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Certification covers contents and contaminants — not effectiveness."},"html_anchor":"finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","report_url":"https://lookcloser.ai/p/850066113981/full#finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0GDS3Y37W","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-9be852350477","evidence_url":"https://lookcloser.ai/e/ev-9be852350477","content_fingerprint":"sha256:2378576b0c77fcdeb5146a31c4eff76f7856c27c77958c867166f59d91dae5ed","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GDS3Y37W","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GDS3Y37W","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850066113981/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 02, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"caution","evidence_id":"ev-b1b9518a8686","evidence_url":"https://lookcloser.ai/e/ev-b1b9518a8686","content_fingerprint":"sha256:33e37ae3691d5273f5d19c927e3a07c9c7ca6db2aa6fdde1f03b5af22443e7d8","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","observed_at":"2026-08-02","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NAKED","receipt_label":"FDA enforcement search · NAKED"}],"observed_at":"2026-08-02","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","report_url":"https://lookcloser.ai/p/850066113981/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026"},{"id":"uspto-trademark-registry-package-and-trademark-records-name-different-re","source":"USPTO trademark registry","class":"gap","noted":true,"severity":"info","weight":14,"headline":"Package and trademark records name different responsible entities","detail":"The package says manufactured for: Naked Nutrition, PO Box 141544 Coral Gables, FL 33114. USPTO names Naked Whey, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":"The package says manufactured for: Naked Nutrition, PO Box 141544 Coral Gables, FL 33114. USPTO names Naked Whey, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search","facts_panel"],"source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-560d4beb4db9","evidence_url":"https://lookcloser.ai/e/ev-560d4beb4db9","content_fingerprint":"sha256:2d11301bd92446ebc4f2651006efde73bc688497c785493b06b5cfb9a48aef5a","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 8253254","registry_name":"USPTO","standard":null,"identifier":"Registration 8253254"}],"evidence":{"summary":"The package says manufactured for: Naked Nutrition, PO Box 141544 Coral Gables, FL 33114. USPTO names Naked Whey, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","source_refs":["uspto_search","facts_panel"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-02","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 8253254","receipt_label":"USPTO · Registration 8253254"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GDS3Y37W","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked USPTO trademark registry.","found":"The package says manufactured for: Naked Nutrition, PO Box 141544 Coral Gables, FL 33114. USPTO names Naked Whey, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"html_anchor":"finding-uspto-trademark-registry-package-and-trademark-records-name-different-re","report_url":"https://lookcloser.ai/p/850066113981/full#finding-uspto-trademark-registry-package-and-trademark-records-name-different-re"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850066113981","scope":"exact_product","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-11aeec469060","evidence_url":"https://lookcloser.ai/e/ev-11aeec469060","content_fingerprint":"sha256:a59579a954b92a96006be308e801433f5851d6fb5796cbbe6888ccfd3e534d6d","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850066113981","observed_at":"2026-08-02","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GDS3Y37W","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/850066113981/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-8c8c1589b7bf","record_id":"850066113981","gtin":"850066113981","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Naked Whey, Inc. (CORPORATION) in Florida, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Naked Whey, Inc. (CORPORATION) in Florida, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-02","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 8253254","receipt_label":"USPTO · Registration 8253254"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:dfa2d1b5d3da0838b5bb2d9abf1796b68f971b95f09f8b60e91fdf157b1d943d","evidence_url":"https://lookcloser.ai/e/ev-8c8c1589b7bf"},{"evidence_id":"ev-b1b9518a8686","record_id":"850066113981","gtin":"850066113981","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAKED%22+OR+product_description:%22NAKED%22)&limit=5","observed_at":"2026-08-02","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NAKED","receipt_label":"FDA enforcement search · NAKED"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:33e37ae3691d5273f5d19c927e3a07c9c7ca6db2aa6fdde1f03b5af22443e7d8","evidence_url":"https://lookcloser.ai/e/ev-b1b9518a8686"},{"evidence_id":"ev-560d4beb4db9","record_id":"850066113981","gtin":"850066113981","claim_key":"finding:uspto-trademark-registry-package-and-trademark-records-name-different-re","primary_source":"uspto_search","claim":"Package