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That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850066113721/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-17-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 17, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","observed_at":"2026-08-17","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NAKED","receipt_label":"FDA enforcement search · NAKED"}],"observed_at":"2026-08-17","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-17-2026","report_url":"https://lookcloser.ai/p/850066113721/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-17-2026"},{"id":"uspto-trademark-registry-package-and-trademark-records-name-different-re","source":"USPTO trademark registry","class":"gap","noted":true,"severity":"info","weight":14,"headline":"Package and trademark records name different responsible entities","detail":"The package says manufactured for: Naked Nutrition, PO Box 141544 Coral Gables, FL 33114. USPTO names Naked Whey, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":"The package says manufactured for: Naked Nutrition, PO Box 141544 Coral Gables, FL 33114. USPTO names Naked Whey, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search","facts_panel"],"source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-17","presentation_tone":"gap","evidence_id":"ev-dedd6e910dc5","evidence_url":"https://lookcloser.ai/e/ev-dedd6e910dc5","content_fingerprint":"sha256:e09a293bbdb01f83d312e499eda5e9a02d5d65a15fcbb9ddd034d6e48f49a27b","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 8253254","registry_name":"USPTO","standard":null,"identifier":"Registration 8253254"}],"evidence":{"summary":"The package says manufactured for: Naked Nutrition, PO Box 141544 Coral Gables, FL 33114. USPTO names Naked Whey, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","source_refs":["uspto_search","facts_panel"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-17","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 8253254","receipt_label":"USPTO · Registration 8253254"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FNPVM471","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-17","looked":"LookCloser checked USPTO trademark registry.","found":"The package says manufactured for: Naked Nutrition, PO Box 141544 Coral Gables, FL 33114. USPTO names Naked Whey, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"html_anchor":"finding-uspto-trademark-registry-package-and-trademark-records-name-different-re","report_url":"https://lookcloser.ai/p/850066113721/full#finding-uspto-trademark-registry-package-and-trademark-records-name-different-re"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850066113721","scope":"exact_product","inference_level":"gap","observed_at":"2026-08-17","presentation_tone":"gap","evidence_id":"ev-c1a14a1a40aa","evidence_url":"https://lookcloser.ai/e/ev-c1a14a1a40aa","content_fingerprint":"sha256:bf3feafc238f605538c570c9838fe2abb9578f7d771c0bcea891f872bea5e819","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850066113721","observed_at":"2026-08-17","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FNPVM471","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-17","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/850066113721/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-29eca0ba9cd3","record_id":"850066113721","gtin":"850066113721","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Naked Whey, Inc. (CORPORATION) in Florida, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Naked Whey, Inc. (CORPORATION) in Florida, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-17","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 8253254","receipt_label":"USPTO · Registration 8253254"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:80d95973b8a3a6f85403753d78991f7453c320811fa8e0361a5f6abfbca0abd8","evidence_url":"https://lookcloser.ai/e/ev-29eca0ba9cd3"},{"evidence_id":"ev-d1ce47627134","record_id":"850066113721","gtin":"850066113721","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_zinc","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-17","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-17","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:88fe392a70bd60223a4676b3b7544f23533cabca1a74a07dcc1192b0e6670a22","evidence_url":"https://lookcloser.ai/e/ev-d1ce47627134"},{"evidence_id":"ev-d267e2249cff","record_id":"850066113721","gtin":"850066113721","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-17-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 17, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","observed_at":"2026-08-17","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NAKED","receipt_label":"FDA enforcement search · NAKED"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:d991e52a9e0b9be1a84947d970501d0d7762019525498f199f635d3e1d45518a","evidence_url":"https://lookcloser.ai/e/ev-d267e2249cff"},{"evidence_id":"ev-dedd6e910dc5","record_id":"850066113721","gtin":"850066113721","claim_key":"finding:uspto-trademark-registry-package-and-trademark-records-name-different-re","primary_source":"uspto_search","claim":"Package and trademark records name different responsible entities","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"The package says manufactured