{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"860008189905","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-30T21:41:06-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-02T14:29:01-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"860008189905","listing_identifier":"B0CQMG9M12","brand":"Begin Health","title":"Begin Health Daily Growing Up® Prebiotics","listing_title":"Begin Health Growing Up® Prebiotics for Kids 28-Packs | Prebiotic Soluble Powder Stool Softeners & Digestive Gut Health Supplement | Ideal to Mix with Kids Daily Beverages and Soft Foods - Unflavored","identity":{"canonical_gtin":"00860008189905","source_listing_gtin":"00860008189905","listing_identifier":"B0CQMG9M12","product_image":"https://m.media-amazon.com/images/I/81dJiFFQ6FL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0CQMG9M12","primary_url":"https://m.media-amazon.com/images/I/81dJiFFQ6FL.jpg","image_count":8,"last_attempted":"2026-07-30T21:41:06-0700","attempts":1},"observed_at":"2026-07-30","source_confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Begin Health","package_brand":"begin health","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Begin Health, Inc.","entity":"CORPORATION","country":"DELAWARE, USA","address_filed":"530 Divisadero Street PBM 822, San Francisco, California 94117, UNITED STATES","address_public":"California 94117, UNITED STATES","serial_number":"98370832","registration_number":"7578727","wordmark":"BEGIN HEALTH","status_description":"REGISTERED","filed_date":"2024-01-23T00:00:00","first_use_commerce_date":"2023-11-30","registration_date":"2024-11-26","assignment_recorded":false,"goods_services":["IC 035: Online retail store services featuring dietary and nutritional supplements for adults and children, stickers, sticker charts, coloring pages, empty water bottles, and stool testing kits.","IC 005: Dietary and nutritional supplements for children and adults.","IC 016: Stickers; printed sticker charts for tracking dietary supplement intake for children; printed children's coloring pages."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=98370832&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Begin Health, Inc.","country":"DELAWARE, USA","address":"530 Divisadero Street PBM 822, San Francisco, California 94117, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"The barcode identity checks out · 860008189905.","deck":"The barcode matches, so we are checking the right product rather than a look-alike.","display_mode":"single_home_per_finding","finding_ids":["brand-storefront-same-barcode-on-the-brand-s-own-store","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["brand-storefront-same-barcode-on-the-brand-s-own-store","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"cards":[{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 860008189905.","evidence":"The brand's store lists this exact barcode as “Daily Growing Up® Prebiotics” (variant: 28-Pack / Unflavored) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-90120e4e403d","evidence_url":"https://lookcloser.ai/e/ev-90120e4e403d","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: Begin Health, Inc. · corporation, DELAWARE, USA","evidence":"USPTO lists Begin Health, Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98370832&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7578727","registry_name":"USPTO","standard":null,"identifier":"Registration 7578727"}],"evidence_id":"ev-e1f494162bb9","evidence_url":"https://lookcloser.ai/e/ev-e1f494162bb9","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 71 to 133 between July 18, 2025 and July 22, 2026 — no sudden jump.","evidence":"Written reviews rose from 71 to 133 between July 18, 2025 and July 22, 2026. The largest rise inside any single 30-day window was about 24, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0CQMG9M12","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-f87091466a2d","evidence_url":"https://lookcloser.ai/e/ev-f87091466a2d","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"prebiotic fiber (inulin-type)","label":"NIH ODS — Fiber overview (MVMS context)","url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","product_evidence":false},{"ingredient":"prebiotic fiber (inulin-type)","label":"PubMed search: inulin prebiotic randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"Same barcode on the brand's own store","summary":"The brand's store lists this exact barcode