{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"855694006285","processing":{"collection_process_version":"2026-07-22.1","last_collected_at":"2026-07-22T18:27:00-0700","last_collection_event":"intake","label_reader_version":"2026-07-26.2","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:43:41-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"855694006285","listing_identifier":"B07FK3CQJR","brand":"Laird Superfood","title":"Laird Superfood Organic Performance Mushrooms","listing_title":"Laird Superfood Organic Performance Mushroom Blend with Chaga, Cordyceps, Lion's Mane and Maitake for Energy and Cognition, 3.17 oz. Bag, Pack of 1","identity":{"canonical_gtin":"00855694006285","source_listing_gtin":"00855694006285","listing_identifier":"B07FK3CQJR","product_image":"https://m.media-amazon.com/images/I/711yZsiSBKL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":null,"primary_url":"https://m.media-amazon.com/images/I/711yZsiSBKL.jpg","image_count":7,"last_attempted":"2026-07-23T12:28:10-0700","attempts":1,"last_verified":"2026-08-31T12:25:33-0700","last_http_status":206,"reachable":true},"observed_at":"2026-07-22","source_confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin","nih_dsld_label"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Laird Superfood","package_brand":"LAIRDSUPERFOOD","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[],"trademark_owner_status":"not_found","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"manufactured_for","name":"LAIRD SUPERFOOD, INC.","address":"5303 SPINE ROAD, SUITE 204, BOULDER, CO 80301","verbatim":"MANUFACTURED FOR: LAIRD SUPERFOOD, INC.\n5303 SPINE ROAD, SUITE 204, BOULDER, CO 80301"}],"identity_nodes":[{"role":"manufactured_for","name":"LAIRD SUPERFOOD, INC.","address":"5303 SPINE ROAD, SUITE 204, BOULDER, CO 80301","verbatim":"MANUFACTURED FOR: LAIRD SUPERFOOD, INC.\n5303 SPINE ROAD, SUITE 204, BOULDER, CO 80301","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"not_comparable","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"The useful read","headline":"FDA recall appears in this brand's history","deck":"An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.","display_mode":"single_home_per_finding","finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","brand-storefront-same-barcode-on-the-brand-s-own-store","nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld"],"point_finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","brand-storefront-same-barcode-on-the-brand-s-own-store","nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld"],"cards":[{"finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","card_type":"fda_recall","question":"safety","tone":"warn","weight":96,"headline":"FDA recall appears in this brand's history","evidence":"This recall is not about the product on this page. LAIRD SUPERFOOD INC recalled a different product on May 24, 2019. FDA has since closed that case. The recalled item was “Performance Mushrooms product is dried mushroom blend of 4 different mushroom mycelial biomass powders…”","so_what":"An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.","source":"FDA public records","source_links":[],"registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Laird+Superfood%22+OR+product_description:%22Laird+Superfood%22)&limit=5","label":"FDA enforcement search · Laird Superfood","registry_name":"FDA enforcement","standard":null,"identifier":"Laird Superfood"}],"evidence_id":"ev-6f7fd0486882","evidence_url":"https://lookcloser.ai/e/ev-6f7fd0486882","presentation_home":"finding_catalog"},{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 855694006285.","evidence":"The brand's store lists this exact barcode as “Organic Performance Mushrooms” (variant: 3.17oz) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-809a25a13b34","evidence_url":"https://lookcloser.ai/e/ev-809a25a13b34","presentation_home":"finding_catalog"},{"finding_id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","card_type":"in_dsld_registry","question":"owner","tone":"ok","weight":46,"headline":"Registered in NIH's supplement label database (DSLD)","evidence":"Label #317568 “Organic Performance Mushroom” (Laird Superfood), entered 2024-08-22, with the full Supplement Facts on file. Company on file: Distributor — Laird Superfood, Inc., Boulder, CO.","so_what":"A government label filing makes the declared formula easier to inspect and compare over time.","source":"NIH label catalog","source_links":[],"registry_receipts":[{"source":"nih_dsld_search","url":"https://dsld.od.nih.gov/label/317568","label":"NIH DSLD · Label #317568","registry_name":"NIH DSLD","standard":null,"identifier":"Label #317568"}],"evidence_id":"ev-b0806a0bcd4f","evidence_url":"https://lookcloser.ai/e/ev-b0806a0bcd4f","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"multivitamin / greens blend","label":"NIH ODS — Multivitamin/mineral supplements fact sheet","url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"multivitamin / greens blend","label":"PubMed search: multivitamin supplementation outcomes","url":"https://pubmed.ncbi.nlm.nih.gov/?term=multivitamin+supplementation+health+outcomes","scope":"ingredient_context","product_evidence":false}],"open_items":["Brand ownership is not settled in this record."]},"tldr":{"assessment":"checks_confirmed","headline":"FDA recall appears in this brand's history","summary":"This recall is not about the product on this page. LAIRD SUPERFOOD INC recalled a different product on May 24, 2019. FDA has since closed that case. The recalled item was “Performance Mushrooms product is dried mushroom blend of 4 different mushroom mycelial biomass powders cultured on certified organic oats, brand Laird Superfood, uses as Beverage B”. FDA recorded the reason as “The product is incorrectly labeled with 14 mg of Iron and 78% DV when the actual amount is 14 mcg of Iron and 0% DV”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","key_findings":[{"id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","class":"ok","headline":"Registered in NIH's supplement label database (DSLD)","source":"NIH label catalog","scope":"ingredient_context"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"}],"documented_concern_count":1,"confirmed_check_count":3,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. LAIRD SUPERFOOD INC recalled a different product on May 24, 2019. FDA has since closed that case. The recalled item was “Performance Mushrooms product is dried mushroom blend of 4 different mushroom mycelial biomass powders cultured on certified organic oats, brand Laird Superfood, uses as Beverage B”. FDA recorded the reason as “The product is incorrectly labeled with 14 mg of Iron and 78% DV when the actual amount is 14 mcg of Iron and 0% DV”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — a finding needs explanation","detail":"Ingredient amounts are hidden inside “Organic Performance Blend”.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":7.5,"findings":[{"id":"label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-organi","source":"Label and serving arithmetic","class":"warn","noted":false,"severity":"warn","weight":80,"headline":"Ingredient amounts are hidden inside “Organic Performance Blend”","detail":"The panel lists “Organic Performance Blend” (2 g) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":"The panel lists “Organic Performance Blend” (2 g) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07FK3CQJR","scope":"exact_listing","inference_level":"derived","observed_at":"2026-07-22","presentation_tone":"warn","evidence_id":"ev-a5a799fa5c10","evidence_url":"https://lookcloser.ai/e/ev-a5a799fa5c10","content_fingerprint":"sha256:e66a0f1c609539dc4336643e4df6e0a789b30a5892207392292e0d859e4bc9b1","registry_receipts":[],"evidence":{"summary":"The panel lists “Organic Performance Blend” (2 g) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “Organic Performance Blend” (2 g) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"html_anchor":"finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-organi","report_url":"https://lookcloser.ai/p/855694006285/full#finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-organi"},{"id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","source":"NIH label catalog","class":"ok","noted":false,"severity":"ok","weight":43,"headline":"Registered in NIH's supplement label database (DSLD)","detail":"Label #317568 “Organic Performance Mushroom” (Laird Superfood), entered 2024-08-22, with the full Supplement Facts on file. Company on file: Distributor — Laird Superfood, Inc., Boulder, CO.","proof":"Label #317568 “Organic Performance Mushroom” (Laird Superfood), entered 2024-08-22, with the full Supplement Facts on file. Company on file: Distributor — Laird Superfood, Inc., Boulder, CO.","identity_basis":"ingredient","status":"live","source_refs":["nih_dsld_search"],"source_url":"https://dsld.od.nih.gov/label/317568","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-22","presentation_tone":"ok","evidence_id":"ev-b0806a0bcd4f","evidence_url":"https://lookcloser.ai/e/ev-b0806a0bcd4f","content_fingerprint":"sha256:8203a54265088c125f1897bd855fd1f2b12d247b3c3deb82b5b86824791598d1","registry_receipts":[{"source":"nih_dsld_search","url":"https://dsld.od.nih.gov/label/317568","label":"NIH DSLD · Label #317568","registry_name":"NIH DSLD","standard":null,"identifier":"Label #317568"}],"evidence":{"summary":"Label #317568 “Organic Performance Mushroom” (Laird Superfood), entered 2024-08-22, with the full Supplement Facts on file. Company on file: Distributor — Laird Superfood, Inc., Boulder, CO.","source_refs":["nih_dsld_search"],"source_records":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/317568","observed_at":"2026-07-22","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #317568","receipt_label":"NIH DSLD · Label #317568"}],"observed_at":"2026-07-22","looked":"LookCloser checked NIH label catalog.","found":"Label #317568 “Organic Performance Mushroom” (Laird Superfood), entered 2024-08-22, with the full Supplement Facts on file. Company on file: Distributor — Laird Superfood, Inc., Boulder, CO."