{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"850043179429","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-30T15:23:39-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-02T14:29:00-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"850043179429","listing_identifier":"B0DB99PD1B","brand":"Santa Cruz Paleo","title":"Santa Cruz Paleo Electrolyte Powder, Mango Lemonade","listing_title":"Santa Cruz Paleo Electrolyte Powder, Mango Lemonade, Sugar Free Hydration Drink Mix with Himalayan Pink Salt, Sea Salt, Magnesium Glycinate, Potassium Chloride, Sweetened with Stevia, 30 Servings","identity":{"canonical_gtin":"00850043179429","source_listing_gtin":"00850043179429","listing_identifier":"B0DB99PD1B","product_image":"https://m.media-amazon.com/images/I/71RsOir1dOL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0DB99PD1B","primary_url":"https://m.media-amazon.com/images/I/71RsOir1dOL.jpg","image_count":8,"last_attempted":"2026-07-30T15:23:39-0700","attempts":1},"observed_at":"2026-07-30","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Santa Cruz Paleo","package_brand":"SANTA CRUZ PALEO","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Santa Cruz Paleo Incorporated","entity":"CORPORATION","country":"DELAWARE, USA","address_filed":"922 Lundy Ln, Los Altos, CALIFORNIA 94024, UNITED STATES","address_public":"CALIFORNIA 94024, UNITED STATES","serial_number":"90055801","registration_number":"6382516","wordmark":"SANTA CRUZ PALEO","status_description":"REGISTERED","filed_date":"2020-07-16T00:00:00","first_use_commerce_date":"2020-09-15","registration_date":"2021-06-08","assignment_recorded":false,"goods_services":["IC 005: Dietary supplements; Nutritional supplements.","IC 029: Dehydrated fruit snacks; Dried fruit-based snacks; Nut-based snack foods."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"distributed_by","name":"Santa Cruz Paleo Inc","address":"Del Mar, CA 92014","verbatim":"Distributed by: Santa Cruz Paleo Inc Del Mar, CA 92014"}],"identity_nodes":[{"role":"trademark_owner","name":"Santa Cruz Paleo Incorporated","country":"DELAWARE, USA","address":"922 Lundy Ln, Los Altos, CALIFORNIA 94024, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"},{"role":"distributed_by","name":"Santa Cruz Paleo Inc","address":"Del Mar, CA 92014","verbatim":"Distributed by: Santa Cruz Paleo Inc Del Mar, CA 92014","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"different_named_entity","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_panel","kicker":"What we found","headline":"Package and trademark records name different responsible entities","deck":"The package says distributed by: Santa Cruz Paleo Inc, Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing…","display_mode":"single_home_per_finding","finding_ids":["claim_not_on_panel","nih-published-research-each-ingredient-s-amount-is-disclosed","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["claim_not_on_panel","nih-published-research-each-ingredient-s-amount-is-disclosed","uspto-trademark-registry-exact-trademark-owner-identified"],"cards":[{"finding_id":"claim_not_on_panel","card_type":"claim_not_on_panel","question":"label","tone":"gap","weight":82,"headline":"The headline amount is not tied to a same-name panel row","evidence":"The listing presents 1 mg for potassium, but vision:claude-cli:subscription does not contain a same-name quantified row. 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The retained image read may be incomplete, so this is a specific question to resolve rather than a contradiction."},"html_anchor":"finding-claim_not_on_panel","report_url":"https://lookcloser.ai/p/850043179429/full#finding-claim_not_on_panel"},{"id":"label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"No physical impossibility in the listed amounts","detail":"Technical check only: the panel’s 11 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":"Technical check only: the panel’s 11 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DB99PD1B","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-da1413881e1b","evidence_url":"https://lookcloser.ai/e/ev-da1413881e1b","content_fingerprint":"sha256:feec29744d71674f0f0182fc83ea46790b9f729f2242634e0ee587bf5127437e","registry_receipts":[],"evidence":{"summary":"Technical check only: the panel’s 11 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. 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This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"html_anchor":"finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","report_url":"https://lookcloser.ai/p/850043179429/full#finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"30 servings × 5.42 g = 162.6 g, matching the printed net weight 162.6 g (Net Wt. 5.7 oz (162.6g)). This checks agreement within the photo read; it is not an independent contents test.","proof":"30 servings × 5.42 g = 162.6 g, matching the printed net weight 162.6 g (Net Wt. 5.7 oz (162.6g)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DB99PD1B","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-551c2cd9d969","evidence_url":"https://lookcloser.ai/e/ev-551c2cd9d969","content_fingerprint":"sha256:2d43491e226c49454b357d63dc8fefb45a133521bcda77040377ab010b34ce3d","registry_receipts":[],"evidence":{"summary":"30 servings × 5.42 g = 162.6 g, matching the printed net weight 162.6 g (Net Wt. 5.7 oz (162.6g)). 