as “Daily Growing Up® Prebiotics” (variant: 28-Pack / Unflavored) — identity confirmed across retailer listings.","lead_finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","key_findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"},{"id":"review_velocity_gradual","class":"ok","headline":"The review count moved gradually, not in one burst","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":4,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Daily Growing Up® Prebiotics” (variant: 28-Pack / Unflavored) — identity confirmed across retailer listings.","lead_finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Begin Health, Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Begin Health, Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=98370832&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-30","presentation_tone":"ok","evidence_id":"ev-e1f494162bb9","evidence_url":"https://lookcloser.ai/e/ev-e1f494162bb9","content_fingerprint":"sha256:1675f4c7a5334cf5cc550e66b589cbed8b698bda150d5cba4026c422948a29cc","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98370832&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7578727","registry_name":"USPTO","standard":null,"identifier":"Registration 7578727"}],"evidence":{"summary":"USPTO lists Begin Health, Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98370832&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-30","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7578727","receipt_label":"USPTO · Registration 7578727"}],"observed_at":"2026-07-30","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Begin Health, Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/860008189905/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Daily Growing Up® Prebiotics” (variant: 28-Pack / Unflavored) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Daily Growing Up® Prebiotics” (variant: 28-Pack / Unflavored) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://beginhealth.com/products/growing-up-prebiotics","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-30","presentation_tone":"ok","evidence_id":"ev-90120e4e403d","evidence_url":"https://lookcloser.ai/e/ev-90120e4e403d","content_fingerprint":"sha256:66b0ad88374a00193b045a118a05a862fc316fd75b2f73765d156631a5f40d7b","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Daily Growing Up® Prebiotics” (variant: 28-Pack / Unflavored) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://beginhealth.com/products/growing-up-prebiotics","observed_at":"2026-07-30","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQMG9M12","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Daily Growing Up® Prebiotics” (variant: 28-Pack / Unflavored) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/860008189905/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"UPCitemdb resolves 860008189905 to \"Begin Health Growing Up Prebiotics 28-pack - 108 Grams\" (Begin Health) — consistent with this listing.","proof":"UPCitemdb resolves 860008189905 to \"Begin Health Growing Up Prebiotics 28-pack - 108 Grams\" (Begin Health) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00860008189905","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-30","presentation_tone":"ok","evidence_id":"ev-20330a9de8a7","evidence_url":"https://lookcloser.ai/e/ev-20330a9de8a7","content_fingerprint":"sha256:7aca55e8ee23bcc72d67a2c3d47f2a0498edb5b678cc400a28ad87c6aaec8286","registry_receipts":[],"evidence":{"summary":"UPCitemdb resolves 860008189905 to \"Begin Health Growing Up Prebiotics 28-pack - 108 Grams\" (Begin Health) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00860008189905","observed_at":"2026-07-30","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQMG9M12","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 860008189905 to \"Begin Health Growing Up Prebiotics 28-pack - 108 Grams\" (Begin Health) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/860008189905/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0CQMG9M12","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-c506a5844454","evidence_url":"https://lookcloser.ai/e/ev-c506a5844454","content_fingerprint":"sha256:22e498bd897d1d6394f11dc0aed61b4207ae696480d7b0036d6357dc8c48233a","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQMG9M12","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/860008189905/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 71 to 133 between July 18, 