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No exact-listing count history was available, so no review-pattern claim is made.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DMYMXMQ8","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-05","presentation_tone":"gap","evidence_id":"ev-84c0095f4bc3","evidence_url":"https://lookcloser.ai/e/ev-84c0095f4bc3","content_fingerprint":"sha256:d166eed97d591bb87c91eaf8a4b5aec8fe01752ac0079d773dc42876c4d8d51c","registry_receipts":[],"evidence":{"summary":"Marketplace rating not shown★ — rating count unavailable. 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No exact-listing count history was available, so no review-pattern claim is made."},"html_anchor":"finding-keepa-exact-listing-history-review-count-history-not-available","report_url":"https://lookcloser.ai/p/850066113295/full#finding-keepa-exact-listing-history-review-count-history-not-available"},{"id":"certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","source":"Certification / laboratory record","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Brand holds NSF/ANSI 173 certification (brand-level)","detail":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","proof":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-05","presentation_tone":"gap","evidence_id":"ev-a4c85d414ec8","evidence_url":"https://lookcloser.ai/e/ev-a4c85d414ec8","content_fingerprint":"sha256:5e97aff701cafec72a832b39e65fb535cdd8e507d339deaf2701c71fc089b5a0","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","label":"NSF/ANSI 173 · Naked Whey, Inc","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Naked Whey, Inc"}],"evidence":{"summary":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. 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That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DMYMXMQ8","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-05","presentation_tone":"gap","evidence_id":"ev-81b5ae519780","evidence_url":"https://lookcloser.ai/e/ev-81b5ae519780","content_fingerprint":"sha256:9e1ce3c9373bd788086c27292801fbf8ff0b8da31088e7cce753fe587793de7e","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. 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That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850066113295/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-05-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 05, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-05","presentation_tone":"caution","evidence_id":"ev-21a0bc6db0b0","evidence_url":"https://lookcloser.ai/e/ev-21a0bc6db0b0","content_fingerprint":"sha256:8b508f40d17d96add785aed1d9953b8a2e8bdf0100ca835cca13194de8a441dd","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","observed_at":"2026-08-05","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NAKED","receipt_label":"FDA enforcement search · NAKED"}],"observed_at":"2026-08-05","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-05-2026","report_url":"https://lookcloser.ai/p/850066113295/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-05-2026"},{"id":"uspto-trademark-registry-package-and-trademark-records-name-different-re","source":"USPTO trademark registry","class":"gap","noted":true,"severity":"info","weight":14,"headline":"Package and trademark records name different responsible entities","detail":"The package says manufactured for: Naked Nutrition, PO Box 141544 Coral Gables, FL 33114. USPTO names Naked Whey, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":"The package says manufactured for: Naked Nutrition, PO Box 141544 Coral Gables, FL 33114. USPTO names Naked Whey, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search","facts_panel"],"source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-05","presentation_tone":"gap","evidence_id":"ev-19e4d7c9a3ad","evidence_url":"https://lookcloser.ai/e/ev-19e4d7c9a3ad","content_fingerprint":"sha256:cc69f420252073b3fa5e889600d2432a22da9af7855f89dce70d633577cf9bcb","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 8253254","registry_name":"USPTO","standard":null,"identifier":"Registration 8253254"}],"evidence":{"summary":"The package says manufactured for: Naked Nutrition, PO Box 141544 Coral Gables, FL 33114. USPTO names Naked Whey, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","source_refs":["uspto_search","facts_panel"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-05","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 8253254","receipt_label":"USPTO · Registration 8253254"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DMYMXMQ8","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","looked":"LookCloser checked USPTO trademark registry.","found":"The package says manufactured for: Naked Nutrition, PO Box 141544 Coral Gables, FL 33114. USPTO names Naked