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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Santa Cruz Paleo Incorporated (CORPORATION) in DELAWARE, USA for the exact brand wordmark. 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The retained image read may be incomplete, so this is a specific question to resolve rather than a contradiction."},"html_anchor":"finding-claim_not_on_panel","report_url":"https://lookcloser.ai/p/850043179061/full#finding-claim_not_on_panel"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 850043179061 to \"Santa Cruz Paleo Lemon Lime Electrolytes\" (Santa Cruz Paleo Lemon Lime Electrolytes) — consistent with this listing.","proof":"Open Food Facts resolves 850043179061 to \"Santa Cruz Paleo Lemon Lime Electrolytes\" (Santa Cruz Paleo Lemon Lime Electrolytes) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850043179061","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-08-06","presentation_tone":"ok","evidence_id":"ev-0f4000194d45","evidence_url":"https://lookcloser.ai/e/ev-0f4000194d45","content_fingerprint":"sha256:3fa3388d058b262b4fcf3926bda0e0e0c768f68a8917540d12675d1ba0d30a03","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 850043179061 to \"Santa Cruz Paleo Lemon Lime Electrolytes\" (Santa Cruz Paleo Lemon Lime Electrolytes) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850043179061","observed_at":"2026-08-06","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850043179061 to \"Santa Cruz Paleo Lemon Lime Electrolytes\" (Santa Cruz Paleo Lemon Lime Electrolytes) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/850043179061/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","noted":true,"severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0BVGH4SNC","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-658d1fa4dd27","evidence_url":"https://lookcloser.ai/e/ev-658d1fa4dd27","content_fingerprint":"sha256:7d9eb0046ae4cdf20dfd24e8fb8d8f7d95349f71a72e541d08e2fefd9fc54b78","registry_receipts":[],"evidence":{"summary":"The observed listing claims third-party testing without naming a lab or certifier. 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NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/850043179061/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"No physical impossibility in the listed amounts","detail":"Technical check only: the panel’s 11 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":"Technical check only: the panel’s 11 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0BVGH4SNC","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-a8d4838ef8da","evidence_url":"https://lookcloser.ai/e/ev-a8d4838ef8da","content_fingerprint":"sha256:31734d74fb3b2c49a56e4b26bcbb721cba076b83f871dfe5765bb94cade09faa","registry_receipts":[],"evidence":{"summary":"Technical check only: the panel’s 11 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. 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This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0BVGH4SNC","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-5a64b77f03cd","evidence_url":"https://lookcloser.ai/e/ev-5a64b77f03cd","content_fingerprint":"sha256:9c03ea71358c780f72e01aeebfb06d4c0033ba1ecbb8ab82e1dbc40e57d79c00","registry_receipts":[],"evidence":{"summary":"30 servings × 5.42 g = 162.6 g, matching the printed net weight 162.6 g (Net Wt. 5.7 oz (162.6g)). 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This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/850043179061/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0BVGH4SNC","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-01c2e4d9461c","evidence_url":"https://lookcloser.ai/e/ev-01c2e4d9461c","content_fingerprint":"sha256:963623ac312d4a64a62650e4342ad8883ea125465242ce0a4636caa6dc822888","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850043179061/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-06-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 06, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Santa+Cruz+Paleo%22+OR+product_description:%22Santa+Cruz+Paleo%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"caution","evidence_id":"ev-29df654428b4","evidence_url":"https://lookcloser.ai/e/ev-29df654428b4","content_fingerprint":"sha256:db47c73a1961f3759274f74a1a6b50fcbbe61fde73e609370a85dd3b61f016ce","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Santa+Cruz+Paleo%22+OR+product_description:%22Santa+Cruz+Paleo%22)&limit=5","observed_at":"2026-08-06","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Santa Cruz Paleo","receipt_label":"FDA enforcement search · Santa Cruz Paleo"}],"observed_at":"2026-08-06","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-06-2026","report_url":"https://lookcloser.ai/p/850043179061/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-06-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0BVGH4SNC","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-425661f62cbc","evidence_url":"https://lookcloser.ai/e/ev-425661f62cbc","content_fingerprint":"sha256:cb7482d911411a9cda553424ecb6bfa65943f8f3eeaea63a4707820380bc223e","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/850043179061/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 172 on 2025-07-06 to 228 on 2026-07-24 (net +56). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 172 on 2025-07-06 to 228 on 2026-07-24 (net +56). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0BVGH4SNC","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-c6b830f6b58b","evidence_url":"https://lookcloser.ai/e/ev-c6b830f6b58b","content_fingerprint":"sha256:5628cc5fe002e3fc552a31c02f0d2d167b798c4ee85fbd513cde396046936516","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 172 on 2025-07-06 to 228 on 2026-07-24 (net +56). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 172 on 2025-07-06 to 228 on 2026-07-24 (net +56). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/850043179061/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"uspto-trademark-registry-package-and-trademark-records-name-different-re","source":"USPTO trademark registry","class":"gap","noted":true,"severity":"info","weight":14,"headline":"Package and trademark records name different responsible entities","detail":"The package says distributed by: Santa Cruz Paleo Inc., Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":"The package says distributed by: Santa Cruz Paleo Inc., Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search","facts_panel"],"source_url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-231420fea9ce","evidence_url":"https://lookcloser.ai/e/ev-231420fea9ce","content_fingerprint":"sha256:054ae233b9aa9446d90c4ee3c00e9242dfd35c89939246223d4a36fd1d8b469e","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 6382516","registry_name":"USPTO","standard":null,"identifier":"Registration 6382516"}],"evidence":{"summary":"The package says distributed by: Santa Cruz Paleo Inc., Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","source_refs":["uspto_search","facts_panel"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-06","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6382516","receipt_label":"USPTO · Registration 6382516"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked USPTO trademark registry.","found":"The package says distributed by: Santa Cruz Paleo Inc., Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"html_anchor":"finding-uspto-trademark-registry-package-and-trademark-records-name-different-re","report_url":"https://lookcloser.ai/p/850043179061/full#finding-uspto-trademark-registry-package-and-trademark-records-name-different-re"}],"evidence_records":[{"evidence_id":"ev-8cbf6e2d061b","record_id":"850043179061","gtin":"850043179061","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Santa Cruz Paleo Incorporated (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Santa Cruz Paleo Incorporated (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-06","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6382516","receipt_label":"USPTO · Registration 6382516"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:c9d6329481bdcd70820c6d5a1e34d18d6c2d4663a1551b2445196666a7f3ba8b","evidence_url":"https://lookcloser.ai/e/ev-8cbf6e2d061b"},{"evidence_id":"ev-0f4000194d45","record_id":"850043179061","gtin":"850043179061","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850043179061 to \"Santa Cruz Paleo Lemon Lime Electrolytes\" (Santa Cruz Paleo Lemon Lime Electrolytes) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 850043179061 to \"Santa Cruz Paleo Lemon Lime Electrolytes\" (Santa Cruz Paleo Lemon Lime Electrolytes) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850043179061","observed_at":"2026-08-06","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:3fa3388d058b262b4fcf3926bda0e0e0c768f68a8917540d12675d1ba0d30a03","evidence_url":"https://lookcloser.ai/e/ev-0f4000194d45"},{"evidence_id":"ev-9a69e426c757","record_id":"850043179061","gtin":"850043179061","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_magnesium","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:745948811014874c955329b29233339924a541793ae67a2686da090270c379cc","evidence_url":"https://lookcloser.ai/e/ev-9a69e426c757"},{"evidence_id":"ev-29df654428b4","record_id":"850043179061","gtin":"850043179061","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-06-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 06, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Santa+Cruz+Paleo%22+OR+product_description:%22Santa+Cruz+Paleo%22)&limit=5","observed_at":"2026-08-06","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Santa Cruz Paleo","receipt_label":"FDA enforcement search · Santa Cruz Paleo"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:db47c73a1961f3759274f74a1a6b50fcbbe61fde73e609370a85dd3b61f016ce","evidence_url":"https://lookcloser.ai/e/ev-29df654428b4"},{"evidence_id":"ev-231420fea9ce","record_id":"850043179061","gtin":"850043179061","claim_key":"finding:uspto-trademark-registry-package-and-trademark-records-name-different-re","primary_source":"uspto_search","claim":"Package and trademark records name different responsible entities","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"The package says distributed by: Santa Cruz Paleo Inc., Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":{"detail":"The package says distributed by: Santa Cruz Paleo Inc., Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-06","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6382516","receipt_label":"USPTO · Registration 6382516"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:054ae233b9aa9446d90c4ee3c00e9242dfd35c89939246223d4a36fd1d8b469e","evidence_url":"https://lookcloser.ai/e/ev-231420fea9ce"},{"evidence_id":"ev-a0f5f439a111","record_id":"850043179061","gtin":"850043179061","claim_key":"finding:claim_not_on_panel","primary_source":"source_listing","claim":"The headline amount is not tied to a same-name panel row","bucket":"unverified","looked":"LookCloser checked Listing claim vs Supplement Facts.","found":"The listing presents 1 mg for potassium, but vision:claude-cli:subscription does not contain a same-name quantified row. The retained image read may be incomplete, so this is a specific question to resolve rather than a contradiction.","proof":{"headline_claim_mg":1,"headline_subject":"potassium","panel_source":"listing_image","same_name_row_found":false},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:34b9a1229c94eb512aeaef98b331ed7b374f478d3893d2429a90107050bc33b8","evidence_url":"https://lookcloser.ai/e/ev-a0f5f439a111"},{"evidence_id":"ev-a8d4838ef8da","record_id":"850043179061","gtin":"850043179061","claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 11 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 11 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:31734d74fb3b2c49a56e4b26bcbb721cba076b83f871dfe5765bb94cade09faa","evidence_url":"https://lookcloser.ai/e/ev-a8d4838ef8da"},{"evidence_id":"ev-5a64b77f03cd","record_id":"850043179061","gtin":"850043179061","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"30 servings × 5.42 g = 162.6 g, matching the printed net weight 162.6 g (Net Wt. 5.7 oz (162.6g)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"30 servings × 5.42 g = 162.6 g, matching the printed net weight 162.6 g (Net Wt. 5.7 oz (162.6g)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:9c03ea71358c780f72e01aeebfb06d4c0033ba1ecbb8ab82e1dbc40e57d79c00","evidence_url":"https://lookcloser.ai/e/ev-5a64b77f03cd"},{"evidence_id":"ev-01c2e4d9461c","record_id":"850043179061","gtin":"850043179061","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:963623ac312d4a64a62650e4342ad8883ea125465242ce0a4636caa6dc822888","evidence_url":"https://lookcloser.ai/e/ev-01c2e4d9461c"},{"evidence_id":"ev-658d1fa4dd27","record_id":"850043179061","gtin":"850043179061","claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:7d9eb0046ae4cdf20dfd24e8fb8d8f7d95349f71a72e541d08e2fefd9fc54b78","evidence_url":"https://lookcloser.ai/e/ev-658d1fa4dd27"},{"evidence_id":"ev-c6b830f6b58b","record_id":"850043179061","gtin":"850043179061","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 172 on 2025-07-06 to 228 on 2026-07-24 (net +56). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 172 on 2025-07-06 to 228 on 2026-07-24 (net +56). 