full reportFull record · 860000606981 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
We did the comparison: the listing claims 500 mg of dha (docosahexaenoic acid as triglycerides), and the listing-image panel shows 500 mg dha (docosahexaenoic acid as triglycerides) 3 softgels. Those amounts agree. This is internal consistency, not independent lab testing.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 30 | — | |
| Calories from fat | 25 | — | |
| Total fat | 2.5 g | — | |
| Protein | <1 g | — | |
| Omega-3 Fatty Acids | 2000 mg | — | |
| EPA (Eicosapentaenoic Acid as triglycerides) | 1250 mg | — | |
| DHA (Docosahexaenoic Acid as triglycerides) | 500 mg | — | |
| Other Omega-3s | 250 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
The panel lists 1,750 mg EPA + DHA per serving (3 softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.
label claims 500 mg/serving — within the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
UPCitemdb resolves 860000606981 to "Fish Oil For Heart, Brain & Eye Health, Inflammation - Burpless, Ifos Certified," (Puori) — consistent with this listing.
USPTO lists Puori ApS (PRIVATE LIMITED COMPANY) in DENMARK for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multi-pack listing (pack of 2) — the stated weight may cover all packs, so per-serving mass can't be pinned. Arithmetic runs only when every number provably belongs to the same product size.
The listing claims 500 mg; the photo-read Supplement Facts panel shows DHA (Docosahexaenoic Acid as triglycerides) at 500 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.
At 1.0 serving(s) a day to reach the low end of the studied range (300–1800 mg), this product runs roughly $77 per month. A price observation, not a recommendation.
Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
Exact-listing history records written-review counts from 17 on 2025-09-17 to 18 on 2025-10-15 (net +1). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
Can you send the certificate of analysis (COA) for the lot number on my bottle?
A real COA names the testing laboratory, the test date, the lot it covers, and what was measured. “Third-party tested” with no document behind it is a marketing sentence.
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 860000606981.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Quality-testing claim “…Every batch of every product is reviewed for purity and potency by The Clean Label Project.…” | Claimed, not verifiable We looked for: the observed listing, saved brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried | No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur. |
| Manufacturing claim “…Quality GMP Assured…” | Partly supported We looked for: the facility registration or certificate behind the claim | “GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check. |
| Benefit claim “…Each serving delivers 2000mg of Omega-3s, including 1250mg EPA and 500mg DHA, to support heart, brain, and eye health.…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient evidence exists; on dose: label claims 500 mg/serving — within the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Omega-3 Fatty Acids | shaded = doses used in studies (300 mg–1.8 g) · bar = this label | 2 g — above the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 4 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 860000606981 — via source listing UPC |
| Brand | Puori |
| Source listing identifier | B07XQH2YP7 |
| Retailer listing title | Puori O3, Omega 3 Fish Oil Supplement, IFOS Certified - 240 Softgels… show full titlePuori O3, Omega 3 Fish Oil Supplement, IFOS Certified - 240 Softgels |
| USPTO brand owner | Puori ApS · PRIVATE LIMITED COMPANY · DENMARK |
| Owner filed address | Havnegade 41, DK-1058 København K, DENMARK |
From the label (photo-read)
| Serving size | 3 softgels |
| Servings per container | 40 |
| Pack statement | 120 softgels |
| Badges printed on pack | Clean Label Project, Clean Label Project Certified, Clean Label Project Transparency Award, Certified Pesticide Free, IFOS, Friend of the Sea, Quality GMP Assured, Non-GMO |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 30 | High clearly legible in the photo |
| Calories from fat | 25 | High clearly legible in the photo |
| Total fat | 2.5 g | High clearly legible in the photo |
| Protein | <1 g | High clearly legible in the photo |
| Omega-3 Fatty Acids | 2000 mg | High clearly legible in the photo |
| EPA (Eicosapentaenoic Acid as triglycerides) | 1250 mg | High clearly legible in the photo |
| DHA (Docosahexaenoic Acid as triglycerides) | 500 mg | High clearly legible in the photo |
| Other Omega-3s | 250 mg | High clearly legible in the photo |
Claims printed on the packaging:
“CONTAINS 2000mg ultra pure omega-3s” · “Dietary supplement” · “Our transparent promise to you!” · “Tested against 200+ contaminants” · “Results published online” · “High concentration of Omega-3” · “Natural triglycide form” · “2000mg per serving”
Read by a vision model from 6 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $103.00 checked Aug 08, 2026 — varies by variant/session; price history pending |
Brand store puori.com: 18 supplement products (+1 merch items) — a single-category catalog.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Omega-3 — NIH ODS · MedlinePlus · PubMed (14,320) · FDA: <5 g/day EPA+DHA from supplements
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
omega-3 (EPA + DHA) — NIH ODS — Omega-3 Fatty Acids fact sheet · PubMed dose-response trial · ClinicalTrials.gov — 684 registered studies
✓ Dosage: label claims 500 mg/serving — within the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely).
ℹ Use pattern in research: research measures EPA and DHA together, not the weight of the fish-oil concentrate; the panel must expose those rows separately.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 860000606981 · built August 08, 2026 · lookcloser.ai · corrections@lookcloser.ai