{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"853555006603","processing":{"collection_process_version":"legacy_unversioned","last_collected_at":null,"last_collection_event":null,"label_reader_version":"2026-07-26.2","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:43:34-0700"},"analysis_status":"needs_label_retry","processing_gaps":[{"code":"partly_quantified","message":"1 of 14 captured rows publish a usable amount; dose comparisons are limited to those rows.","product_conclusion":false}],"gtin":"853555006603","listing_identifier":"B07TPYQHS9","brand":"GoMacro","title":"Gomacro, Nutrition Bar Oatmeal Chocolate Chip Organic 12 Count","listing_title":"Gomacro, Nutrition Bar Oatmeal Chocolate Chip Organic 12 Count, 2.3 Ounce","identity":{"canonical_gtin":"00853555006603","source_listing_gtin":"00853555006603","listing_identifier":"B07TPYQHS9","product_image":"https://m.media-amazon.com/images/I/51Imb7HRZDL._SL1000_.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":null,"primary_url":"https://m.media-amazon.com/images/I/51Imb7HRZDL._SL1000_.jpg","image_count":8,"last_attempted":"2026-07-23T12:28:10-0700","attempts":1,"last_verified":"2026-07-29T18:25:10-0700","last_http_status":206,"reachable":true},"observed_at":"2026-07-21","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"mismatch","compatible":false,"listing_brand":"GoMacro","package_brand":"heartwarming retreat","match_method":"different_package_and_listing_brand_text","similarity":0.1538},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Go Macro, LLC","entity":"LIMITED LIABILITY COMPANY","country":"WISCONSIN, USA","address_filed":"100 Go Macro Way, Viola, WISCONSIN 54664, UNITED STATES","address_public":"WISCONSIN 54664, UNITED STATES","serial_number":"88865827","registration_number":"6338173","wordmark":"GOMACRO","status_description":"REGISTERED","filed_date":"2020-04-09T00:00:00","first_use_commerce_date":"2008-11-09","registration_date":"2021-05-04","assignment_recorded":false,"goods_services":["IC 005: Dietary supplements, namely, protein bars being protein supplements formed and packaged as bars; nutritional supplements; dietary supplements; nutritional supplements formed and packaged as bars for low FODMAP diet; nutritional supplement meal replacement bars for boosting energy.","IC 029: Fruit-based snack food; fruit-based snack food formed and packaged as bars; fruit-based snack foods containing plant-based proteins; fruit-based snack foods formed and packaged as bars containing plant-based proteins; fruit-based snack foods containing animal-based protein; fruit-based snack foods formed and packaged as bars containing animal-based protein; fruit-based snack foods containing probiotics, supplements, proteins, vitamins, minerals, nutraceuticals, and other beneficial functional ingredients in the form of fiber; fruit-based snack foods formed and packaged as bars containing probiotics, supplements, proteins, vitamins, minerals, nutraceuticals, and other beneficial functional ingredients in the form of fiber; vegan, vegetarian and plant-based snack foods, namely, vegetable-based snack foods; vegan, vegetarian and plant-based snack bars, namely, vegetable-based snack foods formed and packaged as bars; nut-based snack foods; nut-based snack bars; seed-based snack foods; seed-based snack bars; soy-free snack foods, namely, nut and fruit-based snack foods; dairy-free snack bars, namely, vegetable-based snack foods formed and packaged as bars; dairy-free snack foods, namely, vegetable-based snack foods formed and packaged as bars; gluten-free snack foods, namely, vegetable-based snack foods formed and packaged as bars; gluten-free snack bars, namely, vegetable-based snack foods formed and packaged as bars; fruit and vegetable-based snack foods containing probiotics, supplements, proteins, vitamins, minerals, nutraceuticals, and other beneficial functional ingredients in the form of fiber; fruit and vegetable-based snack foods formed and packaged as bars containing probiotics, supplements, proteins, vitamins, minerals, nutraceuticals, and other beneficial functional ingredients in the form of fiber.","IC 030: Chocolate-based snack foods; chocolate-based snack food formed and packaged as bars; granola-based snack foods; granola-based snack bars.","IC 035: Online retail store services featuring dietary and nutritional supplements, protein snacks, protein bars, snack foods and snack bars; charitable services, namely, organizing