full reportFull record · 853555006603 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 14 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 260 | — | |
| Total Fat | 8g | — | |
| Sat. Fat | 1.5g | — | |
| Trans Fat | 0g | — | |
| Cholest. | 0mg | — | |
| Sodium | 65mg | — | |
| Vit. D | 0mcg | — | |
| Calcium | 22mg | — | |
| Iron | 2mg | — | |
| Potas. | 145mg | — | |
| Total Carb. | 36g | — | |
| Fiber | 3g | — | |
| Total Sugars | 9g | — | |
| Protein | 12g | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
USPTO lists Go Macro, LLC (LIMITED LIABILITY COMPANY) in WISCONSIN, USA for the listing brand wordmark “GoMacro”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. The saved package uses a different brand name, so this owner record does not settle who owns that package branding.
Open Food Facts resolves 853555006603 to "Organic MacroBar Oatmeal Chocolate Chip" (Go Macro, GoMacro, LLC) — consistent with this listing.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
The exact product listing names “GoMacro,” while the saved package/panel image reads “heartwarming retreat.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Our image read produced 12 × 65 g = 780 g versus net weight 65 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction.
Technical check only: the panel’s 9 actives sum to 40,669 mg, which fits inside the ≈65,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.
Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.
This recall is not about the product on this page. GoMacro, Inc. recalled a different product on June 14, 2017. FDA has since closed that case. The recalled item was “go macro MACROBAR, coconut + almond butter + chocolate chips, in the following sizes: 1. Net Wt 0.9 oz / 25 G minbar, UPC 8 53555-00671 9 and 2. net Wt 2.3 oz / 65 G, UPC 8 5355”. FDA recorded the reason as “GoMacro is recalling specific MacroBars and Thrive Bars because they may be contaminated with Listeria monocytogenes”. Verify at FDA’s recall database.
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 157 on 2025-08-05 to 242 on 2026-08-28 (net +85). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 853555006603.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…PLANT-BASED PROTEIN: Granola bars, vegan cookies, keto snacks, or vegan jerky are nice, but GoMacro's plant-based protein bars deliver delicious taste in a satisfying ba” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Fiber | shaded = doses used in studies (3 g–10 g) · bar = this label | 3 g — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 853555006603 |
| Brand | GoMacro |
| Source listing identifier | B07TPYQHS9 |
| Retailer listing title | Gomacro, Nutrition Bar Oatmeal Chocolate Chip Organic 12 Count, 2.3 Ou… show full titleGomacro, Nutrition Bar Oatmeal Chocolate Chip Organic 12 Count, 2.3 Ounce |
| USPTO brand owner | Go Macro, LLC · LIMITED LIABILITY COMPANY · WISCONSIN, USA |
| Owner filed address | 100 Go Macro Way, Viola, WISCONSIN 54664, UNITED STATES |
From the label (photo-read)
| Serving size | 1 bar (65g) |
| Net weight | NET WT. 2.3 OZ (65g) |
| Pack statement | 12 MACROBARS |
| Badges printed on pack | USDA ORGANIC, CERTIFIED CLEAN, CERTIFIED VEGAN VEGAN.ORG, CERTIFIED GLUTEN FREE GFCO.ORG, PAREVE 488, NON GMO Project VERIFIED nongmoproject.o, APPROVED FOOD PRODUCT FODMAP FRIENDLY, ClimeCo, CERTIFIE |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 260 | High clearly legible in the photo |
| Total Fat | 8g | High clearly legible in the photo |
| Sat. Fat | 1.5g | High clearly legible in the photo |
| Trans Fat | 0g | High clearly legible in the photo |
| Cholest. | 0mg | High clearly legible in the photo |
| Sodium | 65mg | High clearly legible in the photo |
| Vit. D | 0mcg | High clearly legible in the photo |
| Calcium | 22mg | High clearly legible in the photo |
| Iron | 2mg | High clearly legible in the photo |
| Potas. | 145mg | High clearly legible in the photo |
| Total Carb. | 36g | High clearly legible in the photo |
| Fiber | 3g | High clearly legible in the photo |
| Total Sugars | 9g | High clearly legible in the photo |
| Protein | 12g | High clearly legible in the photo |
Claims printed on the packaging:
“12g PROTEIN” · “organic” · “vegan” · “gluten-free” · “High-Quality Ingredients” · “Non-GMO” · “Clean Nutrition” · “10g PROTEIN”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Listed ingredients (as stated on the listing)
Organic Brown Rice Syrup, Organic Sunflower Seed Butter, Organic Protein Blend (Organic Sprouted Brown Rice Protein, Organic Pea Protein), Organic Gluten-Free Rolled Oats, Organic Fair-Trade Chocolate Chips (Organic Coconut Sugar, Organic Cocoa, Organic Cocoa Butter), Organic Crispy Brown Rice (Organic Brown Rice, Organic Brown Rice Syrup, Sea Salt), Organic Maple Sugar, Organic Natural Flavor, Organic Puffed Brown Rice, Sea Salt.
Ingredient science — NIH references
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
prebiotic fiber (inulin-type) — NIH ODS — Fiber overview (MVMS context) · PubMed search: inulin prebiotic randomized trial · WebMD search: inulin · ClinicalTrials.gov — 22 registered studies
ℹ Use pattern in research: daily use; effects build over weeks as gut flora shift.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 853555006603 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai