{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"850042128985","processing":{"collection_process_version":"2026-07-22.1","last_collected_at":"2026-07-23T09:28:59-0700","last_collection_event":"intake","label_reader_version":"2026-07-26.2","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:43:43-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"850042128985","listing_identifier":"B0DJNCCSC1","brand":"NAKED","title":"Marine Collagen Peptides Protein Powder | Naked Marine Collagen","listing_title":"NAKED Marine Collagen Peptides Protein Powder - Unflavored - from Wild Caught Cod - Paleo Friendly, Non-GMO, Soy-Free, Gluten-Free - 47 Servings","identity":{"canonical_gtin":"00850042128985","source_listing_gtin":"00850042128985","listing_identifier":"B0DJNCCSC1","product_image":"https://m.media-amazon.com/images/I/71OmLWdNcPL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":null,"primary_url":"https://m.media-amazon.com/images/I/71OmLWdNcPL.jpg","image_count":5,"last_attempted":"2026-07-23T12:28:10-0700","attempts":1,"last_verified":"2026-09-02T00:25:24-0700","last_http_status":206,"reachable":true},"observed_at":"2026-07-23","source_confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"NAKED","package_brand":"NAKED NUTRITION.","match_method":"normalized_exact","similarity":0.5263},"identity_rule":"exact identifiers only; 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(CORPORATION) in Florida, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 8253254","registry_name":"USPTO","standard":null,"identifier":"Registration 8253254"}],"evidence_id":"ev-4b5e97d7bdcb","evidence_url":"https://lookcloser.ai/e/ev-4b5e97d7bdcb","presentation_home":"ownership_section"}],"research_links":[{"ingredient":"collagen peptides","label":"PubMed search: collagen peptide supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","scope":"ingredient_context","product_evidence":false},{"ingredient":"collagen peptides","label":"WebMD search: collagen","url":"https://www.webmd.com/vitamins/search?query=collagen","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product.","No dated review-history series is on file yet."]},"tldr":{"assessment":"checks_confirmed","headline":"Each ingredient’s amount is disclosed","summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","lead_finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","key_findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":4,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","lead_finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. 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(CORPORATION) in Florida, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Naked Whey, Inc. (CORPORATION) in Florida, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-23","presentation_tone":"ok","evidence_id":"ev-4b5e97d7bdcb","evidence_url":"https://lookcloser.ai/e/ev-4b5e97d7bdcb","content_fingerprint":"sha256:6efaed18b1f21eed9f63283560d5e8488cf3d6171c5539477a2e41f33c41d168","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 8253254","registry_name":"USPTO","standard":null,"identifier":"Registration 8253254"}],"evidence":{"summary":"USPTO lists Naked Whey, Inc. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/850042128985/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Marine Collagen Peptides Protein Powder | Naked Marine Collagen” (variant: Default Title) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Marine Collagen Peptides Protein Powder | Naked Marine Collagen” (variant: Default Title) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://nakednutrition.com/products/marine-collagen-peptides-powder","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-23","presentation_tone":"ok","evidence_id":"ev-503a5fb010d8","evidence_url":"https://lookcloser.ai/e/ev-503a5fb010d8","content_fingerprint":"sha256:ba3f7f0c1acd1dd7ea7666d60c35e8c40817ac139a65c39b78ce2e0263a5f080","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Marine Collagen Peptides Protein Powder | Naked Marine Collagen” (variant: Default Title) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://nakednutrition.com/products/marine-collagen-peptides-powder","observed_at":"2026-07-23","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DJNCCSC1","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Marine Collagen Peptides Protein Powder | Naked Marine Collagen” (variant: Default Title) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/850042128985/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 850042128985 to \"Naked Marine Collagen\" (NAKED) — consistent with this listing.","proof":"Open Food Facts resolves 850042128985 to \"Naked Marine Collagen\" (NAKED) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850042128985","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-23","presentation_tone":"ok","evidence_id":"ev-5aba28a386cd","evidence_url":"https://lookcloser.ai/e/ev-5aba28a386cd","content_fingerprint":"sha256:f16af74b44d537d80d6fd964a7a6c9dee4e507c41e72d79cad529e842e95b1c1","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 850042128985 to \"Naked Marine