},"html_anchor":"finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","report_url":"https://lookcloser.ai/p/855694006285/full#finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Organic Performance Mushrooms” (variant: 3.17oz) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Organic Performance Mushrooms” (variant: 3.17oz) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://lairdsuperfood.com/products/performance-mushrooms","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-22","presentation_tone":"ok","evidence_id":"ev-809a25a13b34","evidence_url":"https://lookcloser.ai/e/ev-809a25a13b34","content_fingerprint":"sha256:7bb58ca81b2344b77adf468ee2f16a9053a6c23037c4cedd32cc86224691bff7","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Organic Performance Mushrooms” (variant: 3.17oz) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://lairdsuperfood.com/products/performance-mushrooms","observed_at":"2026-07-22","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Organic Performance Mushrooms” (variant: 3.17oz) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/855694006285/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 855694006285 to \"Organic Performance Mushrooms\" (Laird Superfood) — consistent with this listing.","proof":"Open Food Facts resolves 855694006285 to \"Organic Performance Mushrooms\" (Laird Superfood) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00855694006285","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-22","presentation_tone":"ok","evidence_id":"ev-0d6fef19c227","evidence_url":"https://lookcloser.ai/e/ev-0d6fef19c227","content_fingerprint":"sha256:3b50460a5edef3628bfbd9911fd9d5adf3310203e65e57bc82d29a9ef0187147","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 855694006285 to \"Organic Performance Mushrooms\" (Laird Superfood) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00855694006285","observed_at":"2026-07-22","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 855694006285 to \"Organic Performance Mushrooms\" (Laird Superfood) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/855694006285/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"No physical impossibility in the listed amounts","detail":"Technical check only: the panel’s 2 actives sum to 2,020 mg, which fits inside the ≈2,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":"Technical check only: the panel’s 2 actives sum to 2,020 mg, which fits inside the ≈2,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07FK3CQJR","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-22","presentation_tone":"gap","evidence_id":"ev-602a00c51c18","evidence_url":"https://lookcloser.ai/e/ev-602a00c51c18","content_fingerprint":"sha256:fd86f8c2da845da283f5ebeaf2bb2c87a4ba2029f6d3fa312911969c780b1cfc","registry_receipts":[],"evidence":{"summary":"Technical check only: the panel’s 2 actives sum to 2,020 mg, which fits inside the ≈2,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 2 actives sum to 2,020 mg, which fits inside the ≈2,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"html_anchor":"finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","report_url":"https://lookcloser.ai/p/855694006285/full#finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"45 servings × 2 g = 90 g, matching the printed net weight 90 g (NET WT 3.17oz (90g)). This checks agreement within the photo read; it is not an independent contents test.","proof":"45 servings × 2 g = 90 g, matching the printed net weight 90 g (NET WT 3.17oz (90g)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07FK3CQJR","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-22","presentation_tone":"gap","evidence_id":"ev-701336249feb","evidence_url":"https://lookcloser.ai/e/ev-701336249feb","content_fingerprint":"sha256:79f47822510404799c5ac82af9aa7f7c3acd7fdcacd0c929c34cdc5b15b68a19","registry_receipts":[],"evidence":{"summary":"45 servings × 2 g = 90 g, matching the printed net weight 90 g (NET WT 3.17oz (90g)). This checks agreement within the photo read; it is not an independent contents test.