for: Naked Nutrition, PO Box 141544 Coral Gables, FL 33114. USPTO names Naked Whey, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":{"detail":"The package says manufactured for: Naked Nutrition, PO Box 141544 Coral Gables, FL 33114. USPTO names Naked Whey, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-17","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 8253254","receipt_label":"USPTO · Registration 8253254"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FNPVM471","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:e09a293bbdb01f83d312e499eda5e9a02d5d65a15fcbb9ddd034d6e48f49a27b","evidence_url":"https://lookcloser.ai/e/ev-dedd6e910dc5"},{"evidence_id":"ev-e8fd21c79d6f","record_id":"850066113721","gtin":"850066113721","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FNPVM471","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FNPVM471","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:fa1eb71a4affc3dae9cc09985830713e20aa465adf6305ff760e952b6935326a","evidence_url":"https://lookcloser.ai/e/ev-e8fd21c79d6f"},{"evidence_id":"ev-96bda9a64fb2","record_id":"850066113721","gtin":"850066113721","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FNPVM471","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FNPVM471","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:f1287336bbf088b8562ee2a5fe2a3d26dc2900ff986adba3eef588b0e18b64f6","evidence_url":"https://lookcloser.ai/e/ev-96bda9a64fb2"},{"evidence_id":"ev-c1a14a1a40aa","record_id":"850066113721","gtin":"850066113721","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850066113721","observed_at":"2026-08-17","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FNPVM471","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:bf3feafc238f605538c570c9838fe2abb9578f7d771c0bcea891f872bea5e819","evidence_url":"https://lookcloser.ai/e/ev-c1a14a1a40aa"},{"evidence_id":"ev-ec240dcd680d","record_id":"850066113721","gtin":"850066113721","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","observed_at":"2026-08-17","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Naked Whey, Inc","receipt_label":"NSF/ANSI 173 · Naked Whey, Inc"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FNPVM471","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:48036f26065bcb92a9698c55e1af5bfa96a45c90b6340a582965a0ab197d813c","evidence_url":"https://lookcloser.ai/e/ev-ec240dcd680d"},{"evidence_id":"ev-f3b609ba008c","record_id":"850066113721","gtin":"850066113721","claim_key":"finding:keepa-exact-listing-history-review-count-history-not-available","primary_source":"keepa_history","claim":"Review-count history: not available","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":{"detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0FNPVM471","observed_at":"2026-08-17","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FNPVM471","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:f411be39d856e5802f003d70a07e2f4f09916b84039c36dda0bbf9a3cc7b47f9","evidence_url":"https://lookcloser.ai/e/ev-f3b609ba008c"},{"evidence_id":"ev-57e3f5a1457f","record_id":"850066113721","gtin":"850066113721","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_zinc","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial.","proof":{"detail":"Published sources describe how zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial."},"source_refs":[{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-17","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-17","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:b54e652b55d223db18884ffb0dbe215cb367cbc6c54c31e8540238b5bc5dbfbd","evidence_url":"https://lookcloser.ai/e/ev-57e3f5a1457f"},{"evidence_id":"ev-fb9dc65a880d","record_id":"850066113721","gtin":"850066113721","claim_key":"claim:clinical","primary_source":"source_listing","claim":"“COMFORT & GUT HEALTH – Clinically studied PepZin GI helps maintain the stomach lining and support a healthy microbiome for everyday relief and…”","bucket":"claimed_no_support","looked":"a named, citable clinical study of this product or formula","found":"We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product.","proof":{"kind":"clinical","status":"not-substantiated","snippet":"…DIGESTIVE COMFORT & GUT HEALTH – Clinically studied PepZin GI helps maintain the stomach lining and support a healthy microbiome for everyday relief and nutrient absorpt"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FNPVM471","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-17","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-17","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:305c722618acc209af69c7822c9a7b0a44d738fb38d8c004793f17a01f4da7a4","evidence_url":"https://lookcloser.ai/e/ev-fb9dc65a880d"},{"evidence_id":"ev-ff81f1586e43","record_id":"850066113721","gtin":"850066113721","claim_key":"claim:testing","primary_source":"source_listing","claim":"“TESTED”","bucket":"unverified","looked":"the observed listing, retained brand product page, the NSF/ANSI 173 certified-products registry, any linked COA or test report; IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. Under NSF/ANSI 173, NSF lists Naked Whey, Inc products, including Cherry Lime Naked Energy, but not this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record. 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