Collagen\" (NAKED) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850042128985","observed_at":"2026-07-23","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DJNCCSC1","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850042128985 to \"Naked Marine Collagen\" (NAKED) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/850042128985/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"keepa-exact-listing-history-review-count-history-not-available","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"pend","weight":23,"headline":"Review-count history: not available","detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DJNCCSC1","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-69cd45dfa136","evidence_url":"https://lookcloser.ai/e/ev-69cd45dfa136","content_fingerprint":"sha256:b4b35ed65418b4cd43dcdc471f3302ada7fe67d83ff1317ed76306ab9d2ce2a9","registry_receipts":[],"evidence":{"summary":"Marketplace rating not shown★ — rating count unavailable. 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No exact-listing count history was available, so no review-pattern claim is made."},"html_anchor":"finding-keepa-exact-listing-history-review-count-history-not-available","report_url":"https://lookcloser.ai/p/850042128985/full#finding-keepa-exact-listing-history-review-count-history-not-available"},{"id":"label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"No physical impossibility in the listed amounts","detail":"Technical check only: the panel’s 17 actives sum to 10,230 mg, which fits inside the ≈12,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":"Technical check only: the panel’s 17 actives sum to 10,230 mg, which fits inside the ≈12,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DJNCCSC1","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-af3ee02f8892","evidence_url":"https://lookcloser.ai/e/ev-af3ee02f8892","content_fingerprint":"sha256:8dd83bee75ef5b796bd34a485a31964b53bca55cbfdda3973566819cd2009d82","registry_receipts":[],"evidence":{"summary":"Technical check only: the panel’s 17 actives sum to 10,230 mg, which fits inside the ≈12,000 mg serving. 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This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"html_anchor":"finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","report_url":"https://lookcloser.ai/p/850042128985/full#finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"47 servings × 12 g = 564 g, matching the printed net weight 567 g (NET WT 1.3 LB (567 G)). This checks agreement within the photo read; it is not an independent contents test.","proof":"47 servings × 12 g = 564 g, matching the printed net weight 567 g (NET WT 1.3 LB (567 G)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DJNCCSC1","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-b0b677b6c1c2","evidence_url":"https://lookcloser.ai/e/ev-b0b677b6c1c2","content_fingerprint":"sha256:6a2b621559a59e96db1d144905bb8dfe8f89ff1948c2a1376bab9358618d49cb","registry_receipts":[],"evidence":{"summary":"47 servings × 12 g = 564 g, matching the printed net weight 567 g (NET WT 1.3 LB (567 G)). This checks agreement within the photo read; it is not an independent contents test.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DJNCCSC1","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DJNCCSC1","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Label and serving arithmetic.","found":"47 servings × 12 g = 564 g, matching the printed net weight 567 g (NET WT 1.3 LB (567 G)). This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/850042128985/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","source":"Certification / laboratory record","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Brand holds NSF/ANSI 173 certification (brand-level)","detail":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","proof":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-68ce88353848","evidence_url":"https://lookcloser.ai/e/ev-68ce88353848","content_fingerprint":"sha256:1c56db3e4a1786f4a26ef55d819409ac32046919136f4dd56ad8cd09ebbc31a3","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","label":"NSF/ANSI 173 · Naked Whey, Inc","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Naked Whey, Inc"}],"evidence":{"summary":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","observed_at":"2026-07-23","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Naked Whey, Inc","receipt_label":"NSF/ANSI 173 · Naked Whey, Inc"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DJNCCSC1","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Certification / laboratory record.","found":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness."},"html_anchor":"finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","report_url":"https://lookcloser.ai/p/850042128985/full#finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DJNCCSC1","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-24f406c8cdb5","evidence_url":"https://lookcloser.ai/e/ev-24f406c8cdb5","content_fingerprint":"sha256:8e213e9ab296707d4c97c3fe78101c68192846e0efd1aba65ab5adc4f61eae5f","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DJNCCSC1","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DJNCCSC1","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850042128985/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"caution","evidence_id":"ev-5a3f52944dc2","evidence_url":"https://lookcloser.ai/e/ev-5a3f52944dc2","content_fingerprint":"sha256:1adffdf1878801a1b438b9b6e52a327200554c73e514cea825760096e5e8f320","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","observed_at":"2026-07-23","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NAKED","receipt_label":"FDA enforcement search · NAKED"}],"observed_at":"2026-07-23","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-23","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 8253254","receipt_label":"USPTO · Registration 8253254"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:6efaed18b1f21eed9f63283560d5e8488cf3d6171c5539477a2e41f33c41d168","evidence_url":"https://lookcloser.ai/e/ev-4b5e97d7bdcb"},{"evidence_id":"ev-503a5fb010d8","record_id":"850042128985","gtin":"850042128985","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Marine Collagen Peptides Protein Powder | Naked Marine Collagen” (variant: Default Title) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Marine Collagen Peptides Protein Powder | Naked Marine Collagen” (variant: Default Title) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://nakednutrition.com/products/marine-collagen-peptides-powder","observed_at":"2026-07-23","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DJNCCSC1","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:ba3f7f0c1acd1dd7ea7666d60c35e8c40817ac139a65c39b78ce2e0263a5f080","evidence_url":"https://lookcloser.ai/e/ev-503a5fb010d8"},{"evidence_id":"ev-5aba28a386cd","record_id":"850042128985","gtin":"850042128985","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850042128985 to \"Naked Marine Collagen\" (NAKED) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 850042128985 to \"Naked Marine Collagen\" (NAKED) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850042128985","observed_at":"2026-07-23","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DJNCCSC1","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:f16af74b44d537d80d6fd964a7a6c9dee4e507c41e72d79cad529e842e95b1c1","evidence_url":"https://lookcloser.ai/e/ev-5aba28a386cd"},{"evidence_id":"ev-a808b2340018","record_id":"850042128985","gtin":"850042128985","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"pubmed_collagen","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-07-23","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:b9047ead2d333bbbd278b461ee000c7a0ca2eaa673711020c4380d439d30b15a","evidence_url":"https://lookcloser.ai/e/ev-a808b2340018"},{"evidence_id":"ev-5a3f52944dc2","record_id":"850042128985","gtin":"850042128985","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","observed_at":"2026-07-23","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NAKED","receipt_label":"FDA enforcement search · NAKED"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:1adffdf1878801a1b438b9b6e52a327200554c73e514cea825760096e5e8f320","evidence_url":"https://lookcloser.ai/e/ev-5a3f52944dc2"},{"evidence_id":"ev-af3ee02f8892","record_id":"850042128985","gtin":"850042128985","claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 17 actives sum to 10,230 mg, which fits inside the ≈12,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 17 actives sum to 10,230 mg, which fits inside the ≈12,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DJNCCSC1","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DJNCCSC1","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:8dd83bee75ef5b796bd34a485a31964b53bca55cbfdda3973566819cd2009d82","evidence_url":"https://lookcloser.ai/e/ev-af3ee02f8892"},{"evidence_id":"ev-b0b677b6c1c2","record_id":"850042128985","gtin":"850042128985","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"47 servings × 12 g = 564 g, matching the printed net weight 567 g (NET WT 1.3 LB (567 G)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"47 servings × 12 g = 564 g, matching the printed net weight 567 g (NET WT 1.3 LB (567 G)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DJNCCSC1","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DJNCCSC1","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:6a2b621559a59e96db1d144905bb8dfe8f89ff1948c2a1376bab9358618d49cb","evidence_url":"https://lookcloser.ai/e/ev-b0b677b6c1c2"},{"evidence_id":"ev-24f406c8cdb5","record_id":"850042128985","gtin":"850042128985","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DJNCCSC1","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DJNCCSC1","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:8e213e9ab296707d4c97c3fe78101c68192846e0efd1aba65ab5adc4f61eae5f","evidence_url":"https://lookcloser.ai/e/ev-24f406c8cdb5"},{"evidence_id":"ev-68ce88353848","record_id":"850042128985","gtin":"850042128985","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","observed_at":"2026-07-23","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Naked Whey, Inc","receipt_label":"NSF/ANSI 173 · Naked