{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"850059767191","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-26T08:12:03-0700","last_collection_event":"intake","label_reader_version":"2026-07-24.6","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-26T12:42:38-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"850059767191","listing_identifier":"B0D8K37C63","brand":"Nello","title":"Nello Supercalm Drink Mix","listing_title":"Nello Supercalm Drink Mix with Magnesium Glycinate, KSM 66 Ashwagandha, Vitamin D3 and L Theanine, Calm Powder Supplements for Relaxation Support, No Sugar, Travel Packets, 20 Ct, Blue Coconut","identity":{"canonical_gtin":"00850059767191","source_listing_gtin":"00850059767191","listing_identifier":"B0D8K37C63","product_image":"https://m.media-amazon.com/images/I/81-OQejjEQL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0D8K37C63","primary_url":"https://m.media-amazon.com/images/I/81-OQejjEQL.jpg","image_count":8,"last_attempted":"2026-07-26T08:12:03-0700","attempts":1},"observed_at":"2026-07-26","source_confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Nello","package_brand":"nello","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"Vitalize Official LLC","entity":"LIMITED LIABILITY COMPANY","country":"Utah, USA; NEVADA, USA","address_filed":"1072 W 530 S, American Fork, Utah 84003, UNITED STATES","address_public":"Utah 84003, UNITED STATES; NEVADA 89118,, UNITED STATES","serial_number":"98705733","registration_number":"7800113","wordmark":"NELLO","status_description":"REGISTERED","filed_date":"2024-08-19T00:00:00","first_use_commerce_date":"2022-02-15","registration_date":"2025-05-20","assignment_recorded":true,"goods_services":["IC 005: Powdered nutritional supplement drink mix for human consumption.."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=98705733&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"Cuckoo Electronics Co., Ltd.","entity":"CORPORATION","country":"REPUBLIC OF KOREA","address_filed":"14, Yusangongdan 2-gil,, Yangsan-si Gyeongsangnam-do, KOREA, SOUTH","address_public":"KOREA, SOUTH","serial_number":"79276646","registration_number":"6291520","wordmark":"NELLO","status_description":"REGISTERED","filed_date":"2019-08-28T00:00:00","first_use_commerce_date":null,"registration_date":"2021-03-16","assignment_recorded":false,"goods_services":["IC 009: Sunglasses for pets; life jackets for pets; electronic collars to train animals; electronic animal identification apparatus; dog whistles; downloadable application programs for smart phones for pets for use in connecting with pet tracking devices; remote control apparatus for controlling pets, namely, remote controls for electronic collars to train animals; downloadable software for recording pets information; computers for caring for pets, namely, wearable computer hardware for monitoring the activities of pets; computer peripherals for caring for pets, namely, wearable computer hardware peripherals for monitoring the activities of pets; downloadable computer software for data storage and management of pet care information; downloadable application programs for providing pets health information; electronic media for pets downloadable from the internet in the nature of downloadable e-books in the field of pet care; downloadable application programs for smart phones for pet sitters recruitment; downloadable application programs for smart phones for intermediation between pet sitters and pet owners; respirators for filtering air for pets other than for artificial respiration; anti-pollution masks for respiratory protection for pets for non-medical purposes.","IC 003: Bath powders for dogs; breath freshening sprays for animals other than for medical purposes; cleaners for litter trays; hair creams for pets; pet stain removers; polishing preparations for pets; breath freshener being breath freshening liquid for pets other than for medical purposes; cleaners for pet ears other than for medical purposes; dental rinses for pets, not for medical purposes; hair colorants for pets; deodorants for pets; aromatics, namely, aromatic oils for pets, other than for medical purposes; cleaner for litter boxes; non-medicated soaps for pets; non-medicated mouth washes for pets not for medical purposes; non-medicated shampoos for pets; liquid detergents for pets; detergent soap for pets; stain remover for pets; rinsing agents for laundry for pets; non-medicated bath preparations for pets; dentifrices for pets; pet hair conditioner for pets; all-purpose cleaners for pets; degreasing preparations, namely shampoo for pets; permanent wave preparations for pets; perfumes for animals; cosmetics for animals; pre-moistened cleansing tissues of paper for pets.","IC 005: Protein supplements for animals; feeding stimulants for animals; vitamin and mineral supplements for pets; pharmaceutical preparations for animals the treatment of skin disorders, cancer; veterinary vaccines; medicated animal feed; antibacterial cleaning compound for cleaning animals; animal repellents; animal washes being insecticides; nutritional supplements for animal foodstuffs; pharmaceutical preparations for the treatment of worms in pets; pharmaceutical preparations