Checked against public sources between July 20 and July 24, 2026 · LookCloser does not sell or recommend supplements.
Does the marketing hold up?
The label shows a visible consistency problem. Check this exact wording or duplicate row on the package before relying on the printed amount.
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
| Total Probiotic | 60 Billion CFUs |
|---|---|
| Lactob. | we could not read this line |
| Lactob. | we could not read this line |
| Lactob. | we could not read this line |
| Lactob. | we could not read this line |
| Lactob. | we could not read this line |
| Lactob. | we could not read this line |
| Lactob. | we could not read this line |
| Lactob. | we could not read this line |
| Lactob. | we could not read this line |
| Lactob. | we could not read this line |
| Prebiotic | we could not read this line |
Printed on the package: NON GMO Project VERIFIED · nongmoproject.org
We read 12 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.
The public sources did not settle the marketing promises on this label.
Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.
Ingredient research can support context, but it is not a trial of this exact product.
No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.
We looked and found no public proof. That does not count against the product.
Headlines first. Open evidence only when you want the source trail.
Check this exact wording or duplicate row on the package before relying on the printed amount.
The label visibly shows: “Lactob. appears more than once”. This is a specific printing or product-image inconsistency worth checking on the package.
Locked evidence record →Open the full source-linked findingA count that moves steadily is ordinary. A sudden burst is what deserves a closer look.
The dated series runs from 18,135 written reviews on August 4, 2025 to 10,000 on November 12, 2025. Up to 8,658 written reviews were added within a single ~30-day window — 87% of the total. Sudden bursts are the usual fingerprint of incentivized or bought reviews; a steady climb…
Locked evidence record →Open the full source-linked findingThe public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.
USPTO returned multiple live supplement-class records for the exact brand wordmark: JB7, LLC, ENERGIQUE, INC.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Locked evidence record →Open the full source-linked findingThe barcode matches, so we are checking the right product rather than a look-alike.
Open Food Facts resolves 854226008513 to "60 Billion Probiotic" (Physicians Choice) — consistent with this listing.
Locked evidence record →Open the full source-linked findingA government label filing makes the listed formula easier to inspect and compare over time.
Label #335642 “60 Billion Probiotic” (Physician's Choice), entered 2025-09-25, with the full Supplement Facts on file. Company on file: Manufacturer — Physician's Choice.
Locked evidence record →Open the full source-linked findingThese are evidence gaps, not strikes against the product.
These are the USPTO records behind the brand name. We show them all rather than choosing one by similarity.
DELAWARE, USA · Registration application / registration number not stated
6990 West 38th Avenue, Suite 304, Wheat Ridge, COLORADO 80033, UNITED STATES
IC 005: Dietary supplements.
COLORADO, USA; DELAWARE, USA · Registration 5545233
12365 Huron St. #1800, Westminster, COLORADO 80234, UNITED STATES
IC 005: Dietary supplements; Nutritional supplements; Vitamin supplements.
Iowa, USA · Registration application / registration number not stated
201 Apple Boulevard, Woodbine, Iowa 51579, UNITED STATES
IC 005: Dietary supplements; Nutritional supplements; Vitamin supplements.
This answers who owns registrations for the brand wordmark. It does not by itself prove which entity made, imported, or sold this specific product. Open USPTO source ↗
We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.
$0.83 per labeled serving
matching UPC/GTIN · checked Sep 1, 2026
View on Amazon ↗$0.83 per labeled serving
matching UPC/GTIN · checked Jul 24, 2026
View on iHerb ↗We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Target ↗We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Walmart ↗Same UPC/GTIN observed across 2 sellers at the same price at check time.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
The full report shows every source, the exact unresolved question, and the documentation that would settle it.
Record built September 03, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.