{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"850043179436","processing":{"collection_process_version":"2026-07-23.4","last_collected_at":"2026-07-23T21:26:26-0700","last_collection_event":"intake","label_reader_version":"2026-07-23.5","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-23T22:27:11-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"850043179436","listing_identifier":"B0DB9CCWTQ","brand":"Santa Cruz Paleo","title":"Santa Cruz Paleo Electrolyte Powder, Kiwi Lemonade Flavor","listing_title":"Santa Cruz Paleo Electrolyte Powder, Kiwi Lemonade Flavor, Sugar Free Hydration Drink Mix with Himalayan Pink Salt, Sea Salt, Magnesium Glycinate, Potassium Chloride, Sweetened with Stevia, 30 Srvgs","identity":{"canonical_gtin":"850043179436","source_listing_gtin":"850043179436","listing_identifier":"B0DB9CCWTQ","product_image":"https://m.media-amazon.com/images/I/71IK5UHiEeL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0DB9CCWTQ","primary_url":"https://m.media-amazon.com/images/I/71IK5UHiEeL.jpg","image_count":8,"last_attempted":"2026-07-23T21:26:26-0700","attempts":1},"observed_at":"2026-07-23","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Santa Cruz Paleo","package_brand":"SANTA CRUZ PALEO","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[],"trademark_owner_status":"not_found","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"manufactured_by","name":null,"address":null,"verbatim":"MANUFACTURED IN THE USA"},{"role":"distributed_by","name":"Santa Cruz Paleo Inc.","address":"Del Mar, CA 92014","verbatim":"Distributed by:\nSanta Cruz Paleo Inc.\nDel Mar, CA 92014\nsantacruzpaleo.com"}],"identity_nodes":[{"role":"manufactured_by","name":null,"address":null,"verbatim":"MANUFACTURED IN THE USA","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"not_comparable","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."},{"role":"distributed_by","name":"Santa Cruz Paleo Inc.","address":"Del Mar, CA 92014","verbatim":"Distributed by:\nSanta Cruz Paleo Inc.\nDel Mar, CA 92014\nsantacruzpaleo.com","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"not_comparable","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_panel","kicker":"The useful read","headline":"Panel carries documented template or translation artifacts","deck":"Template, translation, or duplicate-row artifacts are reasons to trust the printed numbers less until the brand supplies a clean, product-specific panel.","display_mode":"single_home_per_finding","finding_ids":["panel_integrity","nih-published-research-each-ingredient-s-amount-is-disclosed"],"point_finding_ids":["panel_integrity","nih-published-research-each-ingredient-s-amount-is-disclosed"],"cards":[{"finding_id":"panel_integrity","card_type":"panel_integrity","question":"label","tone":"warn","weight":88,"headline":"Panel carries documented template or translation artifacts","evidence":"The panel carries these quoted observations: “Calories has no unit”. US-market labels are produced under cGMP controls; these are template or translation artifacts worth checking, not proof that the label is fabricated or that the product is unsafe.","so_what":"Template, translation, or duplicate-row artifacts are reasons to trust the printed numbers less until the brand supplies a clean, product-specific panel.","source":"Supplement Facts panel","source_links":[],"registry_receipts":[],"evidence_id":"ev-8fdf1f15abc7","evidence_url":"https://lookcloser.ai/e/ev-8fdf1f15abc7","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every declared ingredient has an amount · 14 quantified rows.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"You can compare each declared dose with research instead of guessing what is hidden inside a blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-da728e72a06f","evidence_url":"https://lookcloser.ai/e/ev-da728e72a06f","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"magnesium","label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","scope":"ingredient_context","product_evidence":false}],"open_items":["No identity-bound public label filing is retained in this record.","Barcode checksum is valid; no independent product record was found."]},"tldr":{"assessment":"caution","headline":"Panel carries documented template or translation artifacts","summary":"The panel carries these quoted observations: “Calories has no unit”. US-market labels are produced under cGMP controls; these are template or translation artifacts worth checking, not proof that the label is fabricated or that the product is unsafe.","lead_finding_id":"panel_integrity","key_findings":[{"id":"panel_integrity","class":"warn","headline":"Panel carries documented template or translation artifacts","source":"Supplement Facts panel","scope":"exact_listing"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"}],"documented_concern_count":1,"confirmed_check_count":1,"open_question_count":0,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"caution","headline":"Panel carries documented template or translation artifacts","detail":"The panel carries these quoted observations: “Calories has no unit”. US-market labels are produced under cGMP controls; these are template or translation artifacts worth checking, not proof that the label is fabricated or that the product is unsafe.","lead_finding_id":"panel_integrity","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — panel needs explanation","detail":"The panel separates the headline blend number from the named ingredient; the evidence is below.