{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"850232005096","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-01T14:12:40-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-02T14:29:06-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"850232005096","listing_identifier":"B00NLR1PX0","brand":"Vital Proteins","title":"Vital Proteins Collagen Peptides - Unflavored","listing_title":"Vital Proteins Collagen Peptides Powder Advanced, Unflavored, 9.33oz","identity":{"canonical_gtin":"00850232005096","source_listing_gtin":"00850232005096","listing_identifier":"B00NLR1PX0","product_image":"https://m.media-amazon.com/images/I/71qQ0ib+mOL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B00NLR1PX0","primary_url":"https://m.media-amazon.com/images/I/71qQ0ib+mOL.jpg","image_count":8,"last_attempted":"2026-08-01T14:12:40-0700","attempts":1},"observed_at":"2026-08-01","source_confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Vital Proteins","package_brand":"Vital Proteins","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Vital Proteins LLC","entity":"LIMITED LIABILITY COMPANY; SOCIÉTÉ ANONYME (SA)","country":"DELAWARE, USA; SWITZERLAND","address_filed":"3400 Wolf Road, Franklin Park, ILLINOIS 60131, UNITED STATES","address_public":"ILLINOIS 60131, UNITED STATES; 1800, SWITZERLAND","serial_number":"87861332","registration_number":"5801541","wordmark":"VITAL PROTEINS","status_description":"SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED","filed_date":"2018-04-03T00:00:00","first_use_commerce_date":"2018-05-31","registration_date":"2019-07-09","assignment_recorded":true,"goods_services":["IC 005: Dietary supplements containing proteins, intended to supplement a normal diet or to have health benefits."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=87861332&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"manufactured_for","name":"Vital Proteins","address":"3400 Wolf Rd Ste 200, Franklin Park, IL 60131","verbatim":"Manufactured for: Vital Proteins 3400 Wolf Rd Ste 200, Franklin Park, IL 60131 Tel: 224-544-9110"}],"identity_nodes":[{"role":"trademark_owner","name":"Vital Proteins LLC","country":"DELAWARE, USA; SWITZERLAND","address":"3400 Wolf Road, Franklin Park, ILLINOIS 60131, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"},{"role":"manufactured_for","name":"Vital Proteins","address":"3400 Wolf Rd Ste 200, Franklin Park, IL 60131","verbatim":"Manufactured for: Vital Proteins 3400 Wolf Rd Ste 200, Franklin Park, IL 60131 Tel: 224-544-9110","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"different_named_entity","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"The useful read","headline":"FDA recall appears in this brand's history","deck":"An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.","display_mode":"single_home_per_finding","finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","nih-published-research-each-ingredient-s-amount-is-disclosed","brand-storefront-same-barcode-on-the-brand-s-own-store","nih-published-research-research-context-is-available-for-the-listed-ingr","nih-published-research-reaching-a-studied-dose-costs-about-68-month","uspto-trademark-registry-exact-trademark-owner-identified"],"point_finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","nih-published-research-each-ingredient-s-amount-is-disclosed"],"cards":[{"finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","card_type":"fda_recall","question":"safety","tone":"warn","weight":96,"headline":"FDA recall appears in this brand's history","evidence":"This recall is not about the product on this page. Vital Proteins recalled a different product on April 21, 2023. FDA has since closed that case. The recalled item was “Vital Proteins Collagen Peptides, retail 24oz plastic canister, UPC 8 57273 00866 6; 6 retail units per…”","so_what":"An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.","source":"FDA public records","source_links":[],"registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Vital+Proteins%22+OR+product_description:%22Vital+Proteins%22)&limit=5","label":"FDA enforcement search · Vital Proteins","registry_name":"FDA enforcement","standard":null,"identifier":"Vital Proteins"}],"evidence_id":"ev-d5589b125806","evidence_url":"https://lookcloser.ai/e/ev-d5589b125806","presentation_home":"finding_catalog"},{"finding_id":"label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","card_type":"claim_matches_panel","question":"label","tone":"ok","weight":52,"headline":"Listing claim matches the Supplement Facts panel","evidence":"The listing claims 20 g; the photo-read Supplement Facts panel shows Collagen peptides (from bovine) at 20 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","so_what":"The label promise and the Supplement Facts amount agree.","source":"Label and