{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"857826008952","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-03T18:33:21-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-04T17:23:54-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"857826008952","listing_identifier":"B08L3YC3X9","brand":"NAOMI","title":"NAOMI Activated Vitamin D3 5000 IU + Magnesium 250mg","listing_title":"NAOMI Activated Vitamin D3 5000 IU + Magnesium 250mg - Supports Bone Strength, Immune Health & Muscle Relaxation - Cholecalciferol with Absorption Cofactor, Non-GMO, Gluten-Free, 30-Day Supply","identity":{"canonical_gtin":"00857826008952","source_listing_gtin":"00857826008952","listing_identifier":"B08L3YC3X9","product_image":"https://m.media-amazon.com/images/I/7145C3mdfYL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B08L3YC3X9","primary_url":"https://m.media-amazon.com/images/I/7145C3mdfYL.jpg","image_count":8,"last_attempted":"2026-08-03T18:33:21-0700","attempts":1},"observed_at":"2026-08-03","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"NAOMI","package_brand":"NAOMI","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"W Products, LLC","entity":"LIMITED LIABILITY COMPANY","country":"DELAWARE, USA","address_filed":"3700 Airport Road, Suite 401, Boca Raton, FLORIDA 33431, UNITED STATES","address_public":"FLORIDA 33431, UNITED STATES","serial_number":"88960428","registration_number":"6805818","wordmark":"NAOMI","status_description":"REGISTERED","filed_date":"2020-06-11T00:00:00","first_use_commerce_date":"2020-05-31","registration_date":"2022-08-02","assignment_recorded":false,"goods_services":["IC 005: Beauty supplements in the nature of nutritional supplements; nutritional supplements for beauty care; nutritional supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=88960428&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"W Products, LLC","country":"DELAWARE, USA","address":"3700 Airport Road, Suite 401, Boca Raton, FLORIDA 33431, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"The useful read","headline":"FDA recall appears in this brand's history","deck":"An exact-product recall is a direct signal. 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A different product from the same firm is company context, not a strike against this item.","source":"FDA public records","source_links":[],"registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAOMI%22+OR+product_description:%22NAOMI%22)&limit=5","label":"FDA enforcement search · NAOMI","registry_name":"FDA enforcement","standard":null,"identifier":"NAOMI"}],"evidence_id":"ev-9defce3bd22d","evidence_url":"https://lookcloser.ai/e/ev-9defce3bd22d","presentation_home":"finding_catalog"},{"finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","card_type":"testing_claimed_no_lab","question":"safety","tone":"warn","weight":80,"headline":"The observed listing says it is tested, but names no lab or certifier.","evidence":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","so_what":"A testing badge without an issuer or report is a marketing claim, not evidence. Ask for the lab name and lot-specific report.","source":"Certification / laboratory record","source_links":[{"label":"Observed listing claim","url":"https://www.amazon.com/dp/B08L3YC3X9","role":"claim surface"}],"registry_receipts":[],"evidence_id":"ev-b5d66390be30","evidence_url":"https://lookcloser.ai/e/ev-b5d66390be30","presentation_home":"claim_scorecard"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 2 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-8a28f724a272","evidence_url":"https://lookcloser.ai/e/ev-8a28f724a272","presentation_home":"finding_catalog"},{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 857826008952.","evidence":"UPCitemdb resolves 857826008952 to \"NAOMI Activated Vitamin D for Strong Bones, Balanced Mood and Optimal Immune Sys\" () — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-255ecdccf5f0","evidence_url":"https://lookcloser.ai/e/ev-255ecdccf5f0","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for magnesium.","evidence":"Published sources describe how magnesium have been studied. 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Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","role":"magnesium context · not product evidence"},{"label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","role":"magnesium context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"}],"evidence_id":"ev-d74502c61d7f","evidence_url":"https://lookcloser.ai/e/ev-d74502c61d7f","presentation_home":"research_section"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: W Products, LLC · limited liability company, DELAWARE, USA","evidence":"USPTO lists W Products, LLC (LIMITED LIABILITY COMPANY) in DELAWARE, USA for the exact brand wordmark. 