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":7.5,"findings":[{"id":"panel_integrity","source":"Supplement Facts panel","class":"warn","severity":"warn","weight":88,"headline":"Panel carries documented template or translation artifacts","detail":"The panel carries these quoted observations: “Calories has no unit”. US-market labels are produced under cGMP controls; these are template or translation artifacts worth checking, not proof that the label is fabricated or that the product is unsafe.","proof":{"quoted_tells":["Calories has no unit"],"observation_only":true},"identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DB9CCWTQ","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-23","presentation_tone":"warn","evidence_id":"ev-8fdf1f15abc7","evidence_url":"https://lookcloser.ai/e/ev-8fdf1f15abc7","content_fingerprint":"sha256:0322764f5e81334db0b04a74c67a9355c31a86acecb0d394eac33b2e2add8c58","registry_receipts":[],"evidence":{"summary":{"quoted_tells":["Calories has no unit"],"observation_only":true},"source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DB9CCWTQ","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DB9CCWTQ","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Supplement Facts panel.","found":"The panel carries these quoted observations: “Calories has no unit”. US-market labels are produced under cGMP controls; these are template or translation artifacts worth checking, not proof that the label is fabricated or that the product is unsafe."},"html_anchor":"finding-panel_integrity","report_url":"https://lookcloser.ai/p/850043179436#finding-panel_integrity"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-23","presentation_tone":"ok","evidence_id":"ev-da728e72a06f","evidence_url":"https://lookcloser.ai/e/ev-da728e72a06f","content_fingerprint":"sha256:d751256b1cd2b8d57d40e0d54f5487467911c3777c6aed50c03d2217ce3f2da9","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-23","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-23","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-23","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/850043179436#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"No physical impossibility in the listed amounts","detail":"Technical check only: the panel’s 10 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":"Technical check only: the panel’s 10 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DB9CCWTQ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-ac448e4ed8ac","evidence_url":"https://lookcloser.ai/e/ev-ac448e4ed8ac","content_fingerprint":"sha256:9bb9d5dcb42aebd5232f9a579679268462b644943d14497382ddef9c58582546","registry_receipts":[],"evidence":{"summary":"Technical check only: the panel’s 10 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DB9CCWTQ","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DB9CCWTQ","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 10 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"html_anchor":"finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","report_url":"https://lookcloser.ai/p/850043179436#finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"30 servings × 5.42 g = 162.6 g, matching the printed net weight 162.6 g (Net Wt. 5.7 oz (162.6g)). This checks agreement within the photo read; it is not an independent contents test.","proof":"30 servings × 5.42 g = 162.6 g, matching the printed net weight 162.6 g (Net Wt. 5.7 oz (162.6g)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DB9CCWTQ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-cee2388f0a28","evidence_url":"https://lookcloser.ai/e/ev-cee2388f0a28","content_fingerprint":"sha256:bde79ac566b4e9b44868ff34da36275726470d35c9cee69c63cfc4ad6ca967b3","registry_receipts":[],"evidence":{"summary":"30 servings × 5.42 g = 162.6 g, matching the printed net weight 162.6 g (Net Wt. 5.7 oz (162.6g)). This checks agreement within the photo read; it is not an independent contents test.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DB9CCWTQ","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DB9CCWTQ","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Label and serving arithmetic.","found":"30 servings × 5.42 g = 162.6 g, matching the printed net weight 162.6 g (Net Wt. 5.7 oz (162.6g)). This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/850043179436#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":19,"headline":"Public label filing not retained","detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DB9CCWTQ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-862008299a1e","evidence_url":"https://lookcloser.ai/e/ev-862008299a1e","content_fingerprint":"sha256:9dac949723138ac73d809435db7e98af1c35fff8cec66ffd94d085c33aac37f8","registry_receipts":[],"evidence":{"summary":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DB9CCWTQ","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DB9CCWTQ","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850043179436#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!api","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-d51145d718ad","evidence_url":"https://lookcloser.ai/e/ev-d51145d718ad","content_fingerprint":"sha256:fabecfc76d7e110a221f7fab7148a43b11282b24aa8baf5a310a58227d3c6fdd","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!api","observed_at":"2026-07-23","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DB9CCWTQ","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/850043179436#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 69 on 2026-03-16 to 84 on 2026-06-26 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 69 on 2026-03-16 to 84 on 2026-06-26 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!api","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-4bc397c00ac1","evidence_url":"https://lookcloser.ai/e/ev-4bc397c00ac1","content_fingerprint":"sha256:b5b3173b0d32ed1b240be3d67c4ed3d3a965ce869b0f8d04440d1da78d6a33d1","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 69 on 2026-03-16 to 84 on 2026-06-26 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!api","observed_at":"2026-07-23","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DB9CCWTQ","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 69 on 2026-03-16 to 84 on 2026-06-26 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/850043179436#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/850043179436","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-97af1c4325bd","evidence_url":"https://lookcloser.ai/e/ev-97af1c4325bd","content_fingerprint":"sha256:e54c8c3d3ac76fa93fcf6efb0ac4761e0c350a6f63ceeb76e64dfd5e92c82eb5","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/850043179436","observed_at":"2026-07-23","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DB9CCWTQ","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. 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