e846de153f5bc577422bcc4b470648113e7c1d27fdb2a8db","evidence_url":"https://lookcloser.ai/e/ev-ecb5c5113a1b"},{"evidence_id":"ev-45499a62c597","record_id":"850042128862","gtin":"850042128862","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_fiber","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how prebiotic fiber have been studied. 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