2025 and July 22, 2026. The largest rise inside any single 30-day window was about 24, so the count moved in steps rather than in one burst.","proof":{"first":["2025-07-18",71],"last":["2026-07-22",133],"max_30d_review_gain":24},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0CQMG9M12","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-30","presentation_tone":"ok","evidence_id":"ev-f87091466a2d","evidence_url":"https://lookcloser.ai/e/ev-f87091466a2d","content_fingerprint":"sha256:d4023803a71d2654d63da8e3bb542b2a823f82cb42a076c6e57835925d78d6f0","registry_receipts":[],"evidence":{"summary":{"first":["2025-07-18",71],"last":["2026-07-22",133],"max_30d_review_gain":24},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQMG9M12","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked keepa.","found":"Written reviews rose from 71 to 133 between July 18, 2025 and July 22, 2026. The largest rise inside any single 30-day window was about 24, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/860008189905/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0CQMG9M12","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-d992cf24df28","evidence_url":"https://lookcloser.ai/e/ev-d992cf24df28","content_fingerprint":"sha256:bde857c83a2c066f6d9adcfde0e7bfe3c02289b9751306cd46092577ea662d35","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQMG9M12","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/860008189905/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 02, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Begin+Health%22+OR+product_description:%22Begin+Health%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"caution","evidence_id":"ev-60ccb2af010d","evidence_url":"https://lookcloser.ai/e/ev-60ccb2af010d","content_fingerprint":"sha256:31ed81a34a6b82ac8fd641889dea4627bae9f544b6f6670976a6e1a7fc87e487","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Begin+Health%22+OR+product_description:%22Begin+Health%22)&limit=5","observed_at":"2026-07-30","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Begin Health","receipt_label":"FDA enforcement search · Begin Health"}],"observed_at":"2026-07-30","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","report_url":"https://lookcloser.ai/p/860008189905/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CQMG9M12","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-be5fd04a60f2","evidence_url":"https://lookcloser.ai/e/ev-be5fd04a60f2","content_fingerprint":"sha256:6f71233879dd72c83d0f650200169b22209b66833d2be205eff9e817a00f4252","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CQMG9M12","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQMG9M12","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/860008189905/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 68 on 2025-07-11 to 133 on 2026-07-22 (net +65). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 68 on 2025-07-11 to 133 on 2026-07-22 (net +65). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CQMG9M12","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-488b511fb344","evidence_url":"https://lookcloser.ai/e/ev-488b511fb344","content_fingerprint":"sha256:764ffffea844e6cac4a64150ecb5f8cf66f50e24f27d48a281e0471566c00d64","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 68 on 2025-07-11 to 133 on 2026-07-22 (net +65). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CQMG9M12","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQMG9M12","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 68 on 2025-07-11 to 133 on 2026-07-22 (net +65). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/860008189905/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-e1f494162bb9","record_id":"860008189905","gtin":"860008189905","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Begin Health, Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Begin Health, Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98370832&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-30","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7578727","receipt_label":"USPTO · Registration 7578727"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:1675f4c7a5334cf5cc550e66b589cbed8b698bda150d5cba4026c422948a29cc","evidence_url":"https://lookcloser.ai/e/ev-e1f494162bb9"},{"evidence_id":"ev-90120e4e403d","record_id":"860008189905","gtin":"860008189905","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Daily Growing