and conducting volunteer programs and community service projects aimed at establishing and managing community agriculture programs; retail store services featuring locally grown produce; advertising, marketing and promotion services in the field of local area farmers and locally grown food; the bringing together, for the benefit of others, of a variety of locally grown food, excluding the transport thereof, enabling customers to conveniently view and purchase the food through a community supported agriculture program.","IC 041: On-line journals, namely, blogs featuring information about plant-based living, vegan lifestyle, health, disease awareness, fair trade, recycling, agriculture, conservation, charitable giving, and social and environmental sustainability."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=88865827&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Go Macro, LLC","country":"WISCONSIN, USA","address":"100 Go Macro Way, Viola, WISCONSIN 54664, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"The useful read","headline":"FDA recall appears in this brand's history","deck":"An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.","display_mode":"single_home_per_finding","finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","exact-listing-and-retained-package-package-brand-differs-from-the-listin","barcode-gtin-record-upc-independently-corroborated","nih-published-research-research-context-is-available-for-the-listed-ingr","uspto-trademark-registry-exact-trademark-owner-identified"],"point_finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","exact-listing-and-retained-package-package-brand-differs-from-the-listin","barcode-gtin-record-upc-independently-corroborated"],"cards":[{"finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","card_type":"fda_recall","question":"safety","tone":"warn","weight":96,"headline":"FDA recall appears in this brand's history","evidence":"This recall is not about the product on this page. GoMacro, Inc. recalled a different product on June 14, 2017. FDA has since closed that case. The recalled item was “go macro MACROBAR, coconut + almond butter + chocolate chips, in the following sizes: 1.…”","so_what":"An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.","source":"FDA public records","source_links":[],"registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22GoMacro%22+OR+product_description:%22GoMacro%22)&limit=5","label":"FDA enforcement search · GoMacro","registry_name":"FDA enforcement","standard":null,"identifier":"GoMacro"}],"evidence_id":"ev-42562eba1f88","evidence_url":"https://lookcloser.ai/e/ev-42562eba1f88","presentation_home":"finding_catalog"},{"finding_id":"exact-listing-and-retained-package-package-brand-differs-from-the-listin","card_type":"package_brand_mismatch","question":"owner","tone":"warn","weight":94,"headline":"Listing brand: GoMacro · package: heartwarming retreat","evidence":"The exact product listing names “GoMacro,” while the retained package/panel image reads “heartwarming retreat.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. …","so_what":"Ownership and outside records for the listing brand may not describe the branding printed on the package. Confirm the package identity before treating them as the same brand.","source":"Exact listing and retained package","source_links":[],"registry_receipts":[],"evidence_id":"ev-1af8b08d4a2f","evidence_url":"https://lookcloser.ai/e/ev-1af8b08d4a2f","presentation_home":"finding_catalog"},{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 853555006603.","evidence":"Open Food Facts resolves 853555006603 to \"Organic MacroBar Oatmeal Chocolate Chip\" (Go Macro, GoMacro, LLC) — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-8307a96f6340","evidence_url":"https://lookcloser.ai/e/ev-8307a96f6340","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for prebiotic fiber.","evidence":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized…","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Fiber overview (MVMS context)","url":"https://ods.od.nih.gov/factsheets/list-all/","role":"prebiotic fiber (inulin-type) context · not product evidence"},{"label":"PubMed search: inulin prebiotic randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","role":"prebiotic fiber (inulin-type) context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_fiber","url":"https://ods.od.nih.gov/factsheets/list-all/","label":"NIH ODS — Fiber overview (MVMS context)","registry_name":"NIH ODS","standard":null,"identifier":"prebiotic fiber (inulin-type)"}],"evidence_id":"ev-2efb2d034760","evidence_url":"https://lookcloser.ai/e/ev-2efb2d034760","presentation_home":"research_section"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Owner record for listing brand GoMacro: Go Macro, LLC · limited liability company, WISCONSIN, USA","evidence":"USPTO lists Go Macro, LLC (LIMITED LIABILITY COMPANY) in WISCONSIN, USA for the listing brand wordmark “GoMacro”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. …","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88865827&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 6338173","registry_name":"USPTO","standard":null,"identifier":"Registration 6338173"}],"evidence_id":"ev-bd7ec5461a34","evidence_url":"https://lookcloser.ai/e/ev-bd7ec5461a34","presentation_home":"ownership_section"}],"research_links":[{"ingredient":"prebiotic fiber (inulin-type)","label":"NIH ODS — Fiber overview (MVMS context)","url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","product_evidence":false},{"ingredient":"prebiotic fiber (inulin-type)","label":"PubMed search: inulin prebiotic randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","scope":"ingredient_context","product_evidence":false}],"open_items":["We have not found a public label filing for this exact product."]},"tldr":{"assessment":"caution","headline":"FDA recall appears in this brand's history","summary":"This recall is not about the product on this page. GoMacro, Inc. recalled a different product on June 14, 2017. FDA has since closed that case. The recalled item was “go macro MACROBAR, coconut + almond butter + chocolate chips, in the following sizes: 1. Net Wt 0.9 oz / 25 G minbar, UPC 8 53555-00671 9 and 2. net Wt 2.3 oz / 65 G, UPC 8 5355”. FDA recorded the reason as “GoMacro is recalling specific MacroBars and Thrive Bars because they may be contaminated with Listeria monocytogenes”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","key_findings":[{"id":"exact-listing-and-retained-package-package-brand-differs-from-the-listin","class":"warn","headline":"Package brand differs from the listing brand","source":"Exact listing and retained package","scope":"exact_listing"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"}],"documented_concern_count":1,"confirmed_check_count":2,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"caution","headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. GoMacro, Inc. recalled a different product on June 14, 2017. FDA has since closed that case. The recalled item was “go macro MACROBAR, coconut + almond butter + chocolate chips, in the following sizes: 1. Net Wt 0.9 oz / 25 G minbar, UPC 8 53555-00671 9 and 2. net Wt 2.3 oz / 65 G, UPC 8 5355”. FDA recorded the reason as “GoMacro is recalling specific MacroBars and Thrive Bars because they may be contaminated with Listeria monocytogenes”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — a finding needs explanation","detail":"Package brand differs from the listing brand.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":7.5,"findings":[{"id":"exact-listing-and-retained-package-package-brand-differs-from-the-listin","source":"Exact listing and retained package","class":"warn","noted":false,"severity":"warn","weight":72,"headline":"Package brand differs from the listing brand","detail":"The exact product listing names “GoMacro,” while the retained package/panel image reads “heartwarming retreat.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","proof":"The exact product listing names “GoMacro,” while the retained package/panel image reads “heartwarming retreat.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07TPYQHS9","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"warn","evidence_id":"ev-1af8b08d4a2f","evidence_url":"https://lookcloser.ai/e/ev-1af8b08d4a2f","content_fingerprint":"sha256:11bac5916fd00738683d7610f45b2b010d0666565180af2de15053a86fcde852","registry_receipts":[],"evidence":{"summary":"The exact product listing names “GoMacro,” while the retained package/panel image reads “heartwarming retreat.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Exact listing and retained package.","found":"The exact product listing names “GoMacro,” while the retained package/panel image reads “heartwarming retreat.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product."