{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"850086208087","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-06T05:12:30-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-06T08:27:10-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"850086208087","listing_identifier":"B07ZD7R4RF","brand":"Purely Holistic","title":"Magnesium Glycinate 400mg, 4+ Month Supply, Sleep","listing_title":"Magnesium Glycinate 400mg, 4+ Month Supply, Sleep, Relax & Muscle Support","identity":{"canonical_gtin":"00850086208087","source_listing_gtin":"00850086208087","listing_identifier":"B07ZD7R4RF","product_image":"https://m.media-amazon.com/images/I/81z5euE0XgL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B07ZD7R4RF","primary_url":"https://m.media-amazon.com/images/I/81z5euE0XgL.jpg","image_count":8,"last_attempted":"2026-08-06T05:12:30-0700","attempts":1},"observed_at":"2026-08-06","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Purely Holistic","package_brand":"purely HOLISTIC","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"PURELY HOLISTIC SUPPLEMENTS, LTD","entity":"COMPANY","country":"United Kingdom","address_filed":"2 Clifton Moor Business Village, James Nicolson Link, York, Yorkshire, YO304XG, UNITED KINGDOM","address_public":"YO304XG, UNITED KINGDOM","serial_number":"99636492","registration_number":null,"wordmark":"PURELY HOLISTIC","status_description":"PUBLISHED FOR OPPOSITION","filed_date":"2026-02-05T00:00:00","first_use_commerce_date":"2014-01-03","registration_date":null,"assignment_recorded":false,"goods_services":["IC 005: Dietary and nutritional supplements; Dietary supplemental drinks; Dietary food supplements; Vitamins; Vitamin preparations; Health food supplements; Vitamin and mineral supplements; Mineral dietary supplements; Vitamin and mineral preparations for medical use; Mineral preparations for medical purposes; Dietetic foods adapted for medical purposes; Dietetic preparations adapted for medical purposes; Herbal extracts for medical purposes; Medicinal herbal extracts for medical purposes; Enzymes for medical purposes."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=99636492&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"Nu U Nutrition Limited","entity":"LIMITED LIABILITY COMPANY; PRIVATE LIMITED COMPANY","country":"UNITED KINGDOM","address_filed":"Strensall, 2 Hawthorn Mews, York, North Yorkshire, YO325RR, UNITED KINGDOM","address_public":"YO325RR, UNITED KINGDOM; YO304XG, UNITED KINGDOM","serial_number":"88975623","registration_number":"5998645","wordmark":"PURELY HOLISTIC","status_description":"SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED","filed_date":"2018-07-25T00:00:00","first_use_commerce_date":"2014-03-04","registration_date":"2020-02-25","assignment_recorded":true,"goods_services":["IC 005: Dietary and nutritional supplements; dietary supplemental drinks; dietary food supplements; dietary supplements and dietetic preparations; dietary supplements consisting of vitamins; vitamins and vitamin preparations; health food supplements made principally of vitamins; health food supplements made principally of minerals; vitamin and mineral preparations; dietary supplements for medical use; food supplements for medical purposes; dietetic products for medical purposes; mineral preparations for medical purposes; herbal extracts for medical purposes; enzymes for medical purposes; Dietetic food preparations adapted for medical purposes."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=88975623&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"}],"trademark_owner_status":"multiple","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"manufactured_for","name":"Purely Holistic Supplements Ltd","address":"239 2nd Ave. S, 2nd Floor, St. Petersburg, FL 33701","verbatim":"Manufactured For: Purely Holistic Supplements Ltd 239 2nd Ave. S, 2nd Floor, St. Petersburg, FL 33701 | www.purelyholistic.org"}],"identity_nodes":[{"role":"manufactured_for","name":"Purely Holistic Supplements Ltd","address":"239 2nd Ave. S, 2nd Floor, St. Petersburg, FL 33701","verbatim":"Manufactured For: Purely Holistic Supplements Ltd 239 2nd Ave. S, 2nd Floor, St. Petersburg, FL 33701 | www.purelyholistic.org","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"not_comparable","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"Registered owner records: PURELY HOLISTIC SUPPLEMENTS, LTD · Nu U Nutrition Limited","deck":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","nih-published-research-each-ingredient-s-amount-is-disclosed","nih-published-research-research-context-is-available-for-the-listed-ingr","nih-published-research-reaching-a-studied-dose-costs-about-7-month"],"point_finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","nih-published-research-each-ingredient-s-amount-is-disclosed"],"cards":[{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: PURELY HOLISTIC SUPPLEMENTS, LTD · Nu U Nutrition Limited","evidence":"USPTO returned multiple live supplement-class records for the exact brand wordmark: PURELY HOLISTIC SUPPLEMENTS, LTD, Nu U Nutrition Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","so_what":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=99636492&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 99636492, 5998645","registry_name":"USPTO","standard":null,"identifier":"Registrations 99636492, 5998645"}],"evidence_id":"ev-b45d68f805eb","evidence_url":"https://lookcloser.ai/e/ev-b45d68f805eb","presentation_home":"finding_catalog"},{"finding_id":"label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","card_type":"claim_matches_panel","question":"label","tone":"ok","weight":52,"headline":"Listing claim matches the Supplement Facts panel","evidence":"The listing claims 400 mg; the photo-read Supplement Facts panel shows Magnesium (As Magnesium Glycinate) at 400 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","so_what":"The label promise and the Supplement Facts amount agree.","source":"Label and serving arithmetic","source_links":[],"registry_receipts":[],"evidence_id":"ev-35dece1b828c","evidence_url":"https://lookcloser.ai/e/ev-35dece1b828c","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 1 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-7f796fb52021","evidence_url":"https://lookcloser.ai/e/ev-7f796fb52021","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for magnesium.","evidence":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","role":"magnesium context · not product evidence"},{"label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","role":"magnesium context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"}],"evidence_id":"ev-b20428a1960a","evidence_url":"https://lookcloser.ai/e/ev-b20428a1960a","presentation_home":"research_section"},{"finding_id":"nih-published-research-reaching-a-studied-dose-costs-about-7-month","card_type":"cost_to_reach_dose","question":"value","tone":"neutral","weight":42,"headline":"Reaching a studied dose costs about $7/month","evidence":"At 1.0 serving(s) a day to reach the low end of the studied range (200–420 mg), this product runs roughly $7 per month. A price observation, not a recommendation.","so_what":"Comparing cost at a research-relevant amount shows how quickly the package is used and what the routine actually costs.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-4c5e66bd4af4","evidence_url":"https://lookcloser.ai/e/ev-4c5e66bd4af4","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"magnesium","label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product.","Barcode checksum is valid; no independent product record was found.","No dated review-history series is on file yet."]},"tldr":{"assessment":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: PURELY HOLISTIC SUPPLEMENTS, LTD, Nu U Nutrition Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","key_findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"}],"documented_concern_count":0,"confirmed_check_count":1,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: PURELY HOLISTIC SUPPLEMENTS, LTD, Nu U Nutrition Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-08-06","presentation_tone":"ok","evidence_id":"ev-7f796fb52021","evidence_url":"https://lookcloser.ai/e/ev-7f796fb52021","content_fingerprint":"sha256:745948811014874c955329b29233339924a541793ae67a2686da090270c379cc","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-06","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/850086208087/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"keepa-exact-listing-history-review-count-history-not-available","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"pend","weight":23,"headline":"Review-count history: not available","detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07ZD7R4RF","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-33d0c2633a73","evidence_url":"https://lookcloser.ai/e/ev-33d0c2633a73","content_fingerprint":"sha256:5ae660d4436ab404d4f2aab1d6f4e592d1f376119f00095e21e5d472dedc8b59","registry_receipts":[],"evidence":{"summary":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07ZD7R4RF","observed_at":"2026-08-06","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZD7R4RF","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"html_anchor":"finding-keepa-exact-listing-history-review-count-history-not-available","report_url":"https://lookcloser.ai/p/850086208087/full#finding-keepa-exact-listing-history-review-count-history-not-available"},{"id":"label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Listing claim matches the Supplement Facts panel","detail":"The listing claims 400 mg; the photo-read Supplement Facts panel shows Magnesium (As Magnesium Glycinate) at 400 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","proof":"The