Whey, Inc"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DJNCCSC1","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:1c56db3e4a1786f4a26ef55d819409ac32046919136f4dd56ad8cd09ebbc31a3","evidence_url":"https://lookcloser.ai/e/ev-68ce88353848"},{"evidence_id":"ev-69cd45dfa136","record_id":"850042128985","gtin":"850042128985","claim_key":"finding:keepa-exact-listing-history-review-count-history-not-available","primary_source":"keepa_history","claim":"Review-count history: not available","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":{"detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DJNCCSC1","observed_at":"2026-07-23","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DJNCCSC1","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:b4b35ed65418b4cd43dcdc471f3302ada7fe67d83ff1317ed76306ab9d2ce2a9","evidence_url":"https://lookcloser.ai/e/ev-69cd45dfa136"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":12000,"percent_of_serving":null,"serving_mass_source":"serving size on the label, keyed to UPC 850042128985","ambiguity":null,"declared_actives_total_mg":10154,"headline_claim_mg":2820,"headline_subject":"glycine","subject_actual_mg":2820},"listing_claims":{"dose_claims":[{"subject":"glycine","amount_mg":2820,"basis":"unspecified"}],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":null,"servings":47,"pack_count":1,"units_conflict":false},"marketing_text":["WILD CAUGHT MARINE COLLAGEN","WITH NOTHING TO HIDE","100% PREMIUM","1 INGREDIENT","NO ADDITIVES","INTRODUCING BETTER SKIN","WILD CAUGHT MARINE COLLAGEN WITH NOTHING TO HIDE.","11g Protein","Og Sugar","Only One Ingredient"],"certification_text":["GMO FREE","SOY FREE","1 INGREDIENT","GLUTEN FREE","NO ADDITIVES"],"claim_checks":[{"kind":"efficacy","label":"Benefit claim","snippet":"…Naked Marine Collagen supports joint health, helps repair a leaky gut, and promotes youthful skin, stronger nails, and healthy hair.…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. 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FREE\"]}\n```"},{"img":1,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"NAKED NUTRITION.\",\n\"product_name\": \"MARINE COLLAGEN PEPTIDES\",\n\"barcode\": null,\n\"panel\": false,\n\"serving_size_text\": null,\n\"serving_size_g\": null,\n\"servings_per_container\": 47,\n\"net_weight_text\": \"NET WT 1.3 LB (567 G)\",\n\"net_weight_g\": 567,\n\"unit_count_text\": null,\n\"responsible_parties\": [],\n\"websites\": [],\n\"actives\": [],\n\"label_claims\": [\"100% PREMIUM\", \"WILD CAUGHT MARINE COLLAGEN\", \"WITH NOTHING TO HIDE\", \"1 INGREDIENT\", \"NO ADDITIVES\"],\n\"certifications\": [\"GMO FREE\", \"SOY FREE\", \"GLUTEN FREE\"]}\n```"},{"img":2,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": null, \"product_name\": \"NAKED MARINE COLLAGEN\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": \"NET WT 1.3 LB (567 G)\", \"net_weight_g\": 567, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"INTRODUCING BETTER SKIN\", \"WILD CAUGHT MARINE COLLAGEN WITH NOTHING TO HIDE.\", \"11g Protein\", \"Og Sugar\", \"Only One Ingredient\", \"Tasteless Mixes Easy\"], \"certifications\": [\"GLUTEN FREE\"]}\n```"},{"img":3,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": null,\n \"product_name\": null,\n \"barcode\": null,\n \"panel\": false,\n \"serving_size_text\": null,\n \"serving_size_g\": null,\n \"servings_per_container\": null,\n \"net_weight_text\": null,\n \"net_weight_g\": null,\n \"unit_count_text\": null,\n \"responsible_parties\": [],\n \"websites\": [],\n \"actives\": [],\n \"label_claims\": [\"FROM WILD\", \"CAUGHT COD\", \"PREMIUM TYPE 1 COLLAGEN\"],\n \"certifications\": []}\n```"},{"img":4,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"NAKED NUTRITION.\", \"product_name\": null, \"barcode\": null, \"panel\": true, \"serving_size_text\": \"Serving Size 12g (About 1 scoop)\", \"serving_size_g\": 12, \"servings_per_container\": 47, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [{\"name\": \"Calories\", \"amount\": \"45\", \"unit\": \"\"}, {\"name\": \"Sodium\", \"amount\": \"65\", \"unit\": \"mg\"}, {\"name\": \"Protein\", \"amount\": \"11\", \"unit\": \"g\"}], \"label_claims\": [\"LOOK AT US NAKED\", \"WE'VE GOT NOTHING TO HIDE\", \"NO ADDITIVES\", \"NO ARTIFICIAL FLAVORS, SWEETENERS, OR COLORS\", \"AMOUNT INSIDE MEASURED BY WEIGHT, NOT VOLUME\", \"ONLY 1 INGREDIENT\"], \"certifications\": [\"GLUTEN FREE\"]}\n```"}],"source_images":["https://m.media-amazon.com/images/I/71OmLWdNcPL.jpg","https://m.media-amazon.com/images/I/611pDlS2FvL.jpg","https://m.media-amazon.com/images/I/614Y6kYS5SL.jpg","https://m.media-amazon.com/images/I/71S9-Qt3M-L.jpg","https://m.media-amazon.com/images/I/71sY5bFOJGL.jpg"],"facts_panel_image":4,"brand":"NAKED NUTRITION.","product_name":"NAKED\nMARINE\nCOLLAGEN","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":"Serving Size 12g (About 1 scoop)","serving_size_g":12,"servings_per_container":47,"net_weight_text":"NET WT 1.3 LB (567 G)","net_weight_g":567,"unit_count_text":null,"actives":[{"name":"Sodium","amount":"65","unit":"mg"},{"name":"Protein","amount":"11","unit":"g"},{"name":"Isoleucine","amount":"137","unit":"mg"},{"name":"Leucine","amount":"296","unit":"mg"},{"name":"Valine","amount":"252","unit":"mg"},{"name":"Alanine","amount":"1078","unit":"mg"},{"name":"Arginine","amount":"823","unit":"mg"},{"name":"Aspartic 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