{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"850053810015","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-28T10:17:28-0700","last_collection_event":"intake","label_reader_version":"legacy_unversioned","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:44:39-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"850053810015","listing_identifier":"B0CHL4KGLP","brand":"NatureWise","title":"NatureWise Vitamin B Complex for Women and Men","listing_title":"NatureWise Vitamin B Complex for Women and Men - with Folic Acid Biotin B1 B2 B3 B6 B12 - Support Cellular Energy & Mental Clarity - Gluten & Dairy Free - 150 Softgels[5-Month Supply]","identity":{"canonical_gtin":"00850053810015","source_listing_gtin":"00850053810015","listing_identifier":"B0CHL4KGLP","product_image":"https://m.media-amazon.com/images/I/71oyDNkAqZL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0CHL4KGLP","primary_url":"https://m.media-amazon.com/images/I/71oyDNkAqZL.jpg","image_count":8,"last_attempted":"2026-08-28T10:17:28-0700","attempts":1},"observed_at":"2026-09-01","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"unknown","compatible":null,"listing_brand":"NatureWise","package_brand":null,"match_method":"insufficient_text","similarity":null},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"HeartWise Inc.","entity":"CORPORATION","country":"OREGON, USA","address_filed":"472, 2973 Harbor Blvd., Costa Mesa, CALIFORNIA 92626, UNITED STATES","address_public":"CALIFORNIA 92626, UNITED STATES","serial_number":"86338183","registration_number":"4695465","wordmark":"NATUREWISE","status_description":"REGISTERED AND RENEWED","filed_date":"2014-07-15T00:00:00","first_use_commerce_date":"2014-07-29","registration_date":"2015-03-03","assignment_recorded":false,"goods_services":["IC 035: online retail store services featuring wellness and health related dietary and nutritional supplements solely for human consumption."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=86338183&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"HeartWise Inc.","country":"OREGON, USA","address":"472, 2973 Harbor Blvd., Costa Mesa, CALIFORNIA 92626, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"The barcode identity checks out · 850053810015.","deck":"The barcode matches, so we are checking the right product rather than a look-alike.","display_mode":"single_home_per_finding","finding_ids":["barcode-gtin-record-upc-independently-corroborated","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["barcode-gtin-record-upc-independently-corroborated","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"cards":[{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 850053810015.","evidence":"Open Food Facts resolves 850053810015 to \"Vitamin B-complex Max Vitality\" (naturewise) — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-076072b296a7","evidence_url":"https://lookcloser.ai/e/ev-076072b296a7","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: HeartWise Inc. · corporation, OREGON, USA","evidence":"USPTO lists HeartWise Inc. 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It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=86338183&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 4695465","registry_name":"USPTO","standard":null,"identifier":"Registration 4695465"}],"evidence_id":"ev-cf076a3df006","evidence_url":"https://lookcloser.ai/e/ev-cf076a3df006","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 185 to 291 between August 4, 2025 and August 24, 2026 — no sudden jump.","evidence":"Written reviews rose from 185 to 291 between August 4, 2025 and August 24, 2026. 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(CORPORATION) in OREGON, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists HeartWise Inc. (CORPORATION) in OREGON, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=86338183&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-09-01","presentation_tone":"ok","evidence_id":"ev-cf076a3df006","evidence_url":"https://lookcloser.ai/e/ev-cf076a3df006","content_fingerprint":"sha256:38e8329b524b0e3f42e302eff69ecfdc762f2382d11c494b5b78bef38c014449","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=86338183&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 4695465","registry_name":"USPTO","standard":null,"identifier":"Registration 4695465"}],"evidence":{"summary":"USPTO lists HeartWise Inc. (CORPORATION) in OREGON, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=86338183&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-09-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4695465","receipt_label":"USPTO · Registration 4695465"}],"observed_at":"2026-09-01","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists HeartWise Inc. (CORPORATION) in OREGON, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/850053810015/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 850053810015 to \"Vitamin B-complex Max Vitality\" (naturewise) — consistent with this listing.","proof":"Open Food Facts resolves 850053810015 to \"Vitamin B-complex Max Vitality\" (naturewise) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850053810015","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-09-01","presentation_tone":"ok","evidence_id":"ev-076072b296a7","evidence_url":"https://lookcloser.ai/e/ev-076072b296a7","content_fingerprint":"sha256:1a444a2d79e2318ab04c5564091f04c313314c1d307793553ffe753269bef2ef","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 850053810015 to \"Vitamin B-complex Max Vitality\" (naturewise) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850053810015","observed_at":"2026-09-01","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CHL4KGLP","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850053810015 to \"Vitamin B-complex Max Vitality\" (naturewise) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/850053810015/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-single-dose-label-math-not-applicable-to-th","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Single-dose label math: not applicable to this formula","detail":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike.","proof":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0CHL4KGLP","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-a0841ca666f1","evidence_url":"https://lookcloser.ai/e/ev-a0841ca666f1","content_fingerprint":"sha256:081a88031e13f31a8ec67bc5b9081b7ef64d43b2b503c5f5c9db72267c92947a","registry_receipts":[],"evidence":{"summary":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CHL4KGLP","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Label and serving arithmetic.","found":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike."},"html_anchor":"finding-label-and-serving-arithmetic-single-dose-label-math-not-applicable-to-th","report_url":"https://lookcloser.ai/p/850053810015/full#finding-label-and-serving-arithmetic-single-dose-label-math-not-applicable-to-th"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 185 to 291 between August 4, 2025 and August 24, 2026. The largest rise inside any single 30-day window was about 21, so the count moved in steps rather than in one burst.","proof":{"first":["2025-08-04",185],"last":["2026-08-24",291],"max_30d_review_gain":21},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0CHL4KGLP","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-09-01","presentation_tone":"ok","evidence_id":"ev-584b14ab84f0","evidence_url":"https://lookcloser.ai/e/ev-584b14ab84f0","content_fingerprint":"sha256:5f242aa19dfc39cdce3055f6beabb485088de6befde7c51cc8463d54d25d90c4","registry_receipts":[],"evidence":{"summary":{"first":["2025-08-04",185],"last":["2026-08-24",291],"max_30d_review_gain":21},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CHL4KGLP","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked keepa.","found":"Written reviews rose from 185 to 291 between August 4, 2025 and August 24, 2026. The largest rise inside any single 30-day window was about 21, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/850053810015/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0CHL4KGLP","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-9ea757be6a64","evidence_url":"https://lookcloser.ai/e/ev-9ea757be6a64","content_fingerprint":"sha256:b3ab1d505cf8d8a76038cf626b56f99272d33ebcd22b89adac31496930425a4a","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CHL4KGLP","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850053810015/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/850053810015/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CHL4KGLP","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-74dae2112532","evidence_url":"https://lookcloser.ai/e/ev-74dae2112532","content_fingerprint":"sha256:0e0591da81c3c45aa6600c86af86779c813adcf1ccd3a4c7c34ab643da0f70f8","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CHL4KGLP","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CHL4KGLP","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/850053810015/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 180 on 2025-07-28 to 291 on 2026-08-24 (net +111). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 180 on 2025-07-28 to 291 on 2026-08-24 (net +111). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CHL4KGLP","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-3beb671206b1","evidence_url":"https://lookcloser.ai/e/ev-3beb671206b1","content_fingerprint":"sha256:d018c80828e31b39ddfcd7c2e09615f293aba49353bc62058ada2abacd2770dc","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 180 on 2025-07-28 to 291 on 2026-08-24 (net +111). 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(CORPORATION) in OREGON, USA for the exact brand wordmark. 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New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NatureWise%22+OR+product_description:%22NatureWise%22)&limit=5","observed_at":"2026-09-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NatureWise","receipt_label":"FDA enforcement search · NatureWise"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:3ba07da6f7fade1f608fa4e53cac2f5afbe3889dcef51c2d65486bbca92eedf6","evidence_url":"https://lookcloser.ai/e/ev-be6b65c4f769"},{"evidence_id":"ev-a0841ca666f1","record_id":"850053810015","gtin":"850053810015","claim_key":"finding:label-and-serving-arithmetic-single-dose-label-math-not-applicable-to-th","primary_source":"source_listing","claim":"Single-dose label math: not applicable to this formula","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Multi-ingredient blend with no single headline dose to check. 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A gap in the record, not a strike."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CHL4KGLP","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:081a88031e13f31a8ec67bc5b9081b7ef64d43b2b503c5f5c9db72267c92947a","evidence_url":"https://lookcloser.ai/e/ev-a0841ca666f1"},{"evidence_id":"ev-9ea757be6a64","record_id":"850053810015","gtin":"850053810015","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"source_listing","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CHL4KGLP","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CHL4KGLP","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:d018c80828e31b39ddfcd7c2e09615f293aba49353bc62058ada2abacd2770dc","evidence_url":"https://lookcloser.ai/e/ev-3beb671206b1"},{"evidence_id":"ev-74dae2112532","record_id":"850053810015","gtin":"850053810015","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. 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