for skin care for animals; mineral supplements for feeding livestock; medicated supplements for animal feedstuffs; repellents for dogs; vitamin supplements for animals; animal dips being pharmaceutical preparations for the treatment of skin disorders, skin diseases; medicated skin treatment preparations for animals; vitamins for pets; [ insecticidal animal shampoos; medicated shampoos for pets; ] dietary supplements for pets; dietary supplements for pets in the form of treats; dietary supplements for pets in the nature of a powdered drink mix; dietary supplements for animals; mineral dietary supplements for animals; antibiotic food supplements for animals; nutritional additives to foodstuffs for animals, for medical purposes; deodorizing preparations for pet litter boxes; diapers for pets.","IC 021: Toothbrush for pets; litter boxes for pets; bird baths being bowls for birds to bather in; household containers for storing pet food; filters for use in cat litter boxes; bird feeding tables; rings for identifying birds; bird feeders; scoops for the disposal of pet waste; domestic pet feeding bowls activated by laser sensors; jars for pet treats; pet drinking bowls; pet feeding and drinking bowls; pet food bowls; animal-activated pet feeders; automatic litter boxes for pets; electronic pet feeders; pet brushes, electric; bird baths being bowls for birds to bather in, not being structures; birdcages; brushes for pets; cages for household pets; combs for pets; feeding vessels for pets; non-mechanized pet waterers in the nature of portable water and fluid dispensers for pets; pet feeding dishes; electric cat litter boxes incorporating automatic controls; litter trays for pets; electronic pet waterers; tumblers for use as drinking glasses for pets; portable water bottles, sold empty, for pets; mess-tins for pets; non-mechanized pet waterers; disposable liner pads adapted for animal litter boxes; pet litter box liners; litter pads for pets; cages for pets, not of metal; disposable fitted cloths adapted for pet feeding dishes.","IC 010: Scalers for pets being tooth scalers.","IC 024: Blankets for household pets; blankets for household pets with a nosework olfactory activity training facility attached; cotton fabrics; textile sheets for pets; fabric, namely, textile sheets; textile material, namely, textile fabrics for the manufacture of pet clothing; dish towels for drying; labels of textile for identifying pet clothing; blankets for pets; Korean-style duvets for pets; sleeping bags for pets; shower curtains for pets; sleeping bags; bath linen, except clothing; bath linen, except clothing for pets; towels of textile.","IC 012: Pet safety seats for use in vehicles; dog guards for use in vehicles; pet strollers; tricycles not being toys; bags adapted for strollers; umbrellas to be affixed to baby strollers; pushchairs; bags specially adapted for baby carriages; fitted footmuffs for strollers; drink holders adapted for baby carriages; backrests for baby carriages; rain stroller covers; blankets specially adapted for baby strollers; baskets adapted for perambulators; insect screens specially adapted for baby carriages; stroller covers; fold-up pushchairs; wheelchairs; electric vehicles; carts.","IC 028: Dog toys; toys for pets; cat toys; pet toys containing catnip; pet toys made of rope; nosework toys for pets; dog nosework toy comprised of pet toys within a blanket or mat; games and playthings all in the nature of toys for domestic pets; teething rings for pets.","IC 031: Snacks for pets being edible pet treats; synthetic animal feed; yeast for animal fodder; foodstuffs for animals containing botanical extracts; foodstuffs for animals on a milk basis; animal beverages; animal foodstuffs; foodstuffs for puppies; beverages for pets; canned dog food consisting of processed meat; edible chews for animals; pet treats, edible; gum for pets being edible pet treats; pet feed; pet food; edible pet treats; litter for domestic animals; paper for use as animal bedding; aromatic sand being litter for pets; aromatic sanded paper being litter for pets; sanded paper being litter for pets; litter for animals; sand, namely, aromatic sand being litter for cats.","IC 016: Disposable housebreaking pads for pets.","IC 018: Bags for carrying pets; leads for animals; animal covers; raincoats for pets; scarf for pets; animal wraps and covers; bags for pets; collars for pets bearing medical information; collars for pets; clothing for pets; boots for pets; breast harnesses for pets; feed bags for animals; harness for animals; muzzles; multipurpose bags for pets for household use; bags for pets for household use; bags for carrying pets for household use; portable multipurpose bags for pets for household use; leads for pets.","IC 019: Pre-fabricated houses for dogs and cats, not of metal; modular dog houses for building sites, not of metal; cattle chutes, not of metal; pet doors, not of metal; folding doors, not of metal; Flooring, not of metal, namely, wooden flooring, vinyl flooring; fences, not of metal; partitions, not of metal, for building; non-metal monuments for pets; tombs for pets, not of metal; monuments for pets, not of metal; doors for pets, not of metal; safety