{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"850059767207","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-18T14:12:20-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:44:34-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"850059767207","listing_identifier":"B0D8K4MPXP","brand":"Nello","title":"Nello Supercalm Powdered Drink Mix Tub, Cortisol Reducer* and Sleep Aid Supplement","listing_title":"Nello Supercalm Powdered Drink Mix Tub, Cortisol Reducer* and Sleep Aid Supplement, L Theanine, Ksm-66 Ashwagandha, Magnesium Glycinate, Vitamin D 3, No Sugar, Non GMO, On The Go, 30 Ct, Blue Coconut","identity":{"canonical_gtin":"00850059767207","source_listing_gtin":"00850059767207","listing_identifier":"B0D8K4MPXP","product_image":"https://m.media-amazon.com/images/I/81f3mFmXKoL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0D8K4MPXP","primary_url":"https://m.media-amazon.com/images/I/81f3mFmXKoL.jpg","image_count":4,"last_attempted":"2026-08-18T14:12:20-0700","attempts":1},"observed_at":"2026-08-31","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Nello","package_brand":"nello","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"Vitalize Official LLC","entity":"LIMITED LIABILITY COMPANY","country":"Utah, USA; NEVADA, USA","address_filed":"1072 W 530 S, American Fork, Utah 84003, UNITED STATES","address_public":"Utah 84003, UNITED STATES; NEVADA 89118,, UNITED STATES","serial_number":"98705733","registration_number":"7800113","wordmark":"NELLO","status_description":"REGISTERED","filed_date":"2024-08-19T00:00:00","first_use_commerce_date":"2022-02-15","registration_date":"2025-05-20","assignment_recorded":true,"goods_services":["IC 005: Powdered nutritional supplement drink mix for human consumption.."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=98705733&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"Cuckoo Electronics Co., Ltd.","entity":"CORPORATION","country":"REPUBLIC OF KOREA","address_filed":"14, Yusangongdan 2-gil,, Yangsan-si Gyeongsangnam-do, KOREA, SOUTH","address_public":"KOREA, SOUTH","serial_number":"79276646","registration_number":"6291520","wordmark":"NELLO","status_description":"REGISTERED","filed_date":"2019-08-28T00:00:00","first_use_commerce_date":null,"registration_date":"2021-03-16","assignment_recorded":false,"goods_services":["IC 009: Sunglasses for pets; life jackets for pets; electronic collars to train animals; electronic animal identification apparatus; dog whistles; downloadable application programs for smart phones for pets for use in connecting with pet tracking devices; remote control apparatus for controlling pets, namely, remote controls for electronic collars to train animals; downloadable software for recording pets information; computers for caring for pets, namely, wearable computer hardware for monitoring the activities of pets; computer peripherals for caring for pets, namely, wearable computer hardware peripherals for monitoring the activities of pets; downloadable computer software for data storage and management of pet care information; downloadable application programs for providing pets health information; electronic media for pets downloadable from the internet in the nature of downloadable e-books in the field of pet care; downloadable application programs for smart phones for pet sitters recruitment; downloadable application programs for smart phones for intermediation between pet sitters and pet owners; respirators for filtering air for pets other than for artificial respiration; anti-pollution masks for respiratory protection for pets for non-medical purposes.","IC 003: Bath powders for dogs; breath freshening sprays for animals other than for medical purposes; cleaners for litter trays; hair creams for pets; pet stain removers; polishing preparations for pets; breath freshener being breath freshening liquid for pets other than for medical purposes; cleaners for pet ears other than for medical purposes; dental rinses for pets, not for medical purposes; hair colorants for pets; deodorants for pets; aromatics, namely, aromatic oils for pets, other than for medical purposes; cleaner for litter boxes; non-medicated soaps for pets; non-medicated mouth washes for pets not for medical purposes; non-medicated shampoos for pets; liquid detergents for pets; detergent soap for pets; stain remover for pets; rinsing agents for laundry for pets; non-medicated bath preparations for pets; dentifrices for pets; pet hair conditioner for pets; all-purpose cleaners for pets; degreasing preparations, namely shampoo for pets; permanent wave preparations for pets; perfumes for animals; cosmetics for animals; pre-moistened cleansing tissues of paper for pets.","IC 005: Protein supplements for animals; feeding stimulants for animals; vitamin and mineral supplements for pets; pharmaceutical preparations for animals the treatment of skin disorders, cancer; veterinary vaccines; medicated animal feed; antibacterial cleaning compound for cleaning animals; animal repellents; animal washes being insecticides; nutritional supplements for animal foodstuffs; pharmaceutical preparations for the treatment of worms in pets; pharmaceutical preparations for skin care for animals; mineral supplements for feeding livestock; medicated supplements for animal feedstuffs; repellents for dogs; vitamin supplements for animals; animal dips being pharmaceutical preparations for the treatment of skin disorders, skin diseases; medicated skin treatment preparations for