{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"850048297562","processing":{"collection_process_version":"legacy_unversioned","last_collected_at":null,"last_collection_event":null,"label_reader_version":"2026-07-26.2","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:43:32-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"850048297562","listing_identifier":"B0FTTGT6M7","brand":"Physician's CHOICE","title":"Physician'S Choice Easy Mix Fiber - Unflavored","listing_title":"Physician's CHOICE Easy Mix Fiber for GLP-1 Support - No Grit & Sugar Free - Daily Prebiotic Soluble Fiber Powder Supplement - Digestive Health & Regularity - for Women and Men - Unflavored - 7.1oz","identity":{"canonical_gtin":"00850048297562","source_listing_gtin":"00850048297562","listing_identifier":"B0FTTGT6M7","product_image":"https://m.media-amazon.com/images/I/71NZuHHJLsL._AC_SL1500_.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":null,"primary_url":"https://m.media-amazon.com/images/I/71NZuHHJLsL._AC_SL1500_.jpg","image_count":8,"last_attempted":"2026-07-23T12:28:10-0700","attempts":1,"last_verified":"2026-07-28T18:25:11-0700","last_http_status":206,"reachable":true},"observed_at":"2026-07-21","source_confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Physician's CHOICE","package_brand":"Physician's Choice","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"JB7, LLC","entity":"LIMITED LIABILITY COMPANY","country":"DELAWARE, USA","address_filed":"6990 West 38th Avenue, Suite 304, Wheat Ridge, COLORADO 80033, UNITED STATES","address_public":"COLORADO 80033, UNITED STATES","serial_number":"98277881","registration_number":null,"wordmark":"PHYSICIAN'S CHOICE","status_description":"OPPOSITION PENDING","filed_date":"2023-11-20T00:00:00","first_use_commerce_date":null,"registration_date":null,"assignment_recorded":false,"goods_services":["IC 005: Dietary supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=98277881&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"JB7, LLC","entity":"LIMITED LIABILITY COMPANY","country":"COLORADO, USA; DELAWARE, USA","address_filed":"12365 Huron St. #1800, Westminster, COLORADO 80234, UNITED STATES","address_public":"COLORADO 80234, UNITED STATES; COLORADO 80033, UNITED STATES","serial_number":"87758390","registration_number":"5545233","wordmark":"PHYSICIAN'S CHOICE","status_description":"CANCELLATION PENDING","filed_date":"2018-01-17T00:00:00","first_use_commerce_date":"2018-01-17","registration_date":"2018-08-21","assignment_recorded":true,"goods_services":["IC 005: Dietary supplements; Nutritional supplements; Vitamin supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=87758390&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"ENERGIQUE, INC.","entity":"CORPORATION","country":"Iowa, USA","address_filed":"201 Apple Boulevard, Woodbine, Iowa 51579, UNITED STATES","address_public":"Iowa 51579, UNITED STATES","serial_number":"98494765","registration_number":null,"wordmark":"PHYSICIAN'S CHOICE","status_description":"REPORT COMPLETED SUSPENSION CHECK - CASE STILL SUSPENDED","filed_date":"2024-04-11T00:00:00","first_use_commerce_date":"1998-12-31","registration_date":null,"assignment_recorded":false,"goods_services":["IC 005: Dietary supplements; Nutritional supplements; Vitamin supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=98494765&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"}],"trademark_owner_status":"multiple","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"1,704 ratings on a brand first claimed at an unstated date.","deck":"The sales implied by the review count are worth weighing against how new or little-known the brand is. This is a plausibility question, not a fake-review verdict.","display_mode":"single_home_per_finding","finding_ids":["review_volume_vs_age","certification-laboratory-record-testing-claimed-documentation-not-found","review_velocity_spike","uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","brand-storefront-same-barcode-on-the-brand-s-own-store","nih-published-research-research-context-is-available-for-the-listed-ingr"],"point_finding_ids":["review_volume_vs_age","certification-laboratory-record-testing-claimed-documentation-not-found","review_velocity_spike"],"cards":[{"finding_id":"review_volume_vs_age","card_type":"review_plausibility","question":"reviews","tone":"warn","weight":85,"headline":"1,704 ratings on a brand first claimed at an unstated date.","evidence":"1,704 ratings, at a typical 1–2% review rate, implies roughly 85,200–170,400 units sold since the brand's first claimed use in