listing claims 400 mg; the photo-read Supplement Facts panel shows Magnesium (As Magnesium Glycinate) at 400 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07ZD7R4RF","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-35dece1b828c","evidence_url":"https://lookcloser.ai/e/ev-35dece1b828c","content_fingerprint":"sha256:3574af7942175ba16e8771cc959f617e1aff314e35faf438d9f9046cc2fff2bc","registry_receipts":[],"evidence":{"summary":"The listing claims 400 mg; the photo-read Supplement Facts panel shows Magnesium (As Magnesium Glycinate) at 400 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07ZD7R4RF","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZD7R4RF","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing claims 400 mg; the photo-read Supplement Facts panel shows Magnesium (As Magnesium Glycinate) at 400 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing."},"html_anchor":"finding-label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","report_url":"https://lookcloser.ai/p/850086208087/full#finding-label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-"},{"id":"nih-published-research-magnesium-amount-in-daily-intake-context","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Magnesium amount, in daily-intake context","detail":"label states 400 mg/serving — about 95% of the adult daily reference (adult RDA 310–420 mg elemental; NIH sets 350 mg/day as the supplemental upper level for elemental magnesium). A single serving isn’t meant to supply a full day, so this is context, not a shortfall. Caveat: chelate labels (glycinate, citrate) often state compound mass, which reads ~5–7× higher than elemental magnesium — the Supplement Facts panel settles which is meant. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":"label states 400 mg/serving — about 95% of the adult daily reference (adult RDA 310–420 mg elemental; NIH sets 350 mg/day as the supplemental upper level for elemental magnesium). A single serving isn’t meant to supply a full day, so this is context, not a shortfall. Caveat: chelate labels (glycinate, citrate) often state compound mass, which reads ~5–7× higher than elemental magnesium — the Supplement Facts panel settles which is meant. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-4f4274698f67","evidence_url":"https://lookcloser.ai/e/ev-4f4274698f67","content_fingerprint":"sha256:3ae45cdf0d65819c8844ddd23f871ba41843769f1cfb63b564a72ae2942b6a52","registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"}],"evidence":{"summary":"label states 400 mg/serving — about 95% of the adult daily reference (adult RDA 310–420 mg elemental; NIH sets 350 mg/day as the supplemental upper level for elemental magnesium). A single serving isn’t meant to supply a full day, so this is context, not a shortfall. Caveat: chelate labels (glycinate, citrate) often state compound mass, which reads ~5–7× higher than elemental magnesium — the Supplement Facts panel settles which is meant. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-06","looked":"LookCloser checked NIH / published research.","found":"label states 400 mg/serving — about 95% of the adult daily reference (adult RDA 310–420 mg elemental; NIH sets 350 mg/day as the supplemental upper level for elemental magnesium). A single serving isn’t meant to supply a full day, so this is context, not a shortfall. Caveat: chelate labels (glycinate, citrate) often state compound mass, which reads ~5–7× higher than elemental magnesium — the Supplement Facts panel settles which is meant. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"html_anchor":"finding-nih-published-research-magnesium-amount-in-daily-intake-context","report_url":"https://lookcloser.ai/p/850086208087/full#finding-nih-published-research-magnesium-amount-in-daily-intake-context"},{"id":"nih-published-research-reaching-a-studied-dose-costs-about-7-month","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Reaching a studied dose costs about $7/month","detail":"At 1.0 serving(s) a day to reach the low end of the studied range (200–420 mg), this product runs roughly $7 per month. A price observation, not a recommendation.","proof":"At 1.0 serving(s) a day to reach the low end of the studied range (200–420 mg), this product runs roughly $7 per month. A price observation, not a recommendation.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-4c5e66bd4af4","evidence_url":"https://lookcloser.ai/e/ev-4c5e66bd4af4","content_fingerprint":"sha256:8185e2d7ef19f18cc7370d5bb5393a5dab3fb0d3cea52cca4c0b64484d39b546","registry_receipts":[],"evidence":{"summary":"At 1.0 serving(s) a day to reach the low end of the studied range (200–420 mg), this product runs roughly $7 per month. A price observation, not a recommendation.","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-06","looked":"LookCloser checked NIH / published research.","found":"At 1.0 serving(s) a day to reach the low end of the studied range (200–420 mg), this product runs roughly $7 per month. A price observation, not a recommendation."