serving arithmetic","source_links":[],"registry_receipts":[],"evidence_id":"ev-bba878e4f7c3","evidence_url":"https://lookcloser.ai/e/ev-bba878e4f7c3","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 6 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-b7cc0ded8a96","evidence_url":"https://lookcloser.ai/e/ev-b7cc0ded8a96","presentation_home":"finding_catalog"},{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 850232005096.","evidence":"The brand's store lists this exact barcode as “Collagen Peptides - Unflavored” (variant: 9.33oz) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-05f5a8437eb9","evidence_url":"https://lookcloser.ai/e/ev-05f5a8437eb9","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for collagen peptides.","evidence":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"PubMed search: collagen peptide supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","role":"collagen peptides context · not product evidence"},{"label":"WebMD search: collagen","url":"https://www.webmd.com/vitamins/search?query=collagen","role":"collagen peptides context · not product evidence"}],"registry_receipts":[],"evidence_id":"ev-d04f9cd65dcf","evidence_url":"https://lookcloser.ai/e/ev-d04f9cd65dcf","presentation_home":"research_section"},{"finding_id":"nih-published-research-reaching-a-studied-dose-costs-about-68-month","card_type":"cost_to_reach_dose","question":"value","tone":"neutral","weight":42,"headline":"Reaching a studied dose costs about $68/month","evidence":"At 1.0 serving(s) a day to reach the low end of the studied range (2500–15000 mg), this product runs roughly $68 per month. A price observation, not a recommendation.","so_what":"Comparing cost at a research-relevant amount shows how quickly the package is used and what the routine actually costs.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-bd02f7a4e400","evidence_url":"https://lookcloser.ai/e/ev-bd02f7a4e400","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: Vital Proteins LLC · limited liability company; société anonyme (sa), DELAWARE, USA; SWITZERLAND","evidence":"USPTO lists Vital Proteins LLC (LIMITED LIABILITY COMPANY; SOCIÉTÉ ANONYME (SA)) in DELAWARE, USA; SWITZERLAND for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=87861332&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5801541","registry_name":"USPTO","standard":null,"identifier":"Registration 5801541"}],"evidence_id":"ev-5ad41e850355","evidence_url":"https://lookcloser.ai/e/ev-5ad41e850355","presentation_home":"ownership_section"}],"research_links":[{"ingredient":"collagen peptides","label":"PubMed search: collagen peptide supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","scope":"ingredient_context","product_evidence":false},{"ingredient":"collagen peptides","label":"WebMD search: collagen","url":"https://www.webmd.com/vitamins/search?query=collagen","scope":"ingredient_context","product_evidence":false}],"open_items":["We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"FDA recall appears in this brand's history","summary":"This recall is not about the product on this page. Vital Proteins recalled a different product on April 21, 2023. FDA has since closed that case. The recalled item was “Vital Proteins Collagen Peptides, retail 24oz plastic canister, UPC 8 57273 00866 6; 6 retail units per wholesale case”. FDA recorded the reason as “potential foreign material contamination (pieces of one blue broken lid may be in one or more canisters)”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","key_findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"}],"documented_concern_count":1,"confirmed_check_count":5,"open_question_count":0,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. Vital Proteins recalled a different product on April 21, 2023. FDA has since closed that case. The recalled item was “Vital Proteins Collagen Peptides, retail 24oz plastic canister, UPC 8 57273 00866 6; 6 retail units per wholesale case”. FDA recorded the reason as “potential foreign material contamination (pieces of one blue broken lid may be in one or more canisters)”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — a finding needs explanation","detail":"Collagen Peptides dose is above the studied range.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":7.5,"findings":[{"id":"nih-published-research-collagen-peptides-dose-is-above-the-studied-range","source":"NIH / published research","class":"warn","noted":false,"severity":"warn","weight":80,"headline":"Collagen Peptides dose is above the studied range","detail":"label claims 20000 mg/serving — above the range commonly used in research (trials use 2.5–15 g/day of hydrolyzed peptides). Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.","proof":"label claims 20000 mg/serving — above the range commonly used in research (trials use 2.5–15 g/day of hydrolyzed peptides). 