an unstated date. Worth weighing whether that pace is plausible for a new, unknown label. The count is a documented fact; the conclusion is yours.","so_what":"The sales implied by the review count are worth weighing against how new or little-known the brand is. This is a plausibility question, not a fake-review verdict.","source":"keepa+uspto","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0FTTGT6M7","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-7cbf1978eef0","evidence_url":"https://lookcloser.ai/e/ev-7cbf1978eef0","presentation_home":"finding_catalog"},{"finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","card_type":"testing_claimed_no_lab","question":"safety","tone":"warn","weight":80,"headline":"The observed listing says it is tested, but names no lab or certifier.","evidence":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","so_what":"A testing badge without an issuer or report is a marketing claim, not evidence. Ask for the lab name and lot-specific report.","source":"Certification / laboratory record","source_links":[{"label":"Observed listing claim","url":"https://www.amazon.com/dp/B0FTTGT6M7","role":"claim surface"}],"registry_receipts":[],"evidence_id":"ev-e0ef7b99430e","evidence_url":"https://lookcloser.ai/e/ev-e0ef7b99430e","presentation_home":"claim_scorecard"},{"finding_id":"review_velocity_spike","card_type":"review_velocity","question":"reviews","tone":"warn","weight":60,"headline":"Reviews went from 0 to 593 between October 26, 2025 and August 30, 2026 — 27% of them arrived in a single month.","evidence":"The dated series runs from 0 written reviews on October 26, 2025 to 593 on August 30, 2026. Up to 161 written reviews were added within a single ~30-day window — 27% of the total. Sudden bursts are the usual fingerprint of incentivized or bought reviews; a steady climb is not.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0FTTGT6M7","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-452a0ba79525","evidence_url":"https://lookcloser.ai/e/ev-452a0ba79525","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: JB7, LLC · ENERGIQUE, INC.","evidence":"USPTO returned multiple live supplement-class records for the exact brand wordmark: JB7, LLC, ENERGIQUE, INC.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","so_what":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98277881&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 98277881, 5545233, 98494765","registry_name":"USPTO","standard":null,"identifier":"Registrations 98277881, 5545233, 98494765"}],"evidence_id":"ev-e4284faeb5db","evidence_url":"https://lookcloser.ai/e/ev-e4284faeb5db","presentation_home":"finding_catalog"},{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 850048297562.","evidence":"The brand's store lists this exact barcode as “Easy Mix Fiber - Unflavored” (variant: 30 Day Supply) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-f14d7bbe7160","evidence_url":"https://lookcloser.ai/e/ev-f14d7bbe7160","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for prebiotic fiber.","evidence":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized…","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Fiber overview (MVMS context)","url":"https://ods.od.nih.gov/factsheets/list-all/","role":"prebiotic fiber (inulin-type) context · not product evidence"},{"label":"PubMed search: inulin prebiotic randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","role":"prebiotic fiber (inulin-type) context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_fiber","url":"https://ods.od.nih.gov/factsheets/list-all/","label":"NIH ODS — Fiber overview (MVMS context)","registry_name":"NIH ODS","standard":null,"identifier":"prebiotic fiber (inulin-type)"}],"evidence_id":"ev-b03f0ec92d8e","evidence_url":"https://lookcloser.ai/e/ev-b03f0ec92d8e","presentation_home":"research_section"}],"research_links":[{"ingredient":"prebiotic fiber (inulin-type)","label":"NIH ODS — Fiber overview (MVMS context)","url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","product_evidence":false},{"ingredient":"prebiotic fiber (inulin-type)","label":"PubMed search: inulin prebiotic randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","Panel amounts still need a clearer source image.","We have not found a public label filing for this exact product."]