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","looked":"LookCloser checked Label and serving arithmetic.","found":"45 servings × 2 g = 90 g, matching the printed net weight 90 g (NET WT 3.17oz (90g)). This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/855694006285/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","noted":true,"severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. LAIRD SUPERFOOD INC recalled a different product on May 24, 2019. FDA has since closed that case. The recalled item was “Performance Mushrooms product is dried mushroom blend of 4 different mushroom mycelial biomass powders cultured on certified organic oats, brand Laird Superfood, uses as Beverage B”. FDA recorded the reason as “The product is incorrectly labeled with 14 mg of Iron and 78% DV when the actual amount is 14 mcg of Iron and 0% DV”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"This recall is not about the product on this page. LAIRD SUPERFOOD INC recalled a different product on May 24, 2019. FDA has since closed that case. The recalled item was “Performance Mushrooms product is dried mushroom blend of 4 different mushroom mycelial biomass powders cultured on certified organic oats, brand Laird Superfood, uses as Beverage B”. FDA recorded the reason as “The product is incorrectly labeled with 14 mg of Iron and 78% DV when the actual amount is 14 mcg of Iron and 0% DV”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Laird+Superfood%22+OR+product_description:%22Laird+Superfood%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-22","presentation_tone":"caution","evidence_id":"ev-6f7fd0486882","evidence_url":"https://lookcloser.ai/e/ev-6f7fd0486882","content_fingerprint":"sha256:96c9ede64e559e888e65a8fd32a776f7ff41c69ef498482c11a88805bb82febf","registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Laird+Superfood%22+OR+product_description:%22Laird+Superfood%22)&limit=5","label":"FDA enforcement search · Laird Superfood","registry_name":"FDA enforcement","standard":null,"identifier":"Laird Superfood"}],"evidence":{"summary":"This recall is not about the product on this page. LAIRD SUPERFOOD INC recalled a different product on May 24, 2019. FDA has since closed that case. The recalled item was “Performance Mushrooms product is dried mushroom blend of 4 different mushroom mycelial biomass powders cultured on certified organic oats, brand Laird Superfood, uses as Beverage B”. FDA recorded the reason as “The product is incorrectly labeled with 14 mg of Iron and 78% DV when the actual amount is 14 mcg of Iron and 0% DV”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Laird+Superfood%22+OR+product_description:%22Laird+Superfood%22)&limit=5","observed_at":"2026-07-22","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Laird Superfood","receipt_label":"FDA enforcement search · Laird Superfood"}],"observed_at":"2026-07-22","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. LAIRD SUPERFOOD INC recalled a different product on May 24, 2019. FDA has since closed that case. The recalled item was “Performance Mushrooms product is dried mushroom blend of 4 different mushroom mycelial biomass powders cultured on certified organic oats, brand Laird Superfood, uses as Beverage B”. FDA recorded the reason as “The product is incorrectly labeled with 14 mg of Iron and 78% DV when the actual amount is 14 mcg of Iron and 0% DV”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/855694006285/full#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07FK3CQJR","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-22","presentation_tone":"gap","evidence_id":"ev-a8a2e9dec5d7","evidence_url":"https://lookcloser.ai/e/ev-a8a2e9dec5d7","content_fingerprint":"sha256:cedda43294dbc7623731f547e33d40f3fe03c4b5758909488f0bbc34aae6ff7f","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/855694006285/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 384 on 2025-07-29 to 403 on 2026-08-26 (net +19). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 384 on 2025-07-29 to 403 on 2026-08-26 (net +19). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07FK3CQJR","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-22","presentation_tone":"gap","evidence_id":"ev-7cfe814ea2ba","evidence_url":"https://lookcloser.ai/e/ev-7cfe814ea2ba","content_fingerprint":"sha256:2e773d285ad7254c3261e3ea65d09e9e86e1996ca2b56232171464c1b6a204ea","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 384 on 2025-07-29 to 403 on 2026-08-26 (net +19). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 384 on 2025-07-29 to 403 on 2026-08-26 (net +19). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/855694006285/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"lookcloser-record-check-brand-ownership-record-not-retained","source":"LookCloser record check","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Brand ownership record not retained","detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tmsearch.uspto.gov/","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-22","presentation_tone":"gap","evidence_id":"ev-b6b6c9a70f58","evidence_url":"https://lookcloser.ai/e/ev-b6b6c9a70f58","content_fingerprint":"sha256:c56a366928fa082c48d785826a2f298e1462f22c2ffc97a4ae561369f0a6fd17","registry_receipts":[],"evidence":{"summary":"This record does not hold an exact, supplement-class public ownership record for the brand. 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That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"html_anchor":"finding-lookcloser-record-check-brand-ownership-record-not-retained","report_url":"https://lookcloser.ai/p/855694006285/full#finding-lookcloser-record-check-brand-ownership-record-not-retained"}],"evidence_records":[{"evidence_id":"ev-a5a799fa5c10","record_id":"855694006285","gtin":"855694006285","claim_key":"finding:label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-organi","primary_source":"facts_panel","claim":"Ingredient amounts are hidden inside “Organic Performance Blend”","bucket":"claimed_no_support","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “Organic Performance Blend” (2 g) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":{"detail":"The panel lists “Organic Performance Blend” (2 g) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:e66a0f1c609539dc4336643e4df6e0a789b30a5892207392292e0d859e4bc9b1","evidence_url":"https://lookcloser.ai/e/ev-a5a799fa5c10"},{"evidence_id":"ev-809a25a13b34","record_id":"855694006285","gtin":"855694006285","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Organic Performance Mushrooms” (variant: 3.17oz) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Organic Performance Mushrooms” (variant: 3.17oz) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://lairdsuperfood.com/products/performance-mushrooms","observed_at":"2026-07-22","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:7bb58ca81b2344b77adf468ee2f16a9053a6c23037c4cedd32cc86224691bff7","evidence_url":"https://lookcloser.ai/e/ev-809a25a13b34"},{"evidence_id":"ev-0d6fef19c227","record_id":"855694006285","gtin":"855694006285","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 855694006285 to \"Organic Performance Mushrooms\" (Laird Superfood) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 855694006285 to \"Organic Performance Mushrooms\" (Laird Superfood) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00855694006285","observed_at":"2026-07-22","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:3b50460a5edef3628bfbd9911fd9d5adf3310203e65e57bc82d29a9ef0187147","evidence_url":"https://lookcloser.ai/e/ev-0d6fef19c227"},{"evidence_id":"ev-b0806a0bcd4f","record_id":"855694006285","gtin":"855694006285","claim_key":"finding:nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","primary_source":"nih_dsld_search","claim":"Registered in NIH's supplement label database (DSLD)","bucket":"checks_out","looked":"LookCloser checked NIH label catalog.","found":"Label #317568 “Organic Performance Mushroom” (Laird Superfood), entered 2024-08-22, with the full Supplement Facts on file. 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Company on file: Distributor — Laird Superfood, Inc., Boulder, CO."},"source_refs":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/317568","observed_at":"2026-07-22","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #317568","receipt_label":"NIH DSLD · Label #317568"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:8203a54265088c125f1897bd855fd1f2b12d247b3c3deb82b5b86824791598d1","evidence_url":"https://lookcloser.ai/e/ev-b0806a0bcd4f"},{"evidence_id":"ev-6f7fd0486882","record_id":"855694006285","gtin":"855694006285","claim_key":"finding:fda-public-records-fda-recall-appears-in-this-brand-s-history","primary_source":"openfda_search","claim":"FDA recall appears in this brand's history","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. LAIRD SUPERFOOD INC recalled a different product on May 24, 2019. FDA has since closed that case. The recalled item was “Performance Mushrooms product is dried mushroom blend of 4 different mushroom mycelial biomass powders cultured on certified organic oats, brand Laird Superfood, uses as Beverage B”. FDA recorded the reason as “The product is incorrectly labeled with 14 mg of Iron and 78% DV when the actual amount is 14 mcg of Iron and 0% DV”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":{"detail":"This recall is not about the product on this page. LAIRD SUPERFOOD INC recalled a different product on May 24, 2019. FDA has since closed that case. The recalled item was “Performance Mushrooms product is dried mushroom blend of 4 different mushroom