},"html_anchor":"finding-exact-listing-and-retained-package-package-brand-differs-from-the-listin","report_url":"https://lookcloser.ai/p/853555006603/full#finding-exact-listing-and-retained-package-package-brand-differs-from-the-listin"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Go Macro, LLC (LIMITED LIABILITY COMPANY) in WISCONSIN, USA for the listing brand wordmark “GoMacro”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. The retained package uses a different brand name, so this owner record does not settle who owns that package branding.","proof":"USPTO lists Go Macro, LLC (LIMITED LIABILITY COMPANY) in WISCONSIN, USA for the listing brand wordmark “GoMacro”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. The retained package uses a different brand name, so this owner record does not settle who owns that package branding.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search","facts_panel"],"source_url":"https://tsdr.uspto.gov/#caseNumber=88865827&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-bd7ec5461a34","evidence_url":"https://lookcloser.ai/e/ev-bd7ec5461a34","content_fingerprint":"sha256:03da28df7a03b78d1522b0d0ba493fee63a2712eb0d5a5a05a360cfebaa11af4","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88865827&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 6338173","registry_name":"USPTO","standard":null,"identifier":"Registration 6338173"}],"evidence":{"summary":"USPTO lists Go Macro, LLC (LIMITED LIABILITY COMPANY) in WISCONSIN, USA for the listing brand wordmark “GoMacro”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. The retained package uses a different brand name, so this owner record does not settle who owns that package branding.","source_refs":["uspto_search","facts_panel"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88865827&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6338173","receipt_label":"USPTO · Registration 6338173"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Go Macro, LLC (LIMITED LIABILITY COMPANY) in WISCONSIN, USA for the listing brand wordmark “GoMacro”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. The retained package uses a different brand name, so this owner record does not settle who owns that package branding."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/853555006603/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 853555006603 to \"Organic MacroBar Oatmeal Chocolate Chip\" (Go Macro, GoMacro, LLC) — consistent with this listing.","proof":"Open Food Facts resolves 853555006603 to \"Organic MacroBar Oatmeal Chocolate Chip\" (Go Macro, GoMacro, LLC) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00853555006603","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-8307a96f6340","evidence_url":"https://lookcloser.ai/e/ev-8307a96f6340","content_fingerprint":"sha256:8a9a730dbafb63b6b217e22c7018626f204d5b815fa5696df3777fbbc7555313","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 853555006603 to \"Organic MacroBar Oatmeal Chocolate Chip\" (Go Macro, GoMacro, LLC) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00853555006603","observed_at":"2026-07-21","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 853555006603 to \"Organic MacroBar Oatmeal Chocolate Chip\" (Go Macro, GoMacro, LLC) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/853555006603/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"No physical impossibility in the listed amounts","detail":"Technical check only: the panel’s 9 actives sum to 40,669 mg, which fits inside the ≈65,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":"Technical check only: the panel’s 9 actives sum to 40,669 mg, which fits inside the ≈65,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07TPYQHS9","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-a0dbd62c9e1e","evidence_url":"https://lookcloser.ai/e/ev-a0dbd62c9e1e","content_fingerprint":"sha256:540dea44837f92414565e3fe7ffd24a8d34c7ba296a664fbf3dc2d147709c598","registry_receipts":[],"evidence":{"summary":"Technical check only: the panel’s 9 actives sum to 40,669 mg, which fits inside the ≈65,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 9 actives sum to 40,669 mg, which fits inside the ≈65,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"html_anchor":"finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","report_url":"https://lookcloser.ai/p/853555006603/full#finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","proof":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_fiber","pubmed_fiber"],"source_url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-2efb2d034760","evidence_url":"https://lookcloser.ai/e/ev-2efb2d034760","content_fingerprint":"sha256:b93584556c535f26cdeca093021fd88ced984e222be694115dbc2c88aa8d48e8","registry_receipts":[{"source":"nih_ods_fiber","url":"https://ods.od.nih.gov/factsheets/list-all/","label":"NIH ODS — Fiber overview (MVMS context)","registry_name":"NIH ODS","standard":null,"identifier":"prebiotic fiber (inulin-type)"}],"evidence":{"summary":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","source_refs":["nih_ods_fiber","pubmed_fiber"],"source_records":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/853555006603/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","noted":true,"severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. GoMacro, Inc. recalled a different product on June 14, 2017. FDA has since closed that case. The recalled item was “go macro MACROBAR, coconut + almond butter + chocolate chips, in the following sizes: 1. Net Wt 0.9 oz / 25 G minbar, UPC 8 53555-00671 9 and 2. net Wt 2.3 oz / 65 G, UPC 8 5355”. FDA recorded the reason as “GoMacro is recalling specific MacroBars and Thrive Bars because they may be contaminated with Listeria monocytogenes”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"This recall is not about the product on this page. GoMacro, Inc. recalled a different product on June 14, 2017. FDA has since closed that case. The recalled item was “go macro MACROBAR, coconut + almond butter + chocolate chips, in the following sizes: 1. Net Wt 0.9 oz / 25 G minbar, UPC 8 53555-00671 9 and 2. net Wt 2.3 oz / 65 G, UPC 8 5355”. FDA recorded the reason as “GoMacro is recalling specific MacroBars and Thrive Bars because they may be contaminated with Listeria monocytogenes”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22GoMacro%22+OR+product_description:%22GoMacro%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"caution","evidence_id":"ev-42562eba1f88","evidence_url":"https://lookcloser.ai/e/ev-42562eba1f88","content_fingerprint":"sha256:cd588f0f0e2533e553bc9dbda780c13c72ca8fa12ced45c33b36b52dfb3e8bce","registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22GoMacro%22+OR+product_description:%22GoMacro%22)&limit=5","label":"FDA enforcement search · GoMacro","registry_name":"FDA enforcement","standard":null,"identifier":"GoMacro"}],"evidence":{"summary":"This recall is not about the product on this page. GoMacro, Inc. recalled a different product on June 14, 2017. FDA has since closed that case. The recalled item was “go macro MACROBAR, coconut + almond butter + chocolate chips, in the following sizes: 1. Net Wt 0.9 oz / 25 G minbar, UPC 8 53555-00671 9 and 2. net Wt 2.3 oz / 65 G, UPC 8 5355”. FDA recorded the reason as “GoMacro is recalling specific MacroBars and Thrive Bars because they may be contaminated with Listeria monocytogenes”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22GoMacro%22+OR+product_description:%22GoMacro%22)&limit=5","observed_at":"2026-07-21","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"GoMacro","receipt_label":"FDA enforcement search · GoMacro"}],"observed_at":"2026-07-21","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. GoMacro, Inc. recalled a different product on June 14, 2017. FDA has since closed that case. The recalled item was “go macro MACROBAR, coconut + almond butter + chocolate chips, in the following sizes: 1. Net Wt 0.9 oz / 25 G minbar, UPC 8 53555-00671 9 and 2. net Wt 2.3 oz / 65 G, UPC 8 5355”. FDA recorded the reason as “GoMacro is recalling specific MacroBars and Thrive Bars because they may be contaminated with Listeria monocytogenes”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/853555006603/full#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07TPYQHS9","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-8c06d60543db","evidence_url":"https://lookcloser.ai/e/ev-8c06d60543db","content_fingerprint":"sha256:9b382f5b70f7725f7fb203c3f6ab76f6c60779e1222a92b3c40cdf76e0f01e6e","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/853555006603/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07TPYQHS9","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-bc46b3d6896c","evidence_url":"https://lookcloser.ai/e/ev-bc46b3d6896c","content_fingerprint":"sha256:4cc42db8889f0c6b2bb50919fb85ae1c07bf2b76a9b6ec1f081d7e9859fce14c","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/853555006603/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"lookcloser-record-check-photo-read-pack-numbers-need-confirmation","source":"LookCloser