Whey, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"html_anchor":"finding-uspto-trademark-registry-package-and-trademark-records-name-different-re","report_url":"https://lookcloser.ai/p/850066113295/full#finding-uspto-trademark-registry-package-and-trademark-records-name-different-re"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850066113295","scope":"exact_product","inference_level":"gap","observed_at":"2026-08-05","presentation_tone":"gap","evidence_id":"ev-fab2ab4fe950","evidence_url":"https://lookcloser.ai/e/ev-fab2ab4fe950","content_fingerprint":"sha256:b37f1cd5de13b6a998f358b03e945b7e0435cd191abd0b8163c78c4e71c7803d","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850066113295","observed_at":"2026-08-05","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DMYMXMQ8","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/850066113295/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-d5734ca9f5ce","record_id":"850066113295","gtin":"850066113295","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Naked Whey, Inc. (CORPORATION) in Florida, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Naked Whey, Inc. (CORPORATION) in Florida, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-05","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 8253254","receipt_label":"USPTO · Registration 8253254"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:2a562dafa00c0dec1c95ac68646520779a67d6678e9608f3c8ae3b24ddf2f6b0","evidence_url":"https://lookcloser.ai/e/ev-d5734ca9f5ce"},{"evidence_id":"ev-6ff354d7a5f7","record_id":"850066113295","gtin":"850066113295","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"facts_panel","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DMYMXMQ8","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DMYMXMQ8","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:7fa84e5338c0268a9371e02a937d1adb18cd657407bf5b899f6966351b80a6ec","evidence_url":"https://lookcloser.ai/e/ev-6ff354d7a5f7"},{"evidence_id":"ev-21a0bc6db0b0","record_id":"850066113295","gtin":"850066113295","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-05-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 05, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","observed_at":"2026-08-05","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NAKED","receipt_label":"FDA enforcement search · NAKED"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:8b508f40d17d96add785aed1d9953b8a2e8bdf0100ca835cca13194de8a441dd","evidence_url":"https://lookcloser.ai/e/ev-21a0bc6db0b0"},{"evidence_id":"ev-19e4d7c9a3ad","record_id":"850066113295","gtin":"850066113295","claim_key":"finding:uspto-trademark-registry-package-and-trademark-records-name-different-re","primary_source":"uspto_search","claim":"Package and trademark records name different responsible entities","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"The package says manufactured for: Naked Nutrition, PO Box 141544 Coral Gables, FL 33114. USPTO names Naked Whey, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":{"detail":"The package says manufactured for: Naked Nutrition, PO Box 141544 Coral Gables, FL 33114. USPTO names Naked Whey, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-05","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 8253254","receipt_label":"USPTO · Registration 8253254"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DMYMXMQ8","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:cc69f420252073b3fa5e889600d2432a22da9af7855f89dce70d633577cf9bcb","evidence_url":"https://lookcloser.ai/e/ev-19e4d7c9a3ad"},{"evidence_id":"ev-58d8d98fa739","record_id":"850066113295","gtin":"850066113295","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DMYMXMQ8","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DMYMXMQ8","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:53d6715b0d5b6e1d5caf6fc71526a79e27dd4e6860754c5fd00e833f8bee4f10","evidence_url":"https://lookcloser.ai/e/ev-58d8d98fa739"},{"evidence_id":"ev-81b5ae519780","record_id":"850066113295","gtin":"850066113295","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DMYMXMQ8","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DMYMXMQ8","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:9e1ce3c9373bd788086c27292801fbf8ff0b8da31088e7cce753fe587793de7e","evidence_url":"https://lookcloser.ai/e/ev-81b5ae519780"},{"evidence_id":"ev-fab2ab4fe950","record_id":"850066113295","gtin":"850066113295","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850066113295","observed_at":"2026-08-05","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DMYMXMQ8","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:b37f1cd5de13b6a998f358b03e945b7e0435cd191abd0b8163c78c4e71c7803d","evidence_url":"https://lookcloser.ai/e/ev-fab2ab4fe950"},{"evidence_id":"ev-a4c85d414ec8","record_id":"850066113295","gtin":"850066113295","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","observed_at":"2026-08-05","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Naked Whey, Inc","receipt_label":"NSF/ANSI 173 · Naked