},"tldr":{"assessment":"caution","headline":"A lot of reviews for how new this brand is","summary":"1,704 ratings, at a typical 1–2% review rate, implies roughly 85,200–170,400 units sold since the brand's first claimed use in an unstated date. Worth weighing whether that pace is plausible for a new, unknown label. The count is a documented fact; the conclusion is yours.","lead_finding_id":"review_volume_vs_age","key_findings":[{"id":"review_volume_vs_age","class":"warn","headline":"A lot of reviews for how new this brand is","source":"keepa+uspto","scope":"exact_listing"},{"id":"review_velocity_spike","class":"warn","headline":"Reviews arrived in a burst, not gradually","source":"keepa","scope":"exact_listing"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"}],"documented_concern_count":3,"confirmed_check_count":2,"open_question_count":3,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"caution","headline":"A lot of reviews for how new this brand is","detail":"1,704 ratings, at a typical 1–2% review rate, implies roughly 85,200–170,400 units sold since the brand's first claimed use in an unstated date. Worth weighing whether that pace is plausible for a new, unknown label. The count is a documented fact; the conclusion is yours.","lead_finding_id":"review_volume_vs_age","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — a finding needs explanation","detail":"Ingredient amounts are hidden inside “EasyMix™ Prebiotic Fiber Blend”.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":7.5,"findings":[{"id":"review_volume_vs_age","source":"keepa+uspto","class":"warn","weight":85,"headline":"A lot of reviews for how new this brand is","detail":"1,704 ratings, at a typical 1–2% review rate, implies roughly 85,200–170,400 units sold since the brand's first claimed use in an unstated date. Worth weighing whether that pace is plausible for a new, unknown label. The count is a documented fact; the conclusion is yours.","proof":{"review_count":1704,"implied_units_range":[85200,170400],"brand_age_months":10.6,"assumed_review_rate":[0.01,0.02]},"identity_basis":"listing","status":"live","severity":"warn","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0FTTGT6M7","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"warn","evidence_id":"ev-7cbf1978eef0","evidence_url":"https://lookcloser.ai/e/ev-7cbf1978eef0","content_fingerprint":"sha256:9344d3ba3f54861988e60880abe587856d4e811099deeec73fca40d5c76e70f9","registry_receipts":[],"evidence":{"summary":{"review_count":1704,"implied_units_range":[85200,170400],"brand_age_months":10.6,"assumed_review_rate":[0.01,0.02]},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked keepa+uspto.","found":"1,704 ratings, at a typical 1–2% review rate, implies roughly 85,200–170,400 units sold since the brand's first claimed use in an unstated date. Worth weighing whether that pace is plausible for a new, unknown label. The count is a documented fact; the conclusion is yours."},"html_anchor":"finding-review_volume_vs_age","report_url":"https://lookcloser.ai/p/850048297562/full#finding-review_volume_vs_age"},{"id":"label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-easymi","source":"Label and serving arithmetic","class":"warn","noted":false,"severity":"warn","weight":80,"headline":"Ingredient amounts are hidden inside “EasyMix™ Prebiotic Fiber Blend”","detail":"The panel lists “EasyMix™ Prebiotic Fiber Blend” (6.7 g) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":"The panel lists “EasyMix™ Prebiotic Fiber Blend” (6.7 g) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0FTTGT6M7","scope":"exact_listing","inference_level":"derived","observed_at":"2026-07-21","presentation_tone":"warn","evidence_id":"ev-40628f0d8f6e","evidence_url":"https://lookcloser.ai/e/ev-40628f0d8f6e","content_fingerprint":"sha256:5e010ff0ddd30841a3127ad172c5ab47972d6cdf370aa56f964df52b331be59f","registry_receipts":[],"evidence":{"summary":"The panel lists “EasyMix™ Prebiotic Fiber Blend” (6.7 g) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “EasyMix™ Prebiotic Fiber Blend” (6.7 g) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"html_anchor":"finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-easymi","report_url":"https://lookcloser.ai/p/850048297562/full#finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-easymi"},{"id":"review_velocity_spike","source":"keepa","class":"warn","weight":56,"headline":"Reviews arrived in a burst, not gradually","detail":"The dated series runs from 0 written reviews on October 26, 2025 to 593 on August 30, 2026. Up to 161 written reviews were added within a single ~30-day window — 27% of the total. Sudden bursts are the usual fingerprint of incentivized or bought reviews; a steady climb is