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It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88960428&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 6805818","registry_name":"USPTO","standard":null,"identifier":"Registration 6805818"}],"evidence_id":"ev-0ca39ad7b004","evidence_url":"https://lookcloser.ai/e/ev-0ca39ad7b004","presentation_home":"ownership_section"}],"research_links":[{"ingredient":"magnesium","label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","scope":"ingredient_context","product_evidence":false}],"open_items":["We have not found a public label filing for this exact product.","No dated review-history series is on file yet."]},"tldr":{"assessment":"checks_confirmed","headline":"FDA recall appears in this brand's history","summary":"This recall is not about the product on this page. 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Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/857826008952/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"UPCitemdb resolves 857826008952 to \"NAOMI Activated Vitamin D for Strong Bones, Balanced Mood and Optimal Immune Sys\" () — consistent with this listing.","proof":"UPCitemdb resolves 857826008952 to \"NAOMI Activated Vitamin D for Strong Bones, Balanced Mood and Optimal Immune Sys\" () — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00857826008952","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-08-03","presentation_tone":"ok","evidence_id":"ev-255ecdccf5f0","evidence_url":"https://lookcloser.ai/e/ev-255ecdccf5f0","content_fingerprint":"sha256:2bfb8ba6d980044ffe9394fb6b53a6042d84d440cc39f2126f7e5a4a108d5bba","registry_receipts":[],"evidence":{"summary":"UPCitemdb resolves 857826008952 to \"NAOMI Activated Vitamin D for Strong Bones, Balanced Mood and Optimal Immune Sys\" () — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00857826008952","observed_at":"2026-08-03","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08L3YC3X9","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 857826008952 to \"NAOMI Activated Vitamin D for Strong Bones, Balanced Mood and Optimal Immune Sys\" () — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/857826008952/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. 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No exact-listing count history was available, so no review-pattern claim is made.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B08L3YC3X9","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"gap","evidence_id":"ev-11601b87a528","evidence_url":"https://lookcloser.ai/e/ev-11601b87a528","content_fingerprint":"sha256:e753dd41f72dd682f38b2b0c8a6bf9f6b3229bf382da6e7efe1c3aebcaecb999","registry_receipts":[],"evidence":{"summary":"Marketplace rating not shown★ — rating count unavailable. 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No exact-listing count history was available, so no review-pattern claim is made."},"html_anchor":"finding-keepa-exact-listing-history-review-count-history-not-available","report_url":"https://lookcloser.ai/p/857826008952/full#finding-keepa-exact-listing-history-review-count-history-not-available"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","noted":true,"severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B08L3YC3X9","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"gap","evidence_id":"ev-b5d66390be30","evidence_url":"https://lookcloser.ai/e/ev-b5d66390be30","content_fingerprint":"sha256:8c6849c04496fc100f25f7732373a6491e0f7475a682419d67194ab40d848331","registry_receipts":[],"evidence":{"summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08L3YC3X9","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/857826008952/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"gap","evidence_id":"ev-d74502c61d7f","evidence_url":"https://lookcloser.ai/e/ev-d74502c61d7f","content_fingerprint":"sha256:ad2dd9a72a0df40e870ed5860e23a472b3aeff9d1d0b45c6cb7dac9199624d8d","registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"}],"evidence":{"summary":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-03","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/857826008952/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","noted":true,"severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. Naomi