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Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.","source_refs":["pubmed_collagen"],"source_records":[{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","looked":"LookCloser checked NIH / published research.","found":"label claims 20000 mg/serving — above the range commonly used in research (trials use 2.5–15 g/day of hydrolyzed peptides). Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen."},"html_anchor":"finding-nih-published-research-collagen-peptides-dose-is-above-the-studied-range","report_url":"https://lookcloser.ai/p/850232005096/full#finding-nih-published-research-collagen-peptides-dose-is-above-the-studied-range"},{"id":"label-and-serving-arithmetic-label-math-is-physically-consistent","source":"Label and serving arithmetic","class":"ok","noted":false,"severity":"ok","weight":46,"headline":"Label math is physically consistent","detail":"Claimed collagen 20,000.0 mg is 100% of the ≈20,000 mg serving (serving size on the label, keyed to UPC 850232005096) — within physical limits.","proof":"Claimed collagen 20,000.0 mg is 100% of the ≈20,000 mg serving (serving size on the label, keyed to UPC 850232005096) — within physical limits.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B00NLR1PX0","scope":"exact_listing","inference_level":"derived","observed_at":"2026-08-01","presentation_tone":"ok","evidence_id":"ev-c26143c6dea8","evidence_url":"https://lookcloser.ai/e/ev-c26143c6dea8","content_fingerprint":"sha256:e368784a308b730ffe332fee6cdd38a8b801a57182850a3d7d2849dbcd5ce217","registry_receipts":[],"evidence":{"summary":"Claimed collagen 20,000.0 mg is 100% of the ≈20,000 mg serving (serving size on the label, keyed to UPC 850232005096) — within physical limits.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Label and serving arithmetic.","found":"Claimed collagen 20,000.0 mg is 100% of the ≈20,000 mg serving (serving size on the label, keyed to UPC 850232005096) — within physical limits."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-is-physically-consistent","report_url":"https://lookcloser.ai/p/850232005096/full#finding-label-and-serving-arithmetic-label-math-is-physically-consistent"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_collagen"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-08-01","presentation_tone":"ok","evidence_id":"ev-b7cc0ded8a96","evidence_url":"https://lookcloser.ai/e/ev-b7cc0ded8a96","content_fingerprint":"sha256:56b8984b2be287dcc1530ac0c28e14a89227cb6b219da09354c4d69fabd446ae","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["pubmed_collagen"],"source_records":[{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/850232005096/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Vital Proteins LLC (LIMITED LIABILITY COMPANY; SOCIÉTÉ ANONYME (SA)) in DELAWARE, USA; SWITZERLAND for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Vital Proteins LLC (LIMITED LIABILITY COMPANY; SOCIÉTÉ ANONYME (SA)) in DELAWARE, USA; SWITZERLAND for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=87861332&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-08-01","presentation_tone":"ok","evidence_id":"ev-5ad41e850355","evidence_url":"https://lookcloser.ai/e/ev-5ad41e850355","content_fingerprint":"sha256:39f362ce2d95977fc8fe7f5b8c31846b5cae091203a8f7ec70721801689a457a","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=87861332&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5801541","registry_name":"USPTO","standard":null,"identifier":"Registration 5801541"}],"evidence":{"summary":"USPTO lists Vital Proteins LLC (LIMITED LIABILITY COMPANY; SOCIÉTÉ ANONYME (SA)) in DELAWARE, USA; SWITZERLAND for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87861332&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5801541","receipt_label":"USPTO · Registration 5801541"}],"observed_at":"2026-08-01","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Vital Proteins LLC (LIMITED LIABILITY COMPANY; SOCIÉTÉ ANONYME (SA)) in DELAWARE, USA; SWITZERLAND for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/850232005096/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Collagen Peptides - Unflavored” (variant: 9.33oz) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Collagen Peptides - Unflavored” (variant: 9.33oz) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://vitalproteins.com/products/vp-collagen-peptides","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-01","presentation_tone":"ok","evidence_id":"ev-05f5a8437eb9","evidence_url":"https://lookcloser.ai/e/ev-05f5a8437eb9","content_fingerprint":"sha256:2c0dbbe581e952c3b9f1a7d2a4f827025baceed6b00016292c26049216fad466","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Collagen Peptides - Unflavored” (variant: 9.33oz) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://vitalproteins.com/products/vp-collagen-peptides","observed_at":"2026-08-01","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Collagen Peptides - Unflavored” (variant: 9.33oz) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/850232005096/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 850232005096 to \"Collagen Peptides\" (Vital Proteins) — consistent with this listing.","proof":"Open Food Facts resolves 850232005096 to \"Collagen Peptides\" (Vital Proteins) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00850232005096","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-08-01","presentation_tone":"ok","evidence_id":"ev-cb094099c102","evidence_url":"https://lookcloser.ai/e/ev-cb094099c102","content_fingerprint":"sha256:0fb681101829273e3bcef904d1df869f13e107a927c2d65a8a70e9264b88e370","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 850232005096 to \"Collagen Peptides\" (Vital Proteins) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850232005096","observed_at":"2026-08-01","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850232005096 to \"Collagen Peptides\" (Vital Proteins) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/850232005096/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Listing claim matches the Supplement Facts panel","detail":"The listing claims 20 g; the photo-read Supplement Facts panel shows Collagen peptides (from bovine) at 20 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","proof":"The listing claims 20 g; the photo-read Supplement Facts panel shows Collagen peptides (from bovine) at 20 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B00NLR1PX0","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-bba878e4f7c3","evidence_url":"https://lookcloser.ai/e/ev-bba878e4f7c3","content_fingerprint":"sha256:d7fd7d846b61a9fb02e23286c6885a9c0a4f18ae44a7e428106e647f5826fc28","registry_receipts":[],"evidence":{"summary":"The listing claims 20 g; the photo-read Supplement Facts panel shows Collagen peptides (from bovine) at 20 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing claims 20 g; the photo-read Supplement Facts panel shows Collagen peptides (from bovine) at 20 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing."},"html_anchor":"finding-label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","report_url":"https://lookcloser.ai/p/850232005096/full#finding-label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"12 servings × 21 g = 252 g, matching the printed net weight 265 g (NET WT 9.33 OZ (265 g)). This checks agreement within the photo read; it is not an independent contents test.","proof":"12 servings × 21 g = 252 g, matching the printed net weight 265 g (NET WT 9.33 OZ (265 g)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B00NLR1PX0","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-794bef465f4e","evidence_url":"https://lookcloser.ai/e/ev-794bef465f4e","content_fingerprint":"sha256:849cf4065a8285151d01cfa533df15b19cada7e2ca1b681cabb269f32298716d","registry_receipts":[],"evidence":{"summary":"12 servings × 21 g = 252 g, matching the printed net weight 265 g (NET WT 9.33 OZ (265 g)). This checks agreement within the photo read; it is not an independent contents test.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Label and serving arithmetic.","found":"12 servings × 21 g = 252 g, matching the printed net weight 265 g (NET WT 9.33 OZ (265 g)). This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/850232005096/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"nih-published-research-reaching-a-studied-dose-costs-about-68-month","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Reaching a studied dose costs about $68/month","detail":"At 1.0 serving(s) a day to reach the low end of the studied range (2500–15000 mg), this product runs roughly $68 per month. A price observation, not a recommendation.","proof":"At 1.0 serving(s) a day to reach the low end of the studied range (2500–15000 mg), this product runs roughly $68 per month. A price observation, not a recommendation.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_collagen"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-bd02f7a4e400","evidence_url":"https://lookcloser.ai/e/ev-bd02f7a4e400","content_fingerprint":"sha256:8bd5b4c58456cdea4d99c1e3c0f9327400becbf138a814a5aae6d75bd6e6ebc4","registry_receipts":[],"evidence":{"summary":"At 1.0 serving(s) a day to reach the low end of the studied range (2500–15000 mg), this product runs roughly $68 per month. A price observation, not a recommendation.","source_refs":["pubmed_collagen"],"source_records":[{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","looked":"LookCloser checked NIH / published research.","found":"At 1.0 serving(s) a day to reach the low end of the studied range (2500–15000 mg), this product runs roughly $68 per month. A price observation, not a recommendation."