not.","proof":{"first":["2025-10-26",0],"last":["2026-08-30",593],"max_30d_review_gain":161,"share_of_total":0.27},"identity_basis":"listing","status":"live","severity":"warn","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0FTTGT6M7","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"warn","evidence_id":"ev-452a0ba79525","evidence_url":"https://lookcloser.ai/e/ev-452a0ba79525","content_fingerprint":"sha256:491e67993a14067a2ac52bf646349e986474c173bb0e6200196005425fd8e1b6","registry_receipts":[],"evidence":{"summary":{"first":["2025-10-26",0],"last":["2026-08-30",593],"max_30d_review_gain":161,"share_of_total":0.27},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked keepa.","found":"The dated series runs from 0 written reviews on October 26, 2025 to 593 on August 30, 2026. Up to 161 written reviews were added within a single ~30-day window — 27% of the total. Sudden bursts are the usual fingerprint of incentivized or bought reviews; a steady climb is not."},"html_anchor":"finding-review_velocity_spike","report_url":"https://lookcloser.ai/p/850048297562/full#finding-review_velocity_spike"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Easy Mix Fiber - Unflavored” (variant: 30 Day Supply) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Easy Mix Fiber - Unflavored” (variant: 30 Day Supply) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://physicianschoice.com/products/easy-mix-fiber","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-f14d7bbe7160","evidence_url":"https://lookcloser.ai/e/ev-f14d7bbe7160","content_fingerprint":"sha256:b6151ce083693b040ef2c26a3a3993dac7d7c9cc4e9d304c5c889334bd6abe90","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Easy Mix Fiber - Unflavored” (variant: 30 Day Supply) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://physicianschoice.com/products/easy-mix-fiber","observed_at":"2026-07-21","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Easy Mix Fiber - Unflavored” (variant: 30 Day Supply) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/850048297562/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 850048297562 to \"Easy Mix Fiber\" (Physician's Choice) — consistent with this listing.","proof":"Open Food Facts resolves 850048297562 to \"Easy Mix Fiber\" (Physician's Choice) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850048297562","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-10216b5815a0","evidence_url":"https://lookcloser.ai/e/ev-10216b5815a0","content_fingerprint":"sha256:d415fe361013ccf60716e33cd9caa44f5c5ab615da92f764ec55d08333abe3f1","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 850048297562 to \"Easy Mix Fiber\" (Physician's Choice) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850048297562","observed_at":"2026-07-21","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850048297562 to \"Easy Mix Fiber\" (Physician's Choice) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/850048297562/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-panel-arithmetic-needs-confirmation","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Panel arithmetic needs confirmation","detail":"The listing-image panel produced 12,700 mg across 2 actives for an ≈6,700 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it.","proof":"The listing-image panel produced 12,700 mg across 2 actives for an ≈6,700 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0FTTGT6M7","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-ba5af0b6d16f","evidence_url":"https://lookcloser.ai/e/ev-ba5af0b6d16f","content_fingerprint":"sha256:ddfb8bc21ebe378b0373d378cc401148a0b80ee89bbecbcb5a511818ff91efc6","registry_receipts":[],"evidence":{"summary":"The listing-image panel produced 12,700 mg across 2 actives for an ≈6,700 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing-image panel produced 12,700 mg across 2 actives for an ≈6,700 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it."},"html_anchor":"finding-label-and-serving-arithmetic-panel-arithmetic-needs-confirmation","report_url":"https://lookcloser.ai/p/850048297562/full#finding-label-and-serving-arithmetic-panel-arithmetic-needs-confirmation"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","noted":true,"severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0FTTGT6M7","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-e0ef7b99430e","evidence_url":"https://lookcloser.ai/e/ev-e0ef7b99430e","content_fingerprint":"sha256:9a96ad644a519c8b291a2da64203b40419992b9a2abeb175322c16bdbda690e8","registry_receipts":[],"evidence":{"summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/850048297562/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"30 