},"html_anchor":"finding-nih-published-research-reaching-a-studied-dose-costs-about-7-month","report_url":"https://lookcloser.ai/p/850086208087/full#finding-nih-published-research-reaching-a-studied-dose-costs-about-7-month"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-b20428a1960a","evidence_url":"https://lookcloser.ai/e/ev-b20428a1960a","content_fingerprint":"sha256:f0ac08a64a418786cb5f338cac04980c8540d4096eaf0369e730fd3de3a75c54","registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"}],"evidence":{"summary":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. 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That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07ZD7R4RF","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-da63c9d96155","evidence_url":"https://lookcloser.ai/e/ev-da63c9d96155","content_fingerprint":"sha256:033b541a86b625eea40598ffed58c8542808fb79770fa675d51b2529564ab8da","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. 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That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850086208087/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-06-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 06, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Purely+Holistic%22+OR+product_description:%22Purely+Holistic%22)&limit=5","observed_at":"2026-08-06","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Purely Holistic","receipt_label":"FDA enforcement search · Purely Holistic"}],"observed_at":"2026-08-06","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=99636492&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-b45d68f805eb","evidence_url":"https://lookcloser.ai/e/ev-b45d68f805eb","content_fingerprint":"sha256:ac2def7033a986c74f9bd6012bd673a0a5f99784b6333b0266fb9f7d82ba5203","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=99636492&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 99636492, 5998645","registry_name":"USPTO","standard":null,"identifier":"Registrations 99636492, 5998645"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: PURELY HOLISTIC SUPPLEMENTS, LTD, Nu U Nutrition Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99636492&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-06","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 99636492, 5998645","receipt_label":"USPTO · Registrations 99636492, 5998645"}],"observed_at":"2026-08-06","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: PURELY HOLISTIC SUPPLEMENTS, LTD, Nu U Nutrition Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/850086208087/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850086208087","scope":"exact_product","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-3cdbd60c9224","evidence_url":"https://lookcloser.ai/e/ev-3cdbd60c9224","content_fingerprint":"sha256:38f3b3bf2730c6476ae2d159e147ae75294ebc28b0a8716c61cc7091d674f89f","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850086208087","observed_at":"2026-08-06","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZD7R4RF","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/850086208087/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-7f796fb52021","record_id":"850086208087","gtin":"850086208087","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_magnesium","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:745948811014874c955329b29233339924a541793ae67a2686da090270c379cc","evidence_url":"https://lookcloser.ai/e/ev-7f796fb52021"},{"evidence_id":"ev-2727c984efda","record_id":"850086208087","gtin":"850086208087","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-06-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 06, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Purely+Holistic%22+OR+product_description:%22Purely+Holistic%22)&limit=5","observed_at":"2026-08-06","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Purely Holistic","receipt_label":"FDA enforcement search · Purely Holistic"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:f38fe5dba3dfe02927b433d24942145db1e61cb701c2b8e708d56e92bfc8f111","evidence_url":"https://lookcloser.ai/e/ev-2727c984efda"},{"evidence_id":"ev-b45d68f805eb","record_id":"850086208087","gtin":"850086208087","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: PURELY HOLISTIC SUPPLEMENTS, LTD, Nu U Nutrition Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: PURELY HOLISTIC SUPPLEMENTS, LTD, Nu U Nutrition Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99636492&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-06","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 99636492, 5998645","receipt_label":"USPTO · Registrations 99636492, 