},"html_anchor":"finding-nih-published-research-reaching-a-studied-dose-costs-about-68-month","report_url":"https://lookcloser.ai/p/850232005096/full#finding-nih-published-research-reaching-a-studied-dose-costs-about-68-month"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.","proof":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_collagen"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-d04f9cd65dcf","evidence_url":"https://lookcloser.ai/e/ev-d04f9cd65dcf","content_fingerprint":"sha256:72df11e39bb5958f31a3a6ad6fb6886a007188d5c96510faf42b4699d3719de9","registry_receipts":[],"evidence":{"summary":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.","source_refs":["pubmed_collagen"],"source_records":[{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/850232005096/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","noted":true,"severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. Vital Proteins recalled a different product on April 21, 2023. FDA has since closed that case. The recalled item was “Vital Proteins Collagen Peptides, retail 24oz plastic canister, UPC 8 57273 00866 6; 6 retail units per wholesale case”. FDA recorded the reason as “potential foreign material contamination (pieces of one blue broken lid may be in one or more canisters)”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"This recall is not about the product on this page. Vital Proteins recalled a different product on April 21, 2023. FDA has since closed that case. The recalled item was “Vital Proteins Collagen Peptides, retail 24oz plastic canister, UPC 8 57273 00866 6; 6 retail units per wholesale case”. FDA recorded the reason as “potential foreign material contamination (pieces of one blue broken lid may be in one or more canisters)”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Vital+Proteins%22+OR+product_description:%22Vital+Proteins%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"caution","evidence_id":"ev-d5589b125806","evidence_url":"https://lookcloser.ai/e/ev-d5589b125806","content_fingerprint":"sha256:4110b121ea95e9136b9a853a2feb562d95592b79a690999972b555672e157ee1","registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Vital+Proteins%22+OR+product_description:%22Vital+Proteins%22)&limit=5","label":"FDA enforcement search · Vital Proteins","registry_name":"FDA enforcement","standard":null,"identifier":"Vital Proteins"}],"evidence":{"summary":"This recall is not about the product on this page. Vital Proteins recalled a different product on April 21, 2023. FDA has since closed that case. The recalled item was “Vital Proteins Collagen Peptides, retail 24oz plastic canister, UPC 8 57273 00866 6; 6 retail units per wholesale case”. FDA recorded the reason as “potential foreign material contamination (pieces of one blue broken lid may be in one or more canisters)”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Vital+Proteins%22+OR+product_description:%22Vital+Proteins%22)&limit=5","observed_at":"2026-08-01","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Vital Proteins","receipt_label":"FDA enforcement search · Vital Proteins"}],"observed_at":"2026-08-01","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Vital Proteins recalled a different product on April 21, 2023. FDA has since closed that case. The recalled item was “Vital Proteins Collagen Peptides, retail 24oz plastic canister, UPC 8 57273 00866 6; 6 retail units per wholesale case”. FDA recorded the reason as “potential foreign material contamination (pieces of one blue broken lid may be in one or more canisters)”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/850232005096/full#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B00NLR1PX0","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-9bada755a3cb","evidence_url":"https://lookcloser.ai/e/ev-9bada755a3cb","content_fingerprint":"sha256:9c8f0435e43cfd68711b54099cffb181915c2d6a996b0e1d19fcb4040729765a","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/850232005096/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B00NLR1PX0","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-502e3ad69db8","evidence_url":"https://lookcloser.ai/e/ev-502e3ad69db8","content_fingerprint":"sha256:1b44f17b327f6f0a37480069ea590e44fef24a37a967fe3ce1156eea19d01fd4","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/850232005096/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 10,037 on 2025-06-30 to 10,000 on 2025-11-16 (net -37). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 10,037 on 2025-06-30 to 10,000 on 2025-11-16 (net -37). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B00NLR1PX0","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-6c689d3be871","evidence_url":"https://lookcloser.ai/e/ev-6c689d3be871","content_fingerprint":"sha256:4b7050c2711a5fbeb19a5539b5f0274a0e0b8abcc5ee59bdf73c0e766b7c61a7","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 10,037 on 2025-06-30 to 10,000 on 2025-11-16 (net -37). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 10,037 on 2025-06-30 to 10,000 on 2025-11-16 (net -37). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/850232005096/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"uspto-trademark-registry-package-and-trademark-records-name-different-re","source":"USPTO trademark registry","class":"gap","noted":true,"severity":"info","weight":14,"headline":"Package and trademark records name different responsible entities","detail":"The package says manufactured for: Vital Proteins, 3400 Wolf Rd Ste 200, Franklin Park, IL 60131. USPTO names Vital Proteins LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":"The package says manufactured for: Vital Proteins, 3400 Wolf Rd Ste 200, Franklin Park, IL 60131. USPTO names Vital Proteins LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search","facts_panel"],"source_url":"https://tsdr.uspto.gov/#caseNumber=87861332&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-a9158e33259d","evidence_url":"https://lookcloser.ai/e/ev-a9158e33259d","content_fingerprint":"sha256:5247bb546072993a0cd80ae92c5d513a2035303ae1bb5e8df2982bef09905f4b","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=87861332&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5801541","registry_name":"USPTO","standard":null,"identifier":"Registration 5801541"}],"evidence":{"summary":"The package says manufactured for: Vital Proteins, 3400 Wolf Rd Ste 200, Franklin Park, IL 60131. USPTO names Vital Proteins LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","source_refs":["uspto_search","facts_panel"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87861332&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5801541","receipt_label":"USPTO · Registration 5801541"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked USPTO trademark registry.","found":"The package says manufactured for: Vital Proteins, 3400 Wolf Rd Ste 200, Franklin Park, IL 60131. USPTO names Vital Proteins LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"html_anchor":"finding-uspto-trademark-registry-package-and-trademark-records-name-different-re","report_url":"https://lookcloser.ai/p/850232005096/full#finding-uspto-trademark-registry-package-and-trademark-records-name-different-re"}],"evidence_records":[{"evidence_id":"ev-de2d32494a7f","record_id":"850232005096","gtin":"850232005096","claim_key":"finding:nih-published-research-collagen-peptides-dose-is-above-the-studied-range","primary_source":"pubmed_collagen","claim":"Collagen Peptides dose is above the studied range","bucket":"claimed_no_support","looked":"LookCloser checked NIH / published research.","found":"label claims 20000 mg/serving — above the range commonly used in research (trials use 2.5–15 g/day of hydrolyzed peptides). Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.","proof":{"detail":"label claims 20000 mg/serving — above the range commonly used in research (trials use 2.5–15 g/day of hydrolyzed peptides). Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen."},"source_refs":[{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:65f955512f17f60493f09bc82fc67c3c1cf780565eb8a59e8043e61fbf04e3b3","evidence_url":"https://lookcloser.ai/e/ev-de2d32494a7f"},{"evidence_id":"ev-5ad41e850355","record_id":"850232005096","gtin":"850232005096","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Vital Proteins LLC (LIMITED LIABILITY COMPANY; SOCIÉTÉ ANONYME (SA)) in DELAWARE, USA; SWITZERLAND for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Vital Proteins LLC (LIMITED LIABILITY COMPANY; SOCIÉTÉ ANONYME (SA)) in DELAWARE, USA; SWITZERLAND for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87861332&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5801541","receipt_label":"USPTO · Registration 5801541"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:39f362ce2d95977fc8fe7f5b8c31846b5cae091203a8f7ec70721801689a457a","evidence_url":"https://lookcloser.ai/e/ev-5ad41e850355"},{"evidence_id":"ev-05f5a8437eb9","record_id":"850232005096","gtin":"850232005096","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Collagen Peptides - Unflavored” (variant: 9.33oz) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Collagen Peptides - Unflavored” (variant: 9.33oz) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://vitalproteins.com/products/vp-collagen-peptides","observed_at":"2026-08-01","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:2c0dbbe581e952c3b9f1a7d2a4f827025baceed6b00016292c26049216fad466","evidence_url":"https://lookcloser.ai/e/ev-05f5a8437eb9"},{"evidence_id":"ev-c26143c6dea8","record_id":"850232005096","gtin":"850232005096","claim_key":"finding:label-and-serving-arithmetic-label-math-is-physically-consistent","primary_source":"facts_panel","claim":"Label math is physically consistent","bucket":"checks_out","looked":"LookCloser checked Label and serving arithmetic.","found":"Claimed collagen 20,000.0 mg is 100% of the ≈20,000 mg serving (serving size on the label, keyed to UPC 850232005096) — within physical limits.","proof":{"detail":"Claimed collagen 20,000.0 mg is 100% of the ≈20,000 mg serving (serving size on the label, keyed to UPC 850232005096) — within physical limits."