servings × 6.7 g = 201 g, matching the printed net weight 201 g (NET WT. 7.1 OZ (201G)). This checks agreement within the photo read; it is not an independent contents test.","proof":"30 servings × 6.7 g = 201 g, matching the printed net weight 201 g (NET WT. 7.1 OZ (201G)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0FTTGT6M7","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-8dcb1077ae67","evidence_url":"https://lookcloser.ai/e/ev-8dcb1077ae67","content_fingerprint":"sha256:d01626bac24ebf272df86a53c16074f72fa0c7fde37c189de53a4b3032c2d414","registry_receipts":[],"evidence":{"summary":"30 servings × 6.7 g = 201 g, matching the printed net weight 201 g (NET WT. 7.1 OZ (201G)). This checks agreement within the photo read; it is not an independent contents test.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"30 servings × 6.7 g = 201 g, matching the printed net weight 201 g (NET WT. 7.1 OZ (201G)). This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/850048297562/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","proof":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_fiber","pubmed_fiber"],"source_url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-b03f0ec92d8e","evidence_url":"https://lookcloser.ai/e/ev-b03f0ec92d8e","content_fingerprint":"sha256:b93584556c535f26cdeca093021fd88ced984e222be694115dbc2c88aa8d48e8","registry_receipts":[{"source":"nih_ods_fiber","url":"https://ods.od.nih.gov/factsheets/list-all/","label":"NIH ODS — Fiber overview (MVMS context)","registry_name":"NIH ODS","standard":null,"identifier":"prebiotic fiber (inulin-type)"}],"evidence":{"summary":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","source_refs":["nih_ods_fiber","pubmed_fiber"],"source_records":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/850048297562/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0FTTGT6M7","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-37d141f670d4","evidence_url":"https://lookcloser.ai/e/ev-37d141f670d4","content_fingerprint":"sha256:111d32316626992836e0251b8fad2a70b1a43bc442395365eb453d6d140e54f0","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850048297562/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Physician%27s+CHOICE%22+OR+product_description:%22Physician%27s+CHOICE%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"caution","evidence_id":"ev-6ee583fe2704","evidence_url":"https://lookcloser.ai/e/ev-6ee583fe2704","content_fingerprint":"sha256:06d6700e561b06818088d37b8ed757d2a58defa95bbe95ebaf98f92c82287026","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Physician%27s+CHOICE%22+OR+product_description:%22Physician%27s+CHOICE%22)&limit=5","observed_at":"2026-07-21","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Physician's CHOICE","receipt_label":"FDA enforcement search · Physician's CHOICE"}],"observed_at":"2026-07-21","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/850048297562/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0FTTGT6M7","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-cc596c165d71","evidence_url":"https://lookcloser.ai/e/ev-cc596c165d71","content_fingerprint":"sha256:87b124f47351919b2385cfa5b7ec5774df3203fbf25572e789c24d65bb2f088c","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/850048297562/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: JB7, LLC, ENERGIQUE, INC.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: JB7, LLC, ENERGIQUE, INC.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=98277881&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-e4284faeb5db","evidence_url":"https://lookcloser.ai/e/ev-e4284faeb5db","content_fingerprint":"sha256:1d0fbca4f84cf56ac7bf2be46e91484064ec99730c4f4550b9b61715efe78e7b","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98277881&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 98277881, 5545233, 98494765","registry_name":"USPTO","standard":null,"identifier":"Registrations 98277881, 5545233, 98494765"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: JB7, LLC, ENERGIQUE, INC.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98277881&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 98277881, 5545233, 98494765","receipt_label":"USPTO · Registrations 98277881, 5545233, 98494765"}],"observed_at":"2026-07-21","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: JB7, LLC, ENERGIQUE, INC.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/850048297562/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 0 on 2025-10-26 to 593 on 2026-08-30 (net +593). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 0 on 2025-10-26 to 593 on 2026-08-30 (net +593). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0FTTGT6M7","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-309a6725c97b","evidence_url":"https://lookcloser.ai/e/ev-309a6725c97b","content_fingerprint":"sha256:9c072b76d0aa6e2aa4c03f73b31a48a1dd6d6fe40285f8543590a57fb9ed9779","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 0 on 2025-10-26 to 593 on 2026-08-30 (net +593). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 0 on 2025-10-26 to 593 on 2026-08-30 (net +593). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/850048297562/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-40628f0d8f6e","record_id":"850048297562","gtin":"850048297562","claim_key":"finding:label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-easymi","primary_source":"facts_panel","claim":"Ingredient amounts are hidden inside “EasyMix™ Prebiotic Fiber Blend”","bucket":"claimed_no_support","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “EasyMix™ Prebiotic Fiber Blend” (6.7 g) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":{"detail":"The panel lists “EasyMix™ Prebiotic Fiber Blend” (6.7 g) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:5e010ff0ddd30841a3127ad172c5ab47972d6cdf370aa56f964df52b331be59f","evidence_url":"https://lookcloser.ai/e/ev-40628f0d8f6e"},{"evidence_id":"ev-452a0ba79525","record_id":"850048297562","gtin":"850048297562","claim_key":"finding:review_velocity_spike","primary_source":"source_listing","claim":"Reviews arrived in a burst, not gradually","bucket":"claimed_no_support","looked":"LookCloser checked keepa.","found":"The dated series runs from 0 written reviews on October 26, 2025 to 593 on August 30, 2026. Up to 161 written reviews were added within a single ~30-day window — 27% of the total. Sudden bursts are the usual fingerprint of incentivized or bought reviews; a steady climb is not.","proof":{"first":["2025-10-26",0],"last":["2026-08-30",593],"max_30d_review_gain":161,"share_of_total":0.27},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:491e67993a14067a2ac52bf646349e986474c173bb0e6200196005425fd8e1b6","evidence_url":"https://lookcloser.ai/e/ev-452a0ba79525"},{"evidence_id":"ev-7cbf1978eef0","record_id":"850048297562","gtin":"850048297562","claim_key":"finding:review_volume_vs_age","primary_source":"source_listing","claim":"A lot of reviews for how new this brand is","bucket":"claimed_no_support","looked":"LookCloser checked keepa+uspto.","found":"1,704 ratings, at a typical 1–2% review rate, implies roughly 85,200–170,400 units sold since the brand's first claimed use in an unstated date. Worth weighing whether that pace is plausible for a new, unknown label. The count is a documented fact; the conclusion is yours.","proof":{"review_count":1704,"implied_units_range":[85200,170400],"brand_age_months":10.6,"assumed_review_rate":[0.01,0.02]},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:9344d3ba3f54861988e60880abe587856d4e811099deeec73fca40d5c76e70f9","evidence_url":"https://lookcloser.ai/e/ev-7cbf1978eef0"},{"evidence_id":"ev-f14d7bbe7160","record_id":"850048297562","gtin":"850048297562","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Easy Mix Fiber - Unflavored” (variant: 30 Day Supply) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Easy Mix Fiber - Unflavored” (variant: 30 Day Supply) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://physicianschoice.com/products/easy-mix-fiber","observed_at":"2026-07-21","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:b6151ce083693b040ef2c26a3a3993dac7d7c9cc4e9d304c5c889334bd6abe90","evidence_url":"https://lookcloser.ai/e/ev-f14d7bbe7160"},{"evidence_id":"ev-10216b5815a0","record_id":"850048297562","gtin":"850048297562","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850048297562 to \"Easy Mix Fiber\" (Physician's Choice) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 850048297562 to \"Easy Mix Fiber\" (Physician's Choice) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850048297562","observed_at":"2026-07-21","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:d415fe361013ccf60716e33cd9caa44f5c5ab615da92f764ec55d08333abe3f1","evidence_url":"https://lookcloser.ai/e/ev-10216b5815a0"},{"evidence_id":"ev-6ee583fe2704","record_id":"850048297562","gtin":"850048297562","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Physician%27s+CHOICE%22+OR+product_description:%22Physician%27s+CHOICE%22)&limit=5","observed_at":"2026-07-21","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Physician's CHOICE","receipt_label":"FDA enforcement search · Physician's CHOICE"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:06d6700e561b06818088d37b8ed757d2a58defa95bbe95ebaf98f92c82287026","evidence_url":"https://lookcloser.ai/e/ev-6ee583fe2704"},{"evidence_id":"ev-e4284faeb5db","record_id":"850048297562","gtin":"850048297562","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: JB7, LLC, ENERGIQUE, INC.