record check","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Photo-read pack numbers need confirmation","detail":"Our image read produced 12 × 65 g = 780 g versus net weight 65 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction.","proof":"Our image read produced 12 × 65 g = 780 g versus net weight 65 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B07TPYQHS9","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-f1feb533b6c0","evidence_url":"https://lookcloser.ai/e/ev-f1feb533b6c0","content_fingerprint":"sha256:70db934cfe5abec44fed839c6949a2255842f81bbeb0ef3090e42aa2182fc611","registry_receipts":[],"evidence":{"summary":"Our image read produced 12 × 65 g = 780 g versus net weight 65 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked LookCloser record check.","found":"Our image read produced 12 × 65 g = 780 g versus net weight 65 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction."},"html_anchor":"finding-lookcloser-record-check-photo-read-pack-numbers-need-confirmation","report_url":"https://lookcloser.ai/p/853555006603/full#finding-lookcloser-record-check-photo-read-pack-numbers-need-confirmation"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 157 on 2025-08-05 to 242 on 2026-08-28 (net +85). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 157 on 2025-08-05 to 242 on 2026-08-28 (net +85). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07TPYQHS9","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-b5358dd38165","evidence_url":"https://lookcloser.ai/e/ev-b5358dd38165","content_fingerprint":"sha256:138ce603e0221ff2a0bc52681c3519268c61017bd91135795b9b6d36dbd9d4a9","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 157 on 2025-08-05 to 242 on 2026-08-28 (net +85). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 157 on 2025-08-05 to 242 on 2026-08-28 (net +85). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/853555006603/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-1af8b08d4a2f","record_id":"853555006603","gtin":"853555006603","claim_key":"finding:exact-listing-and-retained-package-package-brand-differs-from-the-listin","primary_source":"facts_panel","claim":"Package brand differs from the listing brand","bucket":"claimed_no_support","looked":"LookCloser checked Exact listing and retained package.","found":"The exact product listing names “GoMacro,” while the retained package/panel image reads “heartwarming retreat.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","proof":{"detail":"The exact product listing names “GoMacro,” while the retained package/panel image reads “heartwarming retreat.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:11bac5916fd00738683d7610f45b2b010d0666565180af2de15053a86fcde852","evidence_url":"https://lookcloser.ai/e/ev-1af8b08d4a2f"},{"evidence_id":"ev-bd7ec5461a34","record_id":"853555006603","gtin":"853555006603","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Go Macro, LLC (LIMITED LIABILITY COMPANY) in WISCONSIN, USA for the listing brand wordmark “GoMacro”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. The retained package uses a different brand name, so this owner record does not settle who owns that package branding.","proof":{"detail":"USPTO lists Go Macro, LLC (LIMITED LIABILITY COMPANY) in WISCONSIN, USA for the listing brand wordmark “GoMacro”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. The retained package uses a different brand name, so this owner record does not settle who owns that package branding."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88865827&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6338173","receipt_label":"USPTO · Registration 6338173"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:03da28df7a03b78d1522b0d0ba493fee63a2712eb0d5a5a05a360cfebaa11af4","evidence_url":"https://lookcloser.ai/e/ev-bd7ec5461a34"},{"evidence_id":"ev-8307a96f6340","record_id":"853555006603","gtin":"853555006603","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 853555006603 to \"Organic MacroBar Oatmeal Chocolate Chip\" (Go Macro, GoMacro, LLC) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 853555006603 to \"Organic MacroBar Oatmeal Chocolate Chip\" (Go Macro, GoMacro, LLC) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00853555006603","observed_at":"2026-07-21","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:8a9a730dbafb63b6b217e22c7018626f204d5b815fa5696df3777fbbc7555313","evidence_url":"https://lookcloser.ai/e/ev-8307a96f6340"},{"evidence_id":"ev-42562eba1f88","record_id":"853555006603","gtin":"853555006603","claim_key":"finding:fda-public-records-fda-recall-appears-in-this-brand-s-history","primary_source":"openfda_search","claim":"FDA recall appears in this brand's history","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. GoMacro, Inc. recalled a different product on June 14, 2017. FDA has since closed that case. The recalled item was “go macro MACROBAR, coconut + almond butter + chocolate chips, in the following sizes: 1. Net Wt 0.9 oz / 25 G minbar, UPC 8 53555-00671 9 and 2. net Wt 2.3 oz / 65 G, UPC 8 5355”. FDA recorded the reason as “GoMacro is recalling specific MacroBars and Thrive Bars because they may be contaminated with Listeria monocytogenes”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":{"detail":"This recall is not about the product on this page. GoMacro, Inc. recalled a different product on June 14, 2017. FDA has since closed that case. The recalled item was “go macro MACROBAR, coconut + almond butter + chocolate chips, in the following sizes: 1. Net Wt 0.9 oz / 25 G minbar, UPC 8 53555-00671 9 and 2. net Wt 2.3 oz / 65 G, UPC 8 5355”. FDA recorded the reason as “GoMacro is recalling specific MacroBars and Thrive Bars because they may be contaminated with Listeria monocytogenes”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22GoMacro%22+OR+product_description:%22GoMacro%22)&limit=5","observed_at":"2026-07-21","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"GoMacro","receipt_label":"FDA enforcement search · GoMacro"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:cd588f0f0e2533e553bc9dbda780c13c72ca8fa12ced45c33b36b52dfb3e8bce","evidence_url":"https://lookcloser.ai/e/ev-42562eba1f88"},{"evidence_id":"ev-a0dbd62c9e1e","record_id":"853555006603","gtin":"853555006603","claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 9 actives sum to 40,669 mg, which fits inside the ≈65,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 9 actives sum to 40,669 mg, which fits inside the ≈65,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:540dea44837f92414565e3fe7ffd24a8d34c7ba296a664fbf3dc2d147709c598","evidence_url":"https://lookcloser.ai/e/ev-a0dbd62c9e1e"},{"evidence_id":"ev-8c06d60543db","record_id":"853555006603","gtin":"853555006603","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:9b382f5b70f7725f7fb203c3f6ab76f6c60779e1222a92b3c40cdf76e0f01e6e","evidence_url":"https://lookcloser.ai/e/ev-8c06d60543db"},{"evidence_id":"ev-b5358dd38165","record_id":"853555006603","gtin":"853555006603","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 157 on 2025-08-05 to 242 on 2026-08-28 (net +85). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 157 on 2025-08-05 to 242 on 2026-08-28 (net +85). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:138ce603e0221ff2a0bc52681c3519268c61017bd91135795b9b6d36dbd9d4a9","evidence_url":"https://lookcloser.ai/e/ev-b5358dd38165"},{"evidence_id":"ev-bc46b3d6896c","record_id":"853555006603","gtin":"853555006603","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:4cc42db8889f0c6b2bb50919fb85ae1c07bf2b76a9b6ec1f081d7e9859fce14c","evidence_url":"https://lookcloser.ai/e/ev-bc46b3d6896c"},{"evidence_id":"ev-2efb2d034760","record_id":"853555006603","gtin":"853555006603","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_fiber","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how prebiotic fiber have been studied. 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OCR or variant mixing can cause this; check the physical package before treating it as a contradiction.","proof":{"detail":"Our image read produced 12 × 65 g = 780 g versus net weight 65 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07TPYQHS9","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:70db934cfe5abec44fed839c6949a2255842f81bbeb0ef3090e42aa2182fc611","evidence_url":"https://lookcloser.ai/e/ev-f1feb533b6c0"},{"evidence_id":"ev-f2e3f4df0f69","record_id":"853555006603","gtin":"853555006603","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“PROTEIN: Granola bars, vegan cookies, keto snacks, or vegan jerky are nice, but GoMacro's plant-based protein bars deliver delicious taste in a…”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. 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