Whittel Brands, LLC recalled a different product on January 26, 2022. FDA has since closed that case. The recalled item was “Simply Goodfats Creamy MCT Unflavored MCT Oil Powder 10.5 OZ. Packaged White HDPE Plastic. UPC Code: 857826008594 Expiration dates: 11/30/2021 2/28/2022 7/31/2021”. FDA recorded the reason as “Undeclared milk allergen”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"This recall is not about the product on this page. Naomi Whittel Brands, LLC recalled a different product on January 26, 2022. FDA has since closed that case. The recalled item was “Simply Goodfats Creamy MCT Unflavored MCT Oil Powder 10.5 OZ. Packaged White HDPE Plastic. UPC Code: 857826008594 Expiration dates: 11/30/2021 2/28/2022 7/31/2021”. FDA recorded the reason as “Undeclared milk allergen”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAOMI%22+OR+product_description:%22NAOMI%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"caution","evidence_id":"ev-9defce3bd22d","evidence_url":"https://lookcloser.ai/e/ev-9defce3bd22d","content_fingerprint":"sha256:818d759ae75f8fbf9d1c06887aab838c77503c094c91d4f4b3ec44b1308842f2","registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAOMI%22+OR+product_description:%22NAOMI%22)&limit=5","label":"FDA enforcement search · NAOMI","registry_name":"FDA enforcement","standard":null,"identifier":"NAOMI"}],"evidence":{"summary":"This recall is not about the product on this page. Naomi Whittel Brands, LLC recalled a different product on January 26, 2022. FDA has since closed that case. The recalled item was “Simply Goodfats Creamy MCT Unflavored MCT Oil Powder 10.5 OZ. Packaged White HDPE Plastic. UPC Code: 857826008594 Expiration dates: 11/30/2021 2/28/2022 7/31/2021”. FDA recorded the reason as “Undeclared milk allergen”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAOMI%22+OR+product_description:%22NAOMI%22)&limit=5","observed_at":"2026-08-03","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NAOMI","receipt_label":"FDA enforcement search · NAOMI"}],"observed_at":"2026-08-03","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Naomi Whittel Brands, LLC recalled a different product on January 26, 2022. FDA has since closed that case. The recalled item was “Simply Goodfats Creamy MCT Unflavored MCT Oil Powder 10.5 OZ. Packaged White HDPE Plastic. UPC Code: 857826008594 Expiration dates: 11/30/2021 2/28/2022 7/31/2021”. FDA recorded the reason as “Undeclared milk allergen”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/857826008952/full#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B08L3YC3X9","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"gap","evidence_id":"ev-b2cd6fefca2f","evidence_url":"https://lookcloser.ai/e/ev-b2cd6fefca2f","content_fingerprint":"sha256:bca05379c9a3158c541403431c29cc5a6b3e2c5b7a133ed4b6e87eea34aa1c7e","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B08L3YC3X9","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08L3YC3X9","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/857826008952/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"}],"evidence_records":[{"evidence_id":"ev-0ca39ad7b004","record_id":"857826008952","gtin":"857826008952","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists W Products, LLC (LIMITED LIABILITY COMPANY) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists W Products, LLC (LIMITED LIABILITY COMPANY) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88960428&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-03","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6805818","receipt_label":"USPTO · Registration 6805818"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:d0b00da7f8b7a50c892d86e1239cfcec730584259f4581dcbf301ab33231afe9","evidence_url":"https://lookcloser.ai/e/ev-0ca39ad7b004"},{"evidence_id":"ev-255ecdccf5f0","record_id":"857826008952","gtin":"857826008952","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 857826008952 to \"NAOMI Activated Vitamin D for Strong Bones, Balanced Mood and Optimal Immune Sys\" () — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 857826008952 to \"NAOMI Activated Vitamin D for Strong Bones, Balanced Mood and Optimal Immune