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: JB7, LLC, ENERGIQUE, INC.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98277881&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 98277881, 5545233, 98494765","receipt_label":"USPTO · Registrations 98277881, 5545233, 98494765"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:1d0fbca4f84cf56ac7bf2be46e91484064ec99730c4f4550b9b61715efe78e7b","evidence_url":"https://lookcloser.ai/e/ev-e4284faeb5db"},{"evidence_id":"ev-ba5af0b6d16f","record_id":"850048297562","gtin":"850048297562","claim_key":"finding:label-and-serving-arithmetic-panel-arithmetic-needs-confirmation","primary_source":"facts_panel","claim":"Panel arithmetic needs confirmation","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing-image panel produced 12,700 mg across 2 actives for an ≈6,700 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it.","proof":{"detail":"The listing-image panel produced 12,700 mg across 2 actives for an ≈6,700 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:ddfb8bc21ebe378b0373d378cc401148a0b80ee89bbecbcb5a511818ff91efc6","evidence_url":"https://lookcloser.ai/e/ev-ba5af0b6d16f"},{"evidence_id":"ev-8dcb1077ae67","record_id":"850048297562","gtin":"850048297562","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"30 servings × 6.7 g = 201 g, matching the printed net weight 201 g (NET WT. 7.1 OZ (201G)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"30 servings × 6.7 g = 201 g, matching the printed net weight 201 g (NET WT. 7.1 OZ (201G)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:d01626bac24ebf272df86a53c16074f72fa0c7fde37c189de53a4b3032c2d414","evidence_url":"https://lookcloser.ai/e/ev-8dcb1077ae67"},{"evidence_id":"ev-37d141f670d4","record_id":"850048297562","gtin":"850048297562","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:111d32316626992836e0251b8fad2a70b1a43bc442395365eb453d6d140e54f0","evidence_url":"https://lookcloser.ai/e/ev-37d141f670d4"},{"evidence_id":"ev-e0ef7b99430e","record_id":"850048297562","gtin":"850048297562","claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:9a96ad644a519c8b291a2da64203b40419992b9a2abeb175322c16bdbda690e8","evidence_url":"https://lookcloser.ai/e/ev-e0ef7b99430e"},{"evidence_id":"ev-309a6725c97b","record_id":"850048297562","gtin":"850048297562","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 0 on 2025-10-26 to 593 on 2026-08-30 (net +593). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 0 on 2025-10-26 to 593 on 2026-08-30 (net +593). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:9c072b76d0aa6e2aa4c03f73b31a48a1dd6d6fe40285f8543590a57fb9ed9779","evidence_url":"https://lookcloser.ai/e/ev-309a6725c97b"},{"evidence_id":"ev-cc596c165d71","record_id":"850048297562","gtin":"850048297562","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:87b124f47351919b2385cfa5b7ec5774df3203fbf25572e789c24d65bb2f088c","evidence_url":"https://lookcloser.ai/e/ev-cc596c165d71"},{"evidence_id":"ev-b03f0ec92d8e","record_id":"850048297562","gtin":"850048297562","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_fiber","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","proof":{"detail":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:b93584556c535f26cdeca093021fd88ced984e222be694115dbc2c88aa8d48e8","evidence_url":"https://lookcloser.ai/e/ev-b03f0ec92d8e"},{"evidence_id":"ev-6a6e77fffa74","record_id":"850048297562","gtin":"850048297562","claim_key":"claim:testing","primary_source":"source_listing","claim":"“Quality: Easy Mix Fiber is 3rd-party tested for safety, purity, and”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. The exact brand page names no testing issuer and links no product-bound report. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"…Unmatched Quality: Easy Mix Fiber is 3rd-party tested for safety, purity, and potency.