5998645"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:ac2def7033a986c74f9bd6012bd673a0a5f99784b6333b0266fb9f7d82ba5203","evidence_url":"https://lookcloser.ai/e/ev-b45d68f805eb"},{"evidence_id":"ev-35dece1b828c","record_id":"850086208087","gtin":"850086208087","claim_key":"finding:label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","primary_source":"facts_panel","claim":"Listing claim matches the Supplement Facts panel","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing claims 400 mg; the photo-read Supplement Facts panel shows Magnesium (As Magnesium Glycinate) at 400 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","proof":{"detail":"The listing claims 400 mg; the photo-read Supplement Facts panel shows Magnesium (As Magnesium Glycinate) at 400 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07ZD7R4RF","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZD7R4RF","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:3574af7942175ba16e8771cc959f617e1aff314e35faf438d9f9046cc2fff2bc","evidence_url":"https://lookcloser.ai/e/ev-35dece1b828c"},{"evidence_id":"ev-da63c9d96155","record_id":"850086208087","gtin":"850086208087","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07ZD7R4RF","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZD7R4RF","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:033b541a86b625eea40598ffed58c8542808fb79770fa675d51b2529564ab8da","evidence_url":"https://lookcloser.ai/e/ev-da63c9d96155"},{"evidence_id":"ev-3cdbd60c9224","record_id":"850086208087","gtin":"850086208087","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850086208087","observed_at":"2026-08-06","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZD7R4RF","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:38f3b3bf2730c6476ae2d159e147ae75294ebc28b0a8716c61cc7091d674f89f","evidence_url":"https://lookcloser.ai/e/ev-3cdbd60c9224"},{"evidence_id":"ev-33d0c2633a73","record_id":"850086208087","gtin":"850086208087","claim_key":"finding:keepa-exact-listing-history-review-count-history-not-available","primary_source":"keepa_history","claim":"Review-count history: not available","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":{"detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07ZD7R4RF","observed_at":"2026-08-06","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZD7R4RF","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:5ae660d4436ab404d4f2aab1d6f4e592d1f376119f00095e21e5d472dedc8b59","evidence_url":"https://lookcloser.ai/e/ev-33d0c2633a73"},{"evidence_id":"ev-4f4274698f67","record_id":"850086208087","gtin":"850086208087","claim_key":"finding:nih-published-research-magnesium-amount-in-daily-intake-context","primary_source":"nih_ods_magnesium","claim":"Magnesium amount, in daily-intake context","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"label states 400 mg/serving — about 95% of the adult daily reference (adult RDA 310–420 mg elemental; NIH sets 350 mg/day as the supplemental upper level for elemental magnesium). A single serving isn’t meant to supply a full day, so this is context, not a shortfall. Caveat: chelate labels (glycinate, citrate) often state compound mass, which reads ~5–7× higher than elemental magnesium — the Supplement Facts panel settles which is meant. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"label states 400 mg/serving — about 95% of the adult daily reference (adult RDA 310–420 mg elemental; NIH sets 350 mg/day as the supplemental upper level for elemental magnesium). A single serving isn’t meant to supply a full day, so this is context, not a shortfall. Caveat: chelate labels (glycinate, citrate) often state compound mass, which reads ~5–7× higher than elemental magnesium — the Supplement Facts panel settles which is meant. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:3ae45cdf0d65819c8844ddd23f871ba41843769f1cfb63b564a72ae2942b6a52","evidence_url":"https://lookcloser.ai/e/ev-4f4274698f67"},{"evidence_id":"ev-b20428a1960a","record_id":"850086208087","gtin":"850086208087","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_magnesium","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:f0ac08a64a418786cb5f338cac04980c8540d4096eaf0369e730fd3de3a75c54","evidence_url":"https://lookcloser.ai/e/ev-b20428a1960a"},{"evidence_id":"ev-4c5e66bd4af4","record_id":"850086208087","gtin":"850086208087","claim_key":"finding:nih-published-research-reaching-a-studied-dose-costs-about-7-month","primary_source":"nih_ods_magnesium","claim":"Reaching a studied dose costs about $7/month","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"At 1.0 serving(s) a day to reach the low end of the studied range (200–420 mg), this product runs roughly $7 per month. A price observation, not a recommendation.","proof":{"detail":"At 1.0 serving(s) a day to reach the low end of the studied range (200–420 mg), this product runs roughly $7 per month. 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