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This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/850043179429/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 57 to 137 between July 20, 2025 and July 30, 2026. 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The largest rise inside any single 30-day window was about 19, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/850043179429/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DB99PD1B","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-5a0e3a5528a2","evidence_url":"https://lookcloser.ai/e/ev-5a0e3a5528a2","content_fingerprint":"sha256:f861444c03f16b27b3a64e0a35cbd577cf145aeff39f1cf41ec07c6ad216ef9e","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850043179429/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 02, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Santa+Cruz+Paleo%22+OR+product_description:%22Santa+Cruz+Paleo%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"caution","evidence_id":"ev-9ec64df5e49d","evidence_url":"https://lookcloser.ai/e/ev-9ec64df5e49d","content_fingerprint":"sha256:2030a422d052db063f6cb501da769d576b1b83ec32c992551c3628f0ccd798a2","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Santa+Cruz+Paleo%22+OR+product_description:%22Santa+Cruz+Paleo%22)&limit=5","observed_at":"2026-07-30","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Santa Cruz Paleo","receipt_label":"FDA enforcement search · Santa Cruz Paleo"}],"observed_at":"2026-07-30","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","report_url":"https://lookcloser.ai/p/850043179429/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DB99PD1B","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-67d29ce2ec2c","evidence_url":"https://lookcloser.ai/e/ev-67d29ce2ec2c","content_fingerprint":"sha256:a345b7f4af63cd167c6ed2b450a45f3220e7fec03231911594b76a9d746fe860","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/850043179429/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 55 on 2025-07-13 to 137 on 2026-07-30 (net +82). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 55 on 2025-07-13 to 137 on 2026-07-30 (net +82). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DB99PD1B","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-e7bc97d93569","evidence_url":"https://lookcloser.ai/e/ev-e7bc97d93569","content_fingerprint":"sha256:f5be3a4cc39f645fdccd2011391e375e4ded887abfb5609cc870003f14551a81","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 55 on 2025-07-13 to 137 on 2026-07-30 (net +82). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 55 on 2025-07-13 to 137 on 2026-07-30 (net +82). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/850043179429/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"uspto-trademark-registry-package-and-trademark-records-name-different-re","source":"USPTO trademark registry","class":"gap","noted":true,"severity":"info","weight":14,"headline":"Package and trademark records name different responsible entities","detail":"The package says distributed by: Santa Cruz Paleo Inc, Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":"The package says distributed by: Santa Cruz Paleo Inc, Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search","facts_panel"],"source_url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-4a3575b90b13","evidence_url":"https://lookcloser.ai/e/ev-4a3575b90b13","content_fingerprint":"sha256:d314254443825222bbaa2fdf6009f4f7478d8a6e2aefe5582fc7644f71dd0f2b","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 6382516","registry_name":"USPTO","standard":null,"identifier":"Registration 6382516"}],"evidence":{"summary":"The package says distributed by: Santa Cruz Paleo Inc, Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","source_refs":["uspto_search","facts_panel"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-30","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6382516","receipt_label":"USPTO · Registration 6382516"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked USPTO trademark registry.","found":"The package says distributed by: Santa Cruz Paleo Inc, Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"html_anchor":"finding-uspto-trademark-registry-package-and-trademark-records-name-different-re","report_url":"https://lookcloser.ai/p/850043179429/full#finding-uspto-trademark-registry-package-and-trademark-records-name-different-re"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850043179429","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-fc8da1e21329","evidence_url":"https://lookcloser.ai/e/ev-fc8da1e21329","content_fingerprint":"sha256:8a24c18c94bf67b224372b96297742a5ba5a981448664498e52d438a1b5086c2","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850043179429","observed_at":"2026-07-30","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/850043179429/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-b8c3f44c8301","record_id":"850043179429","gtin":"850043179429","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Santa Cruz Paleo Incorporated (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Santa Cruz Paleo Incorporated (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-30","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6382516","receipt_label":"USPTO · Registration 6382516"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:d4557dc28c0825112c2a4de7816ee5738c531d68ab4c611f0bec2b27b18af4dc","evidence_url":"https://lookcloser.ai/e/ev-b8c3f44c8301"},{"evidence_id":"ev-8ca9a60f0fd6","record_id":"850043179429","gtin":"850043179429","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 