Sys\" () — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00857826008952","observed_at":"2026-08-03","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08L3YC3X9","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:2bfb8ba6d980044ffe9394fb6b53a6042d84d440cc39f2126f7e5a4a108d5bba","evidence_url":"https://lookcloser.ai/e/ev-255ecdccf5f0"},{"evidence_id":"ev-8a28f724a272","record_id":"857826008952","gtin":"857826008952","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_magnesium","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:f7a0790f19d8cb893f585ecacab013e8807b9d00ae81932a53f58a76cf3b523c","evidence_url":"https://lookcloser.ai/e/ev-8a28f724a272"},{"evidence_id":"ev-9defce3bd22d","record_id":"857826008952","gtin":"857826008952","claim_key":"finding:fda-public-records-fda-recall-appears-in-this-brand-s-history","primary_source":"openfda_search","claim":"FDA recall appears in this brand's history","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Naomi Whittel Brands, LLC recalled a different product on January 26, 2022. FDA has since closed that case. The recalled item was “Simply Goodfats Creamy MCT Unflavored MCT Oil Powder 10.5 OZ. Packaged White HDPE Plastic. UPC Code: 857826008594 Expiration dates: 11/30/2021 2/28/2022 7/31/2021”. FDA recorded the reason as “Undeclared milk allergen”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":{"detail":"This recall is not about the product on this page. Naomi Whittel Brands, LLC recalled a different product on January 26, 2022. FDA has since closed that case. The recalled item was “Simply Goodfats Creamy MCT Unflavored MCT Oil Powder 10.5 OZ. Packaged White HDPE Plastic. UPC Code: 857826008594 Expiration dates: 11/30/2021 2/28/2022 7/31/2021”. FDA recorded the reason as “Undeclared milk allergen”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NAOMI%22+OR+product_description:%22NAOMI%22)&limit=5","observed_at":"2026-08-03","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NAOMI","receipt_label":"FDA enforcement search · NAOMI"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:818d759ae75f8fbf9d1c06887aab838c77503c094c91d4f4b3ec44b1308842f2","evidence_url":"https://lookcloser.ai/e/ev-9defce3bd22d"},{"evidence_id":"ev-acba96e03510","record_id":"857826008952","gtin":"857826008952","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B08L3YC3X9","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08L3YC3X9","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:099fef34c5278b4e9eac1ba44ba377f07a51833e9917e0d3df7d218134e4d550","evidence_url":"https://lookcloser.ai/e/ev-acba96e03510"},{"evidence_id":"ev-b2cd6fefca2f","record_id":"857826008952","gtin":"857826008952","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B08L3YC3X9","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08L3YC3X9","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:bca05379c9a3158c541403431c29cc5a6b3e2c5b7a133ed4b6e87eea34aa1c7e","evidence_url":"https://lookcloser.ai/e/ev-b2cd6fefca2f"},{"evidence_id":"ev-b5d66390be30","record_id":"857826008952","gtin":"857826008952","claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08L3YC3X9","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:8c6849c04496fc100f25f7732373a6491e0f7475a682419d67194ab40d848331","evidence_url":"https://lookcloser.ai/e/ev-b5d66390be30"},{"evidence_id":"ev-11601b87a528","record_id":"857826008952","gtin":"857826008952","claim_key":"finding:keepa-exact-listing-history-review-count-history-not-available","primary_source":"keepa_history","claim":"Review-count history: not available","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":{"detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B08L3YC3X9","observed_at":"2026-08-03","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08L3YC3X9","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:e753dd41f72dd682f38b2b0c8a6bf9f6b3229bf382da6e7efe1c3aebcaecb999","evidence_url":"https://lookcloser.ai/e/ev-11601b87a528"},{"evidence_id":"ev-d74502c61d7f","record_id":"857826008952","gtin":"857826008952","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_magnesium","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:ad2dd9a72a0df40e870ed5860e23a472b3aeff9d1d0b45c6cb7dac9199624d8d","evidence_url":"https://lookcloser.ai/e/ev-d74502c61d7f"},{"evidence_id":"ev-77703cb9f7eb","record_id":"857826008952","gtin":"857826008952","claim_key":"claim:testing","primary_source":"source_listing","claim":"“third-party tested - non-GMO, gluten-free, no stearates: 5,000 IU cholecalciferol in a clean vegetable capsule with bamboo”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. 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