doors for pets, not of metal; non-metal partitions for pet safety for building; pre-fabricated greenhouses, not of metal; non-luminous and non-mechanical warning signs for pets, not of metal; pet-shaped figurines of stone, not of precious metal; pet-shaped sculptures of cement, marble or stone.","IC 020: Pet cushions; pillows for pets; sofas for pets; nesting boxes for household pets; portable kennels; playhouses for pets; portable beds for pets; pet crates; pet grooming tables; dispensers for dog waste bags, fixed, not of metal; inflatable pet beds; birdhouses; nesting boxes for animals; mattresses for domestic animals; kennels for household pets; pet kennel being an inflatable house for domestic animals; beds for household pets; scratching posts for cats; box-type pet dry room being pet crate with dryer; box-type pet dry room being pet crate with dryer for drying pet hair; portable kennels for pets; bedding for pets, namely, pet cushions, pet beds.","IC 011: Moving shower trays for pets for household use; moving bath tubs for pets for household use; portable hair dryer for pets for household use; hair dryers for pets for household use; moving hair dryer for pets for household use; air showers for pets; electric hair dryers for pets for household purposes; electronic air dryers for pets, other than dryers for hair on the head; hand-held hair dryers for pets; electric showers for pets; shower baths for pets; bath fittings for pets, namely, faucet sprayers, shower sprayers; electric baths for pets; showers for pets; shower cubicles for pets; electric hair dryers for pets; electric water purifying apparatus for household purposes for pets."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=79276646&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"}],"trademark_owner_status":"multiple","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"Registered owner records: Vitalize Official LLC · Cuckoo Electronics Co., Ltd.","deck":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed","brand-storefront-same-barcode-on-the-brand-s-own-store","nih-published-research-research-context-is-available-for-the-listed-ingr","review_velocity_gradual"],"point_finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed","brand-storefront-same-barcode-on-the-brand-s-own-store"],"cards":[{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: Vitalize Official LLC · Cuckoo Electronics Co., Ltd.","evidence":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Vitalize Official LLC, Cuckoo Electronics Co., Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","so_what":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98705733&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 7800113, 6291520","registry_name":"USPTO","standard":null,"identifier":"Registrations 7800113, 6291520"}],"evidence_id":"ev-e0b702502148","evidence_url":"https://lookcloser.ai/e/ev-e0b702502148","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 8 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-208b458a3f52","evidence_url":"https://lookcloser.ai/e/ev-208b458a3f52","presentation_home":"finding_catalog"},{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 850059767191.","evidence":"The brand's store lists this exact barcode as “Supercalm Drink Mix” (variant: Blue Coconut / Travel Packets (20 Servings)) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-1d7d553a1c71","evidence_url":"https://lookcloser.ai/e/ev-1d7d553a1c71","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for magnesium, ashwagandha.","evidence":"Published sources describe how magnesium, ashwagandha have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate…","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","role":"magnesium context · not product evidence"},{"label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","role":"magnesium context · not product evidence"},{"label":"NIH NCCIH — Ashwagandha","url":"https://www.nccih.nih.gov/health/ashwagandha","role":"ashwagandha context · not product evidence"},{"label":"PubMed search: ashwagandha randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","role":"ashwagandha context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"}],"evidence_id":"ev-23716766719a","evidence_url":"https://lookcloser.ai/e/ev-23716766719a","presentation_home":"research_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 284 to 318 between February 19 and July 22, 2026 — no sudden jump.","evidence":"Written reviews rose from 284 to 318 between February 19 and July 22, 2026. The largest rise inside any single 30-day window was about 11, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0D8K37C63","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-a05a8ef7dfb4","evidence_url":"https://lookcloser.ai/e/ev-a05a8ef7dfb4","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"magnesium","label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","scope":"ingredient_context","product_evidence":false},{"ingredient":"ashwagandha","label":"NIH NCCIH — Ashwagandha","url":"https://www.nccih.nih.gov/health/ashwagandha","scope":"ingredient_context","product_evidence":false},{"ingredient":"ashwagandha","label":"PubMed search: ashwagandha randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Vitalize Official LLC, Cuckoo Electronics Co., Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","key_findings":[{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"},{"id":"review_velocity_gradual","class":"ok","headline":"The review count moved gradually, not in one burst","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":4,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Vitalize Official LLC, Cuckoo Electronics Co., Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","severity":"ok","weight":46,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Supercalm Drink Mix” (variant: Blue Coconut / Travel Packets (20 Servings)) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Supercalm Drink Mix” (variant: Blue Coconut / Travel Packets (20 Servings)) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://drinknello.com/products/supercalm-drink-mix","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-1d7d553a1c71","evidence_url":"https://lookcloser.ai/e/ev-1d7d553a1c71","content_fingerprint":"sha256:1323c98b9a7145282d059d7d81825085c2fcbb8de6a2fa8b94c5a15b3a8cdd03","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Supercalm Drink Mix” (variant: Blue Coconut / Travel Packets (20 Servings)) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://drinknello.com/products/supercalm-drink-mix","observed_at":"2026-07-26","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K37C63","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Supercalm Drink Mix” (variant: Blue Coconut / Travel Packets (20 Servings)) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/850059767191/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","pubmed_ashwagandha","pubmed_magnesium"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-208b458a3f52","evidence_url":"https://lookcloser.ai/e/ev-208b458a3f52","content_fingerprint":"sha256:bf3739336ccd60c12df9ccf601e6a4e944721d5ffe80d787e07dc5e95356349c","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["nih_ods_magnesium","pubmed_ashwagandha","pubmed_magnesium"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_ashwagandha","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-26","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/850059767191/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 850059767191 to \"SUPERCALM\" (nello) — consistent with this listing.","proof":"Open Food Facts resolves 850059767191 to \"SUPERCALM\" (nello) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850059767191","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-72650e0a4f61","evidence_url":"https://lookcloser.ai/e/ev-72650e0a4f61","content_fingerprint":"sha256:4a0e46d9e1ca15ca888ffb0c15233ceed6a5e7ed4594fcbeab87d90cbc23f5b5","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 850059767191 to \"SUPERCALM\" (nello) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850059767191","observed_at":"2026-07-26","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K37C63","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850059767191 to \"SUPERCALM\" (nello) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/850059767191/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"No physical impossibility in the listed amounts","detail":"Technical check only: the panel’s 5 actives sum to 800 mg, which fits inside the ≈4,290 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":"Technical check only: the panel’s 5 actives sum to 800 mg, which fits inside the ≈4,290 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0D8K37C63","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-1e0e350e39fe","evidence_url":"https://lookcloser.ai/e/ev-1e0e350e39fe","content_fingerprint":"sha256:aedf8077a9870d6c1002d316d7a88015265ea1e9beb316abbc2590e38e8e0c82","registry_receipts":[],"evidence":{"summary":"Technical check only: the panel’s 5 actives sum to 800 mg, which fits inside the ≈4,290 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0D8K37C63","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K37C63","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 5 actives sum to 800 mg, which fits inside the ≈4,290 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"html_anchor":"finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","report_url":"https://lookcloser.ai/p/850059767191/full#finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"20 servings × 4.29 g = 85.8 g, matching the printed net weight 85.8 g (Net Wt. 85.8g (3.03 oz)). This checks agreement within the photo read; it is not an independent contents test.","proof":"20 servings × 4.29 g = 85.8 g, matching the printed net weight 85.8 g (Net Wt. 85.8g (3.03 oz)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0D8K37C63","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-9fef8d5e762c","evidence_url":"https://lookcloser.ai/e/ev-9fef8d5e762c","content_fingerprint":"sha256:1289d25df9e0fe315dc8766d6fa5a34bc29179e5b3fb672545d53bca3ceb581b","registry_receipts":[],"evidence":{"summary":"20 servings × 4.29 g = 85.8 g, matching the printed net weight 85.8 g (Net Wt. 85.8g (3.03 oz)). This checks agreement within the photo read; it is not an independent contents test.