{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"850086208223","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-05T22:21:36-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-06T00:45:26-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"850086208223","listing_identifier":"B00HRXMQ50","brand":"Purely Holistic","title":"Turmeric Curcumin Supplement, Black Pepper, 95% Curcuminoid","listing_title":"Turmeric Curcumin Supplement, Black Pepper, 95% Curcuminoid, 4 Month Supply","identity":{"canonical_gtin":"00850086208223","source_listing_gtin":"00850086208223","listing_identifier":"B00HRXMQ50","product_image":"https://m.media-amazon.com/images/I/71f3wpC6kML.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B00HRXMQ50","primary_url":"https://m.media-amazon.com/images/I/71f3wpC6kML.jpg","image_count":7,"last_attempted":"2026-08-05T22:21:36-0700","attempts":1},"observed_at":"2026-08-05","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Purely Holistic","package_brand":"PURELY HOLISTIC","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; 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The panel lists turmeric at 0.55 g; the other 150 mg is the rest of the declared blend. Panel addition: Organic Turmeric Powder 550 mg + Turmeric Extract (Curcuma Longa)…","display_mode":"single_home_per_finding","finding_ids":["headline_blend_inflation","uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed","nih-published-research-research-context-is-available-for-the-listed-ingr"],"point_finding_ids":["headline_blend_inflation","uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed"],"cards":[{"finding_id":"headline_blend_inflation","card_type":"headline_blend_inflation","question":"label","tone":"warn","weight":100,"headline":"The front says 700 mg under turmeric; the panel assigns 550 mg to it.","evidence":"The listing uses 0.7 g for turmeric. 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No exact-listing count history was available, so no review-pattern claim is made."},"html_anchor":"finding-keepa-exact-listing-history-review-count-history-not-available","report_url":"https://lookcloser.ai/p/850086208223/full#finding-keepa-exact-listing-history-review-count-history-not-available"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B00HRXMQ50","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-05","presentation_tone":"gap","evidence_id":"ev-4233a87bab97","evidence_url":"https://lookcloser.ai/e/ev-4233a87bab97","content_fingerprint":"sha256:0ff06b0beb18219ce4459189b2abd59cf8baf812a4060c7d07e27039e0984a1a","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. 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A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/850086208223/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine.","proof":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_turmeric"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-05","presentation_tone":"gap","evidence_id":"ev-0f4017f4e26f","evidence_url":"https://lookcloser.ai/e/ev-0f4017f4e26f","content_fingerprint":"sha256:649fcf12f1f93eda78a24928dda7ab2a2c26375b1ace59ccf99fa0c4e6bdec3b","registry_receipts":[],"evidence":{"summary":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. 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That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B00HRXMQ50","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-05","presentation_tone":"gap","evidence_id":"ev-458b2e13b9d3","evidence_url":"https://lookcloser.ai/e/ev-458b2e13b9d3","content_fingerprint":"sha256:6a9cab01d27c363ad653daf4605f8df0530bd0ed37f5731b2a1264cbac759fcf","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. 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That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850086208223/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-06-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 06, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Purely+Holistic%22+OR+product_description:%22Purely+Holistic%22)&limit=5","observed_at":"2026-08-05","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Purely Holistic","receipt_label":"FDA enforcement search · Purely Holistic"}],"observed_at":"2026-08-05","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-06-2026","report_url":"https://lookcloser.ai/p/850086208223/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-06-2026"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: PURELY HOLISTIC SUPPLEMENTS, LTD, Nu U Nutrition Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: PURELY HOLISTIC SUPPLEMENTS, LTD, Nu U Nutrition Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=99636492&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-05","presentation_tone":"gap","evidence_id":"ev-06af433eb419","evidence_url":"https://lookcloser.ai/e/ev-06af433eb419","content_fingerprint":"sha256:1bcb75a32e74243ae01cb7d3513a6daeefb0165867ac8fbabe953630cdd850a8","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=99636492&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 99636492, 5998645","registry_name":"USPTO","standard":null,"identifier":"Registrations 99636492, 5998645"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: PURELY HOLISTIC SUPPLEMENTS, LTD, Nu U Nutrition Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99636492&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-05","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 99636492, 5998645","receipt_label":"USPTO · Registrations 99636492, 5998645"}],"observed_at":"2026-08-05","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: PURELY HOLISTIC SUPPLEMENTS, LTD, Nu U Nutrition Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/850086208223/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850086208223","scope":"exact_product","inference_level":"gap","observed_at":"2026-08-05","presentation_tone":"gap","evidence_id":"ev-3212a8854cfb","evidence_url":"https://lookcloser.ai/e/ev-3212a8854cfb","content_fingerprint":"sha256:f28d0200dd33cc6448ac117a745665d241b7ccf38654b80a01953faf5e0bce24","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850086208223","observed_at":"2026-08-05","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HRXMQ50","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/850086208223/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-ae54459d5fd7","record_id":"850086208223","gtin":"850086208223","claim_key":"finding:headline_blend_inflation","primary_source":"facts_panel","claim":"Headline number is a blend total, not one named ingredient","bucket":"claimed_no_support","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing uses 0.7 g for turmeric. The panel lists turmeric at 0.55 g; the other 150 mg is the rest of the declared blend. Panel addition: Organic Turmeric Powder 550 mg + Turmeric Extract (Curcuma Longa) (Root) (Standardized to 95% Curcuminoids) 150 mg = 700 mg. This documents the framing; it does not establish what is inside the product.","proof":{"headline_claim_mg":700,"headline_subject":"turmeric","subject_actual_mg":550,"addition":["Organic Turmeric Powder 550 mg","Turmeric Extract (Curcuma Longa) (Root) (Standardized to 95% Curcuminoids) 150 mg"],"blend_row":null,"declared_actives_total_mg":700},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00HRXMQ50","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HRXMQ50","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:38ed6f718e3c8b4dbf0d60c64f3bb30143d74a618635f70a0c2348e981e416eb","evidence_url":"https://lookcloser.ai/e/ev-ae54459d5fd7"},{"evidence_id":"ev-46bd35514670","record_id":"850086208223","gtin":"850086208223","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"pubmed_turmeric","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"pubmed_turmeric","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","observed_at":"2026-08-05","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:49194ecaba7ba8e3a9f8b3139f7aa878c5a76925194bbfa4d3672cfab591054e","evidence_url":"https://lookcloser.ai/e/ev-46bd35514670"},{"evidence_id":"ev-9481860b10ce","record_id":"850086208223","gtin":"850086208223","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-06-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 06, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Purely+Holistic%22+OR+product_description:%22Purely+Holistic%22)&limit=5","observed_at":"2026-08-05","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Purely Holistic","receipt_label":"FDA enforcement search · Purely Holistic"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:9afe217a10697cc3f4abe3093e82b54b4feb8cd597c08601a7273ef7030d24cc","evidence_url":"https://lookcloser.ai/e/ev-9481860b10ce"},{"evidence_id":"ev-06af433eb419","record_id":"850086208223","gtin":"850086208223","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: PURELY HOLISTIC SUPPLEMENTS, LTD, Nu U Nutrition Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: PURELY HOLISTIC SUPPLEMENTS, LTD, Nu U Nutrition Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99636492&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-05","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 99636492, 5998645","receipt_label":"USPTO · Registrations 99636492, 5998645"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:1bcb75a32e74243ae01cb7d3513a6daeefb0165867ac8fbabe953630cdd850a8","evidence_url":"https://lookcloser.ai/e/ev-06af433eb419"},{"evidence_id":"ev-4233a87bab97","record_id":"850086208223","gtin":"850086208223","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00HRXMQ50","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HRXMQ50","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:0ff06b0beb18219ce4459189b2abd59cf8baf812a4060c7d07e27039e0984a1a","evidence_url":"https://lookcloser.ai/e/ev-4233a87bab97"},{"evidence_id":"ev-458b2e13b9d3","record_id":"850086208223","gtin":"850086208223","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00HRXMQ50","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HRXMQ50","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:6a9cab01d27c363ad653daf4605f8df0530bd0ed37f5731b2a1264cbac759fcf","evidence_url":"https://lookcloser.ai/e/ev-458b2e13b9d3"},{"evidence_id":"ev-3212a8854cfb","record_id":"850086208223","gtin":"850086208223","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850086208223","observed_at":"2026-08-05","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HRXMQ50","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:f28d0200dd33cc6448ac117a745665d241b7ccf38654b80a01953faf5e0bce24","evidence_url":"https://lookcloser.ai/e/ev-3212a8854cfb"},{"evidence_id":"ev-507df850003a","record_id":"850086208223","gtin":"850086208223","claim_key":"finding:keepa-exact-listing-history-review-count-history-not-available","primary_source":"keepa_history","claim":"Review-count history: not available","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":{"detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00HRXMQ50","observed_at":"2026-08-05","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HRXMQ50","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:2e4eafc876da7b2907e52690d4240ec3bc167f66a27229804c27d9f4b12f54c8","evidence_url":"https://lookcloser.ai/e/ev-507df850003a"},{"evidence_id":"ev-0f4017f4e26f","record_id":"850086208223","gtin":"850086208223","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"pubmed_turmeric","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine.","proof":{"detail":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine."},"source_refs":[{"source":"pubmed_turmeric","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","observed_at":"2026-08-05","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:649fcf12f1f93eda78a24928dda7ab2a2c26375b1ace59ccf99fa0c4e6bdec3b","evidence_url":"https://lookcloser.ai/e/ev-0f4017f4e26f"},{"evidence_id":"ev-59bfc09f8d02","record_id":"850086208223","gtin":"850086208223","claim_key":"scorecard:finding:headline_blend_inflation","primary_source":"facts_panel","claim":"“turmeric 700 mg”","bucket":"contradicted","looked":"the front-label number against the same-name Supplement Facts row","found":"The listing uses 0.7 g for turmeric. The panel lists turmeric at 0.55 g; the other 150 mg is the rest of the declared blend. Panel addition: Organic Turmeric Powder 550 mg + Turmeric Extract (Curcuma Longa) (Root) (Standardized to 95% Curcuminoids) 150 mg = 700 mg. This documents the framing; it does not establish what is inside the product.","proof":{"headline_claim_mg":700,"headline_subject":"turmeric","subject_actual_mg":550,"addition":["Organic Turmeric Powder 550 mg","Turmeric Extract (Curcuma Longa) (Root) (Standardized to 95% Curcuminoids) 150 mg"],"blend_row":null,"declared_actives_total_mg":700},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00HRXMQ50","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HRXMQ50","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:0e659a8f1c44e7850ec83ef149afe49d047c0ae61ab9e11c4070a5cb10aa896a","evidence_url":"https://lookcloser.ai/e/ev-59bfc09f8d02"},{"evidence_id":"ev-fd3b50f07f59","record_id":"850086208223","gtin":"850086208223","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“in USA following good manufacturing”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","proof":{"kind":"manufacturing","status":"partly","snippet":"…Made in USA following good manufacturing practices…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HRXMQ50","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:138cdf7f9ef8a377139bcb5130d63a4a2b5b6dafe656ffd83321296b1e9445d6","evidence_url":"https://lookcloser.ai/e/ev-fd3b50f07f59"},{"evidence_id":"ev-d8f20b537300","record_id":"850086208223","gtin":"850086208223","claim_key":"claim:origin","primary_source":"source_listing","claim":"“in USA following good manufacturing”","bucket":"unverified","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","proof":{"kind":"origin","status":"unverified","snippet":"…Made in USA following good manufacturing practices…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HRXMQ50","observed_at":"2026-08-05","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-05","content_fingerprint":"sha256:a65c9a05c29cbf8a647288f2c94c05c0cb82bee8f6071842641047016fc42800","evidence_url":"https://lookcloser.ai/e/ev-d8f20b537300"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":700,"headline_claim_mg":700,"headline_subject":"turmeric","subject_actual_mg":550},"listing_claims":{"dose_claims":[{"subject":"turmeric","amount_mg":700,"basis":"unspecified"}],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":null,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["95% Curcuminoids","700 mg","Non GMOs","with BioPerine","Dietary Supplement","4 MONTH'S SUPPLY","FREE OF PRESERVATIVES","FREE OF ARTIFICIAL FLAVORS","FREE FROM MAGNESIUM STEARATE","Made in USA following good manufacturing practices"],"certification_text":["Non GMOs","NON GMO / GMO FREE","SUITABLE FOR VEGETARIANS & VEGANS","NO GELATINE","FREE OF ADDED COLOURANTS","Made in USA"],"claim_checks":[{"kind":"manufacturing","label":"Manufacturing claim","snippet":"…Made in USA following good manufacturing practices…","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","status":"partly"},{"kind":"origin","label":"Origin claim","snippet":"…Made in USA following good manufacturing practices…","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","status":"unverified"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":7,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"PURELY HOLISTIC\", \"product_name\": \"TURMERIC CURCUMIN with BioPerine\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"120 Veggie Capsules - Dietary Supplement\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"95% Curcuminoids\", \"700 mg\", \"Non GMOs\", \"with BioPerine\", \"Dietary Supplement\"], \"certifications\": [\"Non GMOs\"]}\n```\n"},{"img":1,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"PURELY HOLISTIC\", \"product_name\": \"TURMERIC CURCUMIN with BioPerine\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"120 Veggie Capsules - Dietary Supplement\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"95% Curcuminoids\", \"700 mg\", \"4 MONTH'S SUPPLY\", \"FREE OF PRESERVATIVES\", \"FREE OF ARTIFICIAL FLAVORS\", \"FREE FROM MAGNESIUM STEARATE\"], \"certifications\": [\"NON GMO / GMO FREE\", \"Non GMOs\", \"SUITABLE FOR VEGETARIANS & VEGANS\", \"NO GELATINE\", \"FREE OF ADDED COLOURANTS\"]}\n```\n"},{"img":2,"model":"claude-cli:subscription","text":"```json\n{\n  \"brand\": \"Purely Holistic\",\n  \"product_name\": \"Turmeric Curcumin\",\n  \"barcode\": null,\n  \"panel\": false,\n  \"serving_size_text\": null,\n  \"serving_size_g\": null,\n  \"servings_per_container\": null,\n  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