Whey, Inc"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DMYMXMQ8","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:5e97aff701cafec72a832b39e65fb535cdd8e507d339deaf2701c71fc089b5a0","evidence_url":"https://lookcloser.ai/e/ev-a4c85d414ec8"},{"evidence_id":"ev-84c0095f4bc3","record_id":"850066113295","gtin":"850066113295","claim_key":"finding:keepa-exact-listing-history-review-count-history-not-available","primary_source":"keepa_history","claim":"Review-count history: not available","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":{"detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DMYMXMQ8","observed_at":"2026-08-05","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DMYMXMQ8","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:d166eed97d591bb87c91eaf8a4b5aec8fe01752ac0079d773dc42876c4d8d51c","evidence_url":"https://lookcloser.ai/e/ev-84c0095f4bc3"},{"evidence_id":"ev-95abe3bd0550","record_id":"850066113295","gtin":"850066113295","claim_key":"claim:testing","primary_source":"source_listing","claim":"“TESTED”","bucket":"unverified","looked":"the observed listing, retained brand product page, the NSF/ANSI 173 certified-products registry, any linked COA or test report; IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. Under NSF/ANSI 173, NSF lists Naked Whey, Inc products, including Cherry Lime Naked Energy, but not this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"…THIRD-PARTY TESTED…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DMYMXMQ8","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","observed_at":"2026-08-05","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Naked Whey, Inc","receipt_label":"NSF/ANSI 173 · Naked Whey, Inc"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:573fb86ac9435aa3ef096b70d12c14a2fef865a9fd671ff679a3cd9dc7f12995","evidence_url":"https://lookcloser.ai/e/ev-95abe3bd0550"},{"evidence_id":"ev-a639c4659cf9","record_id":"850066113295","gtin":"850066113295","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“CERTIFIED”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","proof":{"kind":"manufacturing","status":"partly","snippet":"…GMP CERTIFIED FACILITY…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DMYMXMQ8","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:53b6dbe07e7a60126dc9014397e9db91aecc8328a66ac3eb76d51ab93121326c","evidence_url":"https://lookcloser.ai/e/ev-a639c4659cf9"},{"evidence_id":"ev-caa37f66e1e4","record_id":"850066113295","gtin":"850066113295","claim_key":"claim:origin","primary_source":"source_listing","claim":"“BIOTIN SUPPLEMENT: Vegan, GMO Free, Gluten Free and Made in the”","bucket":"unverified","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","proof":{"kind":"origin","status":"unverified","snippet":"…VEGAN BIOTIN SUPPLEMENT: Vegan, GMO Free, Gluten Free and Made in the USA.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DMYMXMQ8","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:e99715319e65c4072261513759568343459528bdd6c36e752db135b9529b5091","evidence_url":"https://lookcloser.ai/e/ev-caa37f66e1e4"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":null,"headline_claim_mg":10,"headline_subject":"biotin","subject_actual_mg":10},"listing_claims":{"dose_claims":[{"subject":"biotin","amount_mg":10,"basis":"unspecified"}],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":120,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["10,000MCG","Dietary Supplement","Your daily hair & skin beauty boost.","OPTIMIZE EVERYTHING YOU EAT.","Enhance energy","Boost metabolism.","Help build essential micronutrient.","Nourish your skin & hair.","Increase production of keratin synthesis.","10,000mcg Biotin"],"certification_text":["NO GLUTEN","NO ADDITIVES","NO GMO OR SOY","GMP CERTIFIED FACILITY","THIRD-PARTY TESTED","Gluten Free","Vegan","GMP"],"claim_checks":[{"kind":"testing","label":"Quality-testing claim","snippet":"…THIRD-PARTY TESTED…","looked":"the observed listing, retained brand product page, the NSF/ANSI 173 certified-products registry, any linked COA or test report; IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. Under NSF/ANSI 173, NSF lists Naked Whey, Inc products, including Cherry Lime Naked Energy, but not this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","status":"unverified"},{"kind":"manufacturing","label":"Manufacturing claim","snippet":"…GMP CERTIFIED FACILITY…","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","status":"partly"},{"kind":"origin","label":"Origin claim","snippet":"…VEGAN BIOTIN SUPPLEMENT: Vegan, GMO Free, Gluten Free and Made in the USA.…","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","status":"unverified"},{"kind":"efficacy","label":"Benefit claim","snippet":"NAKED Biotin 10,000mcg - Max Strength Vitamin B7 Supplement for Healthy Hair, Skin & Nails Support - Non-GMO, Gluten-Free, Vegan - Supports Keratin Production - 120 Capsu","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not assessed — not as a negative.","status":"not-assessed"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":6,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"{\"brand\": \"NAKED\", \"product_name\": \"Biotin\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"120 Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"10,000MCG\", \"Dietary Supplement\"], \"certifications\": []}\n"},{"img":1,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"NAKED\", \"product_name\": \"Biotin\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"120 Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Your daily hair & skin beauty boost.