animals; vitamins for pets; [ insecticidal animal shampoos; medicated shampoos for pets; ] dietary supplements for pets; dietary supplements for pets in the form of treats; dietary supplements for pets in the nature of a powdered drink mix; dietary supplements for animals; mineral dietary supplements for animals; antibiotic food supplements for animals; nutritional additives to foodstuffs for animals, for medical purposes; deodorizing preparations for pet litter boxes; diapers for pets.","IC 021: Toothbrush for pets; litter boxes for pets; bird baths being bowls for birds to bather in; household containers for storing pet food; filters for use in cat litter boxes; bird feeding tables; rings for identifying birds; bird feeders; scoops for the disposal of pet waste; domestic pet feeding bowls activated by laser sensors; jars for pet treats; pet drinking bowls; pet feeding and drinking bowls; pet food bowls; animal-activated pet feeders; automatic litter boxes for pets; electronic pet feeders; pet brushes, electric; bird baths being bowls for birds to bather in, not being structures; birdcages; brushes for pets; cages for household pets; combs for pets; feeding vessels for pets; non-mechanized pet waterers in the nature of portable water and fluid dispensers for pets; pet feeding dishes; electric cat litter boxes incorporating automatic controls; litter trays for pets; electronic pet waterers; tumblers for use as drinking glasses for pets; portable water bottles, sold empty, for pets; mess-tins for pets; non-mechanized pet waterers; disposable liner pads adapted for animal litter boxes; pet litter box liners; litter pads for pets; cages for pets, not of metal; disposable fitted cloths adapted for pet feeding dishes.","IC 010: Scalers for pets being tooth scalers.","IC 024: Blankets for household pets; blankets for household pets with a nosework olfactory activity training facility attached; cotton fabrics; textile sheets for pets; fabric, namely, textile sheets; textile material, namely, textile fabrics for the manufacture of pet clothing; dish towels for drying; labels of textile for identifying pet clothing; blankets for pets; Korean-style duvets for pets; sleeping bags for pets; shower curtains for pets; sleeping bags; bath linen, except clothing; bath linen, except clothing for pets; towels of textile.","IC 012: Pet safety seats for use in vehicles; dog guards for use in vehicles; pet strollers; tricycles not being toys; bags adapted for strollers; umbrellas to be affixed to baby strollers; pushchairs; bags specially adapted for baby carriages; fitted footmuffs for strollers; drink holders adapted for baby carriages; backrests for baby carriages; rain stroller covers; blankets specially adapted for baby strollers; baskets adapted for perambulators; insect screens specially adapted for baby carriages; stroller covers; fold-up pushchairs; wheelchairs; electric vehicles; carts.","IC 028: Dog toys; toys for pets; cat toys; pet toys containing catnip; pet toys made of rope; nosework toys for pets; dog nosework toy comprised of pet toys within a blanket or mat; games and playthings all in the nature of toys for domestic pets; teething rings for pets.","IC 031: Snacks for pets being edible pet treats; synthetic animal feed; yeast for animal fodder; foodstuffs for animals containing botanical extracts; foodstuffs for animals on a milk basis; animal beverages; animal foodstuffs; foodstuffs for puppies; beverages for pets; canned dog food consisting of processed meat; edible chews for animals; pet treats, edible; gum for pets being edible pet treats; pet feed; pet food; edible pet treats; litter for domestic animals; paper for use as animal bedding; aromatic sand being litter for pets; aromatic sanded paper being litter for pets; sanded paper being litter for pets; litter for animals; sand, namely, aromatic sand being litter for cats.","IC 016: Disposable housebreaking pads for pets.","IC 018: Bags for carrying pets; leads for animals; animal covers; raincoats for pets; scarf for pets; animal wraps and covers; bags for pets; collars for pets bearing medical information; collars for pets; clothing for pets; boots for pets; breast harnesses for pets; feed bags for animals; harness for animals; muzzles; multipurpose bags for pets for household use; bags for pets for household use; bags for carrying pets for household use; portable multipurpose bags for pets for household use; leads for pets.","IC 019: Pre-fabricated houses for dogs and cats, not of metal; modular dog houses for building sites, not of metal; cattle chutes, not of metal; pet doors, not of metal; folding doors, not of metal; Flooring, not of metal, namely, wooden flooring, vinyl flooring; fences, not of metal; partitions, not of metal, for building; non-metal monuments for pets; tombs for pets, not of metal; monuments for pets, not of metal; doors for pets, not of metal; safety doors for pets, not of metal; non-metal partitions for pet safety for building; pre-fabricated greenhouses, not of metal; non-luminous and non-mechanical warning signs for pets, not of metal; pet-shaped figurines of stone, not of precious metal; pet-shaped sculptures of cement, marble or stone.","IC 020: Pet cushions; pillows for pets; sofas for pets; nesting boxes for household pets; portable kennels; playhouses for pets; portable beds for pets; pet crates; pet grooming tables; dispensers for dog waste bags, fixed, not of metal; inflatable pet beds; birdhouses; nesting boxes for animals; mattresses for domestic animals; kennels for household pets; pet kennel being an inflatable house for domestic animals; beds for household pets; scratching posts for cats; box-type pet dry room being pet crate with dryer; box-type pet dry room being pet crate with dryer for drying pet hair; portable kennels for pets; bedding for pets, namely, pet cushions, pet beds.","IC 011: Moving shower trays for pets for household use; moving bath tubs for pets for household use; portable hair dryer for pets for household use; hair dryers for pets for household use; moving hair dryer for pets for household use; air showers for pets; electric hair dryers for pets for household purposes; electronic air dryers for pets, other than dryers for hair on the head; hand-held hair dryers for pets; electric showers for pets; shower baths for pets; bath fittings for pets, namely, faucet sprayers, shower sprayers; electric baths for pets; showers for pets; shower cubicles for pets; electric hair dryers for pets; electric water purifying apparatus for household purposes for pets."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=79276646&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"}],"trademark_owner_status":"multiple","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"Registered owner records: Vitalize Official LLC · Cuckoo Electronics Co., Ltd.","deck":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","barcode-gtin-record-upc-independently-corroborated","review_velocity_gradual"],"point_finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","barcode-gtin-record-upc-independently-corroborated","review_velocity_gradual"],"cards":[{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: Vitalize Official LLC · Cuckoo Electronics Co., Ltd.","evidence":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Vitalize Official LLC, Cuckoo Electronics Co., Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","so_what":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98705733&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 7800113, 6291520","registry_name":"USPTO","standard":null,"identifier":"Registrations 7800113, 6291520"}],"evidence_id":"ev-79141e0b3657","evidence_url":"https://lookcloser.ai/e/ev-79141e0b3657","presentation_home":"finding_catalog"},{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 850059767207.","evidence":"Open Food Facts resolves 850059767207 to \"Super Calm\" (Nello) — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-817fa36033a2","evidence_url":"https://lookcloser.ai/e/ev-817fa36033a2","presentation_home":"finding_catalog"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 37 to 103 between August 4, 2025 and September 1, 2026 — no sudden jump.","evidence":"Written reviews rose from 37 to 103 between August 4, 2025 and September 1, 2026. The largest rise inside any single 30-day window was about 9, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0D8K4MPXP","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-5a97925f9607","evidence_url":"https://lookcloser.ai/e/ev-5a97925f9607","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"magnesium","label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","scope":"ingredient_context","product_evidence":false},{"ingredient":"ashwagandha","label":"NIH NCCIH — Ashwagandha","url":"https://www.nccih.nih.gov/health/ashwagandha","scope":"ingredient_context","product_evidence":false},{"ingredient":"ashwagandha","label":"PubMed search: ashwagandha randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Vitalize Official LLC, Cuckoo Electronics Co., Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","key_findings":[{"id":"barcode-gtin-record-upc-independently-corroborated","class":"ok","headline":"UPC independently corroborated","source":"Barcode / GTIN record","scope":"exact_product"},{"id":"review_velocity_gradual","class":"ok","headline":"The review count moved gradually, not in one burst","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":2,"open_question_count":2,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Vitalize Official LLC, Cuckoo Electronics Co., Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 850059767207 to \"Super Calm\" (Nello) — consistent with this listing.","proof":"Open Food Facts resolves 850059767207 to \"Super Calm\" (Nello) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850059767207","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"ok","evidence_id":"ev-817fa36033a2","evidence_url":"https://lookcloser.ai/e/ev-817fa36033a2","content_fingerprint":"sha256:b7f25b8476530de5ff1578a0a9c26caa7ea2e29501fd05b6c390cdbac3bd0045","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 850059767207 to \"Super Calm\" (Nello) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850059767207","observed_at":"2026-08-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K4MPXP","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850059767207 to \"Super Calm\" (Nello) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/850059767207/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, unit count, per-serving dose, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0D8K4MPXP","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-ab13302d0acc","evidence_url":"https://lookcloser.ai/e/ev-ab13302d0acc","content_fingerprint":"sha256:a40b33eba564380cf0c47172fc2b88db6091d7c45f62efa17a8ac270be1416ba","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, unit count, per-serving dose, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K4MPXP","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/850059767207/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 37 to 103 between August 4, 2025 and September 1, 2026. The largest rise inside any single 30-day window was about 9, so the count moved in steps rather than in one burst.","proof":{"first":["2025-08-04",37],"last":["2026-09-01",103],"max_30d_review_gain":9},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0D8K4MPXP","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"ok","evidence_id":"ev-5a97925f9607","evidence_url":"https://lookcloser.ai/e/ev-5a97925f9607","content_fingerprint":"sha256:ffc6e72a56c6a6ffda6d87b7ed46f17c5c3710ee80bdae74c047c66b655466f5","registry_receipts":[],"evidence":{"summary":{"first":["2025-08-04",37],"last":["2026-09-01",103],"max_30d_review_gain":9},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K4MPXP","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked keepa.","found":"Written reviews rose from 37 to 103 between August 4, 2025 and September 1, 2026. The largest rise inside any single 30-day window was about 9, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/850059767207/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0D8K4MPXP","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-4af6d35a83bc","evidence_url":"https://lookcloser.ai/e/ev-4af6d35a83bc","content_fingerprint":"sha256:1e81318697a5bb2311e21d88229dd5eece0dbdf1c995d7e8d3e0140aca14d776","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K4MPXP","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850059767207/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nello%22+OR+product_description:%22Nello%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"caution","evidence_id":"ev-1b5f99f36a25","evidence_url":"https://lookcloser.ai/e/ev-1b5f99f36a25","content_fingerprint":"sha256:8cf1e97f995bfd0d08203d002c0ba5b627aee78f153ca666ff34e679efbaccd5","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nello%22+OR+product_description:%22Nello%22)&limit=5","observed_at":"2026-08-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Nello","receipt_label":"FDA enforcement search · Nello"}],"observed_at":"2026-08-31","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/850059767207/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0D8K4MPXP","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-e69091763cd1","evidence_url":"https://lookcloser.ai/e/ev-e69091763cd1","content_fingerprint":"sha256:20daf796267d602450f6b1ad3d17cfe9dfad593109439fe8a5978c8c05d06588","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0D8K4MPXP","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K4MPXP","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/850059767207/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Vitalize Official LLC, Cuckoo Electronics Co., Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Vitalize Official LLC, Cuckoo Electronics Co., Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=98705733&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-79141e0b3657","evidence_url":"https://lookcloser.ai/e/ev-79141e0b3657","content_fingerprint":"sha256:35bcc6306df6d2113b5d1d62659866307a76908347cbdde5348af4f908fe0802","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98705733&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 7800113, 6291520","registry_name":"USPTO","standard":null,"identifier":"Registrations 7800113, 6291520"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Vitalize Official LLC, Cuckoo Electronics Co., Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98705733&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 7800113, 6291520","receipt_label":"USPTO · Registrations 7800113, 6291520"}],"observed_at":"2026-08-31","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Vitalize Official LLC, Cuckoo Electronics Co., Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/850059767207/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 36 on 2025-07-30 to 103 on 2026-09-01 (net +67). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 36 on 2025-07-30 to 103 on 2026-09-01 (net +67). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0D8K4MPXP","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-c9b31a95d40a","evidence_url":"https://lookcloser.ai/e/ev-c9b31a95d40a","content_fingerprint":"sha256:dc4b51b8a159772e2db42b25e4bf49d97fb38ecb010401fc2ff2e9931cdaf594","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 36 on 2025-07-30 to 103 on 2026-09-01 (net +67). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0D8K4MPXP","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K4MPXP","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 36 on 2025-07-30 to 103 on 2026-09-01 (net +67). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/850059767207/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-817fa36033a2","record_id":"850059767207","gtin":"850059767207","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850059767207 to \"Super Calm\" (Nello) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 850059767207 to \"Super Calm\" (Nello) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850059767207","observed_at":"2026-08-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K4MPXP","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:b7f25b8476530de5ff1578a0a9c26caa7ea2e29501fd05b6c390cdbac3bd0045","evidence_url":"https://lookcloser.ai/e/ev-817fa36033a2"},{"evidence_id":"ev-5a97925f9607","record_id":"850059767207","gtin":"850059767207","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 37 to 103 between August 4, 2025 and September 1, 2026. The largest rise inside any single 30-day window was about 9, so the count moved in steps rather than in one burst.","proof":{"first":["2025-08-04",37],"last":["2026-09-01",103],"max_30d_review_gain":9},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K4MPXP","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:ffc6e72a56c6a6ffda6d87b7ed46f17c5c3710ee80bdae74c047c66b655466f5","evidence_url":"https://lookcloser.ai/e/ev-5a97925f9607"},{"evidence_id":"ev-1b5f99f36a25","record_id":"850059767207","gtin":"850059767207","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nello%22+OR+product_description:%22Nello%22)&limit=5","observed_at":"2026-08-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Nello","receipt_label":"FDA enforcement search · Nello"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:8cf1e97f995bfd0d08203d002c0ba5b627aee78f153ca666ff34e679efbaccd5","evidence_url":"https://lookcloser.ai/e/ev-1b5f99f36a25"},{"evidence_id":"ev-79141e0b3657","record_id":"850059767207","gtin":"850059767207","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Vitalize Official LLC, Cuckoo Electronics Co., Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Vitalize Official LLC, Cuckoo Electronics Co., Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98705733&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 7800113, 6291520","receipt_label":"USPTO · Registrations 7800113, 6291520"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:35bcc6306df6d2113b5d1d62659866307a76908347cbdde5348af4f908fe0802","evidence_url":"https://lookcloser.ai/e/ev-79141e0b3657"},{"evidence_id":"ev-ab13302d0acc","record_id":"850059767207","gtin":"850059767207","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"source_listing","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K4MPXP","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:a40b33eba564380cf0c47172fc2b88db6091d7c45f62efa17a8ac270be1416ba","evidence_url":"https://lookcloser.ai/e/ev-ab13302d0acc"},{"evidence_id":"ev-4af6d35a83bc","record_id":"850059767207","gtin":"850059767207","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"source_listing","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K4MPXP","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:1e81318697a5bb2311e21d88229dd5eece0dbdf1c995d7e8d3e0140aca14d776","evidence_url":"https://lookcloser.ai/e/ev-4af6d35a83bc"},{"evidence_id":"ev-c9b31a95d40a","record_id":"850059767207","gtin":"850059767207","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 36 on 2025-07-30 to 103 on 2026-09-01 (net +67). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 36 on 2025-07-30 to 103 on 2026-09-01 (net +67). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0D8K4MPXP","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K4MPXP","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:dc4b51b8a159772e2db42b25e4bf49d97fb38ecb010401fc2ff2e9931cdaf594","evidence_url":"https://lookcloser.ai/e/ev-c9b31a95d40a"},{"evidence_id":"ev-e69091763cd1","record_id":"850059767207","gtin":"850059767207","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0D8K4MPXP","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D8K4MPXP","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:20daf796267d602450f6b1ad3d17cfe9dfad593109439fe8a5978c8c05d06588","evidence_url":"https://lookcloser.ai/e/ev-e69091763cd1"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":4500,"percent_of_serving":null,"serving_mass_source":"serving size on the label, keyed to UPC 850059767207","ambiguity":null,"declared_actives_total_mg":null,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":null,"servings":30,"pack_count":1,"units_conflict":false},"marketing_text":["made with Magnesium Glycinate","Calming Drink Mix","BLUE COCONUT FLAVORED","Dietary Supplement","30 Servings","KSM-66® Ashwagandha for stress","Magnesium Glycinate for sleep","Vitamin D3 for mood","L-Theanine for calm"],"certification_text":[],"claim_checks":[{"kind":"efficacy","label":"Benefit claim","snippet":"…REFRESH, RELAX, REFOCUS: Nello's SuperCalm supports you in effortlessly enjoying relaxation and focus anytime, anywhere.…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not assessed — not as a negative.","status":"not-assessed"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"not_captured","label_photo_read":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":4,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"nello\", \"product_name\": \"SUPERCALM\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": 30, \"net_weight_text\": \"Net Wt. 120g (4.2oz)\", \"net_weight_g\": 120, \"unit_count_text\": \"4g (0.14oz) x 30\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"made with Magnesium Glycinate\", \"Calming Drink Mix\", \"BLUE COCONUT FLAVORED\", \"Dietary Supplement\", \"30 Servings\"], \"certifications\": []}\n```\n"},{"img":1,"model":"claude-cli:subscription","text":"{\"brand\": \"nello\", \"product_name\": \"SUPERCALM\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Calming Drink Mix\", \"BLUE COCONUT FLAVORED\"], \"certifications\": []}\n"},{"img":2,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": \"SUPERCALM\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [], \"certifications\": []}\n"},{"img":3,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": 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