{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"850050635840","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-12T12:12:47-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-12T13:21:34-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"850050635840","listing_identifier":"B0GZLKT6NG","brand":"CRAFTMIX","title":"Craftmix Hydration Variety","listing_title":"Craftmix Hydration Drink Mix Variety Pack, 18 Electrolyte Packets","identity":{"canonical_gtin":"00850050635840","source_listing_gtin":"00850050635840","listing_identifier":"B0GZLKT6NG","product_image":"https://m.media-amazon.com/images/I/81+M-0TAYFL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0GZLKT6NG","primary_url":"https://m.media-amazon.com/images/I/81+M-0TAYFL.jpg","image_count":8,"last_attempted":"2026-08-12T12:12:46-0700","attempts":1},"observed_at":"2026-08-12","source_confirmations":["source_listing_gtin","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"CRAFTMIX","package_brand":"craftmix","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[],"trademark_owner_status":"not_found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_panel","kicker":"The useful read","headline":"Every ingredient shows its amount · 17 ingredients listed.","deck":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","display_mode":"single_home_per_finding","finding_ids":["nih-published-research-each-ingredient-s-amount-is-disclosed","brand-storefront-same-barcode-on-the-brand-s-own-store","nih-published-research-research-context-is-available-for-the-listed-ingr"],"point_finding_ids":["nih-published-research-each-ingredient-s-amount-is-disclosed","brand-storefront-same-barcode-on-the-brand-s-own-store","nih-published-research-research-context-is-available-for-the-listed-ingr"],"cards":[{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 17 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-b96ae613fa62","evidence_url":"https://lookcloser.ai/e/ev-b96ae613fa62","presentation_home":"finding_catalog"},{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 850050635840.","evidence":"The brand's store lists this exact barcode as “Hydration Variety” (variant: 18 Pack) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-ae7b370ccba2","evidence_url":"https://lookcloser.ai/e/ev-ae7b370ccba2","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for magnesium, prebiotic fiber.","evidence":"Published sources describe how magnesium, prebiotic fiber have been studied. 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Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/850050635840/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 0 on 2026-08-08 to 0 on 2026-08-08 (net +0). 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/850050635840/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"lookcloser-record-check-brand-ownership-record-not-retained","source":"LookCloser record check","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Brand ownership record not retained","detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tmsearch.uspto.gov/","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-12","presentation_tone":"gap","evidence_id":"ev-121ae2b2c60b","evidence_url":"https://lookcloser.ai/e/ev-121ae2b2c60b","content_fingerprint":"sha256:55c23b47cc87a13a034ec9537109da628a0ee1b0b2cf3dfae4e62c2cae6e408a","registry_receipts":[],"evidence":{"summary":"This record does not hold an exact, supplement-class public ownership record for the brand. 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New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22CRAFTMIX%22+OR+product_description:%22CRAFTMIX%22)&limit=5","observed_at":"2026-08-12","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"CRAFTMIX","receipt_label":"FDA enforcement search · CRAFTMIX"}],"observed_at":"2026-08-12","content_fingerprint":"sha256:a7d3ef8bf40b6a7f736f98a7f45f1e4e0171be4e31d1c750634963d6027dbd20","evidence_url":"https://lookcloser.ai/e/ev-b110329ee6ae"},{"evidence_id":"ev-dec7bcdcaf9b","record_id":"850050635840","gtin":"850050635840","claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 9 actives sum to 5,410 mg, which fits inside the ≈11,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 9 actives sum to 5,410 mg, which fits inside the ≈11,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GZLKT6NG","observed_at":"2026-08-12","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GZLKT6NG","observed_at":"2026-08-12","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-12","content_fingerprint":"sha256:374cb095ec3fe5172827fa6bead9fe624f9591d3e01c0185f82684122ca77588","evidence_url":"https://lookcloser.ai/e/ev-dec7bcdcaf9b"},{"evidence_id":"ev-2023304a893e","record_id":"850050635840","gtin":"850050635840","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GZLKT6NG","observed_at":"2026-08-12","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GZLKT6NG","observed_at":"2026-08-12","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-12","content_fingerprint":"sha256:d67c4930ac22aee67bdaf162fff8995c77bc2371b57d4c754ce29a421bd0a05b","evidence_url":"https://lookcloser.ai/e/ev-2088c7dc10b3"},{"evidence_id":"ev-e15147e7281d","record_id":"850050635840","gtin":"850050635840","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. 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Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GZLKT6NG","observed_at":"2026-08-12","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GZLKT6NG","observed_at":"2026-08-12","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-12","content_fingerprint":"sha256:e4eb00c05e881cc5293326ef4b3093b4daf54a6fd8d3e1723716a05bd6de2aa1","evidence_url":"https://lookcloser.ai/e/ev-e15147e7281d"},{"evidence_id":"ev-56a972ea3093","record_id":"850050635840","gtin":"850050635840","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_fiber","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium, prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"Published sources describe how magnesium, prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-08-12","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-12","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-08-12","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-12","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-12","content_fingerprint":"sha256:1a1a8ca1b3224b4e0e5c132f58a9d708c7dc094da7b745b833d40277e0bf9d13","evidence_url":"https://lookcloser.ai/e/ev-56a972ea3093"},{"evidence_id":"ev-121ae2b2c60b","record_id":"850050635840","gtin":"850050635840","claim_key":"finding:lookcloser-record-check-brand-ownership-record-not-retained","primary_source":"uspto_search","claim":"Brand ownership record not retained","bucket":"unverified","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":{"detail":"This record does not hold an exact, supplement-class public ownership record for the brand. 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