Up® Prebiotics” (variant: 28-Pack / Unflavored) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Daily Growing Up® Prebiotics” (variant: 28-Pack / Unflavored) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://beginhealth.com/products/growing-up-prebiotics","observed_at":"2026-07-30","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQMG9M12","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:66b0ad88374a00193b045a118a05a862fc316fd75b2f73765d156631a5f40d7b","evidence_url":"https://lookcloser.ai/e/ev-90120e4e403d"},{"evidence_id":"ev-20330a9de8a7","record_id":"860008189905","gtin":"860008189905","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 860008189905 to \"Begin Health Growing Up Prebiotics 28-pack - 108 Grams\" (Begin Health) — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 860008189905 to \"Begin Health Growing Up Prebiotics 28-pack - 108 Grams\" (Begin Health) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00860008189905","observed_at":"2026-07-30","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQMG9M12","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:7aca55e8ee23bcc72d67a2c3d47f2a0498edb5b678cc400a28ad87c6aaec8286","evidence_url":"https://lookcloser.ai/e/ev-20330a9de8a7"},{"evidence_id":"ev-f87091466a2d","record_id":"860008189905","gtin":"860008189905","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 71 to 133 between July 18, 2025 and July 22, 2026. The largest rise inside any single 30-day window was about 24, so the count moved in steps rather than in one burst.","proof":{"first":["2025-07-18",71],"last":["2026-07-22",133],"max_30d_review_gain":24},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQMG9M12","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:d4023803a71d2654d63da8e3bb542b2a823f82cb42a076c6e57835925d78d6f0","evidence_url":"https://lookcloser.ai/e/ev-f87091466a2d"},{"evidence_id":"ev-60ccb2af010d","record_id":"860008189905","gtin":"860008189905","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Begin+Health%22+OR+product_description:%22Begin+Health%22)&limit=5","observed_at":"2026-07-30","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Begin Health","receipt_label":"FDA enforcement search · Begin Health"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:31ed81a34a6b82ac8fd641889dea4627bae9f544b6f6670976a6e1a7fc87e487","evidence_url":"https://lookcloser.ai/e/ev-60ccb2af010d"},{"evidence_id":"ev-c506a5844454","record_id":"860008189905","gtin":"860008189905","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"source_listing","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQMG9M12","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:22e498bd897d1d6394f11dc0aed61b4207ae696480d7b0036d6357dc8c48233a","evidence_url":"https://lookcloser.ai/e/ev-c506a5844454"},{"evidence_id":"ev-d992cf24df28","record_id":"860008189905","gtin":"860008189905","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"source_listing","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQMG9M12","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:bde857c83a2c066f6d9adcfde0e7bfe3c02289b9751306cd46092577ea662d35","evidence_url":"https://lookcloser.ai/e/ev-d992cf24df28"},{"evidence_id":"ev-488b511fb344","record_id":"860008189905","gtin":"860008189905","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 68 on 2025-07-11 to 133 on 2026-07-22 (net +65). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 68 on 2025-07-11 to 133 on 2026-07-22 (net +65). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CQMG9M12","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQMG9M12","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:764ffffea844e6cac4a64150ecb5f8cf66f50e24f27d48a281e0471566c00d64","evidence_url":"https://lookcloser.ai/e/ev-488b511fb344"},{"evidence_id":"ev-be5fd04a60f2","record_id":"860008189905","gtin":"860008189905","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CQMG9M12","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQMG9M12","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:6f71233879dd72c83d0f650200169b22209b66833d2be205eff9e817a00f4252","evidence_url":"https://lookcloser.ai/e/ev-be5fd04a60f2"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":null,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":null,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["HMOs | 3g FIBER","Daily Prebiotic Fiber for Kids","ages 1+","Gut & Immune He","Supports Regula","Trusted by over 100,000 + Parents","3g prebiotic fiber per serving","Gentle on the gut","No Added Sugars","Tasteless and textureless"],"certification_text":["PICKY EATERS APPROVED"],"claim_checks":[{"kind":"efficacy","label":"Benefit claim","snippet":"…𝗘𝗔𝗦𝗬 𝗦𝗧𝗢𝗢𝗟 𝗦𝗢𝗙𝗧𝗘𝗡𝗘𝗥 𝗙𝗢𝗥 𝗘𝗔𝗦𝗜𝗘𝗥 𝗣𝗢𝗢𝗣𝗦: Our gentle prebiotic blend supports softer, more comfortable stools - perfect for kids struggling with occasional constipation.