\", \"10,000mcg\", \"Dietary Supplement\"], \"certifications\": [\"NO GLUTEN\", \"NO ADDITIVES\", \"NO GMO OR SOY\", \"GMP CERTIFIED FACILITY\", \"THIRD-PARTY TESTED\"]}\n```\n"},{"img":2,"model":"claude-cli:subscription","text":"{\"brand\": \"NAKED\", \"product_name\": \"NAKED BIOTIN\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"OPTIMIZE EVERYTHING YOU EAT.\", \"Enhance energy\", \"Boost metabolism.\", \"Help build essential micronutrient.\", \"Nourish your skin & hair.\", \"Increase production of keratin synthesis.\"], \"certifications\": []}\n"},{"img":3,"model":"claude-cli:subscription","text":"{\"brand\": \"NAKED\", \"product_name\": \"Biotin\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"120 Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"10,000mcg Biotin\", \"High-Potency\", \"Boost Metabolism*\", \"Nourish Skin & Hair*\", \"Increase Keratin*\"], \"certifications\": []}\n"},{"img":4,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"Naked Nutrition\", \"product_name\": null, \"barcode\": null, \"panel\": true, \"serving_size_text\": \"1 Vegetable Capsule\", \"serving_size_g\": null, \"servings_per_container\": 120, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [{\"role\": \"manufactured_for\", \"name\": \"Naked Nutrition\", 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Ingredient-sourcing records were not located for this product.","finding_id":null,"registry_receipts":[],"evidence_id":"ev-caa37f66e1e4","evidence_url":"https://lookcloser.ai/e/ev-caa37f66e1e4","content_fingerprint":"sha256:e99715319e65c4072261513759568343459528bdd6c36e752db135b9529b5091","observed_at":"2026-08-05","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DMYMXMQ8","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"proof":{"kind":"origin","status":"unverified","snippet":"…VEGAN BIOTIN SUPPLEMENT: Vegan, GMO Free, Gluten Free and Made in the USA.…"}},{"bucket":"unverified","claim_key":"claim:testing","claim":"“TESTED”","check":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. Under NSF/ANSI 173, NSF lists Naked Whey, Inc products, including Cherry Lime Naked Energy, but not this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","looked":"the observed listing, retained brand product page, the NSF/ANSI 173 certified-products registry, any linked COA or test report; IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. Under NSF/ANSI 173, NSF lists Naked Whey, Inc products, including Cherry Lime Naked Energy, but not this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","finding_id":null,"registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","label":"NSF/ANSI 173 · Naked Whey, Inc","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Naked Whey, Inc"}],"evidence_id":"ev-95abe3bd0550","evidence_url":"https://lookcloser.ai/e/ev-95abe3bd0550","content_fingerprint":"sha256:573fb86ac9435aa3ef096b70d12c14a2fef865a9fd671ff679a3cd9dc7f12995","observed_at":"2026-08-05","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DMYMXMQ8","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","observed_at":"2026-08-05","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Naked Whey, Inc","receipt_label":"NSF/ANSI 173 · Naked Whey, Inc"}],"proof":{"kind":"testing","status":"unverified","snippet":"…THIRD-PARTY TESTED…"}}]},"counts":{"contradicted":0,"overreaching":0,"checks_out":0,"partly":1,"claimed_no_support":0,"unverified":2},"puffery":[],"consumed_finding_ids":[]},"brand_presence":{"status":"not_confirmed","host":null,"exact_product_page":null,"consumer_meaning":"No independent brand website was confirmed, limiting direct label, price, review, contact, and testing-document checks.","absence_is_not_a_strike":true}},"observations":{"offers":[{"seller":"Amazon","price":12.99,"currency":"USD","url":"https://www.amazon.com/dp/B0DMYMXMQ8","observed_at":"2026-08-05T19:19:49.807057+00:00","identity_basis":"exact_gtin","gtin":"00850066113295","rating":null,"price_source":"Keepa","price_type":"lowest_new"}],"ratings":{"stars":null,"count":null,"observed_at":"2026-08-05","source_ref":"source_listing"},"facts_panel_source":"listing_image"},"report_url":"https://lookcloser.ai/p/850066113295","methodology":"https://lookcloser.ai/methodology","built_at":"2026-08-05T21:35:46Z","status":"complete","caveats":["Pre-launch beta; not yet independently archived.","Listing-image panel data was machine-read; transcription errors are possible.","Prices and ratings are point-in-time snapshots.","LookCloser does not advise for or against any supplement."],"content_fingerprint":"sha256:f399a75162e5a4d4aad1dea5fa59ad87b034011f89465aeb28d8cd8f16b17dbe"}