and trademark records name different responsible entities","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"The package says manufactured for: Naked Nutrition, PO Box 141544 Coral Gables, FL 33114. USPTO names Naked Whey, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":{"detail":"The package says manufactured for: Naked Nutrition, PO Box 141544 Coral Gables, FL 33114. USPTO names Naked Whey, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99442214&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-02","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 8253254","receipt_label":"USPTO · Registration 8253254"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GDS3Y37W","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:2d11301bd92446ebc4f2651006efde73bc688497c785493b06b5cfb9a48aef5a","evidence_url":"https://lookcloser.ai/e/ev-560d4beb4db9"},{"evidence_id":"ev-10930e2edaec","record_id":"850066113981","gtin":"850066113981","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GDS3Y37W","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GDS3Y37W","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:a4cfd192a5780133d623ff42b4e88acc79e2ed9796e4c766d5e8098fee138031","evidence_url":"https://lookcloser.ai/e/ev-10930e2edaec"},{"evidence_id":"ev-9be852350477","record_id":"850066113981","gtin":"850066113981","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GDS3Y37W","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GDS3Y37W","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:2378576b0c77fcdeb5146a31c4eff76f7856c27c77958c867166f59d91dae5ed","evidence_url":"https://lookcloser.ai/e/ev-9be852350477"},{"evidence_id":"ev-11aeec469060","record_id":"850066113981","gtin":"850066113981","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850066113981","observed_at":"2026-08-02","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GDS3Y37W","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:a59579a954b92a96006be308e801433f5851d6fb5796cbbe6888ccfd3e534d6d","evidence_url":"https://lookcloser.ai/e/ev-11aeec469060"},{"evidence_id":"ev-3c0cf42af689","record_id":"850066113981","gtin":"850066113981","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"Naked Whey, Inc appears in NSF’s certified-products registry with 7 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","observed_at":"2026-08-02","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Naked Whey, Inc","receipt_label":"NSF/ANSI 173 · Naked Whey, Inc"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GDS3Y37W","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:63d017fecb1ea2ef7d6e03bd68911341cf4a017632d43bb23705bafd1b43a1f9","evidence_url":"https://lookcloser.ai/e/ev-3c0cf42af689"},{"evidence_id":"ev-0a1ced704954","record_id":"850066113981","gtin":"850066113981","claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"nsf_search","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. Under NSF/ANSI 173, NSF lists Naked Whey, Inc products, including Cherry Lime Naked Energy, but the retained registry result does not cover this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. Under NSF/ANSI 173, NSF lists Naked Whey, Inc products, including Cherry Lime Naked Energy, but the retained registry result does not cover this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naked&","observed_at":"2026-08-02","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Naked Whey, Inc","receipt_label":"NSF/ANSI 173 · Naked Whey, Inc"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GDS3Y37W","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:6ca63585446a291ab4e29e18daab820a5084555d968418ff016deaf312ef137e","evidence_url":"https://lookcloser.ai/e/ev-0a1ced704954"},{"evidence_id":"ev-1acabf5c958c","record_id":"850066113981","gtin":"850066113981","claim_key":"finding:keepa-exact-listing-history-review-count-history-not-available","primary_source":"keepa_history","claim":"Review-count history: not available","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":{"detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GDS3Y37W","observed_at":"2026-08-02","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GDS3Y37W","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:31ee8de1728ce6015c3e0727eb4785cf858dc005fcd2fb5d966abfbfd0df7b74","evidence_url":"https://lookcloser.ai/e/ev-1acabf5c958c"},{"evidence_id":"ev-3a7220379cc5","record_id":"850066113981","gtin":"850066113981","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_magnesium","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:1c4d5de02de827fedf8202bd27bc07180527fb62fe3464daf564e8f92b725810","evidence_url":"https://lookcloser.ai/e/ev-3a7220379cc5"},{"evidence_id":"ev-fc14bc0c0d40","record_id":"850066113981","gtin":"850066113981","claim_key":"claim:testing","primary_source":"source_listing","claim":"“FOR PURITY AND POTENCY: Manufactured in a GMP-certified facility and third-party tested to ensure quality, purity, and accurate potency in every”","bucket":"unverified","looked":"the observed listing, retained brand product page, the NSF/ANSI 173 certified-products registry, any linked COA or test report; IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. 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