57 to 137 between July 20, 2025 and July 30, 2026. The largest rise inside any single 30-day window was about 19, so the count moved in steps rather than in one burst.","proof":{"first":["2025-07-20",57],"last":["2026-07-30",137],"max_30d_review_gain":19},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:5b9da5081f0a3c990db44ec53773ce1e90661314ca6369433cd1b34325d37527","evidence_url":"https://lookcloser.ai/e/ev-8ca9a60f0fd6"},{"evidence_id":"ev-214c709e28dc","record_id":"850043179429","gtin":"850043179429","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_magnesium","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:42136a75ed220e8be9f0d831a8495c218de3fb8e84f60f6ef53412f270a5ca20","evidence_url":"https://lookcloser.ai/e/ev-214c709e28dc"},{"evidence_id":"ev-9ec64df5e49d","record_id":"850043179429","gtin":"850043179429","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Santa+Cruz+Paleo%22+OR+product_description:%22Santa+Cruz+Paleo%22)&limit=5","observed_at":"2026-07-30","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Santa Cruz Paleo","receipt_label":"FDA enforcement search · Santa Cruz Paleo"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:2030a422d052db063f6cb501da769d576b1b83ec32c992551c3628f0ccd798a2","evidence_url":"https://lookcloser.ai/e/ev-9ec64df5e49d"},{"evidence_id":"ev-4a3575b90b13","record_id":"850043179429","gtin":"850043179429","claim_key":"finding:uspto-trademark-registry-package-and-trademark-records-name-different-re","primary_source":"uspto_search","claim":"Package and trademark records name different responsible entities","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"The package says distributed by: Santa Cruz Paleo Inc, Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":{"detail":"The package says distributed by: Santa Cruz Paleo Inc, Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-30","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6382516","receipt_label":"USPTO · Registration 6382516"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:d314254443825222bbaa2fdf6009f4f7478d8a6e2aefe5582fc7644f71dd0f2b","evidence_url":"https://lookcloser.ai/e/ev-4a3575b90b13"},{"evidence_id":"ev-b496ecd5a7b9","record_id":"850043179429","gtin":"850043179429","claim_key":"finding:claim_not_on_panel","primary_source":"source_listing","claim":"The headline amount is not tied to a same-name panel row","bucket":"unverified","looked":"LookCloser checked Listing claim vs Supplement Facts.","found":"The listing presents 1 mg for potassium, but vision:claude-cli:subscription does not contain a same-name quantified row. The retained image read may be incomplete, so this is a specific question to resolve rather than a contradiction.","proof":{"headline_claim_mg":1,"headline_subject":"potassium","panel_source":"listing_image","same_name_row_found":false},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:8921f8f3a02de0cc87bd15fcebe53683edb644e47dcbb6926cd6f0c88aa10f0a","evidence_url":"https://lookcloser.ai/e/ev-b496ecd5a7b9"},{"evidence_id":"ev-da1413881e1b","record_id":"850043179429","gtin":"850043179429","claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 11 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 11 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:feec29744d71674f0f0182fc83ea46790b9f729f2242634e0ee587bf5127437e","evidence_url":"https://lookcloser.ai/e/ev-da1413881e1b"},{"evidence_id":"ev-551c2cd9d969","record_id":"850043179429","gtin":"850043179429","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"30 servings × 5.42 g = 162.6 g, matching the printed net weight 162.6 g (Net Wt. 5.7 oz (162.6g)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"30 servings × 5.42 g = 162.6 g, matching the printed net weight 162.6 g (Net Wt. 5.7 oz (162.6g)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:2d43491e226c49454b357d63dc8fefb45a133521bcda77040377ab010b34ce3d","evidence_url":"https://lookcloser.ai/e/ev-551c2cd9d969"},{"evidence_id":"ev-5a0e3a5528a2","record_id":"850043179429","gtin":"850043179429","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:f861444c03f16b27b3a64e0a35cbd577cf145aeff39f1cf41ec07c6ad216ef9e","evidence_url":"https://lookcloser.ai/e/ev-5a0e3a5528a2"},{"evidence_id":"ev-fc8da1e21329","record_id":"850043179429","gtin":"850043179429","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850043179429","observed_at":"2026-07-30","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:8a24c18c94bf67b224372b96297742a5ba5a981448664498e52d438a1b5086c2","evidence_url":"https://lookcloser.ai/e/ev-fc8da1e21329"},{"evidence_id":"ev-e7bc97d93569","record_id":"850043179429","gtin":"850043179429","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 55 on 2025-07-13 to 137 on 2026-07-30 (net +82). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 55 on 2025-07-13 to 137 on 2026-07-30 (net +82). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DB99PD1B","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:f5be3a4cc39f645fdccd2011391e375e4ded887abfb5609cc870003f14551a81","evidence_url":"https://lookcloser.ai/e/ev-e7bc97d93569"},{"evidence_id":"ev-67d29ce2ec2c","record_id":"850043179429","gtin":"850043179429","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. 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