mycelial biomass powders cultured on certified organic oats, brand Laird Superfood, uses as Beverage B”. FDA recorded the reason as “The product is incorrectly labeled with 14 mg of Iron and 78% DV when the actual amount is 14 mcg of Iron and 0% DV”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Laird+Superfood%22+OR+product_description:%22Laird+Superfood%22)&limit=5","observed_at":"2026-07-22","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Laird Superfood","receipt_label":"FDA enforcement search · Laird Superfood"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:96c9ede64e559e888e65a8fd32a776f7ff41c69ef498482c11a88805bb82febf","evidence_url":"https://lookcloser.ai/e/ev-6f7fd0486882"},{"evidence_id":"ev-602a00c51c18","record_id":"855694006285","gtin":"855694006285","claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 2 actives sum to 2,020 mg, which fits inside the ≈2,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 2 actives sum to 2,020 mg, which fits inside the ≈2,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:fd86f8c2da845da283f5ebeaf2bb2c87a4ba2029f6d3fa312911969c780b1cfc","evidence_url":"https://lookcloser.ai/e/ev-602a00c51c18"},{"evidence_id":"ev-701336249feb","record_id":"855694006285","gtin":"855694006285","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"45 servings × 2 g = 90 g, matching the printed net weight 90 g (NET WT 3.17oz (90g)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"45 servings × 2 g = 90 g, matching the printed net weight 90 g (NET WT 3.17oz (90g)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:79f47822510404799c5ac82af9aa7f7c3acd7fdcacd0c929c34cdc5b15b68a19","evidence_url":"https://lookcloser.ai/e/ev-701336249feb"},{"evidence_id":"ev-7cfe814ea2ba","record_id":"855694006285","gtin":"855694006285","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 384 on 2025-07-29 to 403 on 2026-08-26 (net +19). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 384 on 2025-07-29 to 403 on 2026-08-26 (net +19). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:2e773d285ad7254c3261e3ea65d09e9e86e1996ca2b56232171464c1b6a204ea","evidence_url":"https://lookcloser.ai/e/ev-7cfe814ea2ba"},{"evidence_id":"ev-a8a2e9dec5d7","record_id":"855694006285","gtin":"855694006285","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07FK3CQJR","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:cedda43294dbc7623731f547e33d40f3fe03c4b5758909488f0bbc34aae6ff7f","evidence_url":"https://lookcloser.ai/e/ev-a8a2e9dec5d7"},{"evidence_id":"ev-b6b6c9a70f58","record_id":"855694006285","gtin":"855694006285","claim_key":"finding:lookcloser-record-check-brand-ownership-record-not-retained","primary_source":"uspto_search","claim":"Brand ownership record not retained","bucket":"unverified","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":{"detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"source_refs":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-07-22","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-07-22","content_fingerprint":"sha256:c56a366928fa082c48d785826a2f298e1462f22c2ffc97a4ae561369f0a6fd17","evidence_url":"https://lookcloser.ai/e/ev-b6b6c9a70f58"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":2000,"percent_of_serving":null,"serving_mass_source":"serving size printed on the packaging (photo-read from listing images)","ambiguity":null,"declared_actives_total_mg":2000,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":null,"servings":45,"pack_count":1,"units_conflict":false},"marketing_text":["CHAGA, LION'S MANE, MAITAKE, AND CORDYCEPS","45 SERVINGS PER BAG","VEGAN & NON GMO","USA GROWN MUSHROOMS","DAIRY FREE SOY FREE","This unique blend of USA grown mushrooms harnesses the benefits of functional mushrooms which have been valued in Easter","Supports immune modulation which affects the way your immune system opperates supporting immunity and wellbeing.","Used by many to support a balanced mood. Lion's Mane is a mushroom commonly used to support the brain.","Cordyceps are often used by endurance athletes for energy support.","These are pure mushrooms powders, with no fillers which means some sediment may appear, just keep mixing as you drink!"],"certification_text":["USDA ORGANIC","VEGAN & GLUTEN FREE","NON GMO Project VERIFIED","U","VEGAN & NON GMO","SUPERFOOD INGREDIENTS","DAIRY FREE SOY FREE","Vegan","Non GMO","Dairy Free","Soy Free","GLUTEN FREE","NON GMO Project"],"claim_checks":[{"kind":"efficacy","label":"Benefit claim","snippet":"…17 ounce bag of a blend of performance functional mushroom powder with properties that are believed to support overall wellness and energy Nutrient-Dense Mushroom Blend:","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. 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