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Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:cb7482d911411a9cda553424ecb6bfa65943f8f3eeaea63a4707820380bc223e","evidence_url":"https://lookcloser.ai/e/ev-425661f62cbc"},{"evidence_id":"ev-723cfbd82027","record_id":"850043179061","gtin":"850043179061","claim_key":"claim:testing","primary_source":"source_listing","claim":"“PARTY LAB”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"…THIRD PARTY LAB TESTED…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BVGH4SNC","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://santacruzpaleo.com","observed_at":"2026-08-06","identity_basis":"brand_domain_only","scope":"brand_or_exact_product"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:9a7845d785f71ede360ee6e8a971d2b09e14b382c09efc5a0c459b3317f8de7a","evidence_url":"https://lookcloser.ai/e/ev-723cfbd82027"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":4140,"percent_of_serving":null,"serving_mass_source":"serving size on the label, keyed to UPC 850043179061","ambiguity":null,"declared_actives_total_mg":2300,"headline_claim_mg":1,"headline_subject":"potassium","subject_actual_mg":null},"listing_claims":{"dose_claims":[{"subject":"potassium","amount_mg":1,"basis":"unspecified"}],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":null,"servings":30,"pack_count":1,"units_conflict":false},"marketing_text":["Superior Ingredients","30 Servings","1000mg sodium / serving","Bioavailable ingredients","No Artificial Additives or Sweeteners","All-Natural Taste","Sodium is an essential electrolyte needed for cell communication, muscle contractions, and sustained endurance through a","Our electrolytes are carefully formulated with a ration of 5mg sodium to 1mg potassium.","This ensures optimal function of your body's sodium-potassium pumps, with an extra boost to enhance your performance and","Magnesium acts as a cofactor for more than 300 enzymatic reactions, influencing energy production, DNA synthesis, protei"],"certification_text":["PALEO","KETO","SUGAR FREE","GLUTEN FREE","Paleo","Keto","THIRD PARTY LAB TESTED","Non-GMO"],"claim_checks":[{"kind":"testing","label":"Quality-testing claim","snippet":"…THIRD PARTY LAB TESTED…","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","status":"unverified"},{"kind":"efficacy","label":"Benefit claim","snippet":"…This ensures optimal function of your body's sodium-potassium pumps, with an extra boost to enhance your performance and…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. 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(5.42g)\",\n  \"serving_size_g\": 5.42,\n  \"servings_per_container\": 30,\n  \"net_weight_text\": null,\n  \"net_weight_g\": 162.6,\n  \"unit_count_text\": null,\n  \"responsible_parties\": [],\n  \"websites\": [],\n  \"actives\": [\n    {\"name\": \"Calories\", \"amount\": \"0\", \"unit\": \"\"},\n    {\"name\": \"Fat\", \"amount\": \"0\", \"unit\": \"g\"},\n    {\"name\": \"Sat. Fat\", \"amount\": \"0\", \"unit\": \"g\"},\n    {\"name\": \"Trans Fat\", \"amount\": \"0\", \"unit\": \"g\"},\n    {\"name\": \"Cholest.\", \"amount\": \"0\", \"unit\": \"mg\"},\n    {\"name\": \"Sodium\", \"amount\": \"800\", \"unit\": \"mg\"},\n    {\"name\": \"Total Sugar\", \"amount\": \"0\", \"unit\": \"g\"},\n    {\"name\": \"Protein\", \"amount\": \"0\", \"unit\": \"g\"},\n    {\"name\": \"Vit. 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Fat","amount":"0","unit":"g"},{"name":"Trans Fat","amount":"0","unit":"g"},{"name":"Cholest.","amount":"0","unit":"mg"},{"name":"Sodium","amount":"800","unit":"mg"},{"name":"Total Carb","amount":"2","unit":"g"},{"name":"Total Sugar","amount":"0","unit":"g"},{"name":"Added Sugars","amount":"0","unit":"g"},{"name":"Protein","amount":"0","unit":"g"},{"name":"Vit. D","amount":"0","unit":"mcg"},{"name":"Calcium","amount":"40","unit":"mg"},{"name":"Iron","amount":"0","unit":"mg"},{"name":"Potas.","amount":"300","unit":"mg"},{"name":"Mag.","amount":"60","unit":"mg"}],"responsible_parties":[{"role":"distributed_by","name":"Santa Cruz Paleo Inc.","address":"Del Mar, CA 92014","verbatim":"Distributed by: Santa Cruz Paleo Inc. 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Fat","amount":"0","unit":"g"},{"name":"Trans Fat","amount":"0","unit":"g"},{"name":"Cholest.","amount":"0","unit":"mg"},{"name":"Sodium","amount":"800","unit":"mg"},{"name":"Total Carb","amount":"2","unit":"g"},{"name":"Total Sugar","amount":"0","unit":"g"},{"name":"Added Sugars","amount":"0","unit":"g"},{"name":"Protein","amount":"0","unit":"g"},{"name":"Vit. 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