{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"850043179528","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-25T08:37:30-0700","last_collection_event":"intake","label_reader_version":"2026-07-24.6","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-25T13:43:38-0700"},"analysis_status":"needs_label_retry","processing_gaps":[{"code":"partly_quantified","message":"1 of 14 captured rows publish a usable amount; dose comparisons are limited to those rows.","product_conclusion":false}],"gtin":"850043179528","listing_identifier":"B0F1CDC3KT","brand":"Santa Cruz Paleo","title":"Santa Cruz Paleo Electrolyte Powder, Cherry Limeade","listing_title":"Santa Cruz Paleo Electrolyte Powder, Cherry Limeade, Sugar Free Hydration Drink Mix with Himalayan Pink Salt, Sea Salt, Magnesium Glycinate, Potassium Chloride, Sweetened with Stevia, 30 Servings","identity":{"canonical_gtin":"00850043179528","source_listing_gtin":"00850043179528","listing_identifier":"B0F1CDC3KT","product_image":"https://m.media-amazon.com/images/I/71rB-YQWNkL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0F1CDC3KT","primary_url":"https://m.media-amazon.com/images/I/71rB-YQWNkL.jpg","image_count":8,"last_attempted":"2026-07-25T08:37:30-0700","attempts":1},"observed_at":"2026-07-25","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Santa Cruz Paleo","package_brand":"SANTA CRUZ PALEO","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Santa Cruz Paleo Incorporated","entity":"CORPORATION","country":"DELAWARE, USA","address_filed":"922 Lundy Ln, Los Altos, CALIFORNIA 94024, UNITED STATES","address_public":"CALIFORNIA 94024, UNITED STATES","serial_number":"90055801","registration_number":"6382516","wordmark":"SANTA CRUZ PALEO","status_description":"REGISTERED","filed_date":"2020-07-16T00:00:00","first_use_commerce_date":"2020-09-15","registration_date":"2021-06-08","assignment_recorded":false,"goods_services":["IC 005: Dietary supplements; Nutritional supplements.","IC 029: Dehydrated fruit snacks; Dried fruit-based snacks; Nut-based snack foods."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"distributed_by","name":"Santa Cruz Paleo Inc.","address":"Del Mar, CA 92014","verbatim":"Distributed by:\nSanta Cruz Paleo Inc.\nDel Mar, CA 92014"}],"identity_nodes":[{"role":"trademark_owner","name":"Santa Cruz Paleo Incorporated","country":"DELAWARE, USA","address":"922 Lundy Ln, Los Altos, CALIFORNIA 94024, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"},{"role":"distributed_by","name":"Santa Cruz Paleo Inc.","address":"Del Mar, CA 92014","verbatim":"Distributed by:\nSanta Cruz Paleo Inc.\nDel Mar, CA 92014","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"different_named_entity","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"🇺🇸 Brand owner: Santa Cruz Paleo Incorporated · corporation, DELAWARE, USA","deck":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"cards":[{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: Santa Cruz Paleo Incorporated · corporation, DELAWARE, USA","evidence":"USPTO lists Santa Cruz Paleo Incorporated (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 6382516","registry_name":"USPTO","standard":null,"identifier":"Registration 6382516"}],"evidence_id":"ev-fc2177235b6d","evidence_url":"https://lookcloser.ai/e/ev-fc2177235b6d","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews grew steadily — about 79 between January 31, 2026 to July 18, 2026, with no sudden spike.","evidence":"Written reviews grew from 49 to 124 across 2026-02-15 – 2026-07-18 with no single manufactured spike (largest 30-day gain ~24).","so_what":"Gradual growth is more ordinary. A sudden burst deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0F1CDC3KT","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-c569412c514c","evidence_url":"https://lookcloser.ai/e/ev-c569412c514c","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"magnesium","label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","scope":"ingredient_context","product_evidence":false}],"open_items":["No identity-bound public label filing is retained in this record.","Barcode checksum is valid; no independent product record was found."]},"tldr":{"assessment":"checks_confirmed","headline":"Exact trademark owner identified","summary":"USPTO lists Santa Cruz Paleo Incorporated (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","lead_finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","key_findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"review_velocity_gradual","class":"ok","headline":"Reviews accumulated gradually","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":2,"open_question_count":0,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Exact trademark owner identified","detail":"USPTO lists Santa Cruz Paleo Incorporated (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","lead_finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Santa Cruz Paleo Incorporated (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Santa Cruz Paleo Incorporated (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-fc2177235b6d","evidence_url":"https://lookcloser.ai/e/ev-fc2177235b6d","content_fingerprint":"sha256:7bb3b8ede806a8124217ff6669fe7a481c718b8efc12c4ba40b1d8977021321f","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 6382516","registry_name":"USPTO","standard":null,"identifier":"Registration 6382516"}],"evidence":{"summary":"USPTO lists Santa Cruz Paleo Incorporated (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6382516","receipt_label":"USPTO · Registration 6382516"}],"observed_at":"2026-07-25","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Santa Cruz Paleo Incorporated (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/850043179528/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"No physical impossibility in the listed amounts","detail":"Technical check only: the panel’s 10 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":"Technical check only: the panel’s 10 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0F1CDC3KT","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-5a9920696c93","evidence_url":"https://lookcloser.ai/e/ev-5a9920696c93","content_fingerprint":"sha256:7306df9f6cd033592c7e2d905ee9dd33a8baccb5310f889500ecaaa7420c4f3e","registry_receipts":[],"evidence":{"summary":"Technical check only: the panel’s 10 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0F1CDC3KT","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F1CDC3KT","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 10 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"html_anchor":"finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","report_url":"https://lookcloser.ai/p/850043179528/full#finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"30 servings × 5.42 g = 162.6 g, matching the printed net weight 162.6 g (Net Wt. 5.7 oz (162.6g)). This checks agreement within the photo read; it is not an independent contents test.","proof":"30 servings × 5.42 g = 162.6 g, matching the printed net weight 162.6 g (Net Wt. 5.7 oz (162.6g)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0F1CDC3KT","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-5b82bdd9e999","evidence_url":"https://lookcloser.ai/e/ev-5b82bdd9e999","content_fingerprint":"sha256:4e98a2cad70e8909002471b3687630a5b543c34336fdcb558c86098ef71336a4","registry_receipts":[],"evidence":{"summary":"30 servings × 5.42 g = 162.6 g, matching the printed net weight 162.6 g (Net Wt. 5.7 oz (162.6g)). This checks agreement within the photo read; it is not an independent contents test.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0F1CDC3KT","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F1CDC3KT","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"30 servings × 5.42 g = 162.6 g, matching the printed net weight 162.6 g (Net Wt. 5.7 oz (162.6g)). This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/850043179528/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"Reviews accumulated gradually","detail":"Written reviews grew from 49 to 124 across 2026-02-15 – 2026-07-18 with no single manufactured spike (largest 30-day gain ~24).","proof":{"first":["2026-02-15",49],"last":["2026-07-18",124],"max_30d_review_gain":24},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0F1CDC3KT","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-c569412c514c","evidence_url":"https://lookcloser.ai/e/ev-c569412c514c","content_fingerprint":"sha256:efe0a33ed4aed8ce2d42dc17f096b13224fcf73368916f679ef3fea83a6e2aa7","registry_receipts":[],"evidence":{"summary":{"first":["2026-02-15",49],"last":["2026-07-18",124],"max_30d_review_gain":24},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F1CDC3KT","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked keepa.","found":"Written reviews grew from 49 to 124 across 2026-02-15 – 2026-07-18 with no single manufactured spike (largest 30-day gain ~24)."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/850043179528/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":19,"headline":"Public label filing not retained","detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0F1CDC3KT","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-16759c127285","evidence_url":"https://lookcloser.ai/e/ev-16759c127285","content_fingerprint":"sha256:f95a0f69e41314583cd2ddde3843edf44f944e10fafc373d4c04e1891b00b683","registry_receipts":[],"evidence":{"summary":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0F1CDC3KT","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F1CDC3KT","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850043179528/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0F1CDC3KT","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-63c558bd6969","evidence_url":"https://lookcloser.ai/e/ev-63c558bd6969","content_fingerprint":"sha256:8ea27d4561d2bc3933235d37cfeb9aba872cab8fa51838224ef355f154963c56","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0F1CDC3KT","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F1CDC3KT","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/850043179528/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 45 on 2026-01-31 to 124 on 2026-07-18 (net +79). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 45 on 2026-01-31 to 124 on 2026-07-18 (net +79). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0F1CDC3KT","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-f2f824efcc4a","evidence_url":"https://lookcloser.ai/e/ev-f2f824efcc4a","content_fingerprint":"sha256:e5ec56378531c962a7b51d7cfc24729ceca7dd640f531c753db4ed6a1c78d4d7","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 45 on 2026-01-31 to 124 on 2026-07-18 (net +79). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0F1CDC3KT","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F1CDC3KT","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 45 on 2026-01-31 to 124 on 2026-07-18 (net +79). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/850043179528/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"uspto-trademark-registry-package-and-trademark-records-name-different-re","source":"USPTO trademark registry","class":"gap","severity":"info","weight":14,"headline":"Package and trademark records name different responsible entities","detail":"The package says distributed by: Santa Cruz Paleo Inc., Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":"The package says distributed by: Santa Cruz Paleo Inc., Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search","facts_panel"],"source_url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-d17ee84cc704","evidence_url":"https://lookcloser.ai/e/ev-d17ee84cc704","content_fingerprint":"sha256:e4eb0f0dbdbc2450d17b48e34d159c2241d888c3565279ab5e4a033eb589c5b4","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 6382516","registry_name":"USPTO","standard":null,"identifier":"Registration 6382516"}],"evidence":{"summary":"The package says distributed by: Santa Cruz Paleo Inc., Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","source_refs":["uspto_search","facts_panel"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6382516","receipt_label":"USPTO · Registration 6382516"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0F1CDC3KT","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked USPTO trademark registry.","found":"The package says distributed by: Santa Cruz Paleo Inc., Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"html_anchor":"finding-uspto-trademark-registry-package-and-trademark-records-name-different-re","report_url":"https://lookcloser.ai/p/850043179528/full#finding-uspto-trademark-registry-package-and-trademark-records-name-different-re"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. 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