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0D8K37C63","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K37C63","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Label and serving arithmetic.","found":"20 servings × 4.29 g = 85.8 g, matching the printed net weight 85.8 g (Net Wt. 85.8g (3.03 oz)). This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/850059767191/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how magnesium, ashwagandha have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":"Published sources describe how magnesium, ashwagandha have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","pubmed_ashwagandha","pubmed_magnesium"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-23716766719a","evidence_url":"https://lookcloser.ai/e/ev-23716766719a","content_fingerprint":"sha256:86726c497af6f3d9ef3430e7b621c718f579b2804fb67f6f41d8417e2e316ae7","registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"}],"evidence":{"summary":"Published sources describe how magnesium, ashwagandha have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","source_refs":["nih_ods_magnesium","pubmed_ashwagandha","pubmed_magnesium"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_ashwagandha","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-26","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium, ashwagandha have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/850059767191/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 284 to 318 between February 19 and July 22, 2026. The largest rise inside any single 30-day window was about 11, so the count moved in steps rather than in one burst.","proof":{"first":["2026-02-19",284],"last":["2026-07-22",318],"max_30d_review_gain":11},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0D8K37C63","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-a05a8ef7dfb4","evidence_url":"https://lookcloser.ai/e/ev-a05a8ef7dfb4","content_fingerprint":"sha256:b836af3b854f653d3da3494fedab556b1f882fee20af04dd8ae9b3d65464fe82","registry_receipts":[],"evidence":{"summary":{"first":["2026-02-19",284],"last":["2026-07-22",318],"max_30d_review_gain":11},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K37C63","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked keepa.","found":"Written reviews rose from 284 to 318 between February 19 and July 22, 2026. The largest rise inside any single 30-day window was about 11, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/850059767191/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0D8K37C63","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-7deb2cc3fe40","evidence_url":"https://lookcloser.ai/e/ev-7deb2cc3fe40","content_fingerprint":"sha256:99406aced9d55c86e07a1ed533941228b992db76856b10185adc41254c68a908","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0D8K37C63","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K37C63","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850059767191/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","source":"FDA public records","class":"gap","severity":"info","weight":19,"headline":"Recall search: no match found (as of Jul 26, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nello%22+OR+product_description:%22Nello%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"caution","evidence_id":"ev-9948e32ba3b4","evidence_url":"https://lookcloser.ai/e/ev-9948e32ba3b4","content_fingerprint":"sha256:01681be3ec15a24867bc8a54adb164466f601fdbef2b5d4903a8e4789481ec02","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nello%22+OR+product_description:%22Nello%22)&limit=5","observed_at":"2026-07-26","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Nello","receipt_label":"FDA enforcement search · Nello"}],"observed_at":"2026-07-26","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","report_url":"https://lookcloser.ai/p/850059767191/full#finding-fda-public-records-recall-search-no-match-found-as-of-jul-26-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0D8K37C63","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-810b41b49ba3","evidence_url":"https://lookcloser.ai/e/ev-810b41b49ba3","content_fingerprint":"sha256:81dd5d44a442da1719a94f320a7b0362564fef4de3bdb9c38951bb3dfc0781ca","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0D8K37C63","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K37C63","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/850059767191/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Vitalize Official LLC, Cuckoo Electronics Co., Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Vitalize Official LLC, Cuckoo Electronics Co., Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=98705733&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-e0b702502148","evidence_url":"https://lookcloser.ai/e/ev-e0b702502148","content_fingerprint":"sha256:0c4d4faef970a25ebf491311c2b37ca6d19f5ee0859351530cf717976e9452e0","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98705733&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 7800113, 6291520","registry_name":"USPTO","standard":null,"identifier":"Registrations 7800113, 6291520"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Vitalize Official LLC, Cuckoo Electronics Co., Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98705733&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-26","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 7800113, 6291520","receipt_label":"USPTO · Registrations 7800113, 6291520"}],"observed_at":"2026-07-26","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Vitalize Official LLC, Cuckoo Electronics Co., Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/850059767191/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 282 on 2026-02-05 to 318 on 2026-07-22 (net +36). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 282 on 2026-02-05 to 318 on 2026-07-22 (net +36). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0D8K37C63","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-5cf19055dec7","evidence_url":"https://lookcloser.ai/e/ev-5cf19055dec7","content_fingerprint":"sha256:e936b4b44c3391ca0acbe0ad05534916d1840d3ce5e33fc94835dbcef77142ef","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 282 on 2026-02-05 to 318 on 2026-07-22 (net +36). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0D8K37C63","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K37C63","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 282 on 2026-02-05 to 318 on 2026-07-22 (net +36). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/850059767191/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-1d7d553a1c71","record_id":"850059767191","gtin":"850059767191","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Supercalm Drink Mix” (variant: Blue Coconut / Travel Packets (20 Servings)) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Supercalm Drink Mix” (variant: Blue Coconut / Travel Packets (20 Servings)) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://drinknello.com/products/supercalm-drink-mix","observed_at":"2026-07-26","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K37C63","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:1323c98b9a7145282d059d7d81825085c2fcbb8de6a2fa8b94c5a15b3a8cdd03","evidence_url":"https://lookcloser.ai/e/ev-1d7d553a1c71"},{"evidence_id":"ev-72650e0a4f61","record_id":"850059767191","gtin":"850059767191","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850059767191 to \"SUPERCALM\" (nello) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 850059767191 to \"SUPERCALM\" (nello) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850059767191","observed_at":"2026-07-26","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K37C63","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:4a0e46d9e1ca15ca888ffb0c15233ceed6a5e7ed4594fcbeab87d90cbc23f5b5","evidence_url":"https://lookcloser.ai/e/ev-72650e0a4f61"},{"evidence_id":"ev-a05a8ef7dfb4","record_id":"850059767191","gtin":"850059767191","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 284 to 318 between February 19 and July 22, 2026. The largest rise inside any single 30-day window was about 11, so the count moved in steps rather than in one burst.","proof":{"first":["2026-02-19",284],"last":["2026-07-22",318],"max_30d_review_gain":11},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K37C63","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:b836af3b854f653d3da3494fedab556b1f882fee20af04dd8ae9b3d65464fe82","evidence_url":"https://lookcloser.ai/e/ev-a05a8ef7dfb4"},{"evidence_id":"ev-208b458a3f52","record_id":"850059767191","gtin":"850059767191","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_magnesium","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_ashwagandha","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:bf3739336ccd60c12df9ccf601e6a4e944721d5ffe80d787e07dc5e95356349c","evidence_url":"https://lookcloser.ai/e/ev-208b458a3f52"},{"evidence_id":"ev-9948e32ba3b4","record_id":"850059767191","gtin":"850059767191","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Jul 26, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nello%22+OR+product_description:%22Nello%22)&limit=5","observed_at":"2026-07-26","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Nello","receipt_label":"FDA enforcement search · Nello"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:01681be3ec15a24867bc8a54adb164466f601fdbef2b5d4903a8e4789481ec02","evidence_url":"https://lookcloser.ai/e/ev-9948e32ba3b4"},{"evidence_id":"ev-e0b702502148","record_id":"850059767191","gtin":"850059767191","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Vitalize Official LLC, Cuckoo Electronics Co., Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Vitalize Official LLC, Cuckoo Electronics Co., Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98705733&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-26","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 7800113, 6291520","receipt_label":"USPTO · Registrations 7800113, 6291520"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:0c4d4faef970a25ebf491311c2b37ca6d19f5ee0859351530cf717976e9452e0","evidence_url":"https://lookcloser.ai/e/ev-e0b702502148"},{"evidence_id":"ev-1e0e350e39fe","record_id":"850059767191","gtin":"850059767191","claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 5 actives sum to 800 mg, which fits inside the ≈4,290 mg serving. 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