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://physicianschoice.com/products/easy-mix-fiber","observed_at":"2026-07-21","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:00d42d3081f37c4ec5efb64e4250239c67663d31dfd8173935f1905e2b8ae360","evidence_url":"https://lookcloser.ai/e/ev-6a6e77fffa74"},{"evidence_id":"ev-1350dda2239b","record_id":"850048297562","gtin":"850048297562","claim_key":"claim:origin","primary_source":"source_listing","claim":"“in the USA with strict quality control - using imported and domestic”","bucket":"unverified","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","proof":{"kind":"origin","status":"unverified","snippet":"…Manufactured in the USA with strict quality control - using imported and domestic ingredients.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:7b1a2af4497d144eb9315614339d0ec5af276d83f8d647a5faa2cf812bba3961","evidence_url":"https://lookcloser.ai/e/ev-1350dda2239b"},{"evidence_id":"ev-94d5e42c64cb","record_id":"850048297562","gtin":"850048297562","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“Physician's CHOICE Easy Mix Fiber for GLP-1 Support - No Grit & Sugar Free - Daily Prebiotic Soluble Fiber Powder Supplement - Digestive Health &…”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","proof":{"kind":"efficacy","status":"partly","snippet":"Physician's CHOICE Easy Mix Fiber for GLP-1 Support - No Grit & Sugar Free - Daily Prebiotic Soluble Fiber Powder Supplement - Digestive Health & Regularity - for Women a"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FTTGT6M7","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:b66c31007bff0513a3302278e063e67c9f80a8db034a83fe4d64e9a5cb966bff","evidence_url":"https://lookcloser.ai/e/ev-94d5e42c64cb"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":6700,"percent_of_serving":null,"serving_mass_source":"serving size on the label, keyed to UPC 850048297562","ambiguity":null,"declared_actives_total_mg":12700,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":true,"named_lab_or_certifier":false},"container":{"units":null,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["Developed with Doctors","6g FIBER PER SERVING","Daily support for:","Healthy Digestion","UNFLAVORED","DIETARY SUPPLEMENT","Say goodbye to gritty, clumpy fiber","EXCELLENT SOURCE OF FIBER","NO ARTIFICIAL INGREDIENTS","GENTLE ON THE STOMACH"],"certification_text":["Developed with Doctors","NEW"],"claim_checks":[{"kind":"testing","label":"Quality-testing claim","snippet":"…Unmatched Quality: Easy Mix Fiber is 3rd-party tested for safety, purity, and potency.…","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. The exact brand page names no testing issuer and links no product-bound report. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","status":"unverified"},{"kind":"origin","label":"Origin claim","snippet":"…Manufactured in the USA with strict quality control - using imported and domestic ingredients.…","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","status":"unverified"},{"kind":"efficacy","label":"Benefit claim","snippet":"Physician's CHOICE Easy Mix Fiber for GLP-1 Support - No Grit & Sugar Free - Daily Prebiotic Soluble Fiber Powder Supplement - Digestive Health & Regularity - for Women a","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","status":"partly"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:google/gemini-2.5-flash","reader_version":"2026-07-26.2","images_read":8,"raw_reads":[{"img":0,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"Physician's Choice.\", \"product_name\": \"EASY MIX FIBER\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": 30, \"net_weight_text\": \"NET WT. 7.1 OZ (201G)\", \"net_weight_g\": 201, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Developed with Doctors\", \"6g FIBER PER SERVING\", \"Daily support for:\", \"Healthy Digestion\", \"UNFLAVORED\", \"DIETARY SUPPLEMENT\"], \"certifications\": []}\n```"},{"img":1,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"Physician's Choice\", \"product_name\": \"EASY MIX FIBER\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": 30, \"net_weight_text\": \"NET WT 7.1 OZ (201G)\", \"net_weight_g\": 201, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Say goodbye to gritty, clumpy fiber\", \"EXCELLENT SOURCE OF FIBER\", \"NO ARTIFICIAL INGREDIENTS\", \"GENTLE ON THE STOMACH\", \"Daily support for Healthy Digestion\", \"UNFLAVORED\"], \"certifications\": []}\n```"},{"img":2,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"Physician's Choice\", \"product_name\": \"EASY MIX FIBER\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": 30, \"net_weight_text\": \"NET WT. 7.1 OZ (201 G)\", \"net_weight_g\": 201, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], 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