full reportFull record · 850069641191 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 8 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Vitamin C (as Ascorbic Acid) | 90 mg 100% | — | |
| Binti (as Magnesium Biotinate in Lustriva) | 10,000 mcg 3,333% | — | |
| Iodine (from Kelp) | 150 mcg 100% | — | |
| Zinc (as Zinc Citrate) | 16.5 mg 150% | — | |
| Copper (as Copper Gluconate) | 1.35 mg 150% | — | |
| Lustriva (Inositol Sabilized Arginine Silicate and Magresium Biotinate) | 160 mg | — | |
| Saw Palmetto Sereno repens) Fruit Extract (45% Fatty Acids) | 160 mg | — | |
| AnaGain" Nu Germinated Pea Pisum sativum) Extract | 100 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
USPTO lists IO Holdings, LLC (LIMITED LIABILITY COMPANY) in DELAWARE, USA; FLORIDA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Written reviews rose from 1 to 38 between January 15 and July 23, 2026. The largest rise inside any single 30-day window was about 7, so the count moved in steps rather than in one burst.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Published sources describe how magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 0 on 2025-10-24 to 38 on 2026-07-23 (net +38). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
The package says distributed by: Vitauthority LLC, 239 2nd Ave. South, 2nd Floor, St. Petersburg, FL33701. USPTO names IO Holdings, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the saved records do not establish the relationship.
Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.
What to ask and check
Ask the brand or seller
Which specific study supports this claim — and was it run on this exact formula?
Ask for the citation, how many people took part, the dose used, and whether the study tested this product or just one ingredient in it. Ingredient research is not product evidence.
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 850069641191.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Clinical-evidence claim “…CLINICALLY PROVEN HAIR GROWTH SUPPORT: Formulated with dual clinical-strength ingredients, Lustrivia and AnaGain Nu, to help reduce shedding and support visibly thicker,” | No evidence located We looked for: a named, citable clinical study of this product or formula | We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product. |
| Speed-of-results claim “…2X CLINICAL STRENGTH RESULTS IN 3 WEEKS…” | No evidence located We looked for: a study measuring the stated outcome over the stated time | We found no study of this product measuring the stated outcome over the stated timeframe. |
| Benefit claim “…Reduce Shedding & Support Hair Loss for Men & Women 30 Capsules…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Binti (as Magnesium Biotinate in Lustriva) | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 10 mg — below the studied range |
| Zinc (as Zinc Citrate) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 16.5 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 850069641191 — via source listing UPC |
| Brand | Vitauthority |
| Source listing identifier | B0F4923N5G |
| Retailer listing title | Lustriva Hair Growth Supplement for Women | Lustriva & DHT Blocker Vit… show full titleLustriva Hair Growth Supplement for Women | Lustriva & DHT Blocker Vitamins for Thicker Fuller Locks Biotin Saw Palmetto Zinc & Copper | Reduce Shedding & Support Hair Loss for Men & Women 30 Capsules |
| USPTO brand owner | IO Holdings, LLC · LIMITED LIABILITY COMPANY · DELAWARE, USA; FLORIDA, USA |
| Owner filed address | PO Box 26, Coplay, PENNSYLVANIA 18037, UNITED STATES |
From the label (photo-read)
| Serving size | Serving Size 1 Capsule |
| Servings per container | 30 |
| Pack statement | 30 CAPSULES |
| Badges printed on pack | LAB VERIFIED, NON-GMO, VEGETARIAN, NO GLUTEN, DAIRY OR SOY, GLUTEN-FREE, SOY-FREE, DAIRY-FREE, VEGETARIAN FORMULA |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin C (as Ascorbic Acid) | 90 mg 100% | High clearly legible in the photo |
| Binti (as Magnesium Biotinate in Lustriva) | 10,000 mcg 3,333% | High clearly legible in the photo |
| Iodine (from Kelp) | 150 mcg 100% | High clearly legible in the photo |
| Zinc (as Zinc Citrate) | 16.5 mg 150% | High clearly legible in the photo |
| Copper (as Copper Gluconate) | 1.35 mg 150% | High clearly legible in the photo |
| Lustriva (Inositol Sabilized Arginine Silicate and Magresium | 160 mg | High clearly legible in the photo |
| Saw Palmetto Sereno repens) Fruit Extract (45% Fatty Acids) | 160 mg | High clearly legible in the photo |
| AnaGain" Nu Germinated Pea Pisum sativum) Extract | 100 mg | High clearly legible in the photo |
Claims printed on the packaging:
“PROMOTES HAIR THICKNESS, GROWTH & LESS SHEDDING*” · “2X CLINICAL STRENGTH RESULTS IN 3 WEEKS” · “HAIR THICKNESS*” · “BETTER GROWTH” · “LESS SHEDDING*” · “DHT BLOCKER” · “Adults take 1 capsule any time of day, with or without food.” · “LUSTRIVA® + ANAGAIN™ NU TO PROMOTE:”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $27.98 checked Jul 27, 2026 — varies by variant/session; price history pending |
Official brand domain: www.getvitauthority.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Copper — NIH ODS · MedlinePlus · PubMed (9,405) · UL 10 mg (adults)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 850069641191 · built July 27, 2026 · lookcloser.ai · corrections@lookcloser.ai