…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. 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\"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"3g prebiotic fiber per serving\", \"Gentle on the gut\", \"No Added Sugars\", \"Tasteless and textureless\", \"Helps kids' poop 'slip out better'\"], \"certifications\": []}\n```\n"},{"img":2,"model":"claude-cli:subscription","text":"```json\n{\n  \"brand\": \"begin health\",\n  \"product_name\": \"growing up prebiotics\",\n  \"barcode\": null,\n  \"panel\": false,\n  \"serving_size_text\": null,\n  \"serving_size_g\": null,\n  \"servings_per_container\": null,\n  \"net_weight_text\": \"NET WT. 15.2 OZ (433.4G)\",\n  \"net_weight_g\": 433.4,\n  \"unit_count_text\": null,\n  \"responsible_parties\": [],\n  \"websites\": [],\n  \"actives\": [],\n  \"label_claims\": [\n    \"Prebiotic Fiber for Softer Poops\",\n    \"Daily Prebiotic Fiber for Kids\",\n    \"SMOOTH POTTY TIMES*\",\n    \"HEALTHY DIGESTION*\",\n    \"IMMUNE SUPPORT*\",\n    \"AGES 1+\"\n  ],\n  \"certifications\": []\n}\n```\n"},{"img":3,"model":"claude-cli:subscription","text":"```json\n{\n  \"brand\": \"begin health\",\n  \"product_name\": \"growing up prebiotics WITH HMOS\",\n  \"barcode\": null,\n  \"panel\": false,\n  \"serving_size_text\": null,\n  \"serving_size_g\": null,\n  \"servings_per_container\": null,\n  \"net_weight_text\": \"NET WT. 3.82 OZ (108G)\",\n  \"net_weight_g\": 108,\n  \"unit_count_text\": \"28 DIETARY SUPPLEMENT 0.13 OZ (3.87G) PACKETS.\",\n  \"responsible_parties\": [],\n  \"websites\": [],\n  \"actives\": [],\n  \"label_claims\": [\n    \"Gut Nourishing Support for Kids\",\n    \"Daily Prebiotic Fiber for Kids\",\n    \"HMOs | 3g FIBER\",\n    \"Promotes Softer Poops\",\n    \"Gut & Immune Health\",\n    \"Zero Artificial Ingredients.\"\n  ],\n  \"certifications\": []\n}\n```\n"},{"img":4,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Blends seamlessly into their favorite foods\", \"Ages 1-3 1 serving\", \"One packet (or scoop) mixed into 4-6 oz of milk, water, or soft foods.\", \"Ages 4+ 2 servings\", \"Two packets (or scoops) mixed into 4-6 oz of milk, water or soft foods, given at separate times.\", \"For best results, take daily.\"], \"certifications\": [\"PICKY EATERS APPROVED\"]}\n```\n"},{"img":5,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Trusted by parents everywhere.\", \"130,000+ parents\", \"4.8/5.0 stars | 2,000+ verified reviews\", \"Verified Buyer\"], \"certifications\": []}\n"},{"img":6,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"What To Expect (after 6 weeks of daily prebiotics)\", \"Days 1-15 Start slow & settle in\", \"Days 15-30 Gut bacteria starts to shift\", \"45+ Days Softer and more comfortable stooling*\"], \"certifications\": []}\n```\n"},{"img":7,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"Begin Health\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Pediatrician-Approved.\", \"\\u201cBegin Health has been a game-changer a game-changer for the kids in my practice. They're a gentle, effective way to ease constipation without relying on laxatives.\\u201d\"], \"certifications\": []}\n```\n"}],"source_images":["https://m.media-amazon.com/images/I/81dJiFFQ6FL.jpg","https://m.media-amazon.com/images/I/71fQ9iMjkkL.jpg","https://m.media-amazon.com/images/I/81b5v6iCilL.jpg","https://m.media-amazon.com/images/I/81eIMUYqmQL.jpg","https://m.media-amazon.com/images/I/81vqh6NbXAL.jpg","https://m.media-amazon.com/images/I/81zzAP5QjML.jpg","https://m.media-amazon.com/images/I/81MmDXV44bL.jpg","https://m.media-amazon.com/images/I/81-Mc9ToLHL.jpg"],"facts_panel_image":null,"brand":"begin health","product_name":"growing up prebiotics With HMOs","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":null,"serving_size_g":null,"servings_per_container":28,"net_weight_text":"NET WT. 15.2 OZ (433.4G)","net_weight_g":433.4,"unit_count_text":"28 servings","actives":[],"responsible_parties":[],"websites":[],"label_claims":["HMOs | 3g 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