full reportFull record · 850043179528 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
We did the comparison: the listing claims 800 mg of sodium, and the listing-image panel shows 800 mg sodium 1 scoop (5.42g). Those amounts agree. This is internal consistency, not independent lab testing.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 0 | — | |
| Total Fat | 0g | — | |
| Sat. Fat | 0g | — | |
| Trans Fat | 0g | — | |
| Cholest. | 0mg | — | |
| Sodium | 800mg | — | |
| Total Carb | 2g | — | |
| Total Sugar | 0g | — | |
| Protein | 0g | — | |
| Vit. D | 0mcg | — | |
| Calcium | 40mg | — | |
| Iron | 0mg | — | |
| Potas. | 300mg | — | |
| Mag. | 60mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:google/gemini-flash-1.5 Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
USPTO lists Santa Cruz Paleo Incorporated (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Written reviews grew from 49 to 124 across 2026-02-15 – 2026-07-18 with no single manufactured spike (largest 30-day gain ~24).
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Technical check only: the panel’s 10 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.
30 servings × 5.42 g = 162.6 g, matching the printed net weight 162.6 g (Net Wt. 5.7 oz (162.6g)). This checks agreement within the photo read; it is not an independent contents test.
This record does not currently hold an matched to this exact product public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 45 on 2026-01-31 to 124 on 2026-07-18 (net +79). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
The package says distributed by: Santa Cruz Paleo Inc., Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the saved records do not establish the relationship.
Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.
What to ask and check
Ask the brand or seller
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 850043179528.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 850043179528 — via source listing UPC |
| Brand | Santa Cruz Paleo |
| Source listing identifier | B0F1CDC3KT |
| Retailer listing title | Santa Cruz Paleo Electrolyte Powder, Cherry Limeade, Sugar Free Hydrat… show full titleSanta Cruz Paleo Electrolyte Powder, Cherry Limeade, Sugar Free Hydration Drink Mix with Himalayan Pink Salt, Sea Salt, Magnesium Glycinate, Potassium Chloride, Sweetened with Stevia, 30 Servings |
| USPTO brand owner | Santa Cruz Paleo Incorporated · CORPORATION · DELAWARE, USA |
| Owner filed address | 922 Lundy Ln, Los Altos, CALIFORNIA 94024, UNITED STATES |
From the label (photo-read)
| Serving size | 1 scoop (5.42g) |
| Servings per container | 30 |
| Net weight | Net Wt. 5.7 oz (162.6g) |
| Badges printed on pack | PALEO, KETO, SUGAR FREE, GLUTEN FREE, NON-GMO |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 0 | High clearly legible in the photo |
| Total Fat | 0g | High clearly legible in the photo |
| Sat. Fat | 0g | High clearly legible in the photo |
| Trans Fat | 0g | High clearly legible in the photo |
| Cholest. | 0mg | High clearly legible in the photo |
| Sodium | 800mg | High clearly legible in the photo |
| Total Carb | 2g | High clearly legible in the photo |
| Total Sugar | 0g | High clearly legible in the photo |
| Protein | 0g | High clearly legible in the photo |
| Vit. D | 0mcg | High clearly legible in the photo |
| Calcium | 40mg | High clearly legible in the photo |
| Iron | 0mg | High clearly legible in the photo |
| Potas. | 300mg | High clearly legible in the photo |
| Mag. | 60mg | High clearly legible in the photo |
Claims printed on the packaging:
“Superior Ingredients” · “Incorrect electrolyte ratio” · “Suboptimal ingredients” · “Processed sugars” · “Gut harming additives” · “800mg sodium / serving” · “Bioavailable ingredients” · “No Artificial Additives or Sweeteners”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $29.99 checked Jul 25, 2026 — varies by variant/session; price history pending |
Brand store santacruzpaleo.com: 66 supplement products (+28 merch items) — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Ingredient science — NIH references
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Record 850043179528 · built July 25, 2026 · lookcloser.ai · corrections@lookcloser.ai