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:e368784a308b730ffe332fee6cdd38a8b801a57182850a3d7d2849dbcd5ce217","evidence_url":"https://lookcloser.ai/e/ev-c26143c6dea8"},{"evidence_id":"ev-cb094099c102","record_id":"850232005096","gtin":"850232005096","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 850232005096 to \"Collagen Peptides\" (Vital Proteins) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 850232005096 to \"Collagen Peptides\" (Vital Proteins) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00850232005096","observed_at":"2026-08-01","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:0fb681101829273e3bcef904d1df869f13e107a927c2d65a8a70e9264b88e370","evidence_url":"https://lookcloser.ai/e/ev-cb094099c102"},{"evidence_id":"ev-b7cc0ded8a96","record_id":"850232005096","gtin":"850232005096","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"pubmed_collagen","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:56b8984b2be287dcc1530ac0c28e14a89227cb6b219da09354c4d69fabd446ae","evidence_url":"https://lookcloser.ai/e/ev-b7cc0ded8a96"},{"evidence_id":"ev-d5589b125806","record_id":"850232005096","gtin":"850232005096","claim_key":"finding:fda-public-records-fda-recall-appears-in-this-brand-s-history","primary_source":"openfda_search","claim":"FDA recall appears in this brand's history","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Vital Proteins recalled a different product on April 21, 2023. FDA has since closed that case. The recalled item was “Vital Proteins Collagen Peptides, retail 24oz plastic canister, UPC 8 57273 00866 6; 6 retail units per wholesale case”. FDA recorded the reason as “potential foreign material contamination (pieces of one blue broken lid may be in one or more canisters)”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":{"detail":"This recall is not about the product on this page. Vital Proteins recalled a different product on April 21, 2023. FDA has since closed that case. The recalled item was “Vital Proteins Collagen Peptides, retail 24oz plastic canister, UPC 8 57273 00866 6; 6 retail units per wholesale case”. FDA recorded the reason as “potential foreign material contamination (pieces of one blue broken lid may be in one or more canisters)”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Vital+Proteins%22+OR+product_description:%22Vital+Proteins%22)&limit=5","observed_at":"2026-08-01","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Vital Proteins","receipt_label":"FDA enforcement search · Vital Proteins"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:4110b121ea95e9136b9a853a2feb562d95592b79a690999972b555672e157ee1","evidence_url":"https://lookcloser.ai/e/ev-d5589b125806"},{"evidence_id":"ev-a9158e33259d","record_id":"850232005096","gtin":"850232005096","claim_key":"finding:uspto-trademark-registry-package-and-trademark-records-name-different-re","primary_source":"uspto_search","claim":"Package and trademark records name different responsible entities","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"The package says manufactured for: Vital Proteins, 3400 Wolf Rd Ste 200, Franklin Park, IL 60131. USPTO names Vital Proteins LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":{"detail":"The package says manufactured for: Vital Proteins, 3400 Wolf Rd Ste 200, Franklin Park, IL 60131. USPTO names Vital Proteins LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87861332&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5801541","receipt_label":"USPTO · Registration 5801541"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:5247bb546072993a0cd80ae92c5d513a2035303ae1bb5e8df2982bef09905f4b","evidence_url":"https://lookcloser.ai/e/ev-a9158e33259d"},{"evidence_id":"ev-bba878e4f7c3","record_id":"850232005096","gtin":"850232005096","claim_key":"finding:label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","primary_source":"facts_panel","claim":"Listing claim matches the Supplement Facts panel","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing claims 20 g; the photo-read Supplement Facts panel shows Collagen peptides (from bovine) at 20 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","proof":{"detail":"The listing claims 20 g; the photo-read Supplement Facts panel shows Collagen peptides (from bovine) at 20 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:d7fd7d846b61a9fb02e23286c6885a9c0a4f18ae44a7e428106e647f5826fc28","evidence_url":"https://lookcloser.ai/e/ev-bba878e4f7c3"},{"evidence_id":"ev-794bef465f4e","record_id":"850232005096","gtin":"850232005096","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"12 servings × 21 g = 252 g, matching the printed net weight 265 g (NET WT 9.33 OZ (265 g)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"12 servings × 21 g = 252 g, matching the printed net weight 265 g (NET WT 9.33 OZ (265 g)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:849cf4065a8285151d01cfa533df15b19cada7e2ca1b681cabb269f32298716d","evidence_url":"https://lookcloser.ai/e/ev-794bef465f4e"},{"evidence_id":"ev-9bada755a3cb","record_id":"850232005096","gtin":"850232005096","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:9c8f0435e43cfd68711b54099cffb181915c2d6a996b0e1d19fcb4040729765a","evidence_url":"https://lookcloser.ai/e/ev-9bada755a3cb"},{"evidence_id":"ev-6c689d3be871","record_id":"850232005096","gtin":"850232005096","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 10,037 on 2025-06-30 to 10,000 on 2025-11-16 (net -37). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 10,037 on 2025-06-30 to 10,000 on 2025-11-16 (net -37). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:4b7050c2711a5fbeb19a5539b5f0274a0e0b8abcc5ee59bdf73c0e766b7c61a7","evidence_url":"https://lookcloser.ai/e/ev-6c689d3be871"},{"evidence_id":"ev-502e3ad69db8","record_id":"850232005096","gtin":"850232005096","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:1b44f17b327f6f0a37480069ea590e44fef24a37a967fe3ce1156eea19d01fd4","evidence_url":"https://lookcloser.ai/e/ev-502e3ad69db8"},{"evidence_id":"ev-d04f9cd65dcf","record_id":"850232005096","gtin":"850232005096","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"pubmed_collagen","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.","proof":{"detail":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen."},"source_refs":[{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:72df11e39bb5958f31a3a6ad6fb6886a007188d5c96510faf42b4699d3719de9","evidence_url":"https://lookcloser.ai/e/ev-d04f9cd65dcf"},{"evidence_id":"ev-bd02f7a4e400","record_id":"850232005096","gtin":"850232005096","claim_key":"finding:nih-published-research-reaching-a-studied-dose-costs-about-68-month","primary_source":"pubmed_collagen","claim":"Reaching a studied dose costs about $68/month","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"At 1.0 serving(s) a day to reach the low end of the studied range (2500–15000 mg), this product runs roughly $68 per month. A price observation, not a recommendation.","proof":{"detail":"At 1.0 serving(s) a day to reach the low end of the studied range (2500–15000 mg), this product runs roughly $68 per month. A price observation, not a recommendation."},"source_refs":[{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:8bd5b4c58456cdea4d99c1e3c0f9327400becbf138a814a5aae6d75bd6e6ebc4","evidence_url":"https://lookcloser.ai/e/ev-bd02f7a4e400"},{"evidence_id":"ev-899f4e82430e","record_id":"850232005096","gtin":"850232005096","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“COLLAGEN PRODUCTION: Formulated with Vitamin C to aid the body's natural collagen”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient evidence exists; on dose: label claims 20000 mg/serving — above the range commonly used in research (trials use 2.5–15 g/day of hydrolyzed peptides).","proof":{"kind":"efficacy","status":"partly","snippet":"…SUPPORTS COLLAGEN PRODUCTION: Formulated with Vitamin C to aid the body's natural collagen synthesis…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00NLR1PX0","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_vitamin-c","source_url":"https://ods.od.nih.gov/factsheets/VitaminC-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"vitamin c","receipt_label":"NIH ODS · vitamin c fact sheet"},{"source":"pubmed_vitamin-c","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22vitamin+c%22","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:2880f7d59f7e84c45922da4494a0b99bd8bff1f06f2ddc0c381cafd4d394fb0e","evidence_url":"https://lookcloser.ai/e/ev-899f4e82430e"},{"evidence_id":"ev-7bb6ee7a35e2","record_id":"850232005096","gtin":"850232005096","claim_key":"dose:collagen","primary_source":"facts_panel","claim":"“Collagen 20,000 mg per serving”","bucket":"checks_out","looked":"the listing dose against the exact same named panel subject","found":"The label promises 20,000 mg per serving. The panel says 20,000 mg. 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