{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"853938007722","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-19T21:16:40-0700","last_collection_event":"intake","label_reader_version":"legacy_unversioned","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:44:34-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"853938007722","listing_identifier":"B07RG857RJ","brand":"Nova Lucia","title":"NovaGold Omega 3 Fish Oil – 2000mg High Strength EPA DHA Supplement","listing_title":"NovaGold Omega 3 Fish Oil – 2000mg High Strength EPA DHA Supplement – Burpless, Easy to Swallow Softgels – Supports Heart, Brain, Joints, Immune & Skin – Non-GMO – 120 Liquid Capsules","identity":{"canonical_gtin":"00853938007722","source_listing_gtin":"00853938007722","listing_identifier":"B07RG857RJ","product_image":"https://m.media-amazon.com/images/I/71LACE5+xHL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B07RG857RJ","primary_url":"https://m.media-amazon.com/images/I/71LACE5+xHL.jpg","image_count":8,"last_attempted":"2026-08-19T21:16:40-0700","attempts":1},"observed_at":"2026-08-31","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"unknown","compatible":null,"listing_brand":"Nova Lucia","package_brand":null,"match_method":"insufficient_text","similarity":null},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Chhoda, Nitin","entity":"INDIVIDUAL","country":"USA","address_filed":"1 Minor Court, Denville, New Jersey 07834, UNITED STATES","address_public":"New Jersey 07834, UNITED STATES","serial_number":"88372850","registration_number":"5986213","wordmark":"NOVA LUCIA","status_description":"SECTION 8-ACCEPTED","filed_date":"2019-04-05T00:00:00","first_use_commerce_date":"2019-04-01","registration_date":"2020-02-11","assignment_recorded":false,"goods_services":["IC 035: On-line retail store services featuring health and personal care products including but not limited to nutritional supplements and beauty products including but not limited to skin care."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=88372850&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Chhoda, Nitin","country":"USA","address":"1 Minor Court, Denville, New Jersey 07834, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"The barcode identity checks out · 853938007722.","deck":"The barcode matches, so we are checking the right product rather than a look-alike.","display_mode":"single_home_per_finding","finding_ids":["barcode-gtin-record-upc-independently-corroborated","uspto-trademark-registry-exact-trademark-owner-identified"],"point_finding_ids":["barcode-gtin-record-upc-independently-corroborated","uspto-trademark-registry-exact-trademark-owner-identified"],"cards":[{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 853938007722.","evidence":"UPCitemdb resolves 853938007722 to \"Omega 3 Burpless Fish Oil Supplement 2000mg Max Strength Maintain Healthy Heart,\" (Nova Lucia) — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-4740356c99e5","evidence_url":"https://lookcloser.ai/e/ev-4740356c99e5","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: Chhoda, Nitin · individual, USA","evidence":"USPTO lists Chhoda, Nitin (INDIVIDUAL) in USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88372850&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5986213","registry_name":"USPTO","standard":null,"identifier":"Registration 5986213"}],"evidence_id":"ev-d1001a8d1fad","evidence_url":"https://lookcloser.ai/e/ev-d1001a8d1fad","presentation_home":"ownership_section"}],"research_links":[{"ingredient":"omega-3 (EPA + DHA)","label":"NIH ODS — Omega-3 Fatty Acids fact sheet","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"omega-3 (EPA + DHA)","label":"PubMed dose-response trial","url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product.","No dated review-history series is on file yet."]},"tldr":{"assessment":"checks_confirmed","headline":"UPC independently corroborated","summary":"UPCitemdb resolves 853938007722 to \"Omega 3 Burpless Fish Oil Supplement 2000mg Max Strength Maintain Healthy Heart,\" (Nova Lucia) — consistent with this listing.","lead_finding_id":"barcode-gtin-record-upc-independently-corroborated","key_findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"barcode-gtin-record-upc-independently-corroborated","class":"ok","headline":"UPC independently corroborated","source":"Barcode / GTIN record","scope":"exact_product"}],"documented_concern_count":0,"confirmed_check_count":2,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"UPC independently corroborated","detail":"UPCitemdb resolves 853938007722 to \"Omega 3 Burpless Fish Oil Supplement 2000mg Max Strength Maintain Healthy Heart,\" (Nova Lucia) — consistent with this listing.","lead_finding_id":"barcode-gtin-record-upc-independently-corroborated","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/853938007722/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"UPCitemdb resolves 853938007722 to \"Omega 3 Burpless Fish Oil Supplement 2000mg Max Strength Maintain Healthy Heart,\" (Nova Lucia) — consistent with this listing.","proof":"UPCitemdb resolves 853938007722 to \"Omega 3 Burpless Fish Oil Supplement 2000mg Max Strength Maintain Healthy Heart,\" (Nova Lucia) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00853938007722","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"ok","evidence_id":"ev-4740356c99e5","evidence_url":"https://lookcloser.ai/e/ev-4740356c99e5","content_fingerprint":"sha256:3b583ac6646165700940e9a620393acb83b0a8504bd0e207bbd0d463d6bd398f","registry_receipts":[],"evidence":{"summary":"UPCitemdb resolves 853938007722 to \"Omega 3 Burpless Fish Oil Supplement 2000mg Max Strength Maintain Healthy Heart,\" (Nova Lucia) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00853938007722","observed_at":"2026-08-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07RG857RJ","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 853938007722 to \"Omega 3 Burpless Fish Oil Supplement 2000mg Max Strength Maintain Healthy Heart,\" (Nova Lucia) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/853938007722/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B07RG857RJ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-05d8cc897bfe","evidence_url":"https://lookcloser.ai/e/ev-05d8cc897bfe","content_fingerprint":"sha256:ca57f228af6b70523209bf324cae756f189ba6bccbb566f03bd8843b02c0ee3f","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. 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This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/853938007722/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"keepa-exact-listing-history-review-count-history-not-available","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"pend","weight":23,"headline":"Review-count history: not available","detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07RG857RJ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-930833a1864f","evidence_url":"https://lookcloser.ai/e/ev-930833a1864f","content_fingerprint":"sha256:fbd09c3de3cbabd3322192982a48f107477630fb4efe25f1d6116414181d95d7","registry_receipts":[],"evidence":{"summary":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07RG857RJ","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07RG857RJ","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"html_anchor":"finding-keepa-exact-listing-history-review-count-history-not-available","report_url":"https://lookcloser.ai/p/853938007722/full#finding-keepa-exact-listing-history-review-count-history-not-available"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B07RG857RJ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-19ad5eaf3176","evidence_url":"https://lookcloser.ai/e/ev-19ad5eaf3176","content_fingerprint":"sha256:380f68205bf1558283f886f74d513571ddb8a0755605d023868d14e2a69e2722","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07RG857RJ","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/853938007722/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88372850&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5986213","receipt_label":"USPTO · Registration 5986213"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:55ce8094f6f73aa79bcc032603d4b2e1bba5362005bab3e375c37c09bc604f37","evidence_url":"https://lookcloser.ai/e/ev-d1001a8d1fad"},{"evidence_id":"ev-4740356c99e5","record_id":"853938007722","gtin":"853938007722","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 853938007722 to \"Omega 3 Burpless Fish Oil Supplement 2000mg Max Strength Maintain Healthy Heart,\" (Nova Lucia) — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 853938007722 to \"Omega 3 Burpless Fish Oil Supplement 2000mg Max Strength Maintain Healthy Heart,\" (Nova Lucia) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00853938007722","observed_at":"2026-08-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07RG857RJ","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:3b583ac6646165700940e9a620393acb83b0a8504bd0e207bbd0d463d6bd398f","evidence_url":"https://lookcloser.ai/e/ev-4740356c99e5"},{"evidence_id":"ev-bda9f3f0b47d","record_id":"853938007722","gtin":"853938007722","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nova+Lucia%22+OR+product_description:%22Nova+Lucia%22)&limit=5","observed_at":"2026-08-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Nova Lucia","receipt_label":"FDA enforcement search · Nova Lucia"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:ba8f6c0479c744995c933d961fed90a2df95a8afa00e59ec5374a0a5076510ea","evidence_url":"https://lookcloser.ai/e/ev-bda9f3f0b47d"},{"evidence_id":"ev-